ServiceNow to Boost CRM Offering With Acquisition of Logik.ai’s Best-in-class, AI-powered CPQ Solution
ServiceNow (NYSE: NOW) has announced a definitive agreement to acquire Logik.ai, a leader in AI-powered Configure, Price, Quote (CPQ) solutions. The acquisition aims to enhance ServiceNow's CRM capabilities and accelerate its Sales and Order Management (SOM) momentum.
Logik.ai's technology addresses common sales process inefficiencies through an advanced AI-powered rules engine that streamlines complex product configurations, pricing, and quoting. The solution currently serves brands like Keysight, Oldcastle Infrastructure, Lamons, and CORT, integrating with nearly 50 technology partners.
The acquisition will integrate with ServiceNow's Customer Service Management and SOM solutions, building on the company's recently announced Yokohama platform release. This platform includes features like self-service commerce portals, CCaaS integrations, and AI agents for CRM use cases.
ServiceNow (NYSE: NOW) ha annunciato un accordo definitivo per acquisire Logik.ai, un leader nelle soluzioni Configure, Price, Quote (CPQ) alimentate dall'IA. L'acquisizione mira a migliorare le capacità CRM di ServiceNow e ad accelerare il suo slancio nella gestione delle vendite e degli ordini (SOM).
La tecnologia di Logik.ai affronta le inefficienze comuni nei processi di vendita attraverso un avanzato motore di regole alimentato dall'IA che semplifica configurazioni di prodotto complesse, prezzi e preventivi. La soluzione attualmente serve marchi come Keysight, Oldcastle Infrastructure, Lamons e CORT, integrandosi con quasi 50 partner tecnologici.
L'acquisizione si integrerà con la gestione dei servizi clienti di ServiceNow e le soluzioni SOM, costruendo sulla recente release della piattaforma Yokohama dell'azienda. Questa piattaforma include funzionalità come portali di commercio self-service, integrazioni CCaaS e agenti IA per casi d'uso CRM.
ServiceNow (NYSE: NOW) ha anunciado un acuerdo definitivo para adquirir Logik.ai, un líder en soluciones Configure, Price, Quote (CPQ) impulsadas por IA. La adquisición tiene como objetivo mejorar las capacidades de CRM de ServiceNow y acelerar su impulso en la gestión de ventas y pedidos (SOM).
La tecnología de Logik.ai aborda las ineficiencias comunes en los procesos de ventas a través de un avanzado motor de reglas impulsado por IA que simplifica configuraciones de productos complejas, precios y cotizaciones. La solución actualmente sirve a marcas como Keysight, Oldcastle Infrastructure, Lamons y CORT, integrándose con casi 50 socios tecnológicos.
La adquisición se integrará con la gestión de servicios al cliente de ServiceNow y las soluciones SOM, construyendo sobre el reciente lanzamiento de la plataforma Yokohama de la empresa. Esta plataforma incluye características como portales de comercio autoservicio, integraciones CCaaS y agentes de IA para casos de uso de CRM.
ServiceNow (NYSE: NOW)는 AI 기반 Configure, Price, Quote (CPQ) 솔루션의 선두주자인 Logik.ai를 인수하기 위한 최종 계약을 발표했습니다. 이번 인수는 ServiceNow의 CRM 기능을 향상시키고 판매 및 주문 관리(SOM)의 모멘텀을 가속화하는 것을 목표로 합니다.
Logik.ai의 기술은 복잡한 제품 구성, 가격 책정 및 견적을 간소화하는 고급 AI 기반 규칙 엔진을 통해 일반적인 판매 프로세스의 비효율성을 해결합니다. 이 솔루션은 현재 Keysight, Oldcastle Infrastructure, Lamons 및 CORT와 같은 브랜드에 서비스를 제공하며, 거의 50개의 기술 파트너와 통합되고 있습니다.
이번 인수는 ServiceNow의 고객 서비스 관리 및 SOM 솔루션과 통합되며, 회사의 최근 발표된 요코하마 플랫폼 출시를 기반으로 합니다. 이 플랫폼은 셀프 서비스 상거래 포털, CCaaS 통합 및 CRM 사용 사례를 위한 AI 에이전트와 같은 기능을 포함하고 있습니다.
ServiceNow (NYSE: NOW) a annoncé un accord définitif pour acquérir Logik.ai, un leader dans les solutions Configure, Price, Quote (CPQ) alimentées par l'IA. Cette acquisition vise à améliorer les capacités CRM de ServiceNow et à accélérer son élan dans la gestion des ventes et des commandes (SOM).
La technologie de Logik.ai traite les inefficacités courantes des processus de vente grâce à un moteur de règles avancé alimenté par l'IA qui simplifie les configurations de produits complexes, la tarification et les devis. La solution sert actuellement des marques telles que Keysight, Oldcastle Infrastructure, Lamons et CORT, s'intégrant avec près de 50 partenaires technologiques.
L'acquisition s'intégrera aux solutions de gestion des services clients et de SOM de ServiceNow, s'appuyant sur le lancement récent de la plateforme Yokohama de l'entreprise. Cette plateforme comprend des fonctionnalités telles que des portails de commerce en libre-service, des intégrations CCaaS et des agents IA pour des cas d'utilisation CRM.
ServiceNow (NYSE: NOW) hat eine endgültige Vereinbarung zur Übernahme von Logik.ai, einem führenden Anbieter von KI-gestützten Configure, Price, Quote (CPQ) Lösungen, bekannt gegeben. Die Übernahme zielt darauf ab, die CRM-Fähigkeiten von ServiceNow zu verbessern und die Dynamik im Bereich Sales und Order Management (SOM) zu beschleunigen.
Die Technologie von Logik.ai behebt gängige Ineffizienzen im Verkaufsprozess durch eine fortschrittliche KI-gestützte Regel-Engine, die komplexe Produktkonfigurationen, Preisgestaltung und Angebote vereinfacht. Die Lösung bedient derzeit Marken wie Keysight, Oldcastle Infrastructure, Lamons und CORT und integriert sich mit fast 50 Technologiepartnern.
Die Übernahme wird in die Customer Service Management- und SOM-Lösungen von ServiceNow integriert und baut auf der kürzlich angekündigten Yokohama-Plattform des Unternehmens auf. Diese Plattform umfasst Funktionen wie Self-Service-Handelsportale, CCaaS-Integrationen und KI-Agenten für CRM-Anwendungsfälle.
- Expansion into fast-growing CPQ market with AI-powered technology
- Integration with 50 technology partners enhances market reach
- Strengthens CRM & Industry Workflows, ServiceNow's fastest-growing business
- Adds established enterprise customers to ServiceNow's portfolio
- Regulatory approvals and closing conditions pending
- Potential integration challenges and business disruption risks
- Risk of employee retention post-acquisition
- Possible adverse tax consequences and accounting impacts
Insights
ServiceNow's acquisition of Logik.ai significantly strengthens its position in the fiercely competitive CRM space by addressing a critical pain point in complex sales processes. This strategic move expands ServiceNow's fastest-growing business unit with AI-powered Configure, Price, Quote (CPQ) capabilities that directly tackle inefficiencies in industries with complex product configurations.
What makes this acquisition particularly valuable is how it complements ServiceNow's platform strategy. By integrating Logik.ai's technology, ServiceNow can now offer a more complete solution covering the entire commercial lifecycle - from opportunity management through fulfillment and renewals. This creates a compelling alternative to traditional CRM vendors that often require customers to stitch together disparate solutions.
The strategic rationale is sound: enterprises struggle with cumbersome sales processes involving complex configurations, inconsistent pricing, and manual quoting. Logik.ai's advanced rules engine, focused on speed, simplicity, and scale, addresses these exact challenges. The fact that Logik.ai already integrates with nearly 50 technology partners, including ServiceNow, suggests a smoother technical integration path.
For ServiceNow, this represents a logical extension of their recent Yokohama platform release, which introduced self-service commerce portals and AI agents for CRM use cases. By acquiring rather than building this technology, ServiceNow accelerates its time-to-market in a strategic growth area while adding specialized expertise in complex selling scenarios.
Logik.ai’s technology will accelerate ServiceNow’s CRM footprint and momentum in Sales and Order Management
Companies in every industry struggle with ineffective sales processes due to complex product configurations, pricing inconsistencies, and error-prone manual quoting. Sales teams waste valuable time navigating spreadsheets, outdated pricing models, and disconnected approval workflows, leading to delayed deals, lost revenue opportunities, and frustrated customers. This is especially evident in industries such as manufacturing, high tech, and medical device sales, where the complexities of products and services demand extreme precision and agility.
Logik.ai integrates AI into its modern CPQ solution to accelerate the entire transaction management cycle through an advanced rules engine that solves for speed, simplicity, and scale while powering a consumer-grade experience for both sellers and buyers. ServiceNow CRM & Industry Workflows, already ServiceNow’s fastest-growing business, plus Logik.ai’s best-in-class capabilities for AI-powered selling, will drive new levels of performance in sales and commerce for customers.
“ServiceNow is advancing our commitment to offer robust, deeply connected CRM tools. The CPQ space is evolving, and Logik.ai is leading the way to a simpler, AI-powered selling experience across channels. By adding Logik.ai’s industry-leading sales and commerce solution to our CRM offering, ServiceNow will further enhance our capability to sell, fulfill, and service on a single platform. It’s about delivering a fundamentally different vision and approach to traditional CRM and CPQ offerings — one that addresses the real pain points in connecting end-to-end customer experiences,” said John Ball, EVP and GM of CRM & Industry Workflows at ServiceNow.
“Customers want consumer-grade experiences that are simple, scalable, fast, and accurate so they can focus on what matters most: closing deals, enabling customer success, and driving expansion opportunities. Logik.ai’s next generation technology will enable us to rapidly deliver that unique value. When combined with our powerful AI platform for business transformation, we will redefine what a leading CRM solution can do,” continued Ball.
“We invested early in innovations like AI and consumer-grade experiences that are re-writing how products of any complexity are sold. ServiceNow CRM is built for the era of AI, making it the perfect partner to continue that momentum,” said Christopher Shutts, CEO and cofounder of Logik.ai. “Businesses are frustrated by solutions that force them into slow and cumbersome experiences that weigh down sales productivity. Logik.ai’s transformative solution combined with ServiceNow’s innovative, AI-fueled platform ensures speed and efficiency through the full sales lifecycle from lead and opportunity through to fulfillment, renewal, and upsell. We look forward to becoming part of ServiceNow to help customers achieve greater simplicity and scale across the entire CRM process.”
Make sales cycles seamless with smarter CPQ
Logik.ai offers seamless experiences for stakeholders across a multitude of sales workflows, including direct sales, partner, direct-to-business, consumer self-service, and more. Logik.ai’s flexible, composable solution is designed for speed and handling large volumes of users and quote lines at scale, and the company is driving success for brands such as Keysight, Oldcastle Infrastructure, Lamons, CORT, and more.
Logik.ai, which already integrates with nearly 50 technology partners, including ServiceNow, will seamlessly connect with ServiceNow’s Customer Service Management and Sales and Order Management solutions to streamline complex selling processes and unlock more efficient self-service capabilities for customers and partners. This advancement will be a natural step forward in ServiceNow’s CRM strategy, building on core strengths of connecting functional teams and powering simple, efficient workflows.
ServiceNow's CRM offering addresses the full customer lifecycle, from sales and service in the front office, to order management and fulfillment to renewals and upsells. The company’s recently announced
An innovator in the customer service and support market since 2016, ServiceNow transforms customer experiences through the power of the ServiceNow Platform, which connects people, data, and systems organization-wide to provide frictionless customer service and sales, from first contact to resolution.
Transaction Details
The transaction is subject to customary regulatory approvals and closing conditions.
Additional Information
Use of forward‑looking statements
This press release contains "forward‑looking statements" about the expectations, beliefs, plans, intentions, and strategies relating to ServiceNow’s proposed acquisition of Logik.ai. Such forward‑looking statements include, among others, statements regarding future product capabilities and offerings and expected benefits to ServiceNow and its customers arising from and in relation to the proposed acquisition and the timing of closing of the proposed acquisition. Forward‑looking statements are subject to known and unknown risks and uncertainties and are based on potentially inaccurate assumptions that could cause actual results to differ materially from those expected or implied by the forward‑looking statements. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, our results could differ materially from the results expressed or implied by the forward‑looking statements we make. We undertake no obligation, and do not intend, to update the forward‑looking statements. Factors that may cause actual results to differ materially from those in any forward‑looking statements include, without limitation, challenges with completion of the proposed acquisition as anticipated, including obtaining regulatory approvals and other conditions to the completion of the proposed acquisition; the effect of the announcement or pendency of the proposed acquisition on Logik.ai’s business, operating results, and relationships with customers, suppliers, competitors and others; risks that the proposed acquisition may disrupt Logik.ai’s current plans and business operations; the occurrence of any event, change or other circumstances that could give rise to the termination of the definitive agreement; the outcome of any legal proceedings related to the proposed acquisition; restrictions during the pendency of the proposed acquisition that may impact Logik.ai’s ability to pursue certain business opportunities or strategic transactions; challenges or delays in assimilating or integrating Logik.ai’s technology into our platform; challenges retaining employees of Logik.ai after the proposed acquisition closes; unanticipated obligations or liabilities related to Logik.ai’s legacy business; potential adverse tax consequences and the potential effects on the accounting of the proposed acquisition; and disruption to our business and diversion of our management’s attention and other resources. Further information on factors that could affect our financial and other results is included in the filings we make with the
About ServiceNow
ServiceNow (NYSE: NOW) is putting AI to work for people. We move with the pace of innovation to help customers transform organizations across every industry while upholding a trustworthy, human centered approach to deploying our products and services at scale. Our AI platform for business transformation connects people, processes, data, and devices to increase productivity and maximize business outcomes. For more information, visit: www.servicenow.com.
© 2025 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in
About Logik.ai
Logik.ai is an end-to-end omnichannel CPQ platform designed to drive sales performance and enable optimized customer experiences for any business selling complex products or services. Embedded with first-to-market AI innovation, Logik.ai is an API-first, fully composable solution that combines dynamic product discovery, a proprietary configuration and solving engine, centralized transaction management, customized pricing logic, and flexible customer agreements. Founded in 2021 by CPQ industry veterans and backed by Emergence Capital, Salesforce Ventures, ServiceNow Ventures, High Alpha, and Permanent Capital Logik.ai is redefining how businesses can maximize revenue through CPQ and digital commerce. For more information, please visit www.logik.ai.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250403689918/en/
Media Relations
Ryan Moore
press@servicenow.com
Investor Relations
Darren Yip
925.388.7205
ir@servicenow.com
Source: ServiceNow
FAQ
What is the strategic purpose of ServiceNow's acquisition of Logik.ai?
How will Logik.ai's technology integrate with ServiceNow's existing solutions?
What key features does Logik.ai's CPQ solution offer to ServiceNow customers?
Which major companies currently use Logik.ai's CPQ solution?
