Welcome to our dedicated page for Boston Beer news (Ticker: SAM), a resource for investors and traders seeking the latest updates and insights on Boston Beer stock.
The Boston Beer Company reports developments across a U.S. alcoholic-beverage portfolio that includes Samuel Adams, Twisted Tea, Truly, Dogfish Head, Sun Cruiser and Angry Orchard. News commonly covers craft beer, hard iced tea, hard seltzer, hard cider, ready-to-drink cocktails and flavored malt beverages, including seasonal releases, variety packs, collaborations and packaging innovations.
Company updates also include quarterly financial results, depletions and shipment trends, gross margin drivers, brand investment, share repurchase activity and litigation-related financial effects. Boston Beer produces beverages through a mix of company-owned capacity and contract brewing arrangements and sells through the distributor system that serves retailers and on-premise accounts.
Boston Beer (NYSE:SAM), via Truly Hard Seltzer, launched a $5 million fan promotion tied to the U.S. Men’s National Team at this summer’s international tournament. One eligible U.S. fan 21+ could win $5 million if the team “wins it all,” plus a personalized commemorative Truly can.
Fans enter from June 26 by posting content with Truly x U.S. Soccer packaging on Instagram, TikTok, Facebook or X, tagging @Truly and using #TrulyBelieves. The program runs as long as the team advances through July, under stated terms and conditions.
Boston Beer (NYSE:SAM) brand Sun Cruiser announced a summer 2026 partnership with creator and outdoor enthusiast Dylan Efron to promote its vodka iced tea and lemonade line.
The deal includes a limited-edition Sunset Club Pack and fan events in New York City and California.
Samuel Adams (NYSE:SAM) named Washington, DC-based craft brewer Soul Mega the 2026 Brewing & Business Experienceship winner in its Brewing the American Dream program. The award provides mentorship from Samuel Adams professionals, a collaborative specialty beer, and participation at the Great American Beer Festival in Denver.
Since 2008, Brewing the American Dream has supported nonprofit lending partners in delivering over 4,600 loans totaling nearly $123 million, plus coaching for more than 17,000 people, helping create or retain over 12,300 jobs in local communities.
Dogfish Head and Rolling Stone launched a limited-edition American single malt whiskey celebrating 250 years of American music. The five-year-aged, 90-proof spirit blends whiskey and brandy matured in 12 barrel types, including Samuel Adams Utopias barrels, with only 900 cases available across six East Coast markets.
The whiskey debuts at Rolling Stone’s Stateside Music Festival on July 4 in Kingston, New York, alongside co-branded, made-in-USA merchandise sold via Dogfish Head’s e-store, while supplies last.
Dogfish Head (NYSE:SAM) launched its “Secret Stash Cooler” on June 17, 2026. Sold via Dogfish Head’s e-store for $99 and limited to one per order, the cooler features a hidden compartment to discreetly store Dogfish Head ready-to-drink cocktails.
It targets summer occasions like beaches, boats, and backyard gatherings, pairing with Dogfish Head’s Vodka Cocktails and Tropical Cocktails mix packs, each offering four 7.0% ABV, fruit-forward, spirits-based canned cocktails.
Sun Cruiser (NYSE:SAM), the Official Canned Cocktail of the U.S. Open and U.S. Women's Open Presented by Ally, is launching Cruiser Caddies at Shinnecock Hills in June 2026.
Cruiser Caddies will surprise 21+ fans with complimentary vodka iced teas and lemonades, swag, and random upgrades to The 1895 Club hospitality experience.
Boston Beer (NYSE:SAM), via its Truly Hard Seltzer brand, partnered with U.S. Soccer and Hoboken to rename the city “Believe, USA” for this summer’s tournament. The initiative centers on a new Truly Believe Bar, fan-focused events, limited-edition products, and support for local Hoboken businesses.
Sun Cruiser (NYSE:SAM), a ready-to-drink spirits brand and Official Ready-to-Drink Cocktail of the U.S. Open and U.S. Women’s Open presented by Ally, launched a limited-edition 17-piece apparel and accessories collection with luxury golf brand G/FORE.
The Sun Cruiser x G/FORE line includes polos, quarter-zips, hoodies, hats, bags, and golf gloves for men and women, designed to match Sun Cruiser’s “on-course to 19th hole” vibe. The full collection is available exclusively on Sun Cruiser’s e-store. Sun Cruiser cocktails feature premium vodka, real ingredients, 100 calories, 1g sugar, and 4.5% ABV.
Samuel Adams (NYSE:SAM) is celebrating America’s 250th with the return of the Brewer Patriot Collection, inspired by Founding Fathers’ recipes, a national “Raise a Sam” campaign targeting 250,000 cheers moments, and a limited Star Spangled Variety Pack featuring four summer beers in retro patriotic packaging.
Boston Beer (NYSE:SAM) launched LYTT Electric Coolers, a 15% ABV, single-serve, malt-based ready-to-drink line in unique, glow-in-the-dark, resealable, widely recyclable, lightbulb-shaped containers.
The 200 mL drinks debut mid-May 2026 in select U.S. markets across six cocktail-inspired flavors.