SAMUEL ADAMS INVITES YOU TO HAVE A COLD SAM ADAMS...WITH A COLD SAM ADAMS
Samuel Adams introduces a -edition At-Home Séance Kit for the spooky season, inviting beer lovers to share a cold Sam Adams with the spirit of Samuel Adams. Available for $18.03 at the Sam Adams Store, the kit includes items for conducting a séance at home, such as an instruction card, Sam Adams portrait, vials of Boston dirt and hops, special pint glasses, and a can-inspired candle.
To complement the séance experience, Samuel Adams recommends their seasonal brews, particularly the Octoberfest, a hearty Märzen with 5.3% ABV. Other fall offerings include the Beer Fest Variety Pack featuring Octoberfest, Jack-O Pumpkin Ale, Boston Lager, and Flannel Fest. Prices range from $9.99 for a 6-pack to $29.99 for a 28-pack.
The brand emphasizes that the Séance Kit is for entertainment purposes only, intended for adults over 21, and comes with no guarantees or warranties.
Samuel Adams presenta un'edizione del Kit per Séance a Casa per la stagione spettrale, invitando gli amanti della birra a condividere una fredda Sam Adams con lo spirito di Samuel Adams. Disponibile per $18.03 presso il Sam Adams Store, il kit include articoli per condurre una séance a casa, come una scheda di istruzioni, un ritratto di Sam Adams, provette di terra di Boston e luppolo, bicchieri speciali e una candela ispirata a una lattina.
Per completare l'esperienza della séance, Samuel Adams consiglia le sue birre stagionali, in particolare l'Octoberfest, una Märzen robusta con un ABV del 5.3%. Tra le altre offerte autunnali si trova il Beer Fest Variety Pack che include Octoberfest, Jack-O Pumpkin Ale, Boston Lager e Flannel Fest. I prezzi variano da $9.99 per un pacco da 6 a $29.99 per un pacco da 28.
Il marchio sottolinea che il Kit per Séance è solo per scopi ricreativi, destinato a adulti oltre i 21 anni, e non offre garanzie o assicurazioni.
Samuel Adams presenta una edición del Kit de Séance en Casa para la temporada espeluznante, invitando a los amantes de la cerveza a compartir una fría Sam Adams con el espíritu de Samuel Adams. Disponible por $18.03 en la tienda de Sam Adams, el kit incluye artículos para realizar una séance en casa, como una tarjeta de instrucciones, un retrato de Sam Adams, frascos de tierra de Boston y lúpulo, vasos especiales y una vela inspirada en una lata.
Para complementar la experiencia de la séance, Samuel Adams recomienda sus cervezas de temporada, especialmente la Octoberfest, una Märzen robusta con un ABV del 5.3%. Otras ofertas de otoño incluyen el Beer Fest Variety Pack que presenta Octoberfest, Jack-O Pumpkin Ale, Boston Lager y Flannel Fest. Los precios varían de $9.99 por un paquete de 6 a $29.99 por un paquete de 28.
La marca enfatiza que el Kit de Séance es solo para fines de entretenimiento, destinado a adultos mayores de 21 años, y no ofrece garantías ni garantías.
사무엘 아담스는 spooky 시즌을 맞아 집에서 하는 세안 키트의 한 판을 출시하며, 맥주 애호가들이 사무엘 아담스의 영혼과 함께 차가운 샘 아담스를 나누도록 초대합니다. 샘 아담스 스토어에서 $18.03에 제공되는 이 키트에는 집에서 세안회를 진행하는 데 필요한 아이템이 포함되어 있습니다. 예를 들어, 설명 카드, 샘 아담스 초상화, 보스턴 흙과 홉의 병, 특별 디자인으로 된 파인트 유리잔, 그리고 캔에서 영감을 받은 양초가 포함됩니다.
세안 경험을 보완하기 위해 사무엘 아담스는 그들의 계절 맥주, 특히 옥토버페스트를 추천하며, 이는 5.3% ABV의 풍부한 Märzen입니다. 다른 가을 제품으로는 맥주 축제 다양성 팩이 있으며, 이는 옥토버페스트, 잭-오 펌킨 에일, 보스턴 라거, 그리고 플라넬 페스트를 포함하고 있습니다. 가격은 6팩이 $9.99에서 28팩이 $29.99까지 다양합니다.
브랜드는 이 세안 키트가 오락 목적으로만 사용되며 21세 이상의 성인만을 위한 것임을 강조하며, 보증이나 보장은 제공하지 않는다고 밝혔습니다.
Samuel Adams présente une édition du Kit de Séance à Domicile pour la saison spooky, invitant les amateurs de bière à partager une Sam Adams froide avec l'esprit de Samuel Adams. Disponible pour 18,03 $ dans la boutique Sam Adams, le kit comprend des articles pour réaliser une séance chez soi, tels qu'une carte d'instructions, un portrait de Sam Adams, des flacons de terre de Boston et de houblon, des pintes spéciales et une bougie inspirée d'une canette.
Pour compléter l'expérience de la séance, Samuel Adams recommande ses bières de saison, en particulier l'Octoberfest, une Märzen copieuse avec un ABV de 5,3 %. Parmi les autres offres d'automne, on trouve le Beer Fest Variety Pack, incluant Octoberfest, Jack-O Pumpkin Ale, Boston Lager et Flannel Fest. Les prix varient de 9,99 $ pour un paquet de 6 à 29,99 $ pour un paquet de 28.
La marque souligne que le Kit de Séance est uniquement à des fins de divertissement, destiné aux adultes de plus de 21 ans, et ne comporte aucune garantie ni assurance.
Samuel Adams führt ein -Editions At-Home Séance Kit für die gruselige Saison ein und lädt Bierliebhaber ein, ein kaltes Sam Adams mit dem Geist von Samuel Adams zu teilen. Erhältlich für $18,03 im Sam Adams Store, enthält das Kit Artikel zur Durchführung einer Séance zu Hause, wie eine Anleitungskarte, ein Porträt von Sam Adams, Fläschchen mit Boston-Erde und Hopfen, spezielle Pint-Gläser und eine kerzenartige Dose.
Um das Séance-Erlebnis zu ergänzen, empfiehlt Samuel Adams seine saisonalen Biere, insbesondere das Octoberfest, ein herzhaftes Märzen mit 5,3% ABV. Weitere Herbstangebote sind das Beer Fest Variety Pack, das Octoberfest, Jack-O Pumpkin Ale, Boston Lager und Flannel Fest umfasst. Die Preise reichen von $9.99 für ein 6-Pack bis $29.99 für ein 28-Pack.
Die Marke betont, dass das Séance Kit nur zu Unterhaltungszwecken dient, für Erwachsene über 21 Jahren gedacht ist und keine Garantien oder Gewährleistungen bietet.
- Introduction of a unique, seasonal marketing campaign with the At-Home Séance Kit
- Potential to boost sales of seasonal beer offerings, particularly Octoberfest
- Diverse product range with various pack sizes and beer types to cater to different consumer preferences
- None.
Limited-Edition At-Home Séance Kit Invites Drinkers To Share a Chilling Brew With the Spirit of Samuel Adams From Beyond The Grave
BOSTON, Oct. 02, 2024 (GLOBE NEWSWIRE) -- When temperatures cool, nothing gets spirits of this realm and beyond more excited- or thirsty! - then tasty brew delights. This spooky season, Samuel Adams invites you to share a cold Sam Adams with a cold Sam Adams through an otherworldly, limited-edition At-Home Séance Kit.
Designed for beer lovers and ghosts with a dash of mischief, the Samuel Adams At-Home Séance Kit is perfect for conjuring up the spirit of Sam Adams (hopefully!) and anyone looking to add a little fright, fear, and a lot of flavor to their October nights.
“We conjured a realm we have dared to explore before...summoning the spirit of our namesake,” said Lauren Price, Head of Brand, Samuel Adams. “As frightful, mysterious, and even humor filled as it may seem, Samuel Adams’ presence is deeply rooted in our brand and we’re excited to help drinkers experience the season of beer in a new, frightful way. No matter how drinkers engage with Samuel Adams and the former founding father, we hope they enjoy a night of séance thrills and Octoberfest chills.”
To honor a day written in stone, drinkers can head to the Sam Adams Store to get their hands on a limited-edition séance kit for
Summon the Spirit of Samuel Adams
Each kit features all the elements needed to conduct a séance at home including a handful of happy haunts beer lovers will need to get in touch with the former founding father. So, dim the lights and leave your fear at the door to celebrate another season of the perfect Samuel Adams Octoberfest pour!
- At-Home Séance Kit Contents
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- How to Summon Sam Adams instruction card complete with your step-by-step guide on how to have a cold Sam Adams with a cold Sam Adams – from the pregame to raising a toast, a cheers and night cap along with a carefully crafted incantation to summon his spirit.
- A Sam Adams Portrait, perfect for inviting the spirit of Samuel Adams back to his former image
- Vial of Boston Dirt,* from the state he called home
- Vial of Samuel Adams Hops,* inspired by those used to make Samuel Adams brews
- Two Sam Séances Pint Glasses that reveals a spooky illusion when cold beer is served
- Samuel Adams Octoberfest Can-dle can inspired candle that will help set the mood for your special at-home séance
Pair Your Séance with Seasonal Brews
For the best séance results, all attempts to summon Samuel Adams should be accompanied by a hearty and smooth Samuel Adams Octoberfest. Or, if you’re looking to channel the essence of fall, Samuel Adams has seasonal brews for everyone (ghosts included). Drinkers nationwide can head to their local store and pick up a pack of Samuel Adams or other seasonal offerings in their area by visiting samueladams.com/find-a-sam.
- Octoberfest: This #1 fall seasonal is our take on a century's old classic - a hearty Märzen with a toasty malt sweetness and a light hop character that's fit for calling upon a Boston-bred spirit. Octoberfest is smooth with a deep malt complexity, roasty sweetness and light hop character that is perfectly festive.
- ABV:
5.3% | Available in: 6pk 12oz Bottles: SRP$9.99 | 12pk 12oz Bottles: SRP$17.99 | 28-pack 12 oz bottles: SRP$29.99 | 12pk 12oz Cans: SRP$17.99
- ABV:
- Beer Fest Variety Pack: This seasonal assortment offers Octoberfest, Jack-O, Boston Lager and Flannel Fest. Perfect for helping drinkers enjoy Fall flavors season long.
- Jack-O: The Ultimate Pumpkin Brew. Jack-O Pumpkin Ale is the pick of the patch, bursting with cinnamon, nutmeg, and autumn spices. Put on your Halloween costume, crack one open, and treat yourself before the trick-or-treaters arrive!
- Boston Lager: The beer that started a revolution. Boston Lager is approachable, complex, and smooth with the perfect balance of caramel malt sweetness and spicy hop bitterness.
- Flannel Fest: As cozy as the fabric that inspired it, this Munich Dunkel lager—available exclusively in our Variety Pack—delivers rich, malty flavors with hints of caramel and roasted nuts. So crack a few while you rock that autumn chic.
- Available in: 12pk 12oz Cans: SRP
$17.99 | 24pk 12oz Cans: SRP$28.99
*Warning: The Samuel Adams Seance Kit is intended as entertainment for adults over the age of 21. NOT SUITABLE FOR CHILDREN. DO NOT CONSUME the contents of the Boston Dirt and Samuel Adams Hops vials. The Samuel Adams Seance Kit comes with NO GUARANTEES OR WARRANTIES OF ANY KIND.
ABOUT SAMUEL ADAMS: THE BEER
Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution. The brewery began in 1984 when Founder and Brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life with hopes drinkers would appreciate the complex, full-flavor and started sampling the beer in Boston. He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation's founding fathers, a revolutionary man of independent and pioneering spirit. Today, Samuel Adams is one of the world's most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better. Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American Dream. For more information, visit www.SamuelAdams.com or follow @SamuelAdamsBeer.
ABOUT BOSTON BEER COMPANY
The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and the Samuel Adams brand is currently recognized as one of the largest and most respected craft beer brands. Our portfolio of brands also includes Truly Hard Seltzer, Twisted Tea, Angry Orchard Hard Cider, Dogfish Head Brewery, and Hard Mountain Dew, as well as other craft beer brands such as Angel City Brewery and Coney Island Brewing. For more information, please visit our investor relations website at www.bostonbeer.com, which includes links to all of our respective brand websites.
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