Twisted Tea Hard Iced Tea Releases 25 Days of Twistmas: A Holiday Countdown for Diehard Fans Looking to Unwrap the Fun, One Can at a Time
Twisted Tea Hard Iced Tea announces the return of its holiday advent calendar with an expanded '25 Days of Twistmas' edition, following last year's sold-out 12-day version. The -edition calendar features 25 tallboy cans (24oz) of various flavors including Original, Half & Half, Peach, Raspberry, Pineapple, Mango, and Mangonada. Available from November 12th at GiveThemBeer.com for $80, with multiple release dates through November 22nd. The nation's leading hard iced tea brand aims to deliver holiday cheer with one flavor discovery per day starting December 1st.
Twisted Tea Hard Iced Tea annuncia il ritorno del suo calendario dell'avvento natalizio con una versione ampliata chiamata '25 Giorni di Twistmas', dopo il sold out della versione di 12 giorni dello scorso anno. Il calendario in edizione speciale presenta 25 lattine alte (24oz) di vari gusti tra cui Original, Half & Half, Peach, Raspberry, Pineapple, Mango e Mangonada. Sarà disponibile dal 12 novembre su GiveThemBeer.com per $80, con più date di rilascio fino al 22 novembre. Il principale marchio di hard iced tea del paese punta a portare gioia natalizia con una scoperta di gusto al giorno a partire dal 1 dicembre.
Twisted Tea Hard Iced Tea anuncia el regreso de su calendario de adviento navideño con una edición ampliada llamada '25 Días de Twistmas', tras la agotada versión de 12 días del año pasado. El calendario de edición especial presenta 25 latas grandes (24oz) de varios sabores, incluyendo Original, Half & Half, Peach, Raspberry, Pineapple, Mango y Mangonada. Estará disponible a partir del 12 de noviembre en GiveThemBeer.com por $80, con múltiples fechas de lanzamiento hasta el 22 de noviembre. La marca líder de té helado alcohólico del país busca brindar alegría navideña con un descubrimiento de sabor cada día a partir del 1 de diciembre.
트위스티드 티 하드 아이스 티가 작년의 12일 버전이 매진된 후 '25일의 트위스트마스'라는 확대된 버전의 휴일 아벤트 캘린더를 다시 선보입니다. 이번 특별 에디션 캘린더는 오리지널, 하프 앤 하프, 복숭아, 라즈베리, 파인애플, 망고, 망고나다 등 다양한 맛의 25개의 큰 캔(24온스)을 포함하고 있습니다. 11월 12일부터 GiveThemBeer.com에서 $80에 구매할 수 있으며, 11월 22일까지 여러 출시일이 예정되어 있습니다. 이 나라의 대표적인 하드 아이스 티 브랜드는 12월 1일부터 매일 하나의 맛을 발견하며 휴일의 기쁨을 전할 계획입니다.
Twisted Tea Hard Iced Tea annonce le retour de son calendrier de l'Avent des fêtes avec une édition élargie intitulée '25 Jours de Twistmas', suite à l'épuisement de la version de 12 jours de l'année dernière. Le calendrier en édition spéciale propose 25 canettes de grande taille (24oz) avec diverses saveurs, y compris Original, Half & Half, Pêche, Framboise, Ananas, Mangue et Mangonada. Disponible à partir du 12 novembre sur GiveThemBeer.com pour 80 $, avec plusieurs dates de lancement jusqu'au 22 novembre. La marque de thé glacé alcoolisé la plus importante du pays compte apporter de la joie festive avec une découverte de saveur chaque jour à partir du 1er décembre.
Twisted Tea Hard Iced Tea gibt die Rückkehr seines Adventskalenders für die Feiertage bekannt, nun in der erweiterten Auflage '25 Tage von Twistmas', nachdem die 12-tägige Version des letzten Jahres ausverkauft war. Der Kalender in Sonderedition enthält 25 große Dosen (24oz) verschiedener Geschmacksrichtungen, darunter Original, Half & Half, Pfirsich, Himbeere, Ananas, Mango und Mangonada. Ab dem 12. November auf GiveThemBeer.com für 80 $ erhältlich, mit mehreren Veröffentlichungsterminen bis zum 22. November. Die führende Marke für harten Eistee des Landes möchte mit einer Geschmacksentdeckung pro Tag ab dem 1. Dezember festliche Freude bringen.
- Brand holds #1 market position in hard iced tea category
- Previous advent calendar version sold out quickly, indicating strong demand
- availability may restrict potential sales
- Single distribution channel (GiveThemBeer.com) could limit market reach
Insights
This holiday promotion from Twisted Tea represents a strategic marketing move but lacks significant financial impact for Boston Beer Company (SAM). While the advent calendar could generate buzz and strengthen brand loyalty, the quantities and
The promotion aligns with Twisted Tea's market position as the No. 1 hard iced tea brand and demonstrates the company's efforts to maintain category leadership through seasonal engagement. However, given SAM's
Twisted Tea is keeping it more twisted than ever with a 25-day holiday advent calendar available for a limited time
BOSTON, Nov. 11, 2024 (GLOBE NEWSWIRE) -- Twisted Tea Hard Iced Tea, the nation’s no. 1 hard iced tea brand¹, is back this holiday season with the return of a bigger, more twisted version of its fan-favorite advent calendar. Introducing the 25 Days of Twistmas, created with drinkers in mind, this limited-edition advent calendar is stocked with a 25-can variety of 24oz tallboy flavors to help fans keep it twisted throughout the holiday season.
Starting December 1st, drinkers can open one slot a day to discover a new, delicious Twisted Tea flavor behind each door. The 25 Days of Twistmas advent calendar includes a variety of flavors, including tallboys of Original, Half & Half, Peach, Raspberry, Pineapple, Mango, and Mangonada.
“After our 12 Days of Twistmas advent calendar sold out within minutes, we knew we had to bring it back, but make it even bigger,” said Erica Taylor, senior brand director for Twisted Tea. “Twisted Tea fans are all about bringing the fun no matter the occasion, and we can’t wait for drinkers to kick off their holiday cheer and keep it twisted all season long with 25 Days of Twistmas.”
The limited-edition calendars will be available starting Tuesday, November 12th at GiveThemBeer.com at a retail price of
- Thursday, November 14th
- Friday, November 15th
- Tuesday, November 19th
- Thursday, November 21st
- Friday, November 22nd
To keep it twisted with us come December 1st, all orders should be placed by November 22nd. Mark your calendars and don't miss out on a single drop – these advent calendars will go faster than you can say, “25 Days of Twistmas!”
About Twisted Tea Hard Iced Tea:
Twisted Tea, the No. 1 refreshing hard tea in the country, was founded in 2001 on the twisted promise that a hard iced tea should taste like real iced tea. Incredibly smooth and refreshing, Twisted Tea is made with real brewed tea for a delicious, easy to drink hard tea available in a variety of flavors, including fan favorites, Original and Half & Half. For more information, visit www.twistedtea.com.
About Boston Beer Company:
The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and has since grown to become one of the largest and most respected craft brewers in the United States. We consistently offer the highest-quality products to our drinkers, and we apply what we've learned from making great-tasting craft beer to making great-tasting and innovative "beyond beer" products. Boston Beer Company has pioneered not only craft beer but also hard cider, hard seltzer, and hard tea. Our core brands include household names like Angry Orchard Hard Cider, Dogfish Head, Truly Hard Seltzer, Twisted Tea Hard Iced Tea, and Samuel Adams. We have taprooms and hospitality locations in California, Delaware, Massachusetts, New York, and Ohio. For more information, please visit our website at bostonbeer.com, which includes links to our respective brand websites.
¹Source: IRI MULO + Conv; L52WE 11/28/2022
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