NIU Launches Direct-to-Consumer Sales of its XQi3 All-Electric On and Off-Road Dirt Bike
NIU Technologies has launched a nationwide direct-to-consumer (D2C) sales platform for its XQi3 electric dirt bikes. The NIU Moto Sales Platform (NMSP) enables customers across the United States to purchase, finance, and complete vehicle registration entirely online. The platform integrates with NIU's network of over 100 dealers and offers options for direct shipping or dealer assembly. This launch follows a recent price reduction and over-the-air software update for the XQi3 models. NIU has partnered with Ekho Dealer to power the platform and develop an offline sales system for dealers.
NIU Technologies ha lanciato una piattaforma di vendita diretta al consumatore (D2C) a livello nazionale per le sue moto elettriche XQi3. La NIU Moto Sales Platform (NMSP) consente ai clienti negli Stati Uniti di acquistare, finanziare e completare la registrazione del veicolo interamente online. La piattaforma si integra con la rete di oltre 100 concessionari di NIU e offre opzioni per la spedizione diretta o l'assemblaggio presso il concessionario. Questo lancio segue una recente riduzione dei prezzi e un aggiornamento software over-the-air per i modelli XQi3. NIU ha collaborato con Ekho Dealer per gestire la piattaforma e sviluppare un sistema di vendita offline per i concessionari.
NIU Technologies ha lanzado una plataforma de ventas directa al consumidor (D2C) a nivel nacional para sus motos eléctricas XQi3. La NIU Moto Sales Platform (NMSP) permite a los clientes en los Estados Unidos comprar, financiar y completar el registro del vehículo completamente en línea. La plataforma se integra con la red de más de 100 concesionarios de NIU y ofrece opciones para el envío directo o el ensamblaje en el concesionario. Este lanzamiento sigue a una reciente reducción de precios y una actualización de software over-the-air para los modelos XQi3. NIU se ha asociado con Ekho Dealer para impulsar la plataforma y desarrollar un sistema de ventas fuera de línea para los concesionarios.
NIU Technologies는 자사의 XQi3 전기 오프로드 바이크를 위한 전국적인 소비자 직접 판매(D2C) 플랫폼을 출시했습니다. NIU 모터 판매 플랫폼(NMSP)은 미국 전역의 고객이 온라인으로 차량을 구매, 금융 및 등록을 완료할 수 있도록 합니다. 이 플랫폼은 NIU의 100개 이상의 딜러 네트워크와 통합되며, 직접 배송 또는 딜러 조립 옵션을 제공합니다. 이번 출시는 XQi3 모델에 대한 최근 가격 인하 및 공중 무선 소프트웨어 업데이트에 이어 진행되었습니다. NIU는 플랫폼 운영과 딜러를 위한 오프라인 판매 시스템 개발을 위해 Ekho Dealer와 협력했습니다.
NIU Technologies a lancé une plateforme de vente directe au consommateur (D2C) à l’échelle nationale pour ses motos électriques XQi3. La NIU Moto Sales Platform (NMSP) permet aux clients à travers les États-Unis d'acheter, de financer et de compléter l'enregistrement du véhicule entièrement en ligne. La plateforme s'intègre au réseau de plus de 100 concessionnaires de NIU et propose des options d'expédition directe ou d'assemblage chez le concessionnaire. Ce lancement fait suite à une récente réduction de prix et à une mise à jour logicielle par liaison sans fil pour les modèles XQi3. NIU a collaboré avec Ekho Dealer pour alimenter la plateforme et développer un système de vente hors ligne pour les concessionnaires.
NIU Technologies hat eine landesweite Direktvertriebsplattform (D2C) für seine XQi3 Elektro-Motorräder gestartet. Die NIU Moto Sales Platform (NMSP) ermöglicht es Kunden in den Vereinigten Staaten, das Fahrzeug vollständig online zu kaufen, zu finanzieren und zu registrieren. Die Plattform integriert sich in ein Netzwerk von über 100 Händlern von NIU und bietet Optionen für den Direktversand oder die Montage beim Händler. Dieser Launch folgt auf eine kürzliche Preissenkung und ein Over-the-Air-Softwareupdate für die XQi3-Modelle. NIU hat sich mit Ekho Dealer zusammengetan, um die Plattform zu betreiben und ein Offline-Verkaufssystem für die Händler zu entwickeln.
- Launch of nationwide D2C sales platform expanding market reach
- Integration with existing dealer network of over 100 locations
- Recent price reduction making products more accessible
- Implementation of new OTA software update capabilities
- None.
Insights
The launch of NIU's direct-to-consumer sales platform represents a significant strategic shift in their business model, but with immediate financial impact. While the D2C approach could potentially improve margins by reducing intermediary costs, the small market cap of
The integration with over 100 dealers and partnership with Ekho Dealer for sales processing indicates a hybrid approach that could scale efficiently. However, the motorcycle market, particularly the electric segment, remains highly competitive. The platform's success will largely depend on consumer adoption rates and the company's ability to manage logistics costs effectively. The price reduction on the XQi3 model, while potentially attractive to consumers, may pressure margins in the short term.
Furthering its mission to make electric mobility accessible, the XQi3 is at its lowest price point ever and available nationwide
LOS ANGELES, Dec. 02, 2024 (GLOBE NEWSWIRE) -- Niu Technologies (“NIU”, or “the Company”) (NASDAQ: NIU), the world’s leading provider of smart urban mobility solutions, today announced the launch of its nationwide direct-to-consumer (D2C) sales platform for its lineup of off-road and on-road dirt bikes - the XQi3 Wild and XQi3 Street. The NIU Moto Sales Platform (NMSP) redefines how riders access electric vehicles by combining the convenience of e-commerce with the expertise of a growing dealer network. This announcement comes just weeks after a price drop and over-the-air (OTA) software update on the product, making it more affordable and technologically advanced than ever.
Through the NMSP, customers across the United States can now shop, finance and finalize their XQi3 purchase entirely online. The platform offers a seamless process, including real-time titling, registration, issuance of Manufacturer’s Certificate of Origin (MCO) and financing options. Once purchased, the dirt bikes are shipped directly to customers or to a nearby dealer for final assembly and delivery.
"The launch of the NIU Moto Sales Platform is a milestone not only for our company but for the EV industry as a whole," said Ben McGill, Head of North America Operations at NIU. "E-commerce has transformed countless industries, and we believe it’s time for motor vehicles to embrace this innovation. Our platform ensures that no matter where you live, you can be part of the EV revolution—even if local retailers and dealers haven’t yet adapted to this shift."
In addition to its D2C capabilities, the NMSP strengthens NIU’s existing network of over 100 dealers nationwide, including flagship locations in San Diego and Miami. By integrating directly into retail sales platforms, NMSP drives online-to-offline traffic, empowering dealers to expand their customer base while providing seamless access to NIU’s cutting-edge products.
NIU partnered with Ekho Dealer as a back end partner and underlying sales processing engine. In collaboration with Ekho, NIU is powering the NMSP while also co-developing an offline sales platform to assist dealers across the U.S. in digitizing their transactions, further driving innovation and accessibility for riders and dealers.
With the NIU Moto Sales Platform, NIU Technologies continues to pave the way for the future of electric mobility, blending convenience, accessibility, and innovation to meet the needs of modern riders. For more information about the NIU Moto Sales Platform and to explore NIU’s range of electric mobility solutions, visit www.niu.com.
About NIU Technologies
As a global leader in electric two-wheeled vehicles, NIU's mission is to redefine urban mobility and make life better. Available in 52 countries and listed on Nasdaq, NIU has sold over 4,600,000 electric vehicles since launching its first electric scooter in 2015. Designing and manufacturing high-performance electric motorcycles, mopeds, bicycles, and scooters, as of October 2024, NIU's loyal users and fans have traveled over 25 billion kilometers worldwide. For more information about the company, please visit https://global.niu.com.
Media Contact
Malory Van Guilder
Skyya PR for NIU
niu@skyya.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/be49bf4c-f438-4cec-893d-76e2b806d590
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