Niu Technologies Provides First Quarter 2025 Sales Volume Update
Niu Technologies (NIU) reported strong Q1 2025 sales volume results, delivering 203,313 total units, marking a 57% year-over-year increase. The China market led growth with 183,065 units sold, up 66% YoY, while international markets contributed 20,248 units, showing a 6% YoY growth.
The company's performance was driven by successful product and channel strategies, particularly highlighting the launch of the NX Pro in late March, which garnered significant market attention with massive pre-orders and attracted over 3.5 million viewers during its live debut broadcast. In international markets, NIU made progress in expanding electric motorcycle and micromobility channels, positioning for broader market penetration in 2025.
Niu Technologies (NIU) ha riportato risultati di vendita molto forti per il primo trimestre del 2025, con un totale di 203.313 unità vendute, segnando un incremento del 57% rispetto all'anno precedente. Il mercato cinese ha guidato la crescita con 183.065 unità vendute, in aumento del 66% su base annua, mentre i mercati internazionali hanno contribuito con 20.248 unità, mostrando una crescita del 6% rispetto all'anno precedente.
Le performance dell'azienda sono state sostenute da strategie di prodotto e canale di successo, evidenziando in particolare il lancio del NX Pro a fine marzo, che ha attirato notevole attenzione sul mercato con enormi prenotazioni e ha attratto oltre 3,5 milioni di spettatori durante la sua trasmissione in diretta. Nei mercati internazionali, NIU ha fatto progressi nell'espansione dei canali per motociclette elettriche e micromobilità, posizionandosi per una penetrazione di mercato più ampia nel 2025.
Niu Technologies (NIU) reportó resultados de volumen de ventas muy sólidos para el primer trimestre de 2025, con un total de 203,313 unidades entregadas, marcando un incremento del 57% en comparación con el año anterior. El mercado chino lideró el crecimiento con 183,065 unidades vendidas, un aumento del 66% interanual, mientras que los mercados internacionales contribuyeron con 20,248 unidades, mostrando un crecimiento del 6% interanual.
El rendimiento de la empresa fue impulsado por estrategias exitosas de producto y canal, destacando especialmente el lanzamiento del NX Pro a finales de marzo, que atrajo una atención significativa del mercado con enormes pedidos anticipados y atrajo a más de 3.5 millones de espectadores durante su transmisión en vivo. En los mercados internacionales, NIU avanzó en la expansión de canales de motocicletas eléctricas y micromovilidad, posicionándose para una mayor penetración de mercado en 2025.
니우 테크놀로지스 (NIU)는 2025년 1분기 판매량 결과를 발표하며 203,313대를 판매하여 전년 대비 57% 증가했다고 보고했습니다. 중국 시장은 183,065대가 판매되어 전년 대비 66% 증가하며 성장을 주도했으며, 국제 시장에서는 20,248대가 기여하여 6%의 연간 성장률을 보였습니다.
회사의 성과는 성공적인 제품 및 채널 전략에 의해 추진되었으며, 특히 3월 말에 출시된 NX Pro는 막대한 사전 주문으로 시장의 큰 주목을 받았고, 생중계 방송 중 350만 명 이상의 시청자를 끌어모았습니다. 국제 시장에서 NIU는 전기 오토바이 및 마이크로 모빌리티 채널을 확장하는 데 진전을 이루어 2025년 더 넓은 시장 침투를 위해 준비하고 있습니다.
Niu Technologies (NIU) a annoncé de solides résultats de volume de ventes pour le premier trimestre 2025, avec 203 313 unités livrées, marquant une augmentation de 57 % par rapport à l'année précédente. Le marché chinois a conduit la croissance avec 183 065 unités vendues, en hausse de 66 % par rapport à l'année précédente, tandis que les marchés internationaux ont contribué avec 20 248 unités, affichant une croissance de 6 % par rapport à l'année précédente.
Les performances de l'entreprise ont été soutenues par des stratégies de produit et de canal réussies, mettant particulièrement en avant le lancement du NX Pro fin mars, qui a suscité une attention significative sur le marché avec d'énormes précommandes et a attiré plus de 3,5 millions de spectateurs lors de sa diffusion en direct. Sur les marchés internationaux, NIU a progressé dans l'expansion des canaux de motos électriques et de micromobilité, se positionnant pour une pénétration de marché plus large en 2025.
Niu Technologies (NIU) hat starke Verkaufszahlen für das erste Quartal 2025 gemeldet, mit insgesamt 203.313 Einheiten, was einem 57% Anstieg im Jahresvergleich entspricht. Der chinesische Markt führte das Wachstum mit 183.065 verkauften Einheiten, einem Anstieg von 66% im Jahresvergleich, während die internationalen Märkte 20.248 Einheiten beitrugen, was einem Wachstum von 6% im Jahresvergleich entspricht.
Die Leistung des Unternehmens wurde durch erfolgreiche Produkt- und Kanalstrategien vorangetrieben, wobei insbesondere der Launch des NX Pro Ende März hervorgehoben wurde, der erhebliche Marktaufmerksamkeit mit massiven Vorbestellungen auf sich zog und über 3,5 Millionen Zuschauer während seiner Live-Premiere anzog. In internationalen Märkten machte NIU Fortschritte beim Ausbau von Elektro-Motorrad- und Mikromobilitätskanälen und positionierte sich für eine breitere Marktdurchdringung im Jahr 2025.
- Total sales volume increased 57% YoY to 203,313 units
- China market sales grew 66% YoY to 183,065 units
- NX Pro launch generated massive pre-orders
- Live product debut attracted 3.5 million viewers
- International market growth to 6% YoY
- Sales volume metrics may vary from financial reporting figures
Insights
NIU's Q1 2025 sales volume report signals impressive growth with
This volume growth likely translates to significant revenue expansion, though the company appropriately cautions that unit sales alone don't provide a complete financial picture without considering accessories, spare parts, services, costs, and operating expenses. The China market clearly remains NIU's primary growth engine, accounting for approximately
The successful NX Pro launch indicates product-market fit and effective go-to-market execution. While specific financial figures aren't disclosed, the substantial volume increase suggests NIU is executing well on both product strategy and channel expansion. Investors should watch for how this translates to revenue and margin performance in the upcoming quarterly results, as unit growth doesn't necessarily guarantee proportional profit growth if the sales mix shifts toward lower-margin products.
NIU's Q1 results demonstrate exceptional market penetration in China's competitive urban mobility space. The
The NX Pro launch success isn't surprising given NIU's track record for delivering consumer-centric designs. The 3.5 million live broadcast viewers represents extraordinary consumer interest that typically correlates with strong initial sales cycles. The "massive pre-order demand" mentioned across all sales channels indicates effective omnichannel execution.
International markets present both opportunity and challenge with just
BEIJING, April 04, 2025 (GLOBE NEWSWIRE) -- Niu Technologies (“NIU”, or “the Company”) (NASDAQ: NIU), the world’s leading provider of smart urban mobility solutions, today provided its sales volume results for the first quarter of 2025.
| 1Q 2025 | 1Q 2024 | YoY% | |||
| China Market | 183,065 | 110,115 | |||
| International Markets | 20,248 | 19,024 | |||
| Total | 203,313 | 129,139 | 57% | ||
In the first quarter of 2025, NIU sold 203,313 units, with 183,065 units sold in China and 20,248 units sold in international markets.
In China, we achieved sales volume growth of over
In the international markets, we have made consistent progress and achieved breakthroughs in expanding our electric motorcycle and mircomobility channels, positioning us for comprehensive market penetration in 2025.
Our sales volume count disclosed above is based on the delivery from our manufacturing facility, which may vary slightly from the sales volume measured from a financial accounting and reporting point of view. NIU’s sales volume represents only one measure of the company’s financial performance and should not be relied upon as an indicator of quarterly financial results, which depend on a variety of factors, including revenues from accessories, spare parts and services, cost of sales, operating expenses, etc.
About NIU
As the world’s leading provider of smart urban mobility solutions, NIU designs, manufactures and sells high-performance electric motorcycles, mopeds, bicycles, as well as kick-scooters and e-bikes. NIU has a diversified product portfolio that caters to the various demands of our users and addresses different urban travel scenarios. Currently, NIU offers two model lineups, comprising a number of different vehicle types. These include (i) the electric motorcycle, moped and bicycle series, including the NQi, MQi, UQi, FQi series and others, and (ii) the micro-mobility series, including the kick-scooter series KQi and the e-bike series BQi. NIU has adopted an omnichannel retail model, integrating the offline and online channels, to sell its products and provide services to users.
For more information, please visit www.niu.com.
Safe Harbor Statement
This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “likely to” and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as NIU’s strategic and operational plans, contain forward-looking statements. NIU may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about NIU’s beliefs, plans and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: NIU’s strategies; NIU’s future business development, financial condition and results of operations; NIU’s ability to maintain and enhance its “NIU” brand; its ability to innovate and successfully launch new products and services; its ability to maintain and expand its offline distribution network; its ability to satisfy the mandated safety standards relating to e-scooters; its ability to secure supply of components and raw materials used in e-scooters; its ability to manufacture, launch and sell smart e-scooters meeting customer expectations; its ability to grow collaboration with operation partners; its ability to control costs associated with its operations; general economic and business conditions in China and globally; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in NIU’s filings with the Securities and Exchange Commission. All information provided in this press release is as of the date of this press release, and NIU does not undertake any obligation to update any forward-looking statement, except as required under applicable law.
For investor and media inquiries, please contact:
Niu Technologies
E-mail: ir@niu.com
FAQ
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