Samuel Adams Offers Two Dry January Tips: Try Just The Haze IPA and Don’t Waste Great Beer
Samuel Adams is offering two key tips for Dry January participants: try their Just the Haze Non-Alcoholic IPA and utilize leftover alcoholic beer in cooking recipes. The award-winning Just the Haze, known for its tropical fruit aromas and smooth hoppy finish, has garnered multiple accolades including Gold at the 2024 World Beer Awards and Silver at the 2023 World Beer Cup Awards.
The company has released the Our American Dream Cookbook, featuring over 100 recipes from 80 small business owners, including beer-infused dishes like Vegan Onion Soup, BBQ Pizza, and Beer Can Chicken. Market data shows significant growth in the non-alcoholic beer segment, with NA Beer Volume growing +49% compared to three years ago, while total Beer declined by 12% in the same period.
Samuel Adams offre due consigli chiave per i partecipanti al Dry January: provare il loro Just the Haze Non-Alcoholic IPA e utilizzare la birra alcolica avanzata nelle ricette di cucina. Il premiato Just the Haze, noto per i suoi aromi di frutta tropicale e un finale luppolato morbido, ha ottenuto numerosi riconoscimenti, tra cui l'oro ai World Beer Awards 2024 e l'argento ai World Beer Cup Awards 2023.
L'azienda ha pubblicato Our American Dream Cookbook, che presenta oltre 100 ricette di 80 piccoli imprenditori, incluse pietanze infuse con birra come la Zuppa di Cipolle Vegana, Pizza BBQ e Pollo in Lattina. I dati di mercato mostrano una crescita significativa nel segmento della birra analcolica, con un aumento del volume della birra NA del +49% rispetto a tre anni fa, mentre la birra totale è diminuita del 12% nello stesso periodo.
Samuel Adams ofrece dos consejos clave para los participantes de Dry January: probar su Just the Haze Non-Alcoholic IPA y utilizar cerveza alcohólica sobrante en recetas de cocina. El premiado Just the Haze, conocido por sus aromas de frutas tropicales y un suave final ambarino, ha recibido múltiples galardones, incluyendo Oro en los Premios Mundiales de Cerveza 2024 y Plata en los Premios Copa Mundial de Cerveza 2023.
La empresa ha lanzado Our American Dream Cookbook, que presenta más de 100 recetas de 80 pequeños empresarios, incluyendo platos infusionados con cerveza como la Sopa Vegana de Cebolla, Pizza BBQ y Pollo en Lata. Los datos de mercado muestran un crecimiento significativo en el segmento de cerveza sin alcohol, con un aumento del volumen de cerveza NA del +49% en comparación con hace tres años, mientras que la cerveza total disminuyó un 12% en el mismo período.
사무엘 아담스는 드라이 재뉴어리 참가자들을 위해 두 가지 주요 팁을 제공합니다: 그들의 저스트 더 헤이즈 무알콜 IPA를 시도하고 요리 레시피에 남은 알콜 맥주를 활용하세요. 수상 경력이 있는 저스트 더 헤이즈는 열대 과일 향과 부드러운 홉 피니시로 유명하며, 2024년 세계 맥주 시상식에서 금 medal와 2023년 세계 맥주 컵 시상식에서 은 medal을 수상하는 등 여러 차례의 찬사를 받았습니다.
회사는 우리의 아메리칸 드림 요리책을 출시했으며, 80명의 소기업 소유자로부터 100개 이상의 레시피가 포함되어 있습니다. 여기에 맥주를 재료로 한 요리들로는 비건 양파 수프, BBQ 피자, 맥주 통닭 등이 포함됩니다. 시장 데이터는 무알콜 맥주 부문에서 +49%의 성장을 보여주며, 이는 3년 전과 비교한 수치이고, 같은 기간 동안 전체 맥주는 12% 감소했습니다.
Samuel Adams propose deux conseils clés pour les participants au Dry January : essayez leur Just the Haze Non-Alcoholic IPA et utilisez la bière alcoolisée restante dans des recettes de cuisine. Le Just the Haze, récompensé par plusieurs prix et connu pour ses arômes de fruits tropicaux et sa finale houblonnée douce, a reçu de nombreuses distinctions, dont l'or aux World Beer Awards 2024 et l'argent aux World Beer Cup Awards 2023.
L'entreprise a publié Our American Dream Cookbook, qui présente plus de 100 recettes de 80 petits entrepreneurs, y compris des plats infusés à la bière comme la Soupe à l'Oignon Végane, la Pizza BBQ, et le Poulet en Canette. Les données du marché montrent une croissance significative du segment de la bière sans alcool, avec un volume de bière NA en hausse de +49 % par rapport à il y a trois ans, tandis que la bière totale a diminué de 12 % durant la même période.
Samuel Adams gibt zwei wichtige Tipps für die Teilnehmer von Dry January: Probieren Sie ihr Just the Haze Non-Alcoholic IPA und verwenden Sie übrig gebliebene alkoholische Biere in Kochrezepten. Das preisgekrönte Just the Haze, bekannt für seine tropischen Fruchtaromen und einen smoothen Hopfen-Abgang, hat mehrere Auszeichnungen erhalten, darunter Gold bei den World Beer Awards 2024 und Silber bei den World Beer Cup Awards 2023.
Das Unternehmen hat Our American Dream Cookbook veröffentlicht, das über 100 Rezepte von 80 Kleinunternehmern enthält, darunter biergeschmackliche Gerichte wie Vegane Zwiebelsuppe, BBQ-Pizza und Bierdosenhuhn. Marktdaten zeigen ein signifikantes Wachstum im Segment der alkoholfreien Biere, mit einem Anstieg des NA-Biervolumens um +49% im Vergleich zu vor drei Jahren, während das gesamte Bier im gleichen Zeitraum um 12% zurückging.
- Just the Haze Non-Alcoholic IPA won multiple prestigious awards in 2021-2024
- Non-alcoholic beer segment shows strong growth (+49% vs 3 years ago)
- Company expanding into the growing no/low-alcohol beverage market
- Total beer market declined 12% over past 3 years
Insights
The article highlights strategic positioning in the growing non-alcoholic beer market, where Just the Haze has garnered multiple prestigious awards. The
The cookbook initiative represents a clever dual-strategy: maintaining brand engagement during typically slow periods while creating additional revenue streams. By encouraging consumers to use leftover alcoholic beer in cooking, SAM mitigates potential sales drops during Dry January while reinforcing brand loyalty.
The timing of this campaign is strategically brilliant, addressing two key consumer pain points: the desire to participate in Dry January and the guilt of wasting holiday leftovers. The cookbook's inclusion of beer-infused recipes provides a practical solution while maintaining brand engagement during a traditionally challenging sales period for alcoholic beverages.
SAM's approach demonstrates sophisticated understanding of modern consumer behavior, where health-conscious decisions (non-alcoholic alternatives) are balanced with sustainability concerns (reducing waste). This positions the brand favorably with both traditional beer enthusiasts and emerging health-conscious demographics.
Boston, Jan. 07, 2025 (GLOBE NEWSWIRE) -- Samuel Adams, America’s #1 most trusted craft beer brand, is offering two simple tips to Dry January participants on how to make it to the finish line:
- Try Samuel Adams Just the Haze Non-Alcoholic IPA
- Don’t Waste Great Beer! Use it in a beer-infused dinner recipe instead.
Try Samuel Adams Just the Haze Non-Alcoholic IPA
For beer lovers who have been missing the hoppy, citrusy taste of a great IPA during Dry January, Samuel Adams offers the award-winning Just the Haze Non-Alcoholic IPA. With tropical fruit aromas and a smooth hoppy finish, Just the Haze eases the craving for a hoppy IPA without breaking your dry commitment.
- Accolades:
- Just the Haze won Gold at the 2024 World Beer Awards for No & Lo Alc IPA, Silver at the 2023 World Beer Cup Awards, Gold Medal in Non-Alcoholic Beer Category at the 2022 Great American Beer Fest, and Silver at the 2021 World Beer Awards.
- Availability: 6-packs and 12-packs of 12-oz cans. Drinkers nationwide can find it in their area by visiting https://www.samueladams.com/find-a-sam.
Don’t Waste Great Beer: Learn How in Samuel Adams’ Our American Dream Cookbook
For those wanting to make more fridge space for Just the Haze, Sam Adams is encouraging beer lovers to not waste great alcoholic brews left over from the holidays and to cook with them instead.
To make it easy, Sam Adams’ recently released cookbook, Our American Dream Cookbook, includes beer-infused recipes among the more than 100 must-try dishes developed by 80 small business owners.
“We know Dry January commitment-levels can vary, so this year we’re helping drinkers make it to the finish smoothly – just like our Just the Haze IPA does,” shared Lauren Price, head of brand, Samuel Adams. “Our tongue-in-cheek tips are a way for us to connect with fans to remind them that even during a month dedicated to staying dry, it’s still Sam season.”
A few standout recipes from the cookbook featuring beer include:
- Vegan Onion Soup: This recipe includes a vegan take on the classic French Onion Soup featuring cans of Samuel Adams Wicked Hazy Juicy New England IPA.
- BBQ Pizza with Braised Pork: This recipe gives classic pizza dough a hoppy twist with the addition of Samuel Adams Boston Lager.
- Beer Can Chicken: A game-day essential that will wow your guests with Samuel Adams Octoberfest, Summer Ale, or Boston Lager.
- Chicken Wings with Smoky Beer Marinade: A party and brewpub favorite, these marinated and grilled wings are a crowd pleaser every time and feature the beloved Samuel Adams Boston Lager.
- Kale Salad with Octoberfest Vinaigrette: Amp up any green salad with this warm vinaigrette. The briny black olives paired with Samuel Adams Octoberfest brew is sure to be a fan favorite.
Increased Demand for Non-Alcoholic Offerings:
The future of non-alcoholic beer is bright, and NA Beer Volume has grown +
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ABOUT SAMUEL ADAMS: THE BEER
Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution. The brewery began in 1984 when Founder and Brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life with hopes drinkers would appreciate the complex, full-flavor and started sampling the beer in Boston. He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation's founding fathers, a revolutionary man of independent and pioneering spirit. Today, Samuel Adams is one of the world's most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better. Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American Dream. For more information, visit www.SamuelAdams.com or follow @SamuelAdamsBeer
ABOUT BOSTON BEER COMPANY
The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and the Samuel Adams brand is currently recognized as one of the largest and most respected craft beer brands. Our portfolio of brands also includes Truly Hard Seltzer, Twisted Tea, Angry Orchard Hard Cider, Dogfish Head Brewery, and Hard Mountain Dew, as well as other craft beer brands such as Angel City Brewery and Coney Island Brewing. For more information, please visit our investor relations website at www.bostonbeer.com, which includes links to all of our respective brand websites.
ABOUT OUR AMERICAN DREAM COOKBOOK
The cookbook is an initiative of the Samuel Adams Brewing the American Dream, a revolutionary philanthropic program aimed at providing mentorship and funding to food and beverage entrepreneurs nationwide, announced the launch their new with 100+ dishes developed by 80 small business owners.
Survey Methodology 1
This survey was conducted online within the United States by The Harris Poll on behalf of Samuel Adams from December 12-14, 2023, among 2,014 adults ages 21 and older. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/-2.7 percentage points using a
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FAQ
What awards has Samuel Adams (SAM) Just the Haze Non-Alcoholic IPA won in 2024?
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What packaging options are available for SAM's Just the Haze Non-Alcoholic IPA?
