ServiceNow and Google Cloud Expand Partnership to Deliver AI-powered Tools to Millions of Users
ServiceNow (NOW) and Google Cloud announced a major partnership expansion to enhance enterprise AI capabilities. The collaboration includes bringing the Now Platform and its workflows to Google Cloud Marketplace, with CRM, ITSM, and Security Incident Response solutions becoming available on Google Distributed Cloud.
Key integrations include ServiceNow's Workflow Data Fabric with BigQuery for enhanced data analytics, and new connections with Google Workspace for improved productivity. The partnership aims to enable AI-enhanced experiences for millions of users, featuring zero-copy integration and real-time data access between platforms.
The companies will focus on improving customer experiences through CRM and Contact Center solutions, integrating ServiceNow data with Google Workspace, and enhancing workflow automation. The rollout is planned throughout Q2 and Q3 in various regions, with additional integrations expected later in the year.
ServiceNow (NOW) e Google Cloud hanno annunciato un'importante espansione della partnership per potenziare le capacità di intelligenza artificiale aziendale. La collaborazione prevede di portare la Now Platform e i suoi flussi di lavoro nel Google Cloud Marketplace, con soluzioni per CRM, ITSM e Risposta agli Incidenti di Sicurezza disponibili su Google Distributed Cloud.
Le integrazioni chiave includono il Workflow Data Fabric di ServiceNow con BigQuery per un'analisi dei dati migliorata e nuove connessioni con Google Workspace per una produttività ottimizzata. La partnership mira a consentire esperienze migliorate con l'AI per milioni di utenti, con integrazione senza copia e accesso ai dati in tempo reale tra le piattaforme.
Le aziende si concentreranno sul miglioramento delle esperienze dei clienti attraverso soluzioni CRM e Contact Center, integrando i dati di ServiceNow con Google Workspace e ottimizzando l'automazione dei flussi di lavoro. Il lancio è previsto nel secondo e terzo trimestre in varie regioni, con ulteriori integrazioni attese più avanti nell'anno.
ServiceNow (NOW) y Google Cloud anunciaron una importante expansión de asociación para mejorar las capacidades de inteligencia artificial empresarial. La colaboración incluye llevar la Now Platform y sus flujos de trabajo a Google Cloud Marketplace, con soluciones para CRM, ITSM y Respuesta a Incidentes de Seguridad disponibles en Google Distributed Cloud.
Las integraciones clave incluyen el Workflow Data Fabric de ServiceNow con BigQuery para una mejor analítica de datos y nuevas conexiones con Google Workspace para mejorar la productividad. La asociación busca habilitar experiencias potenciadas por AI para millones de usuarios, destacando la integración sin copia y el acceso a datos en tiempo real entre plataformas.
Las empresas se enfocarán en mejorar las experiencias del cliente a través de soluciones de CRM y Contact Center, integrando los datos de ServiceNow con Google Workspace y mejorando la automatización de flujos de trabajo. Se planea el lanzamiento a lo largo del segundo y tercer trimestre en varias regiones, con integraciones adicionales esperadas más adelante en el año.
ServiceNow (NOW)와 Google Cloud는 기업 AI 역량을 강화하기 위해 비즈니스 파트너십을 대폭 확대한다고 발표했습니다. 이번 협업에서는 Now Platform과 그 워크플로우를 Google Cloud Marketplace에 배포하고, CRM, ITSM, 보안 사고 대응 솔루션이 Google Distributed Cloud에서 제공될 예정입니다.
주요 통합 항목으로는 데이터 분석을 더 향상시키기 위해 ServiceNow의 Workflow Data Fabric과 BigQuery의 통합, 생산성 향상을 위한 Google Workspace와의 새로운 연결이 포함됩니다. 이 파트너십의 목표는 수백만 사용자를 위한 AI 강화 경험을 가능하게 하며, 플랫폼 간의 제로 카피 통합 및 실시간 데이터 접근을 특징으로 합니다.
양사는 CRM 및 연락 센터 솔루션을 통해 고객 경험을 개선하고, ServiceNow 데이터를 Google Workspace와 통합하며, 워크플로우 자동화를 강화하는 데 집중할 예정입니다. 이 프로그램은 2분기와 3분기 동안 여러 지역에서 출시될 예정이며, 연말에는 추가 통합이 예상됩니다.
ServiceNow (NOW) et Google Cloud ont annoncé une expansion majeure de leur partenariat visant à améliorer les capacités d'IA d'entreprise. La collaboration prévoit de porter la Now Platform et ses workflows sur Google Cloud Marketplace, avec des solutions CRM, ITSM et Réponse aux incidents de sécurité qui seront disponibles sur Google Distributed Cloud.
Les intégrations clés incluent le Workflow Data Fabric de ServiceNow avec BigQuery pour une meilleure analyse des données et de nouvelles connexions avec Google Workspace pour améliorer la productivité. Ce partenariat vise à permettre des expériences enrichies par l'IA pour des millions d'utilisateurs, avec une intégration sans copie et un accès aux données en temps réel entre les plateformes.
Les entreprises se concentreront sur l'amélioration des expériences client à travers des solutions CRM et Contact Center, en intégrant les données de ServiceNow avec Google Workspace et en améliorant l'automatisation des workflows. Le déploiement est prévu tout au long du deuxième et du troisième trimestre dans diverses régions, avec d'autres intégrations attendues plus tard dans l'année.
ServiceNow (NOW) und Google Cloud haben eine bedeutende Erweiterung ihrer Partnerschaft angekündigt, um die KI-Fähigkeiten für Unternehmen zu verbessern. Die Zusammenarbeit umfasst die Integration der Now Platform und ihrer Workflows in den Google Cloud Marketplace, wobei CRM-, ITSM- und Sicherheitsvorfall-Reaktionslösungen im Google Distributed Cloud verfügbar werden.
Wichtige Integrationen umfassen das Workflow Data Fabric von ServiceNow mit BigQuery zur Verbesserung der Datenanalyse sowie neue Verbindungen mit Google Workspace zur Steigerung der Produktivität. Die Partnerschaft zielt darauf ab, KI-gestützte Erfahrungen für Millionen von Nutzern zu ermöglichen, und bietet eine Null-Kopie-Integration sowie Echtzeitzugriff auf Daten zwischen den Plattformen.
Die Unternehmen werden sich darauf konzentrieren, die Kundenerfahrungen durch CRM- und Kontaktcenter-Lösungen zu verbessern, die Daten von ServiceNow mit Google Workspace zu integrieren und die Workflow-Automatisierung zu verbessern. Die Einführung ist für das zweite und dritte Quartal in verschiedenen Regionen geplant, mit zusätzlichen Integrationen, die später im Jahr erwartet werden.
- Major expansion into Google Cloud Marketplace increases ServiceNow's market reach
- Integration with Google's AI infrastructure enhances product capabilities
- New zero-copy integration with BigQuery enables improved data analytics
- Access to highly regulated industries through Google Distributed Cloud
- Strategic partnership with a major tech player strengthens market position
- None.
Insights
This landmark partnership between ServiceNow and Google Cloud marks a transformative shift in enterprise AI implementation, with several key strategic advantages:
- The integration with Google Cloud Marketplace significantly expands ServiceNow's market reach, potentially accelerating revenue growth through access to Google's extensive customer base
- The zero-copy integration with BigQuery represents a technical breakthrough that will reduce data transfer costs and improve real-time analytics capabilities
- The availability of ServiceNow's solutions on Google Distributed Cloud opens up new opportunities in highly regulated industries, particularly government and financial sectors
The partnership's most compelling aspect is the deep integration of ServiceNow's Workflow Data Fabric with Google's AI infrastructure. This creates a unified data foundation that can drive intelligent automation across enterprise operations, potentially reducing operational costs by
For investors, this partnership carries significant implications:
- Enhanced competitive positioning against major players like Salesforce and Microsoft in the enterprise software market
- New revenue streams through cross-selling opportunities and expanded market access
- Strengthened moat through deep technical integration with Google's AI infrastructure
- Accelerated innovation potential in generative AI applications
The planned rollout throughout Q2 and Q3 2025 suggests a well-structured implementation strategy, though investors should monitor the execution timeline and customer adoption rates as key performance indicators.
The technical architecture of this partnership introduces several groundbreaking capabilities:
- The integration of ServiceNow's single data model architecture with Google's AI infrastructure creates a uniquely powerful platform for enterprise-wide AI deployment
- The zero-copy integration with BigQuery represents a significant technical advancement, eliminating data duplication and reducing latency
- The implementation of Google's foundation models within ServiceNow's workflow engine enables more sophisticated automation scenarios
From an enterprise architecture perspective, this integration solves several critical challenges:
- Data fragmentation issues through unified data fabric
- Real-time analytics bottlenecks through direct BigQuery integration
- Cross-platform workflow automation through seamless Google Workspace integration
The security architecture, particularly in the Google Distributed Cloud implementation, provides air-gapped solutions important for regulated industries, potentially opening up new market segments in government and financial services sectors that require stringent data sovereignty compliance.
ServiceNow Platform will launch on Google Cloud Marketplace and certain offerings will be available on Google Distributed Cloud to address demand from private- and public-sector organizations
ServiceNow to integrate Workflow Data Fabric and cross-enterprise workflows with Google Cloud’s AI infrastructure, development platforms, and productivity tools
The companies share a vision for transforming enterprise work with gen AI. Making the ServiceNow platform and workflows across IT, CRM, and HR available on Google Cloud will allow ServiceNow to bring AI-enhanced experiences to millions of new and existing users. New end-to-end integrations will enable ServiceNow customers to use BigQuery to connect their enterprise data to AI; extend these AI-powered insights to Google Workspace, where users can do things like easily access ServiceNow data directly within Google Sheets and Chat; build gen AI applications on top of their data foundation with Vertex AI; and more.
“ServiceNow and Google Cloud are fundamentally rethinking the way the enterprise runs,” said Bill McDermott, Chairman and CEO, ServiceNow. “Agentic AI is a revolution! Bringing together the incredible strengths of two of the world's leading innovators will redefine enterprise technology. We're putting AI to work to eliminate boundaries in any industry, anywhere in the world.”
“Businesses are seeking new ways to innovate with generative AI, optimize important workflows, and improve everyday experiences for customers,” said Thomas Kurian, CEO, Google Cloud. “Through our expanded strategic partnership with ServiceNow, customers will now have the data foundation, development platforms, and leading foundation models to easily build gen AI applications that leverage the context and knowledge in ServiceNow–all on top of Google Cloud’s AI-optimized infrastructure.”
“Given Deutsche Bank’s long-term partnerships with ServiceNow and Google Cloud, this new synergy creates an ideal environment for mutual innovation and increased efficiency,” said Tony Kerrison, Head of Group Technology Infrastructure and Head of Technology, Data and Innovation for the
Bringing the Now Platform to Google Cloud and Google Distributed Cloud
Bringing the Now Platform and ServiceNow’s full suite of workflows, including CRM, ITSM, and SIR solutions, to Google Cloud Marketplace will make it easier for businesses to combine their ServiceNow data with Google Cloud's AI, data analytics, and productivity technology. The Now Platform is a single, unified enterprise-grade platform purpose-built for AI-driven transformation. Because it is built using a single data model and single architecture, the ServiceNow platform can help unite AI agents, data, and workflows to drive exponential productivity across every corner of a business.
ServiceNow will also make its CRM, ITSM, and SIR solutions available on GDC air-gapped, addressing the needs of customers in highly regulated industries.
New data integration to enhance decision-making with AI
To help businesses better unify critical data, ServiceNow will integrate its Workflow Data Fabric—an advanced data integration and governance layer—with BigQuery. This will provide ServiceNow users with real-time, secure access to BigQuery data and enable them to enhance common CRM, ITSM, and SIR solutions, while also adding to AI Agent capabilities.
Customers can turn insights into proactive, operational actions by leveraging BigQuery’s analytics to drive real-time automation on the Now Platform in areas like customer service and supply chain optimization. By incorporating predictive maintenance capabilities with machine learning models from BigQuery, users will be able to forecast critical issues like potential equipment failures—addressing them instantly through maintenance alerts and other automated workflows.
The companies will also enable a zero-copy integration to enrich workflows in ServiceNow with data from BigQuery. ServiceNow customers will be able to activate and enrich workflows with data from BigQuery, while BigQuery customers can access data from ServiceNow to unlock high-performance data analysis. Businesses will have access to comprehensive, context-rich data to drive informed decision-making, supporting use cases such as fraud detection and mitigation, or network outage resolution.
Innovations that improve everyday work
ServiceNow and Google Cloud will align product and go-to-market resources to help customers integrate technology that optimizes critical business functions, including those powered by gen AI. Key focus areas include:
- Boosting customer experiences with CRM and Contact Center as a Service: A new integration between ServiceNow CRM and Customer Engagement Suite with Google AI will allow customers to automate and personalize interactions across customer service channels, including self-service voice and chat conversations. For example, the combination of ServiceNow CRM and Agent Assist capabilities will allow businesses to create intuitive experiences with accurate, multi-turn conversations to execute customer service requests.
- Enhancing ServiceNow workflows with Workspace: ServiceNow will make its data easier to access from directly within Workspace. New integrations will allow for one-click export of ServiceNow data in Sheets to reduce friction and context switching. New integrations with Chat will also empower employees to ask questions and get help through Now Assist without leaving the productivity tools they’re working in, allowing IT and HR teams to more efficiently collaborate and manage service requests and incidents.
Availability
ServiceNow plans to launch on Google Cloud Marketplace throughout Q2 and Q3 in various regions. New integrations across BigQuery, Customer Engagement Suite with Google AI, and Workspace are expected to be available later this year. ServiceNow CRM, ITSM, and SIR modules to Infrastructure Operators (IO) in Google-Operated and Partner-Operated models of Google Distributed Cloud are expected to be available later this year.
About ServiceNow
ServiceNow (NYSE: NOW) is putting AI to work for people. We move with the pace of innovation to help customers transform organizations across every industry while upholding a trustworthy, human centered approach to deploying our products and services at scale. Our AI platform for business transformation connects people, processes, data, and devices to increase productivity and maximize business outcomes. For more information, visit: www.servicenow.com.
About Google Cloud
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated, and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.
ServiceNow Forward-looking Statements
This press release contains “forward-looking statements.” Such statements include statements regarding future product capabilities and offerings and expected benefits to ServiceNow. Forward-looking statements are subject to known and unknown risks and uncertainties and are based on potentially inaccurate assumptions that could cause actual results to differ materially from those expected or implied by the forward-looking statements. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, ServiceNow’s results could differ materially from the results expressed or implied by the forward-looking statements made. ServiceNow undertakes no obligation, and does not intend, to update the forward-looking statements. Factors that may cause actual results to differ materially from those in any forward-looking statements include: (i) delays and unexpected difficulties and expenses in executing the partnership or delivering the product capabilities and offerings, (ii) changes in the regulatory landscape related to AI and (iii) uncertainty as to whether sales will justify the investments in the product capabilities and offerings. Further information on factors that could affect ServiceNow’s financial and other results is included in the filings ServiceNow makes with the Securities and Exchange Commission from time to time.
© 2025 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in
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ServiceNow
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408-489-7381
press@servicenow.com
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Source: ServiceNow
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