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Nielsen (NYSE: NLSN) is a global leader in audience measurement, data, and analytics. The company operates in over 55 countries, providing independent and actionable intelligence that helps clients connect and engage with their audiences across various channels and platforms. Nielsen's expertise spans across television, radio, digital media, and more, making it a cornerstone in the media landscape.
Recently, Nielsen released their latest Diverse Intelligence Series report to kick-off Asian Pacific American Heritage Month. The report, titled Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, reveals that Asian Americans spend nearly equal time consuming content on their TVs and smartphones—approximately 17 hours per week on each. This trend highlights the need for a cross-media approach by advertisers, as Asian Americans increasingly favor ad-supported video on-demand (AVOD) streaming platforms, spending 31% of their viewing time on these platforms compared to 27% of the total population.
The report also underscores the growing significance of non-subscription news media for reaching Asian American, Native Hawaiian and Pacific Islander (AANHPI) audiences, who form the fastest-growing group of eligible voters in the U.S. As we approach a new election year, the power of news media is expected to greatly influence these viewers, with 78% consuming news daily and showing a 34% higher likelihood to trust news programs compared to the total population.
Nielsen's efforts go beyond measurement. Their partnership with organizations like Gold House aims to advance the understanding of narratives that impact Asian American audience trust in TV, film, and news media. This collaboration seeks to empower diverse voices and stories that resonate authentically with communities, reflecting the company's commitment to diversity, equity, and inclusion.
As an S&P 500 company, Nielsen continues to shape the world's media and content by providing insights into viewing trends. Their work not only aids advertisers in targeting key demographics but also helps to promote representation and authenticity in media.
Nielsen Holdings plc (NYSE: NLSN) will release its financial results for Q1 2022 on April 28, 2022, before market opening. This announcement follows the company's previous disclosure on March 29, 2022, regarding a pending acquisition by a private equity consortium led by Evergreen Coast Capital and Brookfield. Notably, there will be no earnings conference call following this release. Nielsen is a global leader in audience measurement and analytics, operating in over 55 countries.
Nielsen's 2022 Annual Marketing Report reveals that marketers prioritize brand awareness, measurement integration, personalized strategies, and purpose-driven initiatives. Conducted with nearly 2,000 global marketers, the survey highlights the dominance of digital spending, with 64% citing social media as the most effective paid channel. Despite recognizing the importance of data, only 26% are fully confident in their audience insights. The report emphasizes the need for holistic measurement and increasing reliance on first-party data as marketers navigate a fragmented digital landscape.
Nielsen's inaugural State of Play report reveals a significant 18% increase in video streaming consumption, rising from 143.2 billion minutes to 169.4 billion minutes year-over-year. The study indicates that 93% of Americans plan to maintain or increase their paid streaming services. Despite this growth, 46% of viewers feel overwhelmed by the expanding number of platforms, which saw unique program titles rise by nearly 20%. In 2022, subscription video on demand (SVOD) accounted for 53% of streaming time, while consumers now have access to 817,000 unique titles.
Nielsen Holdings has announced its acquisition by a private equity consortium led by Evergreen Coast Capital and Brookfield Business Partners for $28 per share, totaling approximately $16 billion. This deal reflects a 60% premium over Nielsen's stock price prior to acquisition speculation. A 45-day go-shop period allows for alternative bids. The Board unanimously supports the acquisition, highlighting its potential to reinforce Nielsen's position in the media industry. The transaction awaits shareholder and regulatory approvals, expected to close in the second half of 2022.
On March 20, 2022, WindAcre Partnership LLC expressed strong support for Nielsen Holdings' Board decision to reject a $25.40 per share acquisition proposal. WindAcre, a significant shareholder owning 9.6% of Nielsen’s shares, believes the offer undervalues the company's strategic role in the $100+ billion U.S. video advertising ecosystem. The firm estimates Nielsen's intrinsic value exceeds $40 per share, noting the proposed transaction lacks recognition of Nielsen's ongoing progress and performance compared to peers. WindAcre aims to accumulate shares to block the acquisition.
Nielsen's Board has rejected a $25.40 per share acquisition proposal from a private equity consortium, determining it significantly undervalues the company. The Board, assisted by financial and legal advisors, aims to uphold shareholder interests amid opposition from major shareholder WindAcre, which holds nearly 14.44% of shares. Nielsen plans to initiate a $1 billion share repurchase program following Q1 earnings, signaling confidence in its growth prospects, especially with the anticipated launch of Nielsen ONE in 2022, which enhances its position in the $100 billion video advertising market.
Nielsen (NYSE: NLSN) reported a significant spike in cable and broadcast news viewing due to the ongoing Russia-Ukraine conflict. In February 2022, cable news viewing surged by 54%, accounting for 16.5% month-to-month growth, whereas broadcast news rose by 6%. Broadcast television captured 28.7% of viewing share, boosted by the Super Bowl. However, overall television viewing declined by 5.7% from January. The report also noted a rise in gaming viewership during the Presidents' Day holiday, reflecting changing consumer behavior across media platforms.
Nielsen (NYSE: NLSN) and Cox Media Group have signed a multi-year renewal for television and audio measurement services, covering 10 local television and radio markets. This renewal enables Cox Media Group to utilize Nielsen's comprehensive measurement tools, including the Nielsen Local Media Impact and Scarborough services, to optimize advertising strategies. The agreement also includes access to various analytic resources like Arianna and Grabix, enhancing audience measurement capabilities for television and radio broadcasts.
Nielsen Holdings plc (NYSE: NLSN) announced its participation in the BMO Digital Advertising Summit on March 4, 2022. The Company's Chief Data and Research Officer, Mainak Mazumdar, and SVP of Investor Relations, Sara Gubins, will engage in a fireside chat at 1:00 PM ET. Interested parties can listen live on Nielsen's Investor Relations website. Recordings will be available post-event. Nielsen is a global leader in audience measurement and analytics, providing insights to help clients connect with audiences effectively.
Nielsen (NYSE: NLSN) and Experian are expanding their strategic partnership to enhance identity data for digital measurement in the U.S. This initiative integrates Experian's marketing data into the Nielsen Identity System, improving audience measurement across devices. The collaboration addresses cookie deprecation and aims to provide more accurate demographic insights for digital advertising. Nielsen believes this partnership strengthens its cross-platform measurement capabilities, further supporting its Nielsen ONE solution.
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