PUMA SE UNSP/ADR - PUMSY STOCK NEWS

PUMA has revamped its iconic KING football boot with the introduction of K-BETTER™ technology, a non-animal based material featuring at least 20% recycled components. This innovation promises enhanced touch, comfort, and durability compared to traditional K-Leather. PUMA plans to cease the production of kangaroo leather boots this year. The new KING will be available for purchase starting March 2, featuring a lightweight design and a custom fit for women. Notable players such as Granit Xhaka and Ingrid Engen will debut the updated model on the pitch.

PUMA has announced a new partnership with Rihanna, reviving the Fenty brand collaboration. CEO Arne Freundt expressed excitement over the partnership, emphasizing its potential to enhance PUMA’s brand visibility and appeal.

PUMA, one of the leading sports brands globally, has been influencing sport and culture for over 70 years. Their diverse product offerings span categories like Football, Running, and Basketball, marketed in over 120 countries.

PUMA has signed Kenyan marathon champion Edna Kiplagat, who will compete with PUMA products at the Boston Marathon on April 17. Kiplagat, a two-time World Champion and winner of major marathons, expressed excitement for joining PUMA, praising their product lineup and support for athletes. PUMA recently introduced a new lineup of running shoes enhanced with NITRO technology, aimed at long-distance performance. Other athletes signed by PUMA include Olympic medalist Molly Seidel. With over 75 years in the sports industry, PUMA is committed to innovation and performance in sports footwear and apparel.

PUMA has announced a multi-year agreement with European Marathon Champion Aleksandra Lisowska, who will wear the brand's performance products starting at the Rotterdam Marathon on April 16. Lisowska, known for her achievements in long-distance running, will utilize PUMA's cutting-edge NITRO foam technology in her races. PUMA aims to strengthen its position in the long-distance running market and inspire local running communities. The partnership reflects PUMA's commitment to attracting top international athletes, alongside existing collaborations with athletes like Olympic bronze medalist Molly Seidel.

PUMA, based in Herzogenaurach, Germany, has joined Zero100, a coalition aimed at reducing carbon emissions in the supply chain through digitization. This move follows PUMA's 2022 announcement of an 88% reduction in its own carbon emissions and a 12% reduction in supply chain emissions from 2017 to 2021. Chief Sourcing Officer Anne-Laure Descours emphasized the importance of collaboration in addressing climate change. Zero100 provides resources to help members enhance supply chain sustainability. PUMA aims to further its environmental goals in line with the Paris Agreement as part of its Forever Better strategy.

PUMA has announced a long-term partnership with Olympic 100 meters Champion Marcell Jacobs of Italy, who will debut the brand's products at the Orlen Cup in Lodz. Jacobs, a former long jumper, has achieved notable sprinting success, including Olympic Gold in the 100 meters. He boasts a personal best of 9.80 seconds in this event. PUMA's Head of Sports Marketing expressed excitement for Jacobs joining their roster of elite athletes. With 1.1 million Instagram followers, Jacobs is seen as a strong brand ambassador. He will wear PUMA's evoSPEED TOKYO NITRO spikes, utilizing advanced technology for enhanced performance.