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Nielsen (NYSE: NLSN) is a global leader in audience measurement, data, and analytics. The company operates in over 55 countries, providing independent and actionable intelligence that helps clients connect and engage with their audiences across various channels and platforms. Nielsen's expertise spans across television, radio, digital media, and more, making it a cornerstone in the media landscape.
Recently, Nielsen released their latest Diverse Intelligence Series report to kick-off Asian Pacific American Heritage Month. The report, titled Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, reveals that Asian Americans spend nearly equal time consuming content on their TVs and smartphones—approximately 17 hours per week on each. This trend highlights the need for a cross-media approach by advertisers, as Asian Americans increasingly favor ad-supported video on-demand (AVOD) streaming platforms, spending 31% of their viewing time on these platforms compared to 27% of the total population.
The report also underscores the growing significance of non-subscription news media for reaching Asian American, Native Hawaiian and Pacific Islander (AANHPI) audiences, who form the fastest-growing group of eligible voters in the U.S. As we approach a new election year, the power of news media is expected to greatly influence these viewers, with 78% consuming news daily and showing a 34% higher likelihood to trust news programs compared to the total population.
Nielsen's efforts go beyond measurement. Their partnership with organizations like Gold House aims to advance the understanding of narratives that impact Asian American audience trust in TV, film, and news media. This collaboration seeks to empower diverse voices and stories that resonate authentically with communities, reflecting the company's commitment to diversity, equity, and inclusion.
As an S&P 500 company, Nielsen continues to shape the world's media and content by providing insights into viewing trends. Their work not only aids advertisers in targeting key demographics but also helps to promote representation and authenticity in media.
Nielsen (NYSE: NLSN) has launched its Theatrical Video On-Demand (TVOD) measurement service to track movie releases available for rent or purchase on streaming platforms. This initiative responds to the significant shift in consumer behavior caused by COVID-19, which accelerated streaming consumption, now accounting for 23% of total usage in OTT-capable homes. The new service aims to provide clients with detailed audience insights beyond traditional metrics, enabling better monetization strategies in a changing market landscape.
Nielsen (NYSE: NLSN) has appointed Caroline Clarke as Senior Vice President of Editorial Content Strategy, effective immediately. Clarke, an accomplished journalist and thought leader, will lead the Nielsen Media Thought Leadership team and shape the global content strategy as Nielsen transitions into an independent media company. Previously, she founded the Women of Power brand at Black Enterprise. Clarke expressed enthusiasm for joining Nielsen during this transformative period, aiming to create original content that enhances the company's reputation and supports its growth.
Gracenote, a Nielsen company (NYSE: NLSN), has introduced a new live sports solution aimed at enhancing viewer engagement on smart TVs and auto platforms. This technology allows manufacturers to integrate real-time sports data, including team statistics and game updates, into their devices. The Gracenote Global Sports Widgets will initially support major North American sports leagues and various international leagues, with plans for broader coverage. By leveraging existing Gracenote data, the solution aims to improve user interaction while reducing development costs for partners.
Nielsen (NYSE: NLSN) has announced a multi-year renewal agreement with TEGNA Inc. (NYSE: TGNA) to provide local television ratings services across 34 TEGNA markets. This renewal includes ongoing support for Nielsen's comprehensive suite of services such as Nielsen Arianna and Portable People Meter (PPM). The agreement aims to enhance TEGNA's ability to measure media buys and understand audience behavior effectively. This partnership underscores Nielsen's commitment to delivering advanced measurement methodologies and data analytics to the local broadcast industry.
The Conference Board Consumer Confidence Index declined to 88.6 in December from 92.9 in November, indicating weaker consumer sentiment. The Present Situation Index fell from 105.9 to 90.3, reflecting deteriorating assessments of current business and labor market conditions. In contrast, the Expectations Index rose to 87.5, suggesting a slight improvement in short-term economic outlook. Key metrics show a decrease in positive assessments of business conditions, while intentions to purchase appliances increased amid ongoing COVID-19 challenges. The survey was conducted by Nielsen, with results cut off on December 14.
Nielsen Global Connect announced a major expansion in its U.S. e-commerce measurement business, adapting to a surge in online consumer behavior during the pandemic. With over 1.5 million households participating, Nielsen's ePanel now tracks over 700,000 online transactions weekly, encompassing 800 retailers across 200 categories. Since March, 18 million new online consumers have emerged, prompting significant interest from brands like Dollar Shave Club and Pernod Ricard. The enhanced ePanel methodology provides precise insights into the evolving e-commerce landscape, positioning Nielsen as a vital resource for consumer businesses heading into 2021.
Nielsen (NYSE: NLSN) announced a renewal agreement with AdLarge, enabling continued participation in RADAR, the premier audio service for commercial ratings. AdLarge's ALM ROI Network ranks among the top five networks, showcasing significant reach in the top 50 markets. RADAR is recognized for its stringent guidelines, providing advertisers with accountable audience measurement. Nielsen's partnership with AdLarge strengthens its commitment to enhancing audio advertising accountability and transparency.
Nielsen Holdings plc (NYSE: NLSN) announced a focused growth strategy during its Investor Day on December 9, 2020. The company plans to sell its Global Connect business to Advent International Corporation, aiming to redefine its operations around Audience Measurement, Audience Outcomes, and Gracenote Content Services. CEO David Kenny highlighted the launch of Nielsen ONE, a cross-media audience measurement solution. The financial outlook for 2020 has been reiterated, with plans to provide a preliminary outlook for 2021, which is expected to enhance shareholder value.
Nielsen (NYSE: NLSN) plans to introduce a cross-media solution, Nielsen ONE, aimed at providing unified metrics across platforms. This initiative targets the $100 billion video advertising ecosystem, with a phased rollout starting in Q4 2022 and full transition by Fall 2024. Nielsen ONE will offer advertisers and publishers a single, standardized measurement for both linear and digital video, enhancing visibility into audience data and optimizing ad spend. The company emphasizes the urgency of addressing the fragmented media landscape for improved ROI.
Nielsen's latest report, Being Seen on Screen: Diverse Representation and Inclusion on TV, reveals that 92% of the 300 most-viewed programs in 2019 had diverse casts. However, representation remains low for certain groups, particularly women, Hispanics, and Asians. Streaming platforms excel in inclusion compared to cable and broadcast. The report emphasizes the importance of quality representation, noting that diverse programming yields higher audience ratings. Key insights indicate significant opportunities for media companies to improve inclusivity in their content.
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