Nielsen Names Jamie Moldafsky As Chief Marketing And Communications Officer

Rhea-AI Summary

Nielsen Holdings plc (NYSE: NLSN) announced on November 30, 2020, that Jamie Moldafsky has become the Chief Marketing and Communications Officer. Formerly with Wells Fargo, she brings extensive marketing experience across various industries, including American Express and Whirlpool Corp. Moldafsky's role aligns with Nielsen's strategic aim to enhance measurement solutions amid changing audience behaviors. CEO David Kenny expressed confidence that her expertise will accelerate industry partnerships and drive business transformation. Additionally, Nielsen's sale of Nielsen Connect to Advent International is set to close in Q2 2021.

Positive

• Appointment of Jamie Moldafsky as CMO is likely to strengthen Nielsen's marketing strategy.
• Moldafsky's extensive experience in diverse industries could enhance brand positioning.
• The strategic focus on adapting measurement solutions aligns with market demands.

Negative

• None.

NEW YORK, Nov. 30, 2020 /PRNewswire/ -- Nielsen Holdings plc (NYSE: NLSN) announced today that Jamie Moldafsky, a three-decade marketing veteran, will join as Chief Marketing and Communications Officer, effective immediately. 

Previously, Moldafsky was Chief Marketing Officer at Wells Fargo Bank, where, for nine years, she was responsible for the full scope of marketing, including Global Brand Strategy and Management, Product Marketing, Media, Research and Analytics, Meetings, Events and Sponsorships and Reputation. 

Prior to Wells Fargo, Moldafsky held a series of senior Marketing, Communications and General Management roles at American Express, Charles Schwab and Whirlpool Corp., where she was GM of KitchenAid. 

As Nielsen continues to revolutionize its leading measurement solutions in order to account for fundamental shifts in audience behavior—giving agencies, brands and media owners a better and more reflective understanding of markets—Moldafsky will be instrumental in reshaping Nielsen's brand and product presence at a critical time.

"We're thrilled to welcome Jamie to Nielsen. She is a seasoned marketing and communications professional with experience in a range of industries, and invaluable expertise in marketing and communications," said David Kenny, CEO of Nielsen. "Jamie's ability to apply best in class marketing solutions, engage in thought leadership and deploy successful strategies for reputation management will help us accelerate our partnerships with the industry and turbocharge the next era of Nielsen's business."

Moldafsky said, "I'm excited to join Nielsen at such a transformative time in the industry.  I look forward to leveraging my past experiences and relationships to help Nielsen achieve its ambitious goals and vision."

In November, Nielsen announced the sale of Nielsen Connect to Advent International. The sale is expected to close in the second quarter of 2021.

ABOUT NIELSEN 
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. 

Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what's happening now, what's happening next, and how to best act on this knowledge. 

An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com.

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SOURCE Nielsen

FAQ

Who is the new Chief Marketing and Communications Officer of Nielsen as of November 2020?

Jamie Moldafsky has been appointed as the new Chief Marketing and Communications Officer of Nielsen, effective immediately.

What previous role did Jamie Moldafsky hold before joining Nielsen?

Prior to joining Nielsen, Jamie Moldafsky was the Chief Marketing Officer at Wells Fargo Bank.

What is the significance of Jamie Moldafsky's appointment at Nielsen?

Her appointment is expected to enhance Nielsen's marketing strategy and adapt to changing audience behaviors.

When is Nielsen expected to close the sale of Nielsen Connect?

The sale of Nielsen Connect to Advent International is anticipated to close in the second quarter of 2021.

What industry does Nielsen operate in?

Nielsen operates in the global measurement and data analytics industry, providing insights on consumer behavior and market trends.