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Nielsen (NYSE: NLSN) is a global leader in audience measurement, data, and analytics. The company operates in over 55 countries, providing independent and actionable intelligence that helps clients connect and engage with their audiences across various channels and platforms. Nielsen's expertise spans across television, radio, digital media, and more, making it a cornerstone in the media landscape.
Recently, Nielsen released their latest Diverse Intelligence Series report to kick-off Asian Pacific American Heritage Month. The report, titled Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, reveals that Asian Americans spend nearly equal time consuming content on their TVs and smartphones—approximately 17 hours per week on each. This trend highlights the need for a cross-media approach by advertisers, as Asian Americans increasingly favor ad-supported video on-demand (AVOD) streaming platforms, spending 31% of their viewing time on these platforms compared to 27% of the total population.
The report also underscores the growing significance of non-subscription news media for reaching Asian American, Native Hawaiian and Pacific Islander (AANHPI) audiences, who form the fastest-growing group of eligible voters in the U.S. As we approach a new election year, the power of news media is expected to greatly influence these viewers, with 78% consuming news daily and showing a 34% higher likelihood to trust news programs compared to the total population.
Nielsen's efforts go beyond measurement. Their partnership with organizations like Gold House aims to advance the understanding of narratives that impact Asian American audience trust in TV, film, and news media. This collaboration seeks to empower diverse voices and stories that resonate authentically with communities, reflecting the company's commitment to diversity, equity, and inclusion.
As an S&P 500 company, Nielsen continues to shape the world's media and content by providing insights into viewing trends. Their work not only aids advertisers in targeting key demographics but also helps to promote representation and authenticity in media.
Roku (NASDAQ: ROKU) and Nielsen (NYSE: NLSN) have announced a strategic alliance aimed at advancing media measurement and advertising in a streaming-driven market. Roku is acquiring Nielsen's Advanced Video Advertising (AVA) business, which includes key technologies such as video automatic content recognition (ACR) and dynamic ad insertion (DAI). This acquisition will enhance Roku's ad offerings and allow for better targeting and measurement. The partnership also involves integrating Nielsen's measurement products into Roku's platform, solidifying their collaboration.
Nielsen Holdings plc (NYSE: NLSN) will present at the Morgan Stanley Technology, Media and Telecom Conference on March 4, 2021, at 8:45 am ET. The event features CEO David Kenny, CFO Linda Zukauckas, and SVP Sara Gubins in a fireside chat. Interested individuals can listen live on Nielsen's Investor Relations website, with a replay available afterward. Nielsen, a global leader in measurement and analytics, operates in over 90 countries, providing valuable insights to media and consumer goods sectors.
Nielsen Holdings plc (NYSE: NLSN) reported its Q4 and full year 2020 results, showing a 3.2% revenue decline year-over-year. Q4 revenues were $1,672 million, down 1.1%, impacted by COVID-19. Adjusted EBITDA increased 13.8% to $560 million. Net income for Q4 was $35 million, a recovery from a loss of $109 million in 2019. The company announced 2021 guidance expecting revenue growth between 2.0% and 3.0% and adjusted EBITDA of $1,460 - $1,480 million. A quarterly dividend of $0.06 per share was declared, payable March 18, 2021.
The Consumer Confidence Index rose to 91.3 in February from 88.9 in January, signaling improved consumer sentiment after three months of decline. The Present Situation Index climbed to 92.0, reflecting better evaluations of current business and labor conditions, while the Expectations Index dipped slightly to 90.8. Consumers' outlook on job availability was mixed, with those considering jobs as 'plentiful' increasing to 21.9%. However, expectations for economic improvements in the next six months fell to 31.0%. Overall, consumers remain cautiously optimistic despite some declines.
Nielsen (NYSE: NLSN) announced the launch of its Return on Sponsorship Investment (ROSI) solution on Feb. 23, 2021, aimed at helping brands assess sponsorship impacts compared to other marketing efforts. The ROSI solution uses advanced metrics to evaluate the effectiveness of sponsorships based on sales and brand health, providing crucial insights for resource allocation. Nielsen estimates that nearly half of sponsorships can drive over 3% of total sales, emphasizing their financial significance. The solution is positioned to support brands and sports rights holders in optimizing their marketing strategies amidst evolving market conditions.
Nielsen (NYSE: NLSN) announced a long-term agreement with SummitMedia for its Audio services across nine markets. This agreement includes Continuous Diary Measurement (CDM), which provides SummitMedia with monthly CDM ratings and TAPSCAN software for improved audience insights. SummitMedia will now utilize these services in cities like Birmingham, Knoxville, and Omaha. The partnership aims to enhance SummitMedia's advertising effectiveness by offering timely data on audience trends, helping them attract new advertisers.
The Board of Directors of Nielsen Holdings plc (NYSE: NLSN) declared a quarterly cash dividend of $0.06 per share. This dividend is set to be paid on March 18, 2021, to shareholders of record by the close of business on March 4, 2021. Nielsen, a global measurement and data analytics company, operates in over 90 countries and covers more than 90% of the world's population, providing crucial insights for media, advertising, and consumer goods sectors.
Nielsen (NYSE: NLSN) has announced that Active International, Ad Results Media (ARM), and Oxford Road are now subscribers to its Podcast Buying Power Service. This service grants access to podcast insights across 18 genres, enhancing advertisers' understanding of consumer behaviors. Currently, over 160 major podcast programs are available in Nielsen's database. The collaboration aims to improve advertising effectiveness and ROI for clients. With this expansion, Nielsen strengthens its position in the podcast advertising market, providing data-driven insights to optimize campaign performance.
Nielsen Holdings plc (NYSE: NLSN) will announce its fourth quarter 2020 financial results on February 25, 2021. The announcement will be followed by a conference call at 8:00 a.m. Eastern Time to discuss these results. Interested listeners can access the call through a webcast on Nielsen's Investor Relations website or by phone with specified conference ID 4655897. A replay will be available post-call until March 4, 2021.
Nielsen, a data analytics leader, provides vital insights across global media and consumer markets.
The Conference Board's Consumer Confidence Index® rose to 89.3 in January from 87.1 in December, though the Present Situation Index fell from 87.2 to 84.4. Positive consumer expectations increased, with the Expectations Index rising from 87.0 to 92.5. Despite a drop in optimism regarding current conditions due to COVID-19, 33.7% of consumers foresee improved business conditions in the next six months. Notably, the percentage of consumers intending to buy homes increased, signaling robust home sales ahead.
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