Welcome to our dedicated page for Boston Beer news (Ticker: SAM), a resource for investors and traders seeking the latest updates and insights on Boston Beer stock.
The Boston Beer Company reports developments across a U.S. alcoholic-beverage portfolio that includes Samuel Adams, Twisted Tea, Truly, Dogfish Head, Sun Cruiser and Angry Orchard. News commonly covers craft beer, hard iced tea, hard seltzer, hard cider, ready-to-drink cocktails and flavored malt beverages, including seasonal releases, variety packs, collaborations and packaging innovations.
Company updates also include quarterly financial results, depletions and shipment trends, gross margin drivers, brand investment, share repurchase activity and litigation-related financial effects. Boston Beer produces beverages through a mix of company-owned capacity and contract brewing arrangements and sells through the distributor system that serves retailers and on-premise accounts.
Samuel Adams (NYSE:SAM) is celebrating America’s 250th with the return of the Brewer Patriot Collection, inspired by Founding Fathers’ recipes, a national “Raise a Sam” campaign targeting 250,000 cheers moments, and a limited Star Spangled Variety Pack featuring four summer beers in retro patriotic packaging.
Boston Beer (NYSE:SAM) launched LYTT Electric Coolers, a 15% ABV, single-serve, malt-based ready-to-drink line in unique, glow-in-the-dark, resealable, widely recyclable, lightbulb-shaped containers.
The 200 mL drinks debut mid-May 2026 in select U.S. markets across six cocktail-inspired flavors.
Twisted Tea (SAM) launched a limited-time Summer Party Pack nationwide on May 6, 2026, featuring new Twisted Lemonade and the returning Rocket Pop flavor alongside Original and Half & Half.
The pack is available in 12-, 24- and 30-packs, plus a 14-can Party Pouch, and includes a QR-driven promotion with 25,000 instant prizes and a grand-prize fighter-jet ride.
Boston Beer (NYSE: SAM) reported Q1 2026 results on April 30, 2026: net revenue $433.9M (-4.4%), shipments ~1.6M barrels (-6.9%), depletions -4%. GAAP diluted loss per share was $13.88 including a $216.0M pre-tax litigation charge ($15.52 per share). Cash was $164.1M with no debt; $31.2M of share repurchases year-to-date. Full-year guidance narrowed and now shows GAAP EPS loss range of ($7.02) to ($5.02), with Non-GAAP EPS of $8.50 to $10.50.
Dogfish Head (NASDAQ:SAM) and CBS’s Survivor partnered to launch Coconut Etiquette, a limited-edition hazy IPA (6.2% ABV) brewed with toasted coconut, dehydrated coconut water and passionfruit to mark Survivor’s 50th season.
Kits including a 4-pack, glass, sticker and Buff® cost $50 with ground shipping, sold at GiveThemBeer.com starting May 1, with additional drops May 6 and May 11 while supplies last.
Sun Cruiser (SAM) launched White Tea + Vodka on April 2, 2026, introducing a non‑carbonated RTD category innovation. The White Tea + Vodka Variety Pack ships in select markets including Ohio, Massachusetts, New Hampshire, Delaware, New Jersey, Florida, and Rhode Island.
The 8‑pack features four fruit‑forward flavors — Berry Hibiscus, Blackberry, Peach, Passionfruit — each at 100 calories and 1g sugar, designed as a light, non‑carbonated option for on‑the‑go occasions.
Dogfish Head (NYSE:SAM) unveiled its 2026 spring/summer lineup of seasonal beers and ready-to-drink canned cocktails on March 24, 2026. New and returning offerings include Festina Pêche (4.5% ABV), Aprihop (7.0% ABV), a new Groovy Variety Pack, Grateful Dead collaborations, and expanded canned cocktail sizes shipping nationwide.
Highlights include year-round Blueberry Citrus Vodka Lemon Drop 4pk cans, single-serve 570ml cans for best-sellers, and regional Small Batch Series distribution.
Truly (NYSE:SAM) launches Truly Unscripted: Spring Break, an open casting call for one friend group to win an all‑expenses‑paid Florida weekend from April 16–19 and star in a three‑part reality miniseries released on YouTube this spring.
Entrants submit a video on TikTok or Instagram with #TrulyUnscripted and complete an application at TrulyRealityCasting.com; finalist callbacks and on‑site production with reality star JaNa Craig are part of the process.
Sun Cruiser (SAM) announced a multi-year partnership with the USGA to become the Official Ready-to-Drink Cocktail of the U.S. Open and U.S. Women’s Open presented by Ally. The national activation begins in the USGA’s 2026 championship season with on-site hospitality integrations, retail and social promotions.
Sun Cruiser will debut at the U.S. Women’s Open at Riviera Country Club and later at the U.S. Open at Shinnecock Hills, while the brand highlights rapid RTD growth and on-premise strength.
Samuel Adams (SAM) launched the limited-time “Our City. Our Beer.” 12-pack variety pack on March 9, 2026, featuring four Boston sports–inspired beers crafted with Derrick White, Garrett Crochet, Julian Edelman and Zdeno Chara.
The New England–only release includes (Derrick) White Ale (5.3% ABV), Crochet’s Pale Ale (5.8% ABV), Julian Edel-Brau Lager (6.2% ABV) and Big Z Pilsner (5.0% ABV). Each beer will rotate on draft during its corresponding sport season. A public launch party with all four athletes is scheduled for April 4, 2026, in Boston.