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Nielsen (NYSE: NLSN) is a global leader in audience measurement, data, and analytics. The company operates in over 55 countries, providing independent and actionable intelligence that helps clients connect and engage with their audiences across various channels and platforms. Nielsen's expertise spans across television, radio, digital media, and more, making it a cornerstone in the media landscape.

Recently, Nielsen released their latest Diverse Intelligence Series report to kick-off Asian Pacific American Heritage Month. The report, titled Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, reveals that Asian Americans spend nearly equal time consuming content on their TVs and smartphones—approximately 17 hours per week on each. This trend highlights the need for a cross-media approach by advertisers, as Asian Americans increasingly favor ad-supported video on-demand (AVOD) streaming platforms, spending 31% of their viewing time on these platforms compared to 27% of the total population.

The report also underscores the growing significance of non-subscription news media for reaching Asian American, Native Hawaiian and Pacific Islander (AANHPI) audiences, who form the fastest-growing group of eligible voters in the U.S. As we approach a new election year, the power of news media is expected to greatly influence these viewers, with 78% consuming news daily and showing a 34% higher likelihood to trust news programs compared to the total population.

Nielsen's efforts go beyond measurement. Their partnership with organizations like Gold House aims to advance the understanding of narratives that impact Asian American audience trust in TV, film, and news media. This collaboration seeks to empower diverse voices and stories that resonate authentically with communities, reflecting the company's commitment to diversity, equity, and inclusion.

As an S&P 500 company, Nielsen continues to shape the world's media and content by providing insights into viewing trends. Their work not only aids advertisers in targeting key demographics but also helps to promote representation and authenticity in media.

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Nielsen (NYSE: NLSN) subsidiary Gracenote launched the Streaming Sports Catalogs to enhance visibility of live sports across various OTT platforms. This innovative solution enables TV providers to connect fans with their favorite teams through a comprehensive data package that includes game descriptions, availability, and deep links. Initially covering major North American leagues, the solution aims to expand to all sporting events globally. Gracenote's expertise in metadata positions it well to improve user experiences for sports programming.

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Nielsen Holdings plc (NYSE: NLSN) announced the pricing of $1 billion in 5.625% senior notes due 2028 and $750 million in 5.875% senior notes due 2030 in a private offering. The closing is expected around September 24, 2020. The proceeds will fund a partial redemption of $750 million of 2022 notes and other maturities. Nielsen aims to optimize its capital structure while planning a spin-off of Nielsen Global Connect, subject to market conditions and regulatory approvals. This offering is exempt from registration under the Securities Act.

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Nielsen Holdings plc (NYSE: NLSN) announced a $1 billion debt offering, comprising $500 million senior notes due 2028 and another $500 million due 2030. The funds will be used to partially redeem $275 million of its 5.500% senior notes due 2021 and $725 million of its 5.000% senior notes due 2022. The offering is aimed at qualified institutional buyers and will not be registered under the Securities Act. Nielsen aims to use the proceeds plus available cash for these redemptions, reflecting a strategic move in its capital management.

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Nielsen Holdings plc (NYSE: NLSN) will present virtually at three investor conferences in September 2020. On September 14, CEO David Kenny and CFO Linda Zukauckas will join a fireside chat at the Deutsche Bank Technology Conference at 1:00 PM ET. The following day, they will speak at the JPMorgan U.S. All Stars Conference at 9:00 AM ET. On September 16, COO Karthik Rao and Chief Growth Officer Sean Cohan will participate at the Goldman Sachs Communacopia Conference at 8:50 AM ET. Live broadcasts and replays will be available on Nielsen's Investor Relations website.

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Nielsen (NYSE: NLSN) has enhanced its Fan Insights platform, broadening visibility into sports fans' interests and media behaviors across 26 global markets. New country coverage includes six Southeast Asian economies: Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam, significantly expanding its data pool. Among these markets, there are approximately 210 million sports fans, with football being the leading sport in several countries. The upgraded platform now features Crosstab functionality for custom queries, enabling brands to make informed sponsorship decisions based on detailed fan insights.

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Nielsen (NYSE: NLSN) has appointed Scott Brown as General Manager of Audience Measurement, a role crucial for the company's transformation in measuring cross-media consumption. This leadership change aims to unify measurement solutions across linear TV and digital platforms, addressing the evolving needs for advertisers and agencies. Brown, previously the Chief Technology Officer, will focus on overhauling digital measurement methodologies and incorporating addressable advertising into TV measurement. This strategic shift responds to the demand for a comprehensive view of media consumption.

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Consumer Confidence Index decreased to 84.8 in August, down from 91.7 in July, marking a second consecutive monthly decline. The Present Situation Index fell sharply from 95.9 to 84.2, indicating worsening perceptions of business and labor conditions. Optimism for future economic conditions also dropped, with expectations for improving business conditions declining from 31.6% to 29.9%. Overall, consumers express increasing concerns about economic prospects and their financial well-being.

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Nielsen's latest report, Cultural Connectivity Transformed: How Latinos are connecting while social distancing, highlights the resilience of the Latino community during the COVID-19 pandemic. Despite significant challenges, Latinos intensified their use of media and social channels, which are crucial for maintaining community connections. Notably, Latinos possess a buying power of $1.7 trillion, growing faster than non-Hispanics. The report emphasizes the importance of trusted networks for information transfer and predicts that Latinos will drive U.S. population growth and economic recovery over the next decades.

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Nielsen Holdings plc (NYSE: NLSN) reported Q2 2020 revenues of $1.496 billion, a decline of 8.1% year-over-year, influenced by COVID-19 pressures. Global Media revenues decreased by 5.3% to $811 million, while Global Connect revenues fell 11.3% to $685 million. The company incurred a net loss of $30 million, compared to a net income of $123 million in Q2 2019, primarily due to restructuring charges and asset impairments. Despite these challenges, Nielsen refined its full-year 2020 guidance, raising adjusted EPS expectations to $1.50-$1.62 and projected free cash flow of $480-$530 million.

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The Conference Board's Consumer Confidence Index fell to 92.6 in July, down from 98.3 in June, reflecting consumer uncertainty amid COVID-19. While the Present Situation Index rose from 86.7 to 94.2, the Expectations Index dropped from 106.1 to 91.5. Notable declines were reported in Michigan, Florida, Texas, and California. Consumers' perception of current conditions improved, yet optimism about future conditions weakened significantly, with expectations for improving business conditions dropping from 42.4% to 31.6%.

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FAQ

What is the market cap of NLSN (NLSN)?

The market cap of NLSN (NLSN) is approximately 10.1B.

What does Nielsen do?

Nielsen provides audience measurement, data, and analytics across various channels and platforms, helping clients connect and engage with their audiences.

What recent report did Nielsen release?

Nielsen released the Diverse Intelligence Series report titled 'Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption.'

How much time do Asian Americans spend watching content?

Asian Americans spend nearly 17 hours per week watching content on both TV and smartphones.

What is the significance of ad-supported streaming platforms for Asian Americans?

Asian Americans spend 31% of their viewing time on ad-supported video on-demand (AVOD) streaming platforms, indicating strong engagement with these platforms.

How influential is news media for Asian American audiences?

78% of Asian American audiences consume news daily and show a 34% higher likelihood to trust news programs compared to the total population.

Who is Nielsen partnering with to advance Asian American narratives?

Nielsen is partnering with Gold House to advance the measurement and understanding of narratives that impact Asian American audience trust in media.

How does Nielsen support diversity and inclusion?

Nielsen supports diversity and inclusion through their research, partnerships, and commitment to authentic representation in media.

What is the impact of Asian representation on screen?

Asian representation on screen reached 10.9% in 2023, influencing the growing viewership of ad-supported streaming content and overall minutes streamed.

What are Nielsen's operations globally?

Nielsen operates in over 55 countries worldwide, providing comprehensive media measurement and analytics services.

Why is Nielsen important for advertisers?

Nielsen's insights help advertisers target key demographics effectively by understanding viewing trends and audience behaviors.

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10.06B
260.37M
0.38%
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5.12%
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