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ServiceNow Yokohama Release Empowers Businesses to Navigate Complexity With Enhanced Automation, Stronger Governance, and Seamless Workflow Intelligence

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ServiceNow (NYSE: NOW) has unveiled its Yokohama platform release, introducing advanced automation, governance, and workflow intelligence capabilities. The release features three major innovations:

1. ServiceNow Studio: A unified, AI-powered workspace that accelerates application development with built-in Now Assist support, enabling seamless development across no-code, low-code, and pro-code platforms.

2. Sales and Order Management (SOM): Enhanced self-service commerce portals allowing customers to configure products, place orders, and track status independently.

3. Service Observability: An AI-driven solution within IT Operation Management that provides unified monitoring and observability tools to identify root causes faster and resolve issues proactively.

According to the 2024 Gartner Digital Worker Survey, over 60% of digital workers are already using basic automation and analytics for business decisions. The Yokohama release aims to reduce complexity and inefficiencies while strengthening decision-making and accelerating productivity.

ServiceNow (NYSE: NOW) ha presentato il rilascio della sua piattaforma Yokohama, introducendo avanzate capacità di automazione, governance e intelligenza del flusso di lavoro. Il rilascio presenta tre principali innovazioni:

1. ServiceNow Studio: uno spazio di lavoro unificato, potenziato dall'IA, che accelera lo sviluppo delle applicazioni con il supporto integrato di Now Assist, consentendo uno sviluppo senza soluzione di continuità su piattaforme no-code, low-code e pro-code.

2. Gestione delle Vendite e degli Ordini (SOM): portali di commercio self-service migliorati che consentono ai clienti di configurare prodotti, effettuare ordini e monitorare lo stato in modo indipendente.

3. Osservabilità dei Servizi: una soluzione guidata dall'IA all'interno della Gestione delle Operazioni IT che fornisce strumenti di monitoraggio e osservabilità unificati per identificare più rapidamente le cause profonde e risolvere i problemi in modo proattivo.

Secondo il Gartner Digital Worker Survey 2024, oltre il 60% dei lavoratori digitali sta già utilizzando automazione e analisi di base per le decisioni aziendali. Il rilascio di Yokohama mira a ridurre la complessità e le inefficienze, rafforzando al contempo il processo decisionale e accelerando la produttività.

ServiceNow (NYSE: NOW) ha presentado el lanzamiento de su plataforma Yokohama, introduciendo capacidades avanzadas de automatización, gobernanza e inteligencia de flujo de trabajo. El lanzamiento incluye tres innovaciones principales:

1. ServiceNow Studio: un espacio de trabajo unificado, potenciado por IA, que acelera el desarrollo de aplicaciones con el soporte integrado de Now Assist, permitiendo un desarrollo fluido en plataformas sin código, bajo código y pro código.

2. Gestión de Ventas y Pedidos (SOM): portales de comercio autogestionados mejorados que permiten a los clientes configurar productos, realizar pedidos y rastrear el estado de manera independiente.

3. Observabilidad de Servicios: una solución impulsada por IA dentro de la Gestión de Operaciones de TI que proporciona herramientas de monitoreo y observabilidad unificadas para identificar más rápidamente las causas raíz y resolver problemas de manera proactiva.

Según la Encuesta de Trabajadores Digitales de Gartner 2024, más del 60% de los trabajadores digitales ya están utilizando automatización y análisis básicos para decisiones empresariales. El lanzamiento de Yokohama tiene como objetivo reducir la complejidad y las ineficiencias, al tiempo que fortalece la toma de decisiones y acelera la productividad.

ServiceNow (NYSE: NOW)는 고급 자동화, 거버넌스 및 워크플로우 인텔리전스 기능을 도입한 요코하마 플랫폼 릴리스를 발표했습니다. 이번 릴리스에는 세 가지 주요 혁신이 포함되어 있습니다:

1. ServiceNow Studio: AI 기반의 통합 작업 공간으로, 내장된 Now Assist 지원을 통해 애플리케이션 개발을 가속화하며, 코드 없는(no-code), 저코드(low-code), 프로 코드(pro-code) 플랫폼 간의 원활한 개발을 가능하게 합니다.

2. 판매 및 주문 관리(SOM): 고객이 제품을 구성하고, 주문을 하고, 상태를 독립적으로 추적할 수 있도록 하는 향상된 셀프 서비스 상거래 포털입니다.

3. 서비스 관찰 가능성: IT 운영 관리 내의 AI 기반 솔루션으로, 통합 모니터링 및 관찰 도구를 제공하여 근본 원인을 더 빨리 식별하고 문제를 사전 예방적으로 해결할 수 있도록 합니다.

2024년 가트너 디지털 근무자 설문조사에 따르면, 디지털 근무자의 60% 이상이 이미 비즈니스 결정을 위해 기본 자동화 및 분석을 사용하고 있습니다. 요코하마 릴리스는 복잡성과 비효율성을 줄이는 동시에 의사 결정을 강화하고 생산성을 가속화하는 것을 목표로 합니다.

ServiceNow (NYSE: NOW) a dévoilé la sortie de sa plateforme Yokohama, introduisant des capacités avancées d'automatisation, de gouvernance et d'intelligence de flux de travail. La sortie comprend trois innovations majeures :

1. ServiceNow Studio: un espace de travail unifié, propulsé par l'IA, qui accélère le développement d'applications avec le support intégré de Now Assist, permettant un développement fluide sur des plateformes sans code, à faible code et à code professionnel.

2. Gestion des Ventes et des Commandes (SOM): des portails de commerce en libre-service améliorés permettant aux clients de configurer des produits, de passer des commandes et de suivre le statut de manière autonome.

3. Observabilité des Services: une solution pilotée par l'IA dans le cadre de la gestion des opérations informatiques qui fournit des outils de surveillance et d'observabilité unifiés pour identifier plus rapidement les causes profondes et résoudre les problèmes de manière proactive.

Selon l'Enquête Gartner sur les Travailleurs Numériques 2024, plus de 60 % des travailleurs numériques utilisent déjà une automatisation et des analyses de base pour leurs décisions commerciales. La sortie de Yokohama vise à réduire la complexité et les inefficacités tout en renforçant la prise de décision et en accélérant la productivité.

ServiceNow (NYSE: NOW) hat die Veröffentlichung seiner Yokohama-Plattform vorgestellt, die fortschrittliche Automatisierungs-, Governance- und Workflow-Intelligenzfunktionen einführt. Die Veröffentlichung umfasst drei wesentliche Innovationen:

1. ServiceNow Studio: Ein einheitlicher, KI-gesteuerter Arbeitsbereich, der die Anwendungsentwicklung mit integrierter Now Assist-Unterstützung beschleunigt und nahtlose Entwicklungen über No-Code-, Low-Code- und Pro-Code-Plattformen ermöglicht.

2. Verkaufs- und Auftragsmanagement (SOM): Verbesserte Self-Service-Commerce-Portale, die es Kunden ermöglichen, Produkte zu konfigurieren, Bestellungen aufzugeben und den Status unabhängig zu verfolgen.

3. Service-Observabilität: Eine KI-gesteuerte Lösung innerhalb des IT-Betriebsmanagements, die einheitliche Überwachungs- und Observabilitätswerkzeuge bereitstellt, um die Ursachen schneller zu identifizieren und Probleme proaktiv zu lösen.

Laut der Gartner Digital Worker Survey 2024 nutzen bereits über 60 % der digitalen Arbeitnehmer grundlegende Automatisierung und Analysen für Geschäftsentscheidungen. Das Yokohama-Release zielt darauf ab, Komplexität und Ineffizienzen zu reduzieren und gleichzeitig die Entscheidungsfindung zu stärken und die Produktivität zu steigern.

Positive
  • Introduction of AI-powered ServiceNow Studio streamlines application development and automation
  • New self-service commerce portals reduce manual processing and accelerate revenue capture
  • AI-driven Service Observability solution consolidates monitoring tools and reduces downtime
  • Integration of GenAI capabilities for automated testing and optimization
Negative
  • None.

Insights

ServiceNow's Yokohama platform release represents a significant enhancement to their AI-powered business transformation suite, addressing key enterprise pain points around complexity and workflow fragmentation. The release focuses on three critical areas that directly impact ServiceNow's competitive positioning and growth potential:

The new ServiceNow Studio creates a unified development environment that should accelerate customer adoption by removing traditional barriers between no-code, low-code, and professional developers. By integrating AI Agent capabilities directly into the development workflow, ServiceNow is strengthening its position in the rapidly evolving enterprise automation market while addressing governance challenges that typically plague disconnected tools.

The expanded Sales and Order Management (SOM) functionality, particularly the self-service commerce portals, signals ServiceNow's continued push into traditional CRM territory. This represents a strategic expansion beyond their core ITSM roots, enabling customers to consolidate vendors while improving order-to-cash workflows—a critical revenue acceleration point for enterprises.

Perhaps most technically significant is Service Observability, which positions ServiceNow as the central integration hub for monitoring tools. This addresses the growing enterprise problem of observability tool sprawl, allowing ServiceNow to become the system of intelligence sitting above existing investments.

The Yokohama release reinforces ServiceNow's evolution from IT service management to a comprehensive business automation platform, with particular emphasis on reducing complexity through unification rather than just adding features. This aligns with enterprise priorities of consolidating vendors while increasing operational efficiency.

The Yokohama release strengthens ServiceNow's competitive moat and expands its total addressable market in several high-growth categories. The announcements carry multiple financial implications:

First, the ServiceNow Studio should accelerate platform adoption by lowering technical barriers for developers. This directly addresses the technical skill constraints that often limit how deeply customers can leverage the platform, potentially increasing both user expansion and average revenue per customer. The standardization of development processes should also improve renewal rates by increasing stickiness.

Second, the enhanced Sales and Order Management capabilities represent a strategic expansion into adjacent markets currently dominated by traditional CRM vendors. This positions ServiceNow to capture incremental wallet share from existing customers while opening new competitive opportunities against CRM incumbents like Salesforce.

Third, Service Observability delivers a unified observability layer that allows ServiceNow to extract more value from customers' existing investments in monitoring tools. This effectively enables ServiceNow to monetize integration, positioning them as the system of record for operational insights without requiring customers to rip-and-replace existing tools.

The Gartner citation noting that over 60% of digital workers are using basic automation and analytics reinforces the market demand for these solutions. While no specific revenue impact is disclosed, the release strengthens ServiceNow's cross-sell/upsell potential and ability to maintain premium pricing even in a competitive environment. The customer testimonials from BESTSELLER and Serenity provide validation of adoption potential, suggesting the release addresses genuine market needs rather than just being a technical showcase.

From development to deployment, ServiceNow Studio accelerates app, AI agent, and workflow innovation

Supporting customer demand for ServiceNow CRM solutions, self service portals simplify order management for consumers

Service Observability simplifies enterprise-wide workflow management with AI-driven automation

SANTA CLARA, Calif.--(BUSINESS WIRE)-- ServiceNow (NYSE: NOW), the AI platform for business transformation, today unveiled the Yokohama platform release, advancing automation, governance, and workflow intelligence to help businesses navigate operational complexity. With this release, organizations can accelerate application development, improve workflow performance, and enhance customer experiences—all while maintaining the highest standards of governance and security. From ServiceNow Studio, which provides a unified workspace for rapid application development and governance, to enhanced self service portals which enable customers to conveniently configure and place orders, these innovations simplify complexity and drive efficiency. Service Observability also ensures business resilience through AI-driven insights so organizations can meet the growing demand for enterprise-wide visibility—all within a single, secure platform.

ServiceNow Studio: A unified, AI-powered workspace that accelerates application development with intuitive, easy-to-use tools that enhance collaboration and streamline automation. (Graphic: Business Wire)

ServiceNow Studio: A unified, AI-powered workspace that accelerates application development with intuitive, easy-to-use tools that enhance collaboration and streamline automation. (Graphic: Business Wire)

The 2024 Gartner® Digital Worker Survey found that over 60% of digital workers are streamlining work with basic automation and using analytics to build customized dashboards to support business decisions.* With the Yokohama release, ServiceNow is reducing complexity and inefficiencies so businesses can strengthen decision making, improve experiences, and accelerate productivity.

"ServiceNow continues to redefine what’s possible with AI-powered automation. By embedding intelligence into end-to-end workflows, we enable businesses to break down silos, accelerate decision-making, and drive seamless operations at scale," said Jon Sigler, executive vice president of Platform and AI at ServiceNow. "With the Yokohama platform release, ServiceNow helps our customers take action—giving businesses the ability to move faster, innovate smarter, and scale seamlessly. The ServiceNow Platform unites people, processes, and data in a single system of action, transforming complexity into clarity and making business transformation readily achievable."

From no-code to AI agents, ServiceNow Studio simplifies enterprise automation

Speed and scale define modern business—but fragmented tools slow innovation, and siloed solutions lead to governance issues and workflow inconsistencies. The opportunity comes from building AI-powered, enterprise-grade solutions that connect teams, automate workflows, and establish security by design.

ServiceNow Studio is a unified, AI-powered environment that revolutionizes development on the ServiceNow Platform for no-code, low-code, and pro-code developers. With built-in support from Now Assist, ServiceNow Studio accelerates application development with intuitive, easy-to-use tools that enhance collaboration and streamline automation. Developers can work seamlessly across projects by managing all metadata in one place with cross-scope editing and confidently deploy changes with developer-friendly update set management. Expanding on ServiceNow’s AI Agent innovations, it integrates with AI Agent Studio, enabling developers to design both apps and AI agents in one experience. Together, these capabilities automate reviews, approvals, and application changes all enabled by the seamless data integration of ServiceNow Workflow Data Fabric for fully governed, enterprise-wide data connectivity. By centralizing tools, best practices, and AI-driven workflows, ServiceNow Studio empowers businesses to scale automation, collaborate more effectively, and turn innovation into real impact.

Additionally, new GenAI-powered skills further help developers automate work to accelerate testing, optimization, and deployment. RPA bot generation allows companies to use natural language to create bots, democratizing development; app summarization adds AI-generated summaries to app descriptions to check for duplicate apps and evaluate for deployment; and Automated Test Framework (ATF) generation simplifies application testing with automated testing scenarios that improve quality, reliability, and performance. By continuing to release new skills that deeply embed AI directly into the development process, ServiceNow enables teams to build, test, and optimize applications with speed and intelligence.

Make sales cycles seamless with smarter ordering solutions

Traditional CRM systems have failed to deliver the flexibility and efficiency businesses need to drive real-time, seamless end-to-end experiences that meet modern customer expectations. Sales and support teams spend excessive time manually processing orders, responding to repetitive inquiries, and tracking customer issues—often leading to delays and dissatisfied customers.

ServiceNow Sales and Order Management (SOM) is addressing this challenge. Built on ServiceNow’s AI Platform, SOM unifies the ability to configure, price, and quote with order management and fulfillment to accelerate sales cycles, streamline operations, and deliver seamless, proactive service.

Self service commerce portals make it even easier for companies to drive revenue by allowing customers to configure products, place orders, and track status instantly and at any time—without the need to engage sales or support teams at every step. By reducing friction in the purchasing process, businesses can decrease order abandonment, increase transaction volume, and capture revenue faster. With sales, fulfillment, and support functionality on a single platform, businesses can deliver exceptional, connected experiences while freeing up teams to focus on customer relationships.

Enhancing service operations with intelligent observability

Service Observability, part of ServiceNow IT Operation Management (ITOM), gives organizations a single solution to manage and act on insights across their entire observability ecosystem. Many enterprises rely on dozens of monitoring and observability tools, creating complexity and blind spots. Service Observability brings together information from any source, using AI-driven insights to pinpoint root causes faster, quantify business impact, and resolve issues before they escalate. With Service Observability, IT teams get a unified, AI-powered hub that integrates seamlessly with their existing solutions. AI-driven automated workflows allow organizations to reduce downtime, remove guesswork, and align service operations with business outcomes. Service Observability delivers real-time intelligence that helps organizations move from reactive troubleshooting to proactive problem-solving.

A platform that redefines work

With the Yokohama release, ServiceNow reinforces its leadership as the AI platform for business transformation—delivering scalable and intelligent automation and workflows that drive real business impact. By equipping businesses with tools to accelerate development, enhance observability, and streamline sales and order management, ServiceNow continues to lead in helping enterprises boost productivity and drive operational efficiency.

These innovations—along with ServiceNow’s additional advancements in agentic AI announced today as part of the Yokohama release—help organizations achieve greater resilience in an increasingly dynamic world.

What our customers and partners are saying:

BESTSELLER

"ServiceNow Studio is seen as essential for BESTSELLER's automation plans: enhancing development for both technical and non-technical teams," said Michael Storgaard - ServiceNow Architect at BESTSELLER. "ServiceNow Studio's intuitive interface and all-in-one view streamline efficiency and simplify navigation. We're excited about both the new Studio & the agentic approach ServiceNow is taking. We are shifting to use them as fast as possible as these tools enable more employees to turn automation ideas into real solutions with minimal coding. ServiceNow has transformed many of our development challenges into innovations, supporting our commitment to enhance efficiency and productivity across our organization.”

Serenity

"Serenity offers customers top-tier, AI-powered Environment, Health and Safety solutions built directly on ServiceNow, designed to boost efficiency, ensure compliance, and protect employee wellbeing and safety," says Carleen Carter, Principal ServiceNow Architect, Serenity. "ServiceNow Studio will further enhance our work by streamlining development for both custom applications and pre-built extensions."

Availability

  • All features announced today are generally available and can be found in the ServiceNow Store.

Additional Information

  • ServiceNow also announced significant agentic AI updates today as part of the Yokohama platform release.

*Gartner, 2025 Strategic Roadmap for Digital Workplace Applications, Christopher Trueman, Nikos Drakos, et al., 2 January 2025 (Accessible to Gartner subscribers only)

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

About ServiceNow

ServiceNow (NYSE: NOW) is putting AI to work for people. We move with the pace of innovation to help customers transform organizations across every industry while upholding a trustworthy, human centered approach to deploying our products and services at scale. Our AI platform for business transformation connects people, processes, data, and devices to increase productivity and maximize business outcomes. For more information, visit: www.servicenow.com.

Forward Looking Statements

This press release contains “forward looking statements” about the expectations, beliefs, plans, and intentions relating to ServiceNow’s AI agent innovations. Such statements include statements regarding future product capabilities and offerings and expected benefits to ServiceNow. Forward-looking statements are subject to known and unknown risks and uncertainties and are based on potentially inaccurate assumptions that could cause actual results to differ materially from those expected or implied by the forward-looking statements. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, ServiceNow’s results could differ materially from the results expressed or implied by the forward-looking statements made. ServiceNow undertakes no obligation, and does not intend, to update the forward-looking statements. Factors that may cause actual results to differ materially from those in any forward-looking statements include: (i) delays and unexpected difficulties and expenses in executing the product capabilities and offerings, (ii) changes in the regulatory landscape related to AI and (iii) uncertainty as to whether sales will justify the investments in the product capabilities and offerings. Further information on factors that could affect ServiceNow’s financial and other results is included in the filings ServiceNow makes with the Securities and Exchange Commission from time to time.

© 2025 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries. Other company names, product names, and logos may be trademarks of the respective companies with which they are associated.

Media Contact

Courtney Johnson

925.405.2446

press@servicenow.com

Source: ServiceNow, Inc.

FAQ

What are the key features of ServiceNow's Yokohama platform release?

The Yokohama release includes ServiceNow Studio for unified app development, enhanced Sales and Order Management with self-service portals, and Service Observability for AI-driven workflow management.

How does ServiceNow Studio improve application development?

ServiceNow Studio provides an AI-powered workspace with Now Assist support, cross-scope editing, and developer-friendly update management, enabling faster development across no-code, low-code, and pro-code platforms.

What improvements does ServiceNow (NOW) offer for sales automation?

The new Sales and Order Management system includes self-service commerce portals for product configuration, order placement, and status tracking, reducing manual processing and accelerating sales cycles.

How does Service Observability enhance IT operations?

Service Observability consolidates monitoring tools into a single solution, using AI-driven insights to identify root causes faster, quantify business impact, and resolve issues before escalation.

What automation capabilities are included in ServiceNow's Yokohama release?

The release includes RPA bot generation, app summarization, and Automated Test Framework generation, all powered by GenAI to accelerate testing, optimization, and deployment.
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