LiveRamp Joins Salesforce AppExchange, the World’s Most Trusted Enterprise Cloud Marketplace, to Transform Personalized Experiences at Scale for Consumer Brands

Rhea-AI Summary

LiveRamp has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange, enhancing customer understanding and driving personalization at scale. The integration of LiveRamp's RampID technology supports audience enrichment and targeting while ensuring compliance with global data privacy regulations. This partnership aims to provide brands with a single source of truth to enhance customer engagement and accelerate business growth.

Positive

• Integration with Salesforce AppExchange enhances customer data usage.
• RampID technology improves audience targeting without compromising privacy.
• Partnership expected to drive business growth through personalized marketing solutions.

Negative

• None.

LiveRamp with AppExchange enables customers to accelerate their digital transformation journeys and extend the full power of Salesforce Marketing Cloud Customer Data Platform (CDP)

SAN FRANCISCO--(BUSINESS WIRE)-- LiveRamp (NYSE: RAMP) today announced it has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange, empowering brands to understand their customers, drive personalization at scale, and unlock new opportunities that accelerate business growth. Brands today are expected to know their customers, predict their needs, and engage in ways that are personalized, relevant and contextual. A data-first approach is key to meeting these expectations, and the Customer Data Platform enables brands to create a single source of truth that allows for more intelligent, actionable and humanized moments throughout the customer journey.

With the Customer Data Platform and LiveRamp’s app coming soon to AppExchange, Salesforce customers will be able to enjoy enhanced reach and accuracy for all media activations. LiveRamp’s RampID technology fully supports audience enrichment, targeting, measurement and optimization without sending PII (in either raw or hashed formats) to publishers, tech platforms, or data providers. Additionally, RampID’s consistency and durability provides full support for the customer preferences, opt-outs and subject-access requests needed for compliance with the full range of modern global data privacy regulations.

Additionally, as part of the expanded Customer Data Platform ecosystem on AppExchange, partners can now unleash the power of data with the world’s #1 CRM platform – from sales, service, marketing, loyalty, commerce and external data sources – to accelerate business growth. Whether your customer is enriching first-party data, or activating it for personalization at scale, becoming a Customer Data Platform partner means growing relationships and revenue in our thriving ecosystem.

Comments on the News

• “We’ve found that addressable, people-based identity powers better campaign results, as these campaigns are inherently tied to a value exchange that helps build continued trust and durable relationships with customers,” said Travis Clinger, SVP, Addressability and Ecosystem, LiveRamp. “Starting today, RampID can help Marketing Cloud Customer Data customers to enrich their campaigns with data and enable people-based marketing, representing a huge step towards unlocking RampID-powered solutions for these customers.”
• “We’re excited to collaborate with the Salesforce Marketing Cloud Customer Data Platform at this critical time, as they generate considerable momentum and customer appetites are high,” said Anne Acker, VP of Partnerships at LiveRamp. “LiveRamp and Salesforce’s collaboration will provide a must-have tool for customers as they increasingly look to activate and leverage their data assets, at scale and with privacy first.”
• “Salesforce is thrilled LiveRamp is joining Salesforce AppExchange in the expansion of the Marketing Cloud Customer Data Platform ecosystem,” said Woodson Martin, EVP and GM of AppExchange. “A data-first approach and a single-source-of-truth has never been more important for brands to deliver on customer expectations in today’s digital world. We can’t wait to see how the innovations from LiveRamp will help customers to achieve success in an increasingly competitive environment and accelerate their digital transformation journeys.”

About AppExchange

AppExchange is the most trusted enterprise cloud marketplace of more than 7,000 apps and experts that help customers to solve their business challenges across industries, products, and use-cases. With more than 10 million app installs, AppExchange empowers customers to find, try, and buy proven, pre-built and customizable apps, and certified consultants who understand their business. Today, 90% of the Fortune 500 use AppExchange apps and 91% of all Salesforce customers use at least one AppExchange app.

Additional Resources

• Learn more about Salesforce
• Learn more about LiveRamp
• Visit the Salesforce Newsroom to get the latest Salesforce press releases, announcements, and stories
• Tune into Salesforce’s Connections event on June 8-9 to hear from the industry’s top marketing, commerce, and digital leaders

Salesforce, AppExchange, Marketing Cloud, Customer Data Platform and others are among the trademarks of Salesforce, Inc.

About LiveRamp

LiveRamp is the leading data enablement platform for the safe, easy and effective use of data. Powered by core identity resolution capabilities and an unparalleled network, LiveRamp enables companies and their partners to better connect, control and activate data to transform customer experiences and generate more valuable business outcomes/ LiveRamp’s fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies and publishers. For more information, visit www.LiveRamp.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220608005462/en/

LiveRamp

Christina Lockwood

Liveramp@havasformula.com

Source: LiveRamp

FAQ

What is LiveRamp's recent announcement regarding Salesforce AppExchange?

LiveRamp announced its integration into the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange, enhancing customer engagement and data usage.

How does RampID technology benefit Salesforce customers?

RampID technology supports audience enrichment and targeting while ensuring compliance with global data privacy regulations for Salesforce customers.

What potential impact does LiveRamp's partnership with Salesforce have on its stock (RAMP)?

The partnership with Salesforce is expected to enhance business growth opportunities for LiveRamp, which could positively influence its stock performance.

What advantages does the Customer Data Platform provide to brands?

The Customer Data Platform allows brands to create a single source of truth for more intelligent, personalized interactions with customers throughout their journey.

When was LiveRamp’s partnership with Salesforce announced?

LiveRamp's partnership with Salesforce AppExchange was announced on June 8, 2022.