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Nielsen (NYSE: NLSN) is a global leader in audience measurement, data, and analytics. The company operates in over 55 countries, providing independent and actionable intelligence that helps clients connect and engage with their audiences across various channels and platforms. Nielsen's expertise spans across television, radio, digital media, and more, making it a cornerstone in the media landscape.
Recently, Nielsen released their latest Diverse Intelligence Series report to kick-off Asian Pacific American Heritage Month. The report, titled Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, reveals that Asian Americans spend nearly equal time consuming content on their TVs and smartphones—approximately 17 hours per week on each. This trend highlights the need for a cross-media approach by advertisers, as Asian Americans increasingly favor ad-supported video on-demand (AVOD) streaming platforms, spending 31% of their viewing time on these platforms compared to 27% of the total population.
The report also underscores the growing significance of non-subscription news media for reaching Asian American, Native Hawaiian and Pacific Islander (AANHPI) audiences, who form the fastest-growing group of eligible voters in the U.S. As we approach a new election year, the power of news media is expected to greatly influence these viewers, with 78% consuming news daily and showing a 34% higher likelihood to trust news programs compared to the total population.
Nielsen's efforts go beyond measurement. Their partnership with organizations like Gold House aims to advance the understanding of narratives that impact Asian American audience trust in TV, film, and news media. This collaboration seeks to empower diverse voices and stories that resonate authentically with communities, reflecting the company's commitment to diversity, equity, and inclusion.
As an S&P 500 company, Nielsen continues to shape the world's media and content by providing insights into viewing trends. Their work not only aids advertisers in targeting key demographics but also helps to promote representation and authenticity in media.
The Board of Directors of Nielsen Holdings plc (NYSE: NLSN) has declared a quarterly cash dividend of $0.06 per share, payable on December 3, 2020. Shareholders of record as of November 19, 2020 will receive this dividend. Nielsen, a global measurement and data analytics company, operates in over 100 countries, providing media and consumer goods industries with critical insights to facilitate market understanding and innovation.
Nielsen's Global Consumer Business has launched a new brand identity as it transitions to a standalone entity named NielsenIQ. This shift includes a vibrant new logo and a commitment to modernizing the client experience while leveraging comprehensive consumer intelligence. CEO David Rawlinson emphasized the company's transformation to a tech-forward model that enhances its data measurement capabilities. The rebranding aims to boost growth and performance optimization, embracing digital landscapes and innovative solutions for clients in the consumer packaged goods industry.
The Consumer Confidence Index decreased to 100.9 in October from 101.3 in September, indicating a slight decline after a significant increase. The Present Situation Index rose from 98.9 to 104.6, reflecting improved assessments of current conditions. However, the Expectations Index fell from 102.9 to 98.4, driven by concerns over job outlook. The survey noted a decline in optimism about business conditions and job prospects, highlighting rising COVID-19 cases and high unemployment rates. The Conference Board's Consumer Confidence Survey is conducted by Nielsen, with the cutoff for results being October 16.
Nielsen (NYSE: NLSN) has announced that NPR is now a subscriber to its Podcast Buying Power service. This service provides insights across 18 podcast genres and connects listener data with consumer purchase behavior. With over 150 major podcast programs in its database, Nielsen's service allows clients to profile shows and target specific advertisers. NPR, a leader in podcasting since 2005, enhances its offerings through this partnership, supported by Nielsen's extensive Scarborough database. The service generates reports biannually, aiding in market understanding.
Nielsen (NYSE: NLSN) announces enhancements to its Ad Intel platform, expanding its U.S. digital capabilities. This includes the addition of search data as a media type and richer insights into digital advertising. Collaborations with The Search Monitor and BIScience aim to offer real-time competitive intelligence across various advertising channels, improving measurement and visibility. The updates are designed to help media buyers and sellers optimize ad performance and build dynamic advertising strategies.
Nielsen released the 2020 U.S. BASES Top 25 Breakthrough Innovations list, showcasing the impact of innovation amidst COVID-19. The report indicates consumer needs are evolving, prompting manufacturers to respond with new ideas. This year’s winners excelled in product innovation, effectively connecting with consumers through marketing and strategic activation. Key trends include the Homebody Economy, a focus on health and wellness, and the expanding interest in cannabis products. These trends signify that innovation remains crucial for business growth in the changing landscape.
The Consumer Confidence Index rose to 101.8 in September from 86.3 in August, marking a significant rebound after two months of declines. The Present Situation Index increased from 85.8 to 98.5, while the Expectations Index climbed from 86.6 to 104.0. Improved perceptions of current business conditions and labor markets, along with greater optimism for the near future, contributed to this uplift. A notable increase in consumers expecting improved business conditions rose from 29.8% to 37.1%, indicating stronger consumer sentiment.
Nielsen's Global Consumer Business has announced the relocation of its global headquarters to Chicago, effective January 1, 2021. This move signifies a commitment to utilizing Illinois's technology talent and diverse workforce. The Chicago office, already the largest in the U.S., will expand by adding at least 50 jobs in the next two years. The company emphasizes collaboration with technology partners and serving its clients better. Nielsen's CEO, David Rawlinson, noted this return to Chicago aligns with the company's founding legacy, aiming to disrupt the e-commerce measurement industry.
Nielsen (NYSE: NLSN) launched Nielsen Compass, a database designed to standardize campaign outcomes measurement across TV, Digital Video, and more. It aggregates data from approximately 25,000 campaign ROIs in over 50 countries annually. This tool aims to enhance accountability, enabling marketers to optimize their cross-media investments by up to 70% more effectively. With advanced machine learning, Nielsen Compass provides predictive metrics that facilitate data-driven budgeting and planning, thus helping clients maximize ROI in a dynamic marketing landscape.
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