Liveramp Stock Price, News & Analysis

LiveRamp (NYSE: RAMP) has appointed Jessica Shapiro as its new Chief Marketing Officer, reporting to CEO Scott Howe. Shapiro brings extensive experience from leading brands like Microsoft and Starbucks, focusing on customer-centric marketing and data-driven strategies. LiveRamp is poised for growth, expecting to achieve over $500 million in revenue this fiscal year, with a significant increase in high-value customer subscriptions. The company's Safe Haven platform now services over 60% of U.S. big-box retailers, enhancing its position in the global data enablement market.

The Trade Desk (TTD) and LiveRamp (RAMP) are collaborating to develop the European Unified ID (EUID), tailored to comply with GDPR regulations. EUID, based on Unified ID 2.0, will enhance privacy in European advertising. The initiative aims to integrate LiveRamp's RampID and enable bidding within The Trade Desk's platform. This partnership builds on their existing U.S. collaboration to foster transparency and consumer trust in advertising.

Both firms intend to define technical standards and ensure functionality aligns with regional regulations, supporting a sustainable digital ecosystem.

LiveRamp (NYSE: RAMP) has announced its integration of device resolution and identity translation capabilities within Snowflake’s Media Data Cloud. This collaboration aims to enhance media attribution accuracy by connecting devices and households throughout the customer journey. Brands and their partners will benefit from improved media measurement, privacy compliance, and scalable solutions. The integration empowers users with granular insights, secure data collaboration, and innovative metrics, addressing evolving measurement needs in the advertising ecosystem.

LiveRamp (NYSE: RAMP) has announced that CEO Scott Howe will present at the BMO Digital Advertising Summit on March 3rd at 9:00 a.m. PT and at the Morgan Stanley TMT Conference on March 8th at 1:15 p.m. PT. The BMO event will be virtual while the Morgan Stanley conference will take place in San Francisco. Investors can access supporting materials via the LiveRamp investor relations website.

LiveRamp is recognized as a leading global data connectivity platform, enhancing how companies utilize data for improved customer experiences and business outcomes.

LiveRamp's flagship marketing and technology conference, RampUp, is set for February 28 and March 1, 2022, in San Francisco. The event will feature industry leaders like Emma Grede and Jeff Green, with both in-person and virtual attendance options available. Attendees can engage with over 127 speakers, focusing on collaboration and innovation in data usage across various business functions. The conference aligns with local safety guidelines, ensuring a secure environment for networking and learning opportunities.

LiveRamp (NYSE: RAMP) announced the integration of RampID™ with Adobe Advertising Cloud, enhancing audience targeting across multiple platforms such as CTV and desktop. This partnership enables advertisers to implement people-based marketing, maintain privacy, and optimize media investments. Key benefits include access to cookieless environments, improved campaign effectiveness, and accurate measurement capabilities. LiveRamp connects to over 70% of online activities, with over 11,000 domains globally adopting its solutions. This innovation addresses the industry's shift away from third-party cookies.

Hearst Magazines integrates LiveRamp's (NYSE: RAMP) Authenticated Traffic Solution across its 25 U.S. brands, enhancing monetization and user addressability for its 165 million monthly readers. This partnership enables direct inventory purchases for marketers, eliminating reliance on third-party identifiers. Benefits highlighted include a reported 343% ROI and $1.4M in incremental return on ad spend. This integration aims to improve campaign performance through privacy-first targeting, establishing a new ecosystem focused on trust and transparency.

LiveRamp (NYSE: RAMP) and PubMatic (NASDAQ: PUBM) report significant increases for publishers using their Authenticated Traffic Solution and Identity Hub. According to a recent case study, publishers experienced an 101% increase in effective CPM, 255% increase in fill rate, and 615% increase in RPM across cookieless browsers. These results highlight the potential of their integrated solutions in enhancing revenue while maintaining privacy. The partnership aims to prepare publishers for a future without third-party cookies, emphasizing the growing importance of authenticated inventory.