Welcome to our dedicated page for Boston Beer news (Ticker: SAM), a resource for investors and traders seeking the latest updates and insights on Boston Beer stock.
The Boston Beer Company reports developments across a U.S. alcoholic-beverage portfolio that includes Samuel Adams, Twisted Tea, Truly, Dogfish Head, Sun Cruiser and Angry Orchard. News commonly covers craft beer, hard iced tea, hard seltzer, hard cider, ready-to-drink cocktails and flavored malt beverages, including seasonal releases, variety packs, collaborations and packaging innovations.
Company updates also include quarterly financial results, depletions and shipment trends, gross margin drivers, brand investment, share repurchase activity and litigation-related financial effects. Boston Beer produces beverages through a mix of company-owned capacity and contract brewing arrangements and sells through the distributor system that serves retailers and on-premise accounts.
Boston Beer (NYSE:SAM) reported Q4 2025 net revenue of $385.7M (down 4.1%) and full‑year revenue of $1.965B (down 2.4%).
Full‑year gross margin improved to 48.5% (+410 bps) and the company generated $270.2M operating cash flow, ended year with $223.4M cash, no debt, and repurchased $199.2M of shares in 2025.
Dogfish Head (NYSE:SAM) and the Grateful Dead launched Grateful Dead Citrus Daydream Lager on Feb. 18, 2026. The year-round 5.3% ABV American Rice Lager arrives in 6pk/12oz cans nationwide and features lemongrass, lime, lemon peel, Lemondrop and Contessa hops, plus sustainable Fonio grain.
The release accompanies Dogfish Head’s new Daydream Playbook digital hub for creativity. The beer extends a 10+-year partnership and follows 2025’s Grateful Dead Juicy Pale Ale, the company’s top innovation 6pk per Circana.
Sun Cruiser (NYSE:SAM) launched Blueberry Lemonade & Vodka nationwide on Feb 18, 2026, expanding its ready-to-drink lemonade lineup. The flavor uses real ingredients and premium vodka, and matches existing SKUs at 4.5% ABV, 100 calories, and 1g sugar.
The refreshed Lemonade Variety Pack replaces Half & Half with Blueberry Lemonade and will be sold in 8-pack and 12-pack cans; 8-packs and 570mL single-serve cans roll out exclusively in New England and the Northeast. A new Sampler Variety Pack is also available nationwide.
Angry Orchard (NYSE:SAM) is launching the Ex-Change program starting Feb. 2, 2026, letting consumers ship an ex’s abandoned belongings to the Angry Orchard Cider House in exchange for cash toward a case of hard cider.
Participants register for a free kit at angryorchardexchange.com, receive packaging and a prepaid label, ship items, and get cash credited toward cider; donated items are sorted for charity.
Samuel Adams (NASDAQ:SAM) launched Cherry Bomb, a 9.0% ABV Imperial Wheat Ale with bold black cherry flavor, available year-round in 19.2oz single-serve cans starting January 2026.
The SKU targets the fast-growing high-ABV beer segment and expands the brand into convenience, liquor, and grocery channels.
Twisted Tea (NYSE:SAM) expanded its Extreme high‑alcohol lineup on Jan. 21, 2026, rolling out a new 8% ABV Extreme Variety Pack nationwide in 12 oz 12‑packs.
The pack pairs existing favorites Extreme Lemon and Extreme Blue Razz with two new flavors: Extreme Long Island Iced Tea (lemon and cola notes) and Extreme Fruit Punch (black cherry, orange, lemon). The brand also adds new single‑serve offerings: Long Island Iced Tea and Fruit Punch in 16 oz cans, plus a 24 oz Extreme Tropical Punch (peach, mango, real iced tea) launching nationwide next month. The expansion follows reported success in the convenience channel and aims to broaden occasions and trial.
Dogfish Head (NYSE:SAM) launches a one-day pop-up called the “30 Minute Time Bank” on January 17, 2026 in New York City to promote its 30 Minute Light IPA. The activation offers visitors 30 uninterrupted minutes of sensory and creative stations, complimentary samples, and bites while encouraging a slower start to the year.
The beer is described as a continually hopped light IPA at 95 calories, 4.0% ABV and 3.6g carbs per 12oz. The free pop-up is 21+ and located at 213 Bowery, New York, NY; walk-ins and Eventbrite registration are available.
Twisted Tea (SAM) launched a limited‑edition Twistmas Stocking holiday pack on December 1, 2025. The pack includes nine Twisted Teas and a built‑in dispenser for easy access, retails for $18, and is available in limited quantities at GiveThemBeer.com. Additional product drops are scheduled for Dec 4, Dec 8, Dec 11, and Dec 15, 2025. Purchases are restricted to customers 21 years or older.
The product is promoted as a festive, functional holiday gift from the Twisted Tea brand.
Dogfish Head (NASDAQ:SAM) marked its 30th year with a collaboration with CREEM Magazine called “Drrrty Thrrrty,” pairing a curated 30-track playlist with a limited-edition “Drrrty Thrrrty” dirty martini canned cocktail. The 12oz cans are 19.5% ABV (two servings) and priced at $19.99 per 4-pack. Availability begins December 11, 2025 at Dogfish Head coastal Delaware locations and nationwide via Give Them Beer. A launch party and concert will be held on the Bowery in New York City on December 11, 2025.
Truly Hard Seltzer (NYSE:SAM) partnered with designer Jeff Hamilton to launch a limited-edition U.S. Soccer jacket collection on Nov 17, 2025.
The collectible jackets retail for $150 and are available beginning today exclusively on Truly’s e-store, celebrating U.S. Soccer fans with design cues like stars inspired by the 1994 U.S. men's uniforms and city abbreviations down the sleeves.
The collaboration highlights Truly’s role as the Official Hard Seltzer partner of U.S. Soccer since 2022 and aims to offer a premium, fan-focused apparel drop timed ahead of a major soccer year.