Welcome to our dedicated page for Boston Beer news (Ticker: SAM), a resource for investors and traders seeking the latest updates and insights on Boston Beer stock.
The Boston Beer Company, Inc. (NYSE: SAM) regularly issues news across its portfolio of beer and "beyond beer" brands, giving investors and consumers insight into product launches, brand collaborations, and corporate developments. The company began in 1984 brewing Samuel Adams beer and has grown into one of the largest and most respected craft brewers in the United States, with core brands that include Angry Orchard Hard Cider, Dogfish Head, Samuel Adams, Sun Cruiser, Truly Hard Seltzer, and Twisted Tea Hard Iced Tea.
News about Boston Beer often highlights new products and seasonal releases. Recent examples include Samuel Adams introducing Winter White Ale as its first new winter seasonal in decades, Angry Orchard launching the ultra-spicy "World’s Angriest" cider, and Dogfish Head unveiling seasonal beer and spirits lineups. These announcements provide detail on flavor profiles, limited-edition offerings, and availability windows.
The company also publishes brand and marketing stories, such as Twisted Tea’s limited-edition Twistmas Stocking holiday pack, Truly Hard Seltzer’s apparel collaboration with designer Jeff Hamilton and U.S. Soccer, and Sun Cruiser’s partnership with a professional basketball player to promote its vodka iced tea brand. Dogfish Head news has featured experiential pop-ups, music collaborations, and specialty canned cocktails that reinforce the brand’s creative positioning.
On the corporate side, Boston Beer issues earnings releases and leadership updates. Its third-quarter 2025 results release discussed depletions, shipments, revenue, gross margin, advertising investment, and share repurchases. Separate news and Form 8-K filings have detailed CEO transitions, the appointment of a Chief Operating Officer, and changes in the Chief People Officer role.
This news page aggregates these items so readers can follow how Boston Beer evolves its portfolio, invests behind its brands, and manages its operations. For those tracking SAM, the updates provide context on category innovation, brand performance commentary, and key governance decisions.
Angry Orchard (NASDAQ:SAM) launched the limited “World’s Angriest” hard cider on November 12, 2025, now available nationwide. The small-batch release was steeped for six months with Aji Amarillo and Habanero peppers and finished with local honey, delivering roughly the spice of nearly one pepper per bottle. Fans contributed by calling a national hotline to record anger audio that was played around fermentation tanks via a 12-foot speaker wall. The 750mL bottle is sold online at worldsangriestcider.com and priced at $25. The release joins Angry Orchard’s core portfolio for holiday gifting and limited seasonal sales.
Sun Cruiser (SAM) announced a brand partnership with professional basketball player Sophie Cunningham on Nov. 10, 2025. The sponsorship covers Sophie’s off-season from today through the start of the basketball season in May and positions Sun Cruiser as her official off-season beverage partner.
Key consumer details: Sun Cruiser is a vodka iced tea with 4.5% ABV, 100 calories, and 1 gram sugar per 12oz. A pop-up kickoff event will be held in New York City on Nov. 13, 2025, 6:30–8:30 PM ET with a ticketed free event for fans 21+ through SunCruiserxSophie.Eventbrite.com.
Samuel Adams (NYSE:SAM) launched Winter White Ale, its first new winter seasonal in 30 years, on Nov 5, 2025. The spiced white ale (5.7% ABV) is brewed with orange peel, cinnamon, nutmeg and clove and will be available nationwide through Jan 12, 2026. Samuel Adams positions Winter White Ale as a modern, hazy pale-golden seasonal inspired by Holiday White Ale, which grew 14% last year. The brand is selling the beer in 12pk 12oz cans (SRP $17.99) and 24pk 12oz cans (SRP $29.99) and is offering a Winter Break Variety Pack that includes Winter White Ale, Winter Lager, Old Fezziwig and a new Cold Brew Coffee Stout.
Dogfish Head (NASDAQ:SAM) announced its 2025 Season-ALE lineup, mixing returning favorites and new limited offerings for winter 2025.
Key releases include Pennsylvania Tuxedo (8.5% ABV) and Covered In Nuggs (6.7% ABV), coast-to-coast availability for most beers, a new Winter Variety Pack (12pk with 60 Minute IPA, Un’Ora, Covered In Nuggs, Bon Appletree), and new Bon Appletree (7.0% ABV). A special Triple Decadence World Wide Stout (15% ABV) marks the 30th anniversary. Coastal Delaware exclusives include Maple Spiced Rum (40% ABV) and Alternate Takes Volume 1 whiskey (45% ABV).
The Boston Beer Company (NYSE: SAM) reported third quarter 2025 results on October 23, 2025: net revenue $537.5M (down 11.2% YoY), gross margin 50.8% (up 450 bps YoY), and net income $46.2M with diluted EPS $4.25. Quarterly shipments were ~1.9M barrels (down 13.7%); depletions fell 3%.
Year-to-date net revenue was $1.579B (down 1.9%), gross margin 49.7% (up 420 bps), and net income $131.0M. Cash was $250.5M with no debt and $161.3M of share repurchases year-to-date. Full-year 2025 guidance was raised: gross margin 47–48% and EPS $7.80–$9.80; advertising spend guidance increased to $50–$60M. Tariff impact guidance narrowed to $9–$13M.
Boston Beer Company (NYSE:SAM) unveiled Samuel Adams Utopias 2025 on October 21, 2025, the 14th release of its limited‑edition, barrel‑aged extreme beer.
Utopias 2025 reaches a 30% ABV, is bottled in individually numbered ceramic vessels, carries a $240 SRP and is reported as illegal in 15 states. The release marks the brewer's multi‑decade goal to push barrel‑aging and blending techniques to create spirit‑like, high‑ABV vintages. Founder Jim Koch is quoted noting the 30% milestone as the culmination of decades of experimentation and innovation.
Boston Beer Company (NYSE:SAM) announced leadership changes effective October 20, 2025. Phil Hodges, previously Chief Supply Chain Officer since May 2023, was named Chief Operating Officer to oversee day-to-day operations and lead execution of brand building and margin enhancement initiatives while reporting to Founder, Brewer, CEO and Chair Jim Koch.
Koch will continue as CEO and focus on innovation, wholesaler relations, brand investment, and talent. Phil Savastano was promoted to Chief Supply Chain Officer; he joined Boston Beer in March 2024 and will report to Hodges.
Truly Hard Seltzer, a brand of Boston Beer Company (NYSE:SAM), has partnered with reality TV star JaNa Craig to launch a limited-edition flavor called No Shade, Just Tea. The new Raspberry Iced Tea hard seltzer will be available exclusively through GiveThemBeer.com starting September 17, 2025.
The product contains 100 calories, 1g of sugar, and 5% ABV per 12oz serving. The special pack includes four 16oz cans. To promote the launch, Truly will host a meet-and-greet event with JaNa Craig at their Los Angeles tasting room on September 25, with tickets available for $25 starting September 19.
Twisted Tea Hard Iced Tea (NYSE:SAM) has launched its first-ever U.S. Hispanic advertising campaign, marking a significant expansion of its marketing strategy. The campaign features collaborations with three award-winning Hispanic chefs who created unique Twisted Tea-infused grilling sauces: Chef Eduardo Lara's 'The Redemption', Chef Anastacia Quiñones-Pittman's 'Tamarindo Twist', and Chef duo Alex & Elvia Garcia's 'Twisted Tail'.
The initiative includes Spanish-language advertisements across streaming TV, paid social, and digital platforms, alongside on-ground activations in California, Florida, and Texas. The limited-edition grilling sauce kits will be available exclusively through Twisted Tea's Tea Store starting September 16, 2025.
Dogfish Head Cocktails (NYSE:SAM) has launched an innovative marketing campaign called "Extend Your Summer" to promote its new Peach Mango Rum Punch cocktail. The company is offering one lucky winner a unique opportunity: a $10,000 stipend and a month-long stay in a beachfront bungalow in coastal Delaware.
The promotion coincides with the release of Dogfish Head's Tropical Cocktail Mix Pack, featuring four ready-to-drink varieties at 7.0% ABV: the new Peach Mango Rum Punch, Blood Orange Mango Vodka Crush, Pineapple Orange Rum Mai Tai, and Strawberry Lime Tequila Margarita. Each cocktail combines two shots of house-made spirits with real fruit juices.
The contest opens September 2, 2025, and is available to U.S. residents aged 21 and over through the company's website.