Boston Beer Stock Price, News & Analysis

Samuel Adams (SAM) has selected Moor's Brewing Co. as the winner of its 2025 Brewing & Business Experienceship program. The Chicago-based craft brewery, founded in 2021 by Damon Patton, Jamhal Johnson, and Anthony Bell, will receive exclusive mentorship from Samuel Adams professionals, including founder Jim Koch. Moor's Brewing has already achieved significant growth, expanding to over 500 retailers nationwide and opening Chicago's first Black-owned taproom, Diversey House, in February 2025. The winner was chosen at the annual Crafting Dreams Beer Bash in New York City, where six finalists showcased their signature brews. Moor's impressed with their Kolsch beer, featuring stone fruit notes and a clean finish. The experienceship includes collaboration on a specialty beer and attendance at the Great American Beer Festival.

Boston Beer Company's Twisted Tea Hard Iced Tea announces its summer 2025 lineup featuring three key offerings. The fan-favorite Twisted Tea Rocket Pop returns with its red, white and blue blend of cherry, lemon-lime and blue raspberry flavors, now available in regular and Light versions. Twisted Tea Light expands nationally with 6g sugar, 110 calories, and 4.5% ABV in multiple flavors. Twisted Tea Extreme, featuring 8% ABV, launches nationwide in Lemon and Blue Razz variants in 24-ounce cans. The brand is also running a National Iced Tea Day promotion on June 10, offering fans a chance to win $20 via digital cash cards for their next Twisted Tea purchase through a social media campaign.

Truly Hard Seltzer has launched Truly Unruly 8% Lemonade Hard Seltzer, a new high-alcohol beverage line available nationwide year-round. The product features four flavors: Bumpin' Blue Razz, "OG" Original, Punched-Up Pineapple, and Wild Pink, available in 12-pack mix packs. Bumpin' Blue Razz is also offered in 24-ounce single serve cans in select locations. To promote the launch, Truly partnered with comedian Billy Eichner for a "Lemonade Stand-Up" marketing campaign in NYC, featuring street performances and a launch party. The Truly Unruly line, introduced in 2024, has become the #1 hard seltzer dollar driver of the last year, addressing market demand for high ABV and single-serve options.

Boston Beer Company (NYSE: SAM) reported strong Q1 2025 financial results with net revenue increasing 6.5% to $453.9 million. The company saw a 5.3% increase in shipments despite a 1% decrease in depletions. Net income surged 93.8% to $24.4 million, with diluted earnings per share rising 108% to $2.16.

Gross margin improved significantly to 48.3%, up 460 basis points year-over-year. The company maintained a strong financial position with $152.5 million in cash and no debt, while returning value to shareholders through $61 million in share repurchases from December 2024 to April 2025.

For full-year 2025, Boston Beer projects depletions and shipments between down low single digit to up low single digit, with price increases of 1-2%. The company expects GAAP EPS of $8.00 to $10.50, while estimating a $20-30 million impact from tariffs.

Boston Beer Company (SAM) has announced the expansion of its Sun Cruiser brand with new Lemonade & Vodka ready-to-drink (RTD) beverages. The launch follows the success of Sun Cruiser Iced Tea & Vodka, which became the #1 new RTD brand of 2024.

The new lineup features four flavors: Lemonade, Pink Lemonade, Strawberry Lemonade, and Lemonade + Iced Tea. Each variety contains 4.5% ABV, 100 calories, and 1g of sugar per 12 oz serving. The products are non-carbonated and available in 8-count variety packs across 45 states.

Sun Cruiser's Classic Iced Tea style currently holds the position of #1 fastest-moving vodka iced tea 8-pack, and the brand recently received the Best Alcoholic Beverage award at the Bar & Restaurant Expo in Las Vegas.

Dogfish Head marks its 10th year as the 'Official Beer of Record Store Day' with a special collaboration with Grateful Dead. The partnership features the launch of 'ON A BACK PORCH VOL. 1,' a vinyl compilation album available at independent record stores nationwide starting April 12, 2025.

The album, curated by Dogfish Head Founder Sam Calagione and Grateful Dead Archivist David Lemieux, features live versions of classic tracks spanning from 1969 to 1991. Accompanying the release is the Grateful Dead Juicy Pale Ale, a 5.3% ABV year-round offering brewed with Kernza® perennial grains, granola, and El Dorado and Azacca hops.

The celebration includes multiple events across Dogfish Head's Delaware locations from April 11-13, featuring:

• Interactive crafts at Chesapeake & Maine
• A Grateful Dead listening party and live performance at Brewings & Eats
• 'Shakedown Street' Market at Milton Brewery
• Special Record Store Day activities at Dogfish INN

Twisted Tea, America's leading hard iced tea brand, has launched an exciting promotional campaign called 'Twisted Tee Time' targeting golf enthusiasts. The contest runs on April 10, 2025, from 7 a.m. to 7 p.m. EST, where fans must share what they're willing to sacrifice to attend a major golf event in Georgia that weekend.

The winner will be selected and notified at 8:30 p.m. EST, receiving an all-expenses-paid trip for two from April 11-14, including flights, three nights' accommodation, a hospitality package for championship rounds, and a $1,000 stipend. The promotion showcases Twisted Tea's non-carbonated, 5% ABV beverage available in various flavors.

The Boston Beer Company (NYSE: SAM) has announced a strategic multiyear partnership with AEG Presents, bringing its beverage portfolio to nearly 30 music venues and festivals nationwide. The partnership will feature Sun Cruiser Iced Tea & Vodka, Truly Hard Seltzer, Twisted Tea Hard Iced Tea, and Angry Orchard Hard Cider across prominent venues including Brooklyn Steel, Resorts World Theatre, and major festivals.

This marks Sun Cruiser's first major music partnership since its debut, featuring its lineup of Classic Iced Tea, Lemonade + Iced Tea, Raspberry, and Peach flavors. The product contains 4.5% ABV, 100 calories, and 1 gram of sugar per 12oz serving. The partnership will include on-site activities such as product sampling, exclusive giveaways, and -edition merchandise for legal-age consumers.

Dogfish Head announces its spring beverage lineup, featuring new and returning products across beer and ready-to-drink cocktails. The company introduces Tropical Squall, a 9.0% ABV Imperial Golden Ale with pineapple and mango, and brings back Festina Pêche, a 4.5% ABV neo-Berliner Weiss with fresh peaches featuring new artwork by Drew Millward.

The company's seasonal variety pack includes Festina Pêche, Grateful Dead Juicy Pale Ale (5.3% ABV), 30 Minute Light IPA (4.0% ABV), and SeaQuench Ale (4.9% ABV). Additionally, Dogfish Head expands its Vodka Cocktail Mix Pack with a new Blueberry Citrus Vodka Lemon Drop (7.0% ABV), joining three other vodka-based cocktails in the lineup.