NIELSEN MEDIA IMPACT ADDS STREAMING DATA FOR MORE HOLISTIC CROSS-PLATFORM MEDIA PLANNING

Rhea-AI Summary

Nielsen (NYSE: NLSN) is enhancing its Nielsen Media Impact (NMI) service by incorporating streaming data from connected television sets (CTV). This upgrade leverages Nielsen's Streaming Platform Ratings, enabling advertisers and media professionals to analyze cross-platform audience reach, including digital and traditional media. With consumers streaming an average of 180 billion minutes weekly, this addition offers a comprehensive view for strategic media planning, optimizing audience targeting and ROI. Jay Nielsen, SVP at Nielsen, highlighted the importance of data-informed decisions in navigating the evolving media landscape.

Positive

• Enhancement of Nielsen Media Impact with streaming data will improve cross-platform audience measurement.
• Advertisers can leverage comprehensive insights for better targeting and cost efficiencies across media platforms.
• Nielsen's unique capability to provide app-level streaming data enhances the quality of media planning.

Negative

• None.

NEW YORK, Feb. 23, 2022 /PRNewswire/ -- Nielsen (NYSE: NLSN) will expand coverage offered by Nielsen Media Impact (NMI), an industry-leading national media planning and optimization solution, to include streaming data from connected television sets (CTV). This NMI enhancement, fueled by Nielsen's Streaming Platform Ratings data, will allow advertisers, agencies, and media owners to better understand the full cross-platform audience reach of TV, digital, radio, print, out-of-home, and now even more robust streaming channels in their media planning scenarios.

Only Nielsen is able to connect all of these valuable audience measurement assets into planning and analytics tools, providing valuable insights across the full value chain. The ability to identify the incremental reach of streaming apps in the media planning process unlocks true, cross-platform media planning so advertisers can capitalize and reach consumers regardless of device.

With media consumption habits changing and a growing portion of viewing happening on streaming apps, it's critical for marketers to plan across the platforms that consumers utilize the most in order to reach the right audiences and improve ROI. According to Nielsen's latest The Gauge report, consumers are spending an average of 180 billion minutes per week streaming content. The addition of streaming data to NMI gives advertisers, agencies and media owners the most complete view of their plans' footprints. This enhancement enables advertisers, agencies, and media owners to find cost efficiencies and determine optimal media mixes to reach advanced audiences and better achieve business goals. Now, advertisers and agencies can execute against more granular plans and optimization models that showcase the full scope of investment scenarios across every media platform, enabling them to better reach their target audiences on the right platforms, at the right time, with the right message.

"Nielsen is committed to helping the industry make data-informed decisions about their media plans that maximize efficiency and drive results," said Jay Nielsen, SVP, Planning Products at Nielsen. "With streaming data from the TV glass now available directly in our media planning tool, clients can more easily reach advanced audiences and navigate the fast changing landscape with the confidence that they're spending every dollar as effectively as possible."

Nielsen is uniquely capable of providing app-level streaming data in NMI, which is fueled by Nielsen's Streaming Platform Ratings data. Nielsen Streaming Platform Ratings provides a macro view of how consumers engage with various streaming platforms. Using people-powered panels and proprietary metering technology, it measures what content is streamed, the device used to stream and the streaming source application.

ABOUT NIELSEN
Nielsen shapes the world's media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.

An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.

 

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SOURCE Nielsen

FAQ

What is Nielsen's recent announcement regarding streaming data?

Nielsen announced the expansion of its Nielsen Media Impact service to include streaming data from connected TVs, enhancing cross-platform audience analysis.

How will the addition of streaming data benefit advertisers using NLSN?

The integration of streaming data allows advertisers to better understand audience reach, optimize media plans, and improve ROI by targeting consumers across multiple platforms.

What does the latest data from Nielsen indicate about streaming habits?

According to Nielsen, consumers are spending an average of 180 billion minutes per week streaming content.

Who commented on the enhancement of Nielsen Media Impact?

Jay Nielsen, SVP of Planning Products at Nielsen, emphasized the importance of data-informed decisions for optimizing media spending.

How does Nielsen's Streaming Platform Ratings contribute to their media planning tools?

Nielsen's Streaming Platform Ratings provides insights on consumer engagement with various streaming platforms, enhancing the effectiveness of media planning.