LiveRamp Pioneers Cross-Media Intelligence, Transforming Measurement for the Modern Marketer
LiveRamp (NYSE: RAMP) has announced Cross-Media Intelligence, a groundbreaking capability within its Data Collaboration Platform that provides marketers with a unified, de-duplicated view of campaign performance across all channels and media partners.
This first-of-its-kind solution enables unprecedented campaign visibility through LiveRamp's extensive network of collaboration partners, including integration with publisher networks, DSPs, and log-level data. The platform delivers quicker, more actionable measurement with pre-configured workflows and templates, plus tailored insights that adapt to preferred media tactics and campaign objectives.
Hill's Pet Nutrition has already leveraged LiveRamp's platform to standardize analysis across 11 major retailers and publishers, unifying customer views across linear TV, CTV, and digital. The platform has also achieved nearly 10% year-over-year match rate improvements for clients using new techniques and technology innovations.
LiveRamp (NYSE: RAMP) ha annunciato Cross-Media Intelligence, una capacità innovativa all'interno della sua Data Collaboration Platform che fornisce ai marketer una visione unificata e senza duplicati delle performance delle campagne su tutti i canali e i partner media.
Questa soluzione unica nel suo genere consente una visibilità senza precedenti delle campagne attraverso l'ampia rete di partner di collaborazione di LiveRamp, inclusa l'integrazione con le reti di publisher, DSP e dati a livello di log. La piattaforma offre una misurazione più rapida e azionabile con flussi di lavoro e modelli preconfigurati, oltre a informazioni personalizzate che si adattano alle tattiche media preferite e agli obiettivi della campagna.
Hill's Pet Nutrition ha già sfruttato la piattaforma di LiveRamp per standardizzare l'analisi su 11 importanti rivenditori e publisher, unificando le visioni dei clienti attraverso TV lineare, CTV e digitale. La piattaforma ha inoltre raggiunto quasi un miglioramento del tasso di corrispondenza del 10% anno su anno per i clienti che utilizzano nuove tecniche e innovazioni tecnologiche.
LiveRamp (NYSE: RAMP) ha anunciado Cross-Media Intelligence, una capacidad revolucionaria dentro de su Data Collaboration Platform que proporciona a los especialistas en marketing una vista unificada y deduplicada del rendimiento de las campañas en todos los canales y socios de medios.
Esta solución, única en su tipo, permite una visibilidad sin precedentes de las campañas a través de la extensa red de socios de colaboración de LiveRamp, incluida la integración con redes de editores, DSP y datos a nivel de registro. La plataforma ofrece una medición más rápida y accionable con flujos de trabajo y plantillas preconfiguradas, además de insights personalizados que se adaptan a las tácticas de medios preferidas y a los objetivos de la campaña.
Hill's Pet Nutrition ya ha aprovechado la plataforma de LiveRamp para estandarizar el análisis entre 11 importantes minoristas y editores, unificando las vistas de los clientes a través de la televisión lineal, CTV y digital. La plataforma también ha logrado casi un aumento del 10% en la tasa de coincidencia año tras año para los clientes que utilizan nuevas técnicas e innovaciones tecnológicas.
LiveRamp (NYSE: RAMP)는 Cross-Media Intelligence를 발표했습니다. 이는 데이터 협업 플랫폼 내에서 마케터들에게 모든 채널과 미디어 파트너 전반에 걸쳐 캠페인 성과에 대한 통합되고 중복되지 않는 뷰를 제공합니다.
이 첫 번째 솔루션은 LiveRamp의 방대한 협업 파트너 네트워크를 통해 전례 없는 캠페인 가시성을 가능하게 하며, 출판사 네트워크, DSP 및 로그 수준 데이터와의 통합을 포함합니다. 이 플랫폼은 미리 구성된 워크플로우와 템플릿을 통해 더 빠르고 실행 가능한 측정을 제공하며, 선호하는 미디어 전술과 캠페인 목표에 맞춰 조정된 맞춤형 인사이트를 제공합니다.
Hill's Pet Nutrition은 이미 LiveRamp의 플랫폼을 활용하여 11개의 주요 소매업체와 출판사 간의 분석을 표준화하고, 선형 TV, CTV 및 디지털 전반에 걸쳐 고객의 뷰를 통합했습니다. 이 플랫폼은 또한 새로운 기술과 혁신을 사용하는 고객을 위해 연간 10%의 일치율 향상을 거의 달성했습니다.
LiveRamp (NYSE: RAMP) a annoncé Cross-Media Intelligence, une capacité révolutionnaire au sein de sa Data Collaboration Platform qui offre aux marketeurs une vue unifiée et dédupliquée des performances des campagnes sur tous les canaux et partenaires médias.
Cette solution unique en son genre permet une visibilité sans précédent des campagnes grâce au vaste réseau de partenaires de collaboration de LiveRamp, y compris l'intégration avec des réseaux de publishers, des DSP et des données au niveau des logs. La plateforme fournit une mesure plus rapide et plus actionnable avec des flux de travail et des modèles préconfigurés, ainsi que des informations personnalisées qui s'adaptent aux tactiques médiatiques préférées et aux objectifs de campagne.
Hill's Pet Nutrition a déjà tiré parti de la plateforme de LiveRamp pour standardiser l'analyse à travers 11 grands détaillants et éditeurs, unifiant les vues des clients à travers la télévision linéaire, CTV et numérique. La plateforme a également atteint près de 10% d'amélioration du taux de correspondance d'une année sur l'autre pour les clients utilisant de nouvelles techniques et innovations technologiques.
LiveRamp (NYSE: RAMP) hat Cross-Media Intelligence angekündigt, eine bahnbrechende Funktion innerhalb seiner Data Collaboration Platform, die Marketern eine einheitliche, deduplizierte Sicht auf die Kampagnenleistung über alle Kanäle und Medienpartner hinweg bietet.
Diese erstmalige Lösung ermöglicht beispiellose Kampagnen-Sichtbarkeit durch LiveRamps umfangreiches Netzwerk von Kooperationspartnern, einschließlich der Integration mit Verlegernetzwerken, DSPs und Log-Level-Daten. Die Plattform bietet schnellere, umsetzbare Messungen mit vorkonfigurierten Workflows und Vorlagen sowie maßgeschneiderte Erkenntnisse, die sich an den bevorzugten Medientaktiken und Kampagnenzielen orientieren.
Hill's Pet Nutrition hat bereits die Plattform von LiveRamp genutzt, um die Analyse über 11 große Einzelhändler und Verleger zu standardisieren und die Kundenansichten über lineares Fernsehen, CTV und digital zu vereinheitlichen. Die Plattform hat auch nahezu 10% jährliche Verbesserungen der Übereinstimmungsrate für Kunden erzielt, die neue Techniken und technologische Innovationen nutzen.
- Launch of innovative Cross-Media Intelligence capability for unified campaign measurement
- Integration with extensive network including 30+ top media networks
- 10% year-over-year match rate improvements
- Successful implementation by Hill's Pet Nutrition across 11 major retailers
- First-of-its-kind de-duplicated cross-media measurement solution
- None.
Part of LiveRamp’s Data Collaboration Platform, this groundbreaking solution delivers the first truly unified, de-duplicated view across channels and media partners — eliminating guesswork and empowering marketers with the most robust, actionable intelligence to maximize ROI.
LiveRamp’s platform enables customers to create business value by providing data access and collaboration across its extensive network. LiveRamp’s October platform updates empowered clients, including more than 30 top media networks, with increased speed, efficiency, and new capabilities.
Now, LiveRamp is introducing Cross-Media Intelligence, which enables marketers to collaborate across all their partners and datasets in one unified place, with repeatable, scalable, and flexible reporting. All customers can now benefit from:
- Unprecedented campaign visibility. LiveRamp’s best-in-class network of collaboration partners – as well as comprehensive integration with publisher networks, DSPs, and log-level data – unlock a groundbreaking, unified view of campaign performance. For the first time, customers can access de-duplicated, truly cross-media measurement via a clean room, powering unified reporting based on first-party data, and leading to better insights and more effective investments.
- Quicker, more actionable measurement. Customers benefit from quicker time-to-insight than ever before, with pre-configured workflows and templates for faster setup, and automated tools that accelerate data preparation. Customers can derive insights that save time and resources, and instead rely on LiveRamp to capably set up their measurement.
- Tailored insights that drive maximum performance. Customers gain adaptable reporting that seamlessly accommodates their preferred media tactics, creative variations, and campaign objectives to quickly adjust and optimize campaigns, increasing performance.
For the last several years, Hill’s Pet Nutrition, a leading global pet nutrition company, has progressed their constant test-and-learn framework, using LiveRamp’s platform to standardize analysis across 11 major retailers and publishers, aiming to unify customer views and optimize across messages, audiences, and publishers.
“LiveRamp allows us to connect publisher data across our media plans—linear TV, CTV, and digital. It’s measurement-ready, which means we can skip time-consuming setup and get to actionable insights faster, helping us optimize reach and drive lower-funnel results more efficiently,” said Joe Keating, Senior Analytics Director at Hill’s Pet Nutrition.
Other LiveRamp partners and stakeholders shared similar excitement for Cross-Media Intelligence:
- "LiveRamp is one of the most powerful tools in our partner toolbox. It provides a level of connectivity that shifts the conversation from media partners and walled gardens to a comprehensive view of connected marketing.” – Christopher Macauley, Vice President of Digital Analytics, Material
- “Cross-Media Intelligence is a differentiated measurement offering in a crowded market, providing marketers the power of more comprehensive, de-duplicated measurement across media platforms. This update delivers on the transformative potential of data collaboration and has the potential to unlock tremendous value.” – Lynne Schneider, Research Director for Data Collaboration & Monetization, IDC
- “LiveRamp's measurement solutions contribute to our lift and attribution analysis across channels, providing valuable insights into performance. We appreciate the growing trend of publishers sharing data through clean room collaboration, which enables deeper cross-channel insights.” – Kanya Heng, VP Director of Analytics, RPA
LiveRamp’s platform updates also feature match rate improvements of nearly
“Marketers have struggled with outdated measurement techniques, panels, or other fragmented datasets, leading to gaps in visibility and misaligned investments, but Cross-Media Intelligence solves these longstanding challenges. For the first time, Cross-Media Intelligence delivers a single, unified view of campaign performance across channels, publishers, and granular media tactics – such as creative – for deeper insights, unlocking new value for customers,” said Kimberly Bloomston, Chief Product Officer, LiveRamp.
Learn more about how LiveRamp can help your company drive marketing impact at liveramp.com/our-platform.
About LiveRamp
LiveRamp is the leading data collaboration partner, empowering marketers and media owners to deliver and measure marketing performance everywhere it matters. Only LiveRamp’s data collaboration network seamlessly unites data across advertisers, platforms, publishers, data providers, and commerce media networks—unlocking deep insights, delivering transformational consumer experiences, and driving measurable growth.
Built on a foundation of strict neutrality, unmatched interoperability, and global scale, LiveRamp enables organizations to maximize the value of their data while accelerating innovation. Trusted by the world’s leading brands, retailers, financial services providers, and healthcare innovators, LiveRamp is shaping the future of responsible data collaboration in an AI-driven, outcomes-focused world.
LiveRamp is headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250225462951/en/
Press contact
Michelle Millsap
PR@liveramp.com
Source: LiveRamp
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