LiveRamp Announces Collaboration with Western Union Media Network to Unlock Multicultural Audiences for Advertisers
LiveRamp (NYSE: RAMP) has expanded its partnership with Western Union to integrate Western Union Media Network's multicultural audiences into LiveRamp's data collaboration network. The collaboration enables advertisers to:
- Run programmatic campaigns on Western Union Media Network's platforms using first-party data
- Measure multicultural omnichannel campaigns with enhanced accuracy
- Access Western Union's audience insights across the ecosystem
Western Union Media Network leverages Deterministic Financial Transaction Information from senders, receivers, and location data to provide unique targeting capabilities. The partnership has already delivered results across multiple sectors including Automotive, Insurance, Pharmaceutical, Retail, Ecommerce, QSR, Financial Services, Telecom, and CPG. Future plans include exploring data clean rooms and other collaboration tools to enhance measurement capabilities for advertisers.
LiveRamp (NYSE: RAMP) ha ampliato la sua partnership con Western Union per integrare i pubblici multiculturali di Western Union Media Network nel network di collaborazione dati di LiveRamp. Questa collaborazione consente agli inserzionisti di:
- Gestire campagne programmatiche sulle piattaforme di Western Union Media Network utilizzando dati di prima parte
- Misurare campagne omnicanale multiculturali con maggiore precisione
- Accedere agli approfondimenti del pubblico di Western Union attraverso l'ecosistema
Western Union Media Network sfrutta le informazioni finanziarie transazionali deterministiche provenienti da mittenti, destinatari e dati di localizzazione per fornire capacità di targeting uniche. La partnership ha già prodotto risultati in diversi settori tra cui Automotive, Assicurazioni, Farmaceutico, Retail, Ecommerce, QSR, Servizi Finanziari, Telecomunicazioni e CPG. I piani futuri includono l'esplorazione di data clean rooms e altri strumenti di collaborazione per migliorare le capacità di misurazione per gli inserzionisti.
LiveRamp (NYSE: RAMP) ha ampliado su asociación con Western Union para integrar las audiencias multiculturales de Western Union Media Network en la red de colaboración de datos de LiveRamp. Esta colaboración permite a los anunciantes:
- Realizar campañas programáticas en las plataformas de Western Union Media Network utilizando datos de primera parte
- Medir campañas omnicanal multiculturales con mayor precisión
- Acceder a los conocimientos sobre la audiencia de Western Union a través del ecosistema
Western Union Media Network aprovecha la información de transacciones financieras determinísticas de remitentes, receptores y datos de ubicación para proporcionar capacidades de segmentación únicas. La asociación ya ha entregado resultados en múltiples sectores, incluyendo Automotriz, Seguros, Farmacéutico, Retail, Ecommerce, QSR, Servicios Financieros, Telecomunicaciones y CPG. Los planes futuros incluyen explorar salas de datos limpias y otras herramientas de colaboración para mejorar las capacidades de medición para los anunciantes.
LiveRamp (NYSE: RAMP)는 Western Union과의 파트너십을 확대하여 Western Union Media Network의 다문화 청중을 LiveRamp의 데이터 협업 네트워크에 통합했습니다. 이 협업은 광고주가 다음을 수행할 수 있도록 합니다:
- 1차 데이터를 사용하여 Western Union Media Network 플랫폼에서 프로그램 광고 캠페인 운영
- 정확성을 높여 다문화 옴니채널 캠페인 측정
- 생태계 전반에 걸쳐 Western Union의 청중 통찰력에 접근
Western Union Media Network는 발신자, 수신자 및 위치 데이터에서 결정론적 금융 거래 정보를 활용하여 독특한 타겟팅 기능을 제공합니다. 이 파트너십은 자동차, 보험, 제약, 소매, 전자상거래, QSR, 금융 서비스, 통신 및 CPG를 포함한 여러 산업에서 이미 결과를 도출했습니다. 향후 계획에는 광고주를 위한 측정 능력을 향상시키기 위해 데이터 클린 룸 및 기타 협업 도구를 탐색하는 것이 포함됩니다.
LiveRamp (NYSE: RAMP) a élargi son partenariat avec Western Union pour intégrer les audiences multiculturelles du Western Union Media Network dans le réseau de collaboration de données de LiveRamp. Cette collaboration permet aux annonceurs de :
- Réaliser des campagnes programmatiques sur les plateformes du Western Union Media Network en utilisant des données de première partie
- Mesurer les campagnes omnicanales multiculturelles avec une précision accrue
- Accéder aux insights sur l'audience de Western Union à travers l'écosystème
Le Western Union Media Network exploite des informations sur les transactions financières déterministes provenant des expéditeurs, des destinataires et des données de localisation pour fournir des capacités de ciblage uniques. Le partenariat a déjà produit des résultats dans plusieurs secteurs, notamment l'automobile, l'assurance, le secteur pharmaceutique, le commerce de détail, le commerce électronique, les QSR, les services financiers, les télécommunications et les CPG. Les projets futurs incluent l'exploration de salles de données propres et d'autres outils de collaboration pour améliorer les capacités de mesure pour les annonceurs.
LiveRamp (NYSE: RAMP) hat seine Partnerschaft mit Western Union erweitert, um die multikulturellen Zielgruppen des Western Union Media Networks in das Datenkooperationsnetzwerk von LiveRamp zu integrieren. Diese Zusammenarbeit ermöglicht es Werbetreibenden:
- Programmatic-Kampagnen auf den Plattformen des Western Union Media Networks mit First-Party-Daten durchzuführen
- Multikulturelle Omnichannel-Kampagnen mit verbesserter Genauigkeit zu messen
- Auf die Zielgruppeninsights von Western Union im gesamten Ökosystem zuzugreifen
Das Western Union Media Network nutzt deterministische Finanztransaktionsinformationen von Absendern, Empfängern und Standortdaten, um einzigartige Targeting-Funktionen bereitzustellen. Die Partnerschaft hat bereits in mehreren Sektoren wie Automobil, Versicherung, Pharma, Einzelhandel, E-Commerce, QSR, Finanzdienstleistungen, Telekommunikation und CPG Ergebnisse geliefert. Zukünftige Pläne umfassen die Erkundung von Data Clean Rooms und anderen Kollaborationstools zur Verbesserung der Messfähigkeiten für Werbetreibende.
- Partnership expands access to valuable multicultural audience data
- Integration with Western Union's first-party financial transaction data enhances targeting precision
- Proven success across multiple major industry sectors
- Platform enables programmatic advertising with authenticated traffic solution
- None.
Insights
LiveRamp's expanded partnership with Western Union represents a strategic enhancement to their data collaboration capabilities. By connecting Western Union Media Network's multicultural audiences to LiveRamp's data ecosystem, they've created a valuable proposition for advertisers seeking to reach diverse demographics.
This collaboration delivers three critical capabilities: programmatic campaign execution on Western Union's platforms using authenticated first-party data, improved measurement accuracy for multicultural campaigns, and broader access to Western Union's unique audience segments across LiveRamp's network.
What makes this partnership particularly significant is the unique audience access it provides. Western Union's global customer base represents a distinct multicultural demographic that's typically underserved and difficult to reach through traditional channels. The partnership has already delivered results across multiple verticals including Automotive, Insurance, Pharmaceutical, and Retail.
For LiveRamp, this represents an expansion of their addressable market and enhances their competitive position in the data collaboration space. The integration of Western Union's first-party data based on deterministic financial transaction information strengthens LiveRamp's ability to offer authenticated, privacy-compliant audience targeting solutions to advertisers – a growing priority as third-party cookies phase out.
The partners also plan to explore advanced data collaboration tools like clean rooms, indicating a long-term strategic relationship focused on continuous innovation rather than a one-off integration.
Agreement enables advertisers to deliver personalized, omnichannel experiences across diverse audiences
For more than 170 years, Western Union has been synonymous with trust and reliability across its global customer base. With a breadth of insights based on Deterministic Financial Transaction Information including senders, receivers, and the locations its customers are using, Western Union Media Network can deliver unique capabilities to advertising partners looking to reach its busy, multicultural audiences.
LiveRamp helps advertisers drive value via the Western Union Media Network, including the ability to:
- Run programmatic campaigns on Western Union Media Network’s platforms. Marketers can collaborate with Western Union to leverage its first-party data, connecting with authenticated audiences to deliver better customer experiences and foster new opportunities. Western Union Media Network has tapped LiveRamp’s Authenticated Traffic Solution to enable advertising on its authenticated inventory.
- Measure multicultural omnichannel campaigns with increased accuracy. Western Union’s team can manage programmatic campaigns on its Media Network to drive the best results for marketers.
- Access Western Union’s audiences anywhere in the ecosystem. Western Union Media Network leverages its rich customer insights to help advertisers drive a winning consumer data strategy and unlock powerful new insights. By responsibly making its audiences available via LiveRamp’s vast collaboration network, advertisers can leverage this data for activation across the ecosystem.
“Western Union has a diverse global customer base, and our work with LiveRamp is critical to helping us extend partnership value to our customers across our Media Network,” said Chris Hammer, Senior Vice President, Western Union. “We’re continuing to work with LiveRamp to utilize Western Union’s authentic and trusted relationship with our customers to help the advertising ecosystem more effectively target relevant brand messaging to an underserved and hard to reach audience. This includes adding more cutting-edge capabilities to Western Union Media Network, as well as deepening data collaborations to uncover Media Network synergies across our partnerships.”
Through the Western Union Media Network, LiveRamp has helped to drive critical results for partners, across a number of categories including Automotive, Insurance, Pharmaceutical, Retail, Ecommerce, QSR, Financial Services, Telecom, and CPG. LiveRamp and the Western Union Media Network will continue to scale, as well as explore other data collaboration tools including data clean rooms, as they look to fuel innovation and unlock powerful measurement for advertisers.
“Western Union plays an irreplaceable role in the lives of its customers, and through Western Union Media Network, helps other companies to craft engaging experiences for its multicultural audiences, as well as to deliver the personalized, relevant advertising these consumers demand,” said Vihan Sharma, Chief Revenue Officer, LiveRamp. “While LiveRamp and Western Union Media Network are off to a strong start with driving people-based marketing for their advertisers, we’re only scratching the surface of the value that we can drive for Western Union’s advertisers, as well as every stakeholder in this formidable network.”
Learn more about LiveRamp’s solutions for financial services companies here: https://liveramp.com/solutions/financial-services/.
About LiveRamp
LiveRamp is the leading data collaboration partner, empowering marketers and media owners to deliver and measure marketing performance everywhere it matters. Only LiveRamp’s data collaboration network seamlessly unites data across advertisers, platforms, publishers, data providers, and commerce media networks—unlocking deep insights, delivering transformational consumer experiences, and driving measurable growth.
Built on a foundation of strict neutrality, unmatched interoperability, and global scale, LiveRamp enables organizations to maximize the value of their data while accelerating innovation. Trusted by the world’s leading brands, retailers, financial services providers, and healthcare innovators, LiveRamp is shaping the future of responsible data collaboration in an AI-driven, outcomes-focused world.
LiveRamp is headquartered in
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PR contact
Michelle Millsap
PR@liveramp.com
Source: LiveRamp
FAQ
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