Niu Technologies Provides Fourth Quarter and Full Year 2024 Sales Volume Update

Rhea-AI Summary

Niu Technologies (NIU) reported strong sales volume results for Q4 and full year 2024. The company sold 226,634 units in Q4 2024, with 182,333 units in China and 44,301 units in international markets, representing a 65% year-over-year growth in both regions.

In China, success was driven by new model launches and fulfillment of Q3 backlog orders following new safety standards implementation. New models, including N-Play, NX, NT, FX, and UMAX targeting Gen Z riders, and U1e, MT, and OT models aimed at female riders, accounted for over 70% of Q4 sales.

For full year 2024, NIU sold 924,340 total units, with 759,094 units in China and 165,246 units internationally. The micro-mobility segment showed exceptional performance overseas with a 57% annual increase. The company showcased new products at EICMA in November, including dirt bikes, electric motorcycles, and micro-mobility solutions.

Positive

• 65% year-over-year sales growth in Q4 2024 in both China and international markets
• New models accounted for over 70% of Q4 sales in China
• 57% annual growth in international micro-mobility segment
• Total units sold increased from 709,802 in 2023 to 924,340 in 2024

Negative

• None.

Insights

Market Research Analyst

<p>The Q4 2024 results showcase remarkable growth metrics with total unit sales reaching <b>226,634</b>, representing a <percent>64.9%</percent> year-over-year increase. China market sales surged to <b>182,333</b> units, while international markets contributed <b>44,301</b> units. The full-year performance of <b>924,340</b> total units demonstrates robust market penetration.</p><p>The success in China can be attributed to two key factors: new model launches capturing over <percent>70%</percent> of Q4 sales and the fulfillment of Q3 backlog following new safety standards implementation. The strategic targeting of Gen Z and female riders with specialized models shows effective market segmentation. The international growth of <percent>65%</percent> in Q4 and <percent>57%</percent> for the full year indicates strong global market acceptance.</p>

Financial Analyst

<p>The substantial volume growth across both domestic and international markets signals strong revenue potential for NIU. The <percent>64.9%</percent> YoY growth in Q4 total deliveries, coupled with successful new model launches, suggests improved market positioning and potential margin expansion. The clearance of Q3 backlog indicates supply chain optimization and improved operational efficiency.</p><p>For investors, the diversified product strategy and successful penetration of key demographic segments (Gen Z and female riders) reduces market risk and creates multiple growth vectors. The international market performance, particularly in micro-mobility, represents a significant growth catalyst with potential for margin accretion due to typically higher ASPs in overseas markets.</p>

BEIJING, Jan. 06, 2025 (GLOBE NEWSWIRE) -- Niu Technologies (“NIU”, or “the Company”) (NASDAQ: NIU), the world’s leading provider of smart urban mobility solutions, today provides its sales volume results for the fourth quarter and full year 2024.

	4Q 2024		4Q 2023		FY2024		FY2023
China Market	182,333		110,454		759,094		600,994
International Markets	44,301		27,022		165,246		108,808
Total	226,634		137,476		924,340		709,802

In the fourth quarter of 2024, the Company sold 226,634 units, including e-motorcycles, e-mopeds, e-bicycles, kick-scooters and e-bikes. The number of units sold in China and in international markets were 182,333 and 44,301, respectively.

In China, we achieved remarkable success this quarter with a 65% year-over-year growth, driven by the successful launch of new models throughout 2024 and the fulfillment of Q3 backlog orders following the implementation of new battery and electric system safety standards in late October. The new models, meticulously tailored to cater to diverse consumer segments, accounted for over 70% of Q4 sales. Notably, models such as the N-Play, NX, NT, FX, and UMAX resonated strongly with the Gen Z riders, offering cutting-edge design and features that align with their dynamic lifestyles. Meanwhile, the U1e, MT, and OT models, combining style, functionality, and safety to elevate their riding experience, were tailored to target the female riders. This strategic focus on customer-centric innovation underscores our ability to anticipate market demands and capture emerging opportunities with precision.

Overseas, the micro-mobility segment delivered exceptional performance, achieving a 65% year-over-year growth in Q4 and a 57% increase for the full year. At EICMA in November, we marked our 10th anniversary by unveiling an exciting lineup of innovative products, including dirt bikes, electric motorcycles and advanced micro-mobility solutions. Over the past decade, NIU has steadily bolstered its global brand presence, earning widespread acclaim from riders, strategic partners and key opinion leaders worldwide.

For the full year of 2024, the Company sold 924,340 units. The number of units sold in China and in international markets were 759,094 and 165,246, respectively.

Our sales volume count disclosed above is based on the delivery from our manufacturing facility, which may vary slightly from the sales volume measured from a financial accounting and reporting point of view. NIU’s sales volume represents only one measure of the company’s financial performance and should not be relied upon as an indicator of quarterly financial results, which depend on a variety of factors, including revenues from accessories, spare parts and services, cost of sales, operating expenses, etc.

About NIU

As the world’s leading provider of smart urban mobility solutions, NIU designs, manufactures and sells high-performance electric motorcycles, mopeds, bicycles, as well as kick-scooters and e-bikes. NIU has a diversified product portfolio that caters to the various demands of our users and addresses different urban travel scenarios. Currently, NIU offers two model lineups, comprising a number of different vehicle types. These include (i) the electric motorcycle, moped and bicycle series, including the NQi, MQi, UQi and others, and (ii) the micro-mobility series, including the kick-scooter series KQi and the e-bike series BQi. NIU has adopted an omnichannel retail model, integrating the offline and online channels, to sell its products and provide services to users.
For more information, please visit www.niu.com.

Safe Harbor Statement

This press release contains statements that may constitute forward-looking statements made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “likely to” and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as NIU’s strategic and operational plans, contain forward-looking statements. NIU may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about NIU’s beliefs, plans and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: NIU’s strategies; NIU’s future business development, financial condition and results of operations; NIU’s ability to maintain and enhance its “NIU” brand; its ability to innovate and successfully launch new products and services; its ability to maintain and expand its offline distribution network; its ability to satisfy the mandated safety standards relating to e-scooters; its ability to secure supply of components and raw materials used in e-scooters; its ability to manufacture, launch and sell smart e-scooters meeting customer expectations; its ability to grow collaboration with operation partners; its ability to control costs associated with its operations; general economic and business conditions in China and globally; and assumptions underlying or related to any of the foregoing.   Further information regarding these and other risks is included in NIU’s filings with the Securities and Exchange Commission. All information provided in this press release is as of the date of this press release, and NIU does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

For investor and media inquiries, please contact:

Niu Technologies

E-mail: ir@niu.com

FAQ

How many units did NIU sell globally in Q4 2024?

NIU sold 226,634 units globally in Q4 2024, with 182,333 units in China and 44,301 units in international markets.

What was NIU's year-over-year growth rate in Q4 2024?

NIU achieved 65% year-over-year growth in both China and international markets during Q4 2024.

What percentage of NIU's Q4 2024 sales came from new models in China?

New models accounted for over 70% of NIU's Q4 2024 sales in China.

How many units did NIU sell in full year 2024?

NIU sold 924,340 total units in 2024, with 759,094 units in China and 165,246 units in international markets.

What was NIU's international micro-mobility segment growth in 2024?

NIU's international micro-mobility segment achieved 57% growth for the full year 2024.