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Overview of LiveRamp Holdings Inc (RAMP)
LiveRamp is a global technology company specializing in data connectivity, identity resolution, and secure data activation. The platform is designed to connect, control, and activate data in a privacy-centric manner, enabling companies to transform customer experiences and generate enhanced business outcomes. Through its robust identity resolution capabilities and a neutral, interoperable infrastructure, LiveRamp creates a seamless bridge between diverse data sources and digital advertising ecosystems.
Core Business and Value Proposition
At its core, LiveRamp offers an advanced data collaboration platform that empowers brands, agencies, and publishers to connect first-party data with authenticated audiences. The company provides essential tools to ensure that data is not only addressable but also measurable. By leveraging technologies such as RampID—a durable, privacy-safe identifier—the platform ensures that customer data can be effectively activated across multiple channels while maintaining consumer trust and aligning with strict data privacy standards.
Business Model and Operational Excellence
LiveRamp operates by licensing its technology and partnering with a wide array of industry players, ranging from advertisers to publishers. Its business model is centered on facilitating safe data exchanges and collaboration, enabling clients to drive monetization without reliance on third-party data signals. The company achieves this through:
- Seamless Data Integration: Merging disparate data sets into a unified view to support informed decision-making.
- Privacy-Centric Solutions: Building infrastructure that aligns with evolving data privacy regulations and consumer expectations.
- Interoperable Platforms: Ensuring utility across multiple channels by integrating with leading digital advertising and marketing technologies.
Market Position and Industry Impact
Within the competitive landscape of data management and digital advertising, LiveRamp distinguishes itself through its commitment to data ethics and consumer privacy, while providing technological solutions that address the growing complexity of data-driven marketing. The platform is integral to the strategies of many top-tier brands and digital publishers, facilitating a secure environment for data activation and robust identity management. Its solutions are engineered to support the shift away from traditional tracking methods, thereby enabling adaptability in the wake of third-party cookie deprecation and other industry changes.
Technological Infrastructure and Ecosystem Integration
LiveRamp's technology is built upon a neutral, fully interoperable network that supports end-to-end addressability across digital marketing channels. This infrastructure underpins the company's ability to provide granular insights into audience behavior and to deliver personalized customer experiences. The platform routinely collaborates with leading digital advertising partners and platforms, ensuring that its solutions integrate effortlessly into clients' broader marketing and advertising technology stacks. By doing so, LiveRamp not only enhances data quality and coherence but also supports scalability and operational efficiency across diverse digital environments.
Industry Keywords and Search Engine Optimization
Key industry terms such as data connectivity, identity resolution, and data activation are strategically integrated into this overview to ensure that readers and search engines alike understand the company’s core areas of expertise. These terms facilitate a clearer connection between LiveRamp’s solutions and the broader market requirements of digital transformation, data privacy, and customer-driven innovation.
Comprehensive Business Analysis
The comprehensive view presented here underscores both the technological and operational facets of LiveRamp. By connecting data safely and effectively across various platforms, LiveRamp provides a robust infrastructure for companies to confidently manage data privacy challenges, navigate the deprecation of third-party cookies, and realize the full potential of their first-party data assets. This approach not only builds enduring brand and business value but also promotes a responsible and results-oriented methodology for data collaboration in the digital age.
LiveRamp (NYSE: RAMP) reported a strong financial performance for Q2 fiscal 2022, with total revenue increasing by 22% to $127 million. Subscription revenue rose by 23% to $105 million, constituting 83% of total revenue. GAAP gross margin expanded to 72%, while non-GAAP gross margin reached 77%. The company achieved a record operating performance, adding 15 new direct subscription customers, bringing the total to 870. LiveRamp’s outlook for fiscal 2022 has been raised, expecting revenue of $525 million and non-GAAP operating income of $40 million.
LiveRamp (NYSE: RAMP) will release its fiscal year 2022 second quarter earnings on November 2, 2021, after market close. A conference call is scheduled for 1:30 p.m. PT on the same day to discuss the results. Interested parties can register for the conference call through a provided link and access details via a confirmation email. Additionally, a live webcast will be available on the Investor Relations website. LiveRamp offers a data connectivity platform enabling companies to connect and activate data effectively.
LiveRamp (NYSE: RAMP) has enhanced its TV platform by integrating streaming inventory forecasting and data collaboration capabilities, establishing itself as the first comprehensive solution for media sellers and advertisers. The platform allows collaborative planning, activation, and quantification across linear, streaming, and digital video inventory.
Powered by RampID, it prioritizes privacy and security. The advancements address industry demands for better measurement and data collaboration, providing brands and partners with a reliable ecosystem to drive effective marketing campaigns.
Huge (NYSE: IPG) has launched the Experience Stack of the Future (XSF) in collaboration with Contentful and BigCommerce (NASDAQ: BIGC). This initiative aims to simplify the complex commerce technology landscape, enabling brands to enhance consumer experiences and drive growth. XSF offers a modular, flexible platform that integrates various technologies into a single commerce solution. Additionally, a whitepaper titled Competing in the Next Era of the Experience Economy has been published, detailing trends that prioritize consumer experiences over products. XSF is now available for market adoption.
LiveRamp (NYSE: RAMP) has integrated with Yieldmo to enhance its Authenticated Traffic Solution (ATS). This partnership is set to improve the addressability of publisher traffic and enable marketers to connect with audiences using high-quality native inventory. A recent Forrester Consulting study indicates that advertisers using ATS can achieve a 343% ROI within three years. Over 1,100 publishers are already utilizing ATS, with significant increases in CPMs reported by Microsoft Advertising. The integration focuses on privacy-first solutions amidst industry shifts away from third-party cookies.
LiveRamp (NYSE: RAMP) reported a strong financial performance for Q1 fiscal 2022, with total revenue reaching $119 million, a 20% increase year-over-year. Subscription revenue constituted 81% of total revenue at $97 million, up 16%. GAAP gross profit improved to $85 million, reflecting a 30% rise, with a gross margin of 71%. Non-GAAP operating income rose to $7 million. The company also repurchased 1 million shares for around $44 million. LiveRamp anticipates $124 million in revenue for Q2, maintaining an 18% growth outlook for fiscal 2022.
LiveRamp (NYSE: RAMP) has announced the appointment of David Pann as chief product officer (CPO). With over 25 years of experience, including leadership roles at Microsoft and Yahoo!, Pann will oversee product design and strategy, aiming for global expansion beyond advertising. Additionally, Mohsin Hussain has been elevated to report directly to the CEO, contributing to engineering and technology integration. Both leaders are expected to enhance team performance and drive innovation at LiveRamp.
LiveRamp (NYSE: RAMP) announced its fiscal year 2022 first quarter earnings release is set for August 5, post-market close. A conference call will follow at 1:30 p.m. PT the same day to discuss the results. Registration for the call is available through their provided link. LiveRamp emphasizes its position as a leading data connectivity platform, highlighting its capabilities in safely utilizing data for improved customer experiences and business outcomes. For updates, investors can subscribe to their email alerts.
LiveRamp® (NYSE: RAMP) has announced significant leadership changes. Diego Panama has been appointed Chief Commercial Officer, overseeing revenue-generating activities, after a strategic search process. Grant Ries, former BlueKai founder, steps in as Executive Vice President of Emerging Markets, focusing on expansion outside advertising. CEO Scott Howe emphasized the importance of these roles and the depth of talent in the organization. Under Panama, bookings momentum has reportedly accelerated, with fiscal 2021 second-half bookings up over 50% year-over-year.
Ampersand, a TV advertising sales and technology company, has integrated with LiveRamp (NYSE: RAMP), enhancing audience customization for multiscreen TV advertising. This partnership allows advertisers to create custom audiences using first and third-party data across 85 million households and 150 streaming apps. The AND Platform, launched in 2020, centralizes campaign planning, buying, and measurement. It promises a more advanced, impression-based buying approach in the TV marketplace, marking a significant evolution in advertising strategies.
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