LiveRamp Names Travis Clinger to SVP of Activations and Addressability

Rhea-AI Summary

LiveRamp (NYSE: RAMP) has promoted Travis Clinger to Senior Vice President of Activations and Addressability. Clinger, who has been with LiveRamp for six years, will continue leading the Addressability team and expand responsibilities to include Activations partnerships, enhancing LiveRamp's market position in light of the growing cookieless environment. Under his leadership, the Authenticated Traffic Solution (ATS) is set to reach 100 countries by the end of 2023, aiming to double addressable scale within a year.

Positive

• Travis Clinger's promotion signals strong leadership continuity at LiveRamp.
• Clinger's leadership is on track to expand the Authenticated Traffic Solution (ATS) to 100 countries by the end of 2023.
• Plans to double the addressable scale over the next year enhance growth potential.

Negative

• None.

Proven LiveRamp Leader Takes On Expanded Role

SAN FRANCISCO--(BUSINESS WIRE)-- LiveRamp (NYSE: RAMP), the leading data enablement platform, has promoted Travis Clinger to Senior Vice President, Activations and Addressability, to serve on the LiveRamp leadership team. While at LiveRamp, Clinger has led LiveRamp’s global Addressability efforts; in his expanded role, he will continue to lead the Addressability team, as well as Activations partnerships moving forward.

Over the course of Clinger’s six years at LiveRamp, he has built and led LiveRamp’s global Addressability efforts from the ground up, including assembling a global team across North America, Europe, Latin America and APAC and putting LiveRamp’s Authenticated Traffic Solution (ATS) on track to be in 100 countries by the end of 2023. Additionally, Clinger has helped to lead LiveRamp’s strongest and most strategic relationships with partners, including industry giants. In his new role, Clinger will expand his remit to include all Activations partnerships, including emerging use cases in martech, e-commerce, customer service and other areas where data is playing a transformative role.

“The ecosystem is at a critical crossroads with cookieless on the verge of becoming the default, and LiveRamp is exceptionally well-situated, with more publisher domains than any other authenticated identifier. Travis has been instrumental in this, and moving forward, will continue to be an excellent advocate for our clients, partners and the open internet,” said Scott Howe, LiveRamp CEO. “Travis has showcased exceptional strategic vision and continually pushed us to achieve our best results for our clients and for our company, and we’re confident that he will continue to lead his team to greater heights in service of our customers.”

“It’s been a rewarding journey working with our clients and partners over the past several years to transform addressability and personalize the consumer journey across the open web, mobile, CTV and social platforms, and we believe we can extend these benefits even further. We’re now the only solution that works worldwide, and are on track to more than double our addressable scale over the next year. I look forward to helping LiveRamp continue to power the moments that matter - across media and now every consumer experience, and to enable anything that publishers and marketers can imagine unlocking with the power of their data,” said Travis Clinger, SVP, Activations and Addressability, LiveRamp.

Clinger recently hosted the “Maximize Campaign Performance by Building a Winning Customer Data Strategy” webinar with LiveRamp’s Christine Grammier. In it, Clinger educates on how companies can build a lasting data strategy for more efficient advertising, better engagement, and more customer loyalty - as well as why hashed emails can weaken performance here.

About LiveRamp

LiveRamp is the leading data enablement platform for the safe, easy and effective use of data. Powered by core identity resolution capabilities and an unparalleled network, LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. LiveRamp’s fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers. For more information, visit www.LiveRamp.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220816005376/en/

LiveRamp

PR@LiveRamp.com

Source: LiveRamp

FAQ

Who is the new Senior Vice President at LiveRamp?

Travis Clinger has been promoted to Senior Vice President of Activations and Addressability at LiveRamp.

What is Travis Clinger's role at LiveRamp?

Clinger will lead the Addressability team and oversee Activations partnerships.

How is LiveRamp positioning itself in the evolving digital landscape?

LiveRamp is expanding its Authenticated Traffic Solution (ATS) in response to the shift towards a cookieless environment.

When is LiveRamp's Authenticated Traffic Solution expected to be in 100 countries?

LiveRamp's Authenticated Traffic Solution is on track to be in 100 countries by the end of 2023.

What are LiveRamp's growth plans for the coming year?

LiveRamp aims to more than double its addressable scale over the next year.