Nielsen's Global Consumer Business Reinvents Itself For The Future Of Consumer Intelligence

Rhea-AI Summary

Nielsen's Global Consumer Business has launched a new brand identity as it transitions to a standalone entity named NielsenIQ. This shift includes a vibrant new logo and a commitment to modernizing the client experience while leveraging comprehensive consumer intelligence. CEO David Rawlinson emphasized the company's transformation to a tech-forward model that enhances its data measurement capabilities. The rebranding aims to boost growth and performance optimization, embracing digital landscapes and innovative solutions for clients in the consumer packaged goods industry.

Positive

• Transition to standalone company, NielsenIQ, enhances focus on consumer intelligence.
• New branding reflects a commitment to technological advancements in data analytics.
• Strategic emphasis on digital growth and client solutions positions the company for sustained expansion.

Negative

• None.

 

The new brand identity underpins the company's transformation into a standalone, tech-forward company

CHICAGO, Oct. 27, 2020 /PRNewswire/ -- Today, Nielsen's Global Consumer Business unveiled a striking new brand identity—including new company name and logo—at Intelligence Reimagined, the latest, virtual iteration of its annual Consumer 360® event. Once Nielsen's Global Consumer Business becomes a stand- alone company it will be known as NielsenIQ, identified by a new brand logo with a vibrant Flash Green color that reflects the company's dynamic and optimistic spirit, as well as a bold, one-of-a-kind typeface that represents our strength and creativity.

"Unveiling our new brand is one of many actions we are taking as part of our blueprint for modernizing our client experience, while continuing to be the global leader in delivering complete consumer intelligence," said David Rawlinson, CEO of Nielsen's Global Consumer Business. "We are creating a bolder, more forward-thinking company that will allow us to share our unparalleled expertise, which is rooted in our pursuit of the most comprehensive data sets and commitment to measuring every transaction equally. Our new name and brand represents our continued dedication to these ideals, while bringing to light the intelligence behind our technology, platforms, and predictive capabilities."

Recognized as the world's prevailing data authority for nearly 100 years, NielsenIQ will move forward with an unwavering mission to deliver the complete truth and provide solutions oriented around client needs. NielsenIQ will honor its legacy while embracing the evolution of its business and disruption of the consumer packaged goods industry.

"NielsenIQ is embarking on a journey to drive sustained growth and optimize performance for our clients," said Jacqueline Woods, Chief Marketing Officer of Nielsen's Global Consumer Business. "We are excited to launch a complete brand experience that will accelerate our company's growth by expanding our footprint across the entire digital landscape, including our products, solutions, and platform. Our brand represents transformative thinking -- inspired by our data and technology -- that allows our clients to make faster and more confident decisions leading to successful outcomes."

"We are on an exciting journey to meet the unique needs of our clients," said Rawlinson. "The Nielsen brand—with a nearly century-old legacy—is recognized throughout the world. Our new brand reinforces our commitment to deliver the accuracy our clients depend on to make critical decisions confidently, coupled with a name and design that doesn't lose sight of our heritage."

For more information about NielsenIQ please visit our new website and social channels (LinkedIn, Twitter, Facebook, Instagram and YouTube). 

ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.

Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what's happening now, what's happening next, and how to best act on this knowledge.

An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com. 

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SOURCE Nielsen

FAQ

What is the new brand identity of Nielsen as of October 27, 2020?

Nielsen's Global Consumer Business has rebranded to NielsenIQ, featuring a new logo and focus on tech-forward consumer intelligence solutions.

How does NielsenIQ plan to enhance client experience?

NielsenIQ aims to modernize the client experience by providing comprehensive consumer intelligence and optimizing performance across digital platforms.

What does the new logo of NielsenIQ represent?

The new logo, characterized by a vibrant Flash Green color, symbolizes the company's dynamic and optimistic spirit as it embraces transformation.

What are NielsenIQ's goals after its rebranding?

NielsenIQ's goals include delivering complete consumer intelligence, driving growth, and optimizing performance for clients in the evolving marketplace.

When was the rebranding of Nielsen to NielsenIQ announced?

The rebranding was announced on October 27, 2020, during the virtual Consumer 360® event.