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From Fierce Rivals to Partners: Omar Tawakol joins super{set}, a venture studio that builds AI-powered, category-defining companies

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super{set}, a venture studio focused on AI startups, has announced Omar Tawakol joining as General Partner. Tawakol, currently CEO of Rembrand, brings extensive experience in AI and data platforms, having founded companies like Voicea (acquired by Cisco) and BlueKai (acquired by Oracle).

In his new role, Tawakol will focus on identifying opportunities at the intersection of AI, data, and enterprise applications while continuing his position at Rembrand. The appointment comes during a growth period for super{set}, marked by the recent acquisition of their portfolio company Habu by LiveRamp (NYSE: RAMP), and ongoing success of other ventures including Ketch, Checksum, Kapstan, and Boombox.

super{set}, uno studio di venture focalizzato su startup di intelligenza artificiale, ha annunciato l'ingresso di Omar Tawakol come Partner Generale. Tawakol, attualmente CEO di Rembrand, porta con sé una vasta esperienza in AI e piattaforme di dati, avendo fondato aziende come Voicea (acquisita da Cisco) e BlueKai (acquisita da Oracle).

Nel suo nuovo ruolo, Tawakol si concentrerà sull'identificazione di opportunità all'incrocio tra AI, dati e applicazioni aziendali, continuando nel contempo la sua posizione presso Rembrand. Questa nomina avviene durante un periodo di crescita per super{set}, contrassegnato dalla recente acquisizione della loro azienda in portafoglio Habu da parte di LiveRamp (NYSE: RAMP), e dal continuo successo di altre iniziative tra cui Ketch, Checksum, Kapstan e Boombox.

super{set}, un estudio de capital de riesgo centrado en startups de inteligencia artificial, ha anunciado la incorporación de Omar Tawakol como Socio General. Tawakol, actual CEO de Rembrand, aporta una amplia experiencia en IA y plataformas de datos, habiendo fundado empresas como Voicea (adquirida por Cisco) y BlueKai (adquirida por Oracle).

En su nuevo papel, Tawakol se centrará en identificar oportunidades en la intersección de la IA, los datos y las aplicaciones empresariales, mientras continúa su posición en Rembrand. Este nombramiento se produce en un período de crecimiento para super{set}, marcado por la reciente adquisición de su empresa en cartera Habu por LiveRamp (NYSE: RAMP), y el continuo éxito de otras iniciativas, incluidas Ketch, Checksum, Kapstan y Boombox.

super{set}는 AI 스타트업에 중점을 둔 벤처 스튜디오로, Omar Tawakol이 일반 파트너로 합류한다고 발표했습니다. Tawakol은 현재 Rembrand의 CEO로, Cisco에 인수된 Voicea와 Oracle에 인수된 BlueKai와 같은 회사를 창립한 AI 및 데이터 플랫폼에 대한 광범위한 경험을 가지고 있습니다.

그의 새로운 역할에서 Tawakol은 AI, 데이터 및 기업 애플리케이션의 교차점에서 기회를 식별하는 데 집중할 것이며, Rembrand에서의 직책도 계속 유지할 것입니다. 이 임명은 super{set}의 성장 기간 동안 이루어지며, 최근 LiveRamp(NYSE: RAMP)에 의해 포트폴리오 회사 Habu가 인수된 것과 Ketch, Checksum, Kapstan 및 Boombox를 포함한 다른 벤처의 지속적인 성공으로 특징지어집니다.

super{set}, un studio de capital-risque axé sur les startups en intelligence artificielle, a annoncé l'arrivée d'Omar Tawakol en tant que Partenaire Général. Tawakol, actuellement PDG de Rembrand, apporte une vaste expérience dans le domaine de l'IA et des plateformes de données, ayant fondé des entreprises telles que Voicea (acquise par Cisco) et BlueKai (acquise par Oracle).

Dans son nouveau rôle, Tawakol se concentrera sur l'identification des opportunités à l'intersection de l'IA, des données et des applications d'entreprise, tout en poursuivant son poste chez Rembrand. Cette nomination intervient pendant une période de croissance pour super{set}, marquée par l'acquisition récente de leur entreprise de portefeuille Habu par LiveRamp (NYSE: RAMP), ainsi que par le succès continu d'autres initiatives, dont Ketch, Checksum, Kapstan et Boombox.

super{set}, ein Venture-Studio, das sich auf KI-Startups konzentriert, hat die Ernennung von Omar Tawakol zum General Partner bekannt gegeben. Tawakol, der derzeit CEO von Rembrand ist, bringt umfangreiche Erfahrung in den Bereichen KI und Datenplattformen mit, nachdem er Unternehmen wie Voicea (von Cisco übernommen) und BlueKai (von Oracle übernommen) gegründet hat.

In seiner neuen Rolle wird Tawakol sich darauf konzentrieren, Möglichkeiten an der Schnittstelle von KI, Daten und Unternehmensanwendungen zu identifizieren, während er seine Position bei Rembrand weiterhin ausübt. Die Ernennung erfolgt in einer Wachstumsphase für super{set}, die durch die kürzliche Übernahme ihres Portfolio-Unternehmens Habu durch LiveRamp (NYSE: RAMP) und den anhaltenden Erfolg anderer Unternehmungen wie Ketch, Checksum, Kapstan und Boombox gekennzeichnet ist.

Positive
  • Strategic addition of experienced AI industry leader Omar Tawakol as General Partner
  • Recent successful exit through Habu's acquisition by LiveRamp (RAMP)
  • Strong portfolio performance with multiple active companies
Negative
  • None.

Insights

The announcement of Omar Tawakol joining super{set} as General Partner has indirect implications for LiveRamp (NYSE: RAMP) investors. While the article primarily focuses on Tawakol's appointment, it references LiveRamp's acquisition of Habu, a data collaboration solution created by super{set}.

This connection establishes a potentially significant relationship between LiveRamp and the super{set} ecosystem. LiveRamp, as a data connectivity platform, appears to have found strategic value in Habu's technology, though the article provides no details about the acquisition's timing, value, or impact on LiveRamp's operations or financials.

What's notable is super{set}'s focus on creating AI-powered, data-driven companies - precisely the technological space where LiveRamp operates. With Tawakol's impressive track record of founding successful data and AI companies that achieved valuable exits (BlueKai to Oracle, Voicea to Cisco), super{set} is strengthening its ability to develop companies in this sector.

For LiveRamp investors, this represents a potential pipeline relationship rather than an immediate catalyst. The article mentions other super{set} portfolio companies (Ketch, Checksum, Kapstan, Boombox) that could theoretically present future partnership or acquisition opportunities for LiveRamp given their apparent interest in this ecosystem. However, without details on how the Habu acquisition has performed or integrated into LiveRamp's offerings, the immediate investment implications remain

SAN FRANCISCO, March 4, 2025 /PRNewswire/ -- super{set}, the pioneering venture studio that founds, funds, and builds data-driven AI startups, today announced that Omar Tawakol has joined the firm as a General Partner. A seasoned entrepreneur and industry leader, Tawakol brings decades of experience in AI, data platforms, and enterprise software, further advancing super{set}'s mission.

Tawakol is a highly respected innovator and is currently the co-founder and CEO of Rembrand, an AI-powered in-scene media and virtual product placement company. Before Rembrand, Tawakol founded and led multiple successful ventures, including Voicea, an AI-driven enterprise productivity platform acquired by Cisco, and BlueKai, a leading data management platform acquired by Oracle.

As a General Partner at super{set}, Tawakol will play a key role in identifying new opportunities and forming new companies at the intersection of AI, data, and enterprise applications, recruiting world-class talent, and mentoring founders. Tawakol will continue in his role as CEO of Rembrand.

"One of our core values at super{set} is to build fiercely but honorably—Omar Tawakol taught us that," said Tom Chavez, co-founder and managing partner of super{set}. "In my second company, we went head-to-head as rivals, and I saw firsthand his tenacity, intelligence, and fierce resolve. There could be no greater endorsement of what we're building than Omar's desire to join us, and we're fired up to create and scale companies together."

Tawakol joins super{set} at a time of accelerated growth, following the successful acquisition of Habu, a super{set} formation, by LiveRamp (NYSE: RAMP), and the continued momentum of portfolio companies like Ketch, Checksum, Kapstan, and Boombox.

"super{set} provides founders more than capital. As industry veterans and operators, they know how to assemble world class teams that build category-defining companies," said Omar Tawakol. "These are very exciting times. The market is hungry for AI applications that drive real business impact and streamline how companies produce and stay competitive. super{set}'s approach aligns perfectly with my passion for turning groundbreaking AI innovation into enduring companies."

About super{set}

super{set} is a venture studio dedicated to founding, funding, and building data-driven AI software companies. Founded by serial entrepreneurs Tom Chavez and Vivek Vaidya, super{set} partners with world-class founders to develop high-impact companies that redefine industries. For more information, visit www.superset.com.

Contact:
Deirdre Mahon
deirdre@superset.com
(415) 686 5703

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SOURCE Superset

FAQ

What is Omar Tawakol's role at super{set} and what experience does he bring?

Omar Tawakol joins super{set} as General Partner, bringing experience as founder of Voicea (acquired by Cisco) and BlueKai (acquired by Oracle). He'll identify new AI opportunities while maintaining his CEO position at Rembrand.

How does the Habu acquisition by LiveRamp (RAMP) impact super{set}'s portfolio?

The acquisition of Habu by LiveRamp (RAMP) demonstrates super{set}'s successful track record in building and scaling valuable AI-driven companies.

Which companies are currently in super{set}'s portfolio besides the recently acquired Habu?

super{set}'s current portfolio includes Ketch, Checksum, Kapstan, and Boombox, all showing continued momentum.

What will be Omar Tawakol's main responsibilities at super{set}?

Tawakol will identify new opportunities in AI and enterprise applications, recruit talent, and mentor founders while maintaining his CEO role at Rembrand.

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