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Nielsen (NYSE: NLSN) is a global leader in audience measurement, data, and analytics. The company operates in over 55 countries, providing independent and actionable intelligence that helps clients connect and engage with their audiences across various channels and platforms. Nielsen's expertise spans across television, radio, digital media, and more, making it a cornerstone in the media landscape.
Recently, Nielsen released their latest Diverse Intelligence Series report to kick-off Asian Pacific American Heritage Month. The report, titled Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, reveals that Asian Americans spend nearly equal time consuming content on their TVs and smartphones—approximately 17 hours per week on each. This trend highlights the need for a cross-media approach by advertisers, as Asian Americans increasingly favor ad-supported video on-demand (AVOD) streaming platforms, spending 31% of their viewing time on these platforms compared to 27% of the total population.
The report also underscores the growing significance of non-subscription news media for reaching Asian American, Native Hawaiian and Pacific Islander (AANHPI) audiences, who form the fastest-growing group of eligible voters in the U.S. As we approach a new election year, the power of news media is expected to greatly influence these viewers, with 78% consuming news daily and showing a 34% higher likelihood to trust news programs compared to the total population.
Nielsen's efforts go beyond measurement. Their partnership with organizations like Gold House aims to advance the understanding of narratives that impact Asian American audience trust in TV, film, and news media. This collaboration seeks to empower diverse voices and stories that resonate authentically with communities, reflecting the company's commitment to diversity, equity, and inclusion.
As an S&P 500 company, Nielsen continues to shape the world's media and content by providing insights into viewing trends. Their work not only aids advertisers in targeting key demographics but also helps to promote representation and authenticity in media.
Nielsen Holdings plc (NYSE: NLSN) announced on November 30, 2020, that Jamie Moldafsky has become the Chief Marketing and Communications Officer. Formerly with Wells Fargo, she brings extensive marketing experience across various industries, including American Express and Whirlpool Corp. Moldafsky's role aligns with Nielsen's strategic aim to enhance measurement solutions amid changing audience behaviors. CEO David Kenny expressed confidence that her expertise will accelerate industry partnerships and drive business transformation. Additionally, Nielsen's sale of Nielsen Connect to Advent International is set to close in Q2 2021.
The Conference Board's Consumer Confidence Index dropped to 96.1 in November from an upwardly revised 101.4 in October. The Present Situation Index slightly fell from 106.2 to 105.9, while the Expectations Index declined significantly from 98.2 to 89.5. Consumers are less optimistic about future business conditions, with those expecting improvement dropping from 36.0% to 27.4%. Confidence in the job market also weakened, with expectations for job growth declining. The survey was conducted by Nielsen, with results available from November 13.
Nielsen Holdings plc (NYSE:NLSN) will host a virtual 2020 Investor Day on December 9, 2020, starting at 8:00 a.m. ET. The event will showcase the company’s transformation, its growth strategy post divestment of the Connect business, and a preliminary financial outlook. Participants can access the event through the registration link on Nielsen's Investor Relations website or via conference call. A replay and presentation will be available afterward. Nielsen, a leader in measurement and data analytics, operates in over 90 countries.
Nielsen (NLSN) has launched an innovative ID resolution system designed to enhance audience and outcomes measurement in a cookieless environment. This system aims to provide accurate cross-channel measurement, retaining advertisers' confidence in ad view counts across all platforms. By collaborating with The Trade Desk on Unified ID 2.0, Nielsen reinforces its commitment to a privacy-centric approach. The phased rollout is set for early Q1 2021, ensuring the company's adaptability to future technology and regulatory changes while maintaining high standards in audience measurement.
Nielsen Holdings plc (NYSE: NLSN) will present at the Virtual J.P. Morgan Ultimate Services Investor Conference on November 19, 2020. Karthik Rao, Chief Operating Officer, and Sara Gubins, SVP of Investor Relations, will participate in a fireside chat at 1:25 PM Eastern Time. Interested parties can listen live on Nielsen's Investor Relations website. A replay will be available afterward. Nielsen is a leading global measurement and data analytics company, providing insights for the media and consumer packaged goods sectors globally.
Nielsen (NYSE: NLSN) announced the integration of addressable measurement into its National TV currency, adding approximately 55 million devices across smart TVs and set-top boxes. This strategic move aims to scale addressable TV by incorporating data from AT&T's DIRECTV, DISH, and VIZIO campaigns. Anticipated preview data will be shared in the first half of 2021. The shift is expected to enhance advertising targeting and measurement across live and streaming platforms, unlocking new value for advertisers. Industry trends indicate a growing demand for this capability.
Nielsen Holdings has reported its Q3 2020 results, revealing revenues of $1.563 billion, down 3.3% year-over-year. Adjusted EBITDA increased by 5.3% to $501 million, with a margin rise to 32.1%. The company announced a sale of Nielsen Global Connect for $2.7 billion, aiming to reduce debt and enhance financial flexibility. Full-year guidance was adjusted to reflect a projected revenue decrease of 4% to 2%, with adjusted EBITDA between $1.85 and $1.88 billion. A quarterly dividend of $0.06 per share was declared, payable on December 3, 2020.
Nielsen Holdings plc (NYSE: NLSN) announced the sale of its Global Connect business to Advent International for $2.7 billion, set to close in the second quarter of 2021. The transaction was unanimously approved by Nielsen's Board and is expected to enhance the financial strength of the remaining company by significantly reducing debt. Nielsen will maintain certain brand rights and collaboration agreements with Advent. With this move, Nielsen aims to bolster its growth strategy and position in the global media marketplace, while Advent plans to advance Global Connect's capabilities in consumer and market measurement.
Nielsen Holdings plc (NYSE: NLSN) is set to release its third quarter 2020 financial results on November 5, 2020. The company will conduct a conference call at 8:00 a.m. Eastern Time to discuss the results, with a press release available on its website prior to the call. Interested listeners are encouraged to access the webcast on Nielsen's Investor Relations page. A replay will also be accessible from 11:00 a.m. Eastern Time on November 5 until 11:59 p.m. Eastern Time on November 12, 2020.
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