Lighten Up! Dogfish Head Flips the Script on New Year’s Resolutions, Celebrates New 30 Minute Light IPA on “Quitter’s Day” with Beer Money & Other Rewards
Dogfish Head Craft Brewery launches 30 Minute Light IPA, a new addition to its iconic 'Minute Series' and its first since 2011. This new light IPA (4.0% ABV) contains only 95 calories and 3.6g carbs per 12oz serving while maintaining the bold, hoppy character of a world-class IPA.
To celebrate the launch, Dogfish Head is embracing 'Quitter's Day' (the second Friday in January) when approximately 80% of people abandon their New Year's resolutions. The brewery is offering rewards to those who give up on their resolutions early, including $30 in beer money for the top 300 entries and participation medals. A recent survey revealed that only 1 in 3 Americans completed their 2024 resolutions, with lack of motivation (29%) and time (24%) being the main factors for quitting.
Additionally, Dogfish Head partnered with Smith Island Baking Company to create a special 30 Minute Light IPA-infused cake, available nationwide through Goldbelly starting January 10.
Dogfish Head Craft Brewery lancia 30 Minute Light IPA, una nuova aggiunta alla sua iconica 'Minute Series' e la prima dal 2011. Questa nuova light IPA (4.0% ABV) contiene solo 95 calorie e 3.6g di carboidrati per porzione da 12oz, mantenendo però il carattere audace e luppolato di una IPA di livello mondiale.
Per celebrare il lancio, Dogfish Head abbraccia il 'Quitter's Day' (il secondo venerdì di gennaio), quando circa l'80% delle persone abbandona i propri buoni propositi per il nuovo anno. La birreria offre premi a coloro che rinunciano ai loro propositi anticipatamente, tra cui 30 dollari in buoni per la birra per i primi 300 partecipanti e medaglie di partecipazione. Un recente sondaggio ha rivelato che solo 1 americano su 3 ha completato i propri buoni propositi per il 2024, con la mancanza di motivazione (29%) e di tempo (24%) come principali fattori di abbandono.
Inoltre, Dogfish Head ha collaborato con Smith Island Baking Company per creare una speciale torta infusa con 30 Minute Light IPA, disponibile a livello nazionale attraverso Goldbelly a partire dal 10 gennaio.
Dogfish Head Craft Brewery lanza 30 Minute Light IPA, una nueva adición a su icónica 'Minute Series' y la primera desde 2011. Esta nueva light IPA (4.0% ABV) contiene solo 95 calorías y 3.6g de carbohidratos por porción de 12oz, manteniendo el audaz carácter lúpulado de una IPA de clase mundial.
Para celebrar el lanzamiento, Dogfish Head está abrazando el 'Quitter's Day' (el segundo viernes de enero) cuando aproximadamente el 80% de las personas abandonan sus resoluciones de Año Nuevo. La cervecera está ofreciendo recompensas a aquellos que renuncian a sus resoluciones temprano, incluyendo 30 dólares en dinero de cerveza para las 300 mejores entradas y medallas de participación. Una encuesta reciente reveló que solo 1 de cada 3 estadounidenses completó sus resoluciones de 2024, siendo la falta de motivación (29%) y el tiempo (24%) los principales factores para renunciar.
Además, Dogfish Head se asoció con Smith Island Baking Company para crear un pastel especial infusionado con 30 Minute Light IPA, disponible a nivel nacional a través de Goldbelly a partir del 10 de enero.
도그피시 헤드 크래프트 브루어리가 30 분 라이트 IPA를 출시했습니다. 이는 그녀의 상징적인 '분 시리즈'에 새로운 추가물이자 2011년 이후 첫 번째입니다. 이 새로운 라이트 IPA(4.0% ABV)는 12oz 서빙당 겨우 95칼로리와 3.6g의 탄수화물을 포함하면서도 세계적인 IPA의 대담하고 홉이 풍부한 특성을 유지하고 있습니다.
출시를 기념하기 위해 도그피시 헤드는 1월의 둘째 금요일인 '그만두는 날'(Quitter's Day)을 기념하고 있습니다. 이 날에는 약 80%의 사람들이 새해 결심을 포기합니다. 양조장은 결정을 일찍 포기하는 사람들에게 300개 상위 참가자에게 30달러의 맥주 돈과 참가 메달을 제공하는 보상을 제공합니다. 최근 조사에 따르면 미국인의 3명 중 1명만이 2024년 결심을 완료했으며, 동기 부여 부족(29%)과 시간 부족(24%)이 포기의 주요 원인으로 발생합니다.
또한, 도그피시 헤드는 스미스 아일랜드 베이킹 컴퍼니와 협력하여 30 분 라이트 IPA가 섞인 특별한 케이크를 만들어 전국적으로 골드벨리(Goldbelly)를 통해 1월 10일부터 제공할 예정입니다.
Dogfish Head Craft Brewery lance 30 Minute Light IPA, un nouvel ajout à sa célèbre 'Minute Series' et le premier depuis 2011. Cette nouvelle light IPA (4,0% ABV) contient seulement 95 calories et 3,6g de glucides par portion de 12oz tout en maintenant le caractère audacieux et houblonné d'une IPA de classe mondiale.
Pour célébrer ce lancement, Dogfish Head adopte le 'Quitter's Day' (le deuxième vendredi de janvier) lorsque près de 80 % des gens abandonnent leurs résolutions du Nouvel An. La brasserie offre des récompenses à ceux qui renoncent à leurs résolutions tôt, y compris 30 dollars en argent de bière pour les 300 meilleures inscriptions et des médailles de participation. Une récente enquête a révélé que seulement 1 Américain sur 3 a réalisé ses résolutions de 2024, la manque de motivation (29 %) et le manque de temps (24 %) étant les principaux facteurs d'abandon.
De plus, Dogfish Head s'est associé à Smith Island Baking Company pour créer un gâteau spécial infusé au 30 Minute Light IPA, disponible à l'échelle nationale via Goldbelly à partir du 10 janvier.
Dogfish Head Craft Brewery bringt 30 Minute Light IPA heraus, eine neue Ergänzung zu ihrer ikonischen 'Minute Series' und die erste seit 2011. Diese neue Light IPA (4,0% ABV) enthält nur 95 Kalorien und 3,6 g Kohlenhydrate pro 12oz-Portion und behält dennoch den kräftigen, hopfigen Charakter einer Weltklasse IPA bei.
Zur Feier des Launches nimmt Dogfish Head den 'Quitter's Day' (den zweiten Freitag im Januar) in Anspruch, an dem etwa 80 % der Menschen ihre Neujahrsvorsätze aufgeben. Die Brauerei bietet Belohnungen für diejenigen an, die ihre Vorsätze frühzeitig aufgeben, darunter 30 Dollar Biergeld für die 300 besten Einsendungen und Teilnahme-Medaillen. Eine aktuelle Umfrage ergab, dass nur 1 von 3 Amerikanern ihre Vorsätze für 2024 umsetzen konnte, wobei mangelnde Motivation (29%) und Zeit (24%) die Hauptgründe für das Aufgeben waren.
Außerdem hat Dogfish Head mit der Smith Island Baking Company zusammengearbeitet, um einen speziellen Kuchen mit 30 Minute Light IPA zu kreieren, der ab dem 10. Januar landesweit über Goldbelly erhältlich sein wird.
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In honor of its newest beer, brewery to celebrate “Quitter’s Day” and reward drinkers who throw in the towel on their New Year’s resolutions early with beer money and medals
MILTON, Del., Jan. 08, 2025 (GLOBE NEWSWIRE) -- New Year, new you ... er, brew! Dogfish Head kicks off the New Year with the launch of its new 30 Minute Light IPA (
Dogfish Head’s “Minute Series” – featuring fan-favorites like 60 Minute IPA, 90 Minute Imperial IPA, 75 Minute IPA and 120 Minute IPA – is a collection of continually hopped IPAs known for their abundantly hoppy but not crushingly bitter flavor profiles. The debut of 30 Minute Light IPA marks the first addition to the “Minute Series” since 2011.
“I came up with the process of continual hopping back in 2001, after seeing a chef on TV continually peppering his soup,” said Dogfish Head Founder & Brewer, Sam Calagione. “The chef said adding pepper to his soup in small increments throughout its simmering would add depth and balance to his dish. Then it hit me – if it works for soup, why not beer? Now, our original continual hopping invention sits in the permanent collections at the Smithsonian Museum. By continually hopping 30 Minute Light IPA, we cracked the code on an approachable, lighter IPA option that doesn’t sacrifice on taste or quality.”
To celebrate the launch of 30 Minute Light IPA – which coincides with New Year’s Resolution season – Dogfish Head is celebrating “Quitters Day” by rewarding fans who give up on their resolutions early with beer money and medals.
WHY QUITTER’S DAY?
While millions of Americans begin their New Year’s resolutions with the best of intentions, as many as
Dogfish Head surveyed 1,000 Americans (21+) with Dynata1 to uncover the hidden truths about New Year’s resolution abandonment and explore why embracing our imperfections might be even more fulfilling than sticking to a long-time resolution. The survey revealed:
- More than half of Americans made New Year’s resolutions in 2024, but only 1 in 3 people saw their goals through to completion.
- Of Americans that made a New Year’s resolution in 2024, a quarter purposely set easily achievable goals, so they would be less likely to quit.
- Those who didn’t complete their New Year’s resolutions in 2024 cited lack of motivation (
29% ) and lack of time (24% ) as the leading factors. - Nearly a quarter of Americans who did not set resolutions in 2024 made that choice because they felt they wouldn’t stick to them.
40% of Americans shared they prefer to set short-term resolutions, as they are motivated by quick wins.
1Online survey of 1,000 LDA (21+) Americans commissioned by Dogfish Head through independent research firm Dynata. Survey was conducted from December 19-20, 2024.
The bottom line? People need to LIGHTEN UP! That’s why, instead of shaming folks for throwing in the towel on their resolutions early, Dogfish Head is raising a glass of its new 30 Minute Light IPA to celebrate their short-lived successes as part of life’s off-centered journey.
“It’s trying that counts! Since 1995, Dogfish has been dedicated to exploring goodness of all kinds, and our ‘failures’ have only fueled our creativity,” said Calagione. “For me, getting the process of continual hopping right took some time. And guess what? I failed … a lot! But those ‘failures’ were also celebrations, because they got me closer to my goal.”
DID SOMEONE SAY FREE BEER MONEY?
We sure did! Now through January 16, Dogfish fans can visit www.dogfish.com/quitters-day to share stories of their New Year’s resolution fails. Folks with the top 300 entries* will score
HAVE YOUR BEER AND EAT IT TOO!
Want to take your Quitter’s Day celebration to the next level? Dogfish Head teamed up with Maryland-based Smith Island Baking Company (SIBC) to create the perfect sweet treat just for the occasion – a 30 Minute Light IPA-infused Smith Island Cake.
Beer-infused cake?! That’s right … not only is the batter for this made-from-scratch, eight-layer, yellow cake is infused with 30 Minute Light IPA, but the cake’s vanilla and orange buttercream frosting includes orange zest to accentuate the beer’s tropical hop characteristics. A delicious pairing for a pint of 30 Minute Light IPA, this limited-edition cake will be available for purchase nationwide via www.goldbelly.com, starting on Quitter’s Day, Friday, January 10. And for those local to coastal Delaware, Dogfish Head’s Milton and Rehoboth Beach locations will also feature this collaborative treat on their menus, while supplies last.
For more about Dogfish Head and 30 Minute Light IPA, please visit www.dogfish.com. To enter Dogfish Head’s “Quitter’s Day” contest, check out www.dogfish.com/quitters-day. Learn about Goldbelly and Smith Island Baking Company at www.goldbelly.com and www.smithislandcake.com, respectively.
*Contest open to U.S. residents, 21+. Entries will be judged on creativity, originality and love of Dogfish Head. Full rules available at www.dogfish.com/quitters-day.
Dogfish Head® 30 MinuteTM Light IPA, Light India Pale Ale, Dogfish Head Craft Brewery; Dogfish Head® 60 Minute® IPA, India Pale Ale, Dogfish Head Craft Brewery; Dogfish Head® 75 Minute® IPA, India Pale Ale, Dogfish Head Craft Brewery; Dogfish Head® 90 Minute® IPA, Imperial India Pale Ale, Dogfish Head Craft Brewery; Dogfish Head® 120 Minute® IPA, Imperial India Pale Ale, Dogfish Head Craft Brewery; Explore Goodness. Drink Responsibly. ©2025 Dogfish Head Craft Brewery. Dogfish.Com.
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ABOUT DOGFISH HEAD:
With quality, creativity and non-conformity at its core, Dogfish Head has been committed to brewing unique beers with high-caliber culinary ingredients outside the Reinheitsgebot since the day it opened nearly 30 years ago. Dedicated to exploring goodness of all kinds, Dogfish Head later expanded its beverage artistry beyond just craft beer to produce award-winning portfolios of full-proof spirits – whiskeys, gins, vodkas, rums and more – and spirits-based, ready-to-drink canned cocktails. A Boston Beer Company brand and proud supporter of the Independent Craft Brewing Seal, Dogfish Head is a Delaware-based entity consisting of Dogfish Head Craft Brewery, a production brewery and tasting room; Dogfish Head Distilling Co., a production distillery; Brewings & Eats, a brewpub and live music venue; Chesapeake & Maine, a seafood and cocktail spot; and the Dogfish INN, a beer-themed, canal-front hotel. For more about Dogfish Head, please visit www.dogfish.com or follow the brand on social media.
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