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Nielsen (NYSE: NLSN) is a global leader in audience measurement, data, and analytics. The company operates in over 55 countries, providing independent and actionable intelligence that helps clients connect and engage with their audiences across various channels and platforms. Nielsen's expertise spans across television, radio, digital media, and more, making it a cornerstone in the media landscape.
Recently, Nielsen released their latest Diverse Intelligence Series report to kick-off Asian Pacific American Heritage Month. The report, titled Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, reveals that Asian Americans spend nearly equal time consuming content on their TVs and smartphones—approximately 17 hours per week on each. This trend highlights the need for a cross-media approach by advertisers, as Asian Americans increasingly favor ad-supported video on-demand (AVOD) streaming platforms, spending 31% of their viewing time on these platforms compared to 27% of the total population.
The report also underscores the growing significance of non-subscription news media for reaching Asian American, Native Hawaiian and Pacific Islander (AANHPI) audiences, who form the fastest-growing group of eligible voters in the U.S. As we approach a new election year, the power of news media is expected to greatly influence these viewers, with 78% consuming news daily and showing a 34% higher likelihood to trust news programs compared to the total population.
Nielsen's efforts go beyond measurement. Their partnership with organizations like Gold House aims to advance the understanding of narratives that impact Asian American audience trust in TV, film, and news media. This collaboration seeks to empower diverse voices and stories that resonate authentically with communities, reflecting the company's commitment to diversity, equity, and inclusion.
As an S&P 500 company, Nielsen continues to shape the world's media and content by providing insights into viewing trends. Their work not only aids advertisers in targeting key demographics but also helps to promote representation and authenticity in media.
Nielsen Holdings plc (NYSE: NLSN) announced a strong financial performance for Q4 and full year 2021. Full-year revenues rose 4.1% to $3.5 billion, with adjusted EBITDA at $1.49 billion, up 5.7%. Q4 revenue reached $894 million, a 2.5% increase, while net income for the year was $551 million, compared to $191 million in 2020. Nielsen authorized a $1 billion share repurchase and provided 2022 guidance of 3.5%-4.5% revenue growth. CEO David Kenny highlighted progress in becoming a digital-first company amidst evolving media consumption patterns.
Nielsen (NYSE: NLSN) is enhancing its Nielsen Media Impact (NMI) service by incorporating streaming data from connected television sets (CTV). This upgrade leverages Nielsen's Streaming Platform Ratings, enabling advertisers and media professionals to analyze cross-platform audience reach, including digital and traditional media. With consumers streaming an average of 180 billion minutes weekly, this addition offers a comprehensive view for strategic media planning, optimizing audience targeting and ROI. Jay Nielsen, SVP at Nielsen, highlighted the importance of data-informed decisions in navigating the evolving media landscape.
Nielsen's The Gauge report reveals that U.S. streaming reached a record 180 billion minutes per week in January 2022, accounting for 28.9% of total TV usage. This marks a 12% month-over-month increase, surpassing the previous record of 183 billion minutes set during the 2021 Christmas week. Notable platforms like Disney+ and Amazon Prime experienced significant growth, with increases of 25% and 22% in usage, respectively. Overall TV viewership rose 8%, driven by NFL playoff games and increased audience engagement with broadcast dramas and comedies.
Nielsen Holdings plc (NYSE: NLSN) announced it will release its fourth quarter 2021 financial results on February 28, 2022. The company will host a conference call at 8:00 a.m. Eastern Time on the same day to discuss these results, with a press release available beforehand on their website. Interested participants can join the call via the webcast or by telephone using the provided access numbers. A replay of the call will be available from 11:00 a.m. ET on February 28 until March 7, 2022.
Nielsen has launched its Diverse Media Equity program aimed at enhancing the visibility of diverse-owned media companies among advertisers. This initiative includes funding for certification of diverse media, historical measurement improvements, and the release of a report detailing audience reach and profiles of diverse media. In partnership with P&G, Nielsen has initiated a $130,000 reimbursement program to support diverse media suppliers. Notably, diverse-owned media are gaining significant popularity, with diverse television stations reportedly reaching up to 41% of all adults.
Nielsen's The Gauge reported a record 183 billion minutes streamed in the U.S. during December 2021, marking a 33% share of total TV viewing over Christmas. This surpassed the previous record of 178 billion minutes during Thanksgiving. Streaming's share remained stable at 28%, while cable maintained the largest share at over 37%. Broadcast viewing dropped one share point, and the 'Other' category, including gaming, gained 1.6%. The Gauge's data now includes more granular metrics for better monthly analysis.
Nielsen's Gracenote and Lucid Group have partnered to enhance the audio experience in the Lucid Air luxury electric vehicle. This collaboration integrates Gracenote's Smart Radio technology, providing users with seamless access to a wide range of audio content. The system will display recognizable radio station names and logos, simplifying selection and discovery. Gracenote currently powers audio experiences for over 120 million cars globally, focusing on delivering advanced content navigation. The partnership reflects both companies' commitment to innovation in automotive entertainment.
Nielsen (NYSE: NLSN) introduced Streaming Signals, a pioneering solution aimed at providing connected TV (CTV) operators and advertisers with enhanced insights into household viewership. This innovation utilizes machine learning to deliver person-level demographic signals within 50 milliseconds, allowing for targeted advertising based on who is currently watching. By integrating with Nielsen's Digital Ad Ratings, Streaming Signals optimizes advertising delivery, maximizing ad revenue and improving relevancy. This development positions Nielsen at the forefront of CTV audience measurement and data analytics.
Nielsen (NYSE: NLSN) has expanded its Nielsen Impact Score to include over 100 college football programs, following its initial launch for men's college basketball. This score aims to assist universities in recruiting athletes by illustrating the marketing value these programs offer in light of new NCAA name, image, and likeness regulations. Utilizing proprietary data, the Nielsen Impact Score evaluates national exposure, local market impact, and social media engagement. Notable programs like Alabama, Georgia, and Michigan are highlighted as top performers in this index.
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