Medallia Launches Healthcare Payer Member Retention and Engagement Suite

Rhea-AI Summary

Medallia, Inc. (NYSE: MDLA) launched the Healthcare Payer Member Retention and Engagement Suite, aimed at improving member experiences for insurers by gathering real-time feedback across channels. This suite addresses key payer needs by enhancing engagement, decreasing churn, attracting new members, and optimizing digital communication. Features include real-time feedback, SMS communication, text analytics, and video communication, all designed to prioritize high-risk members and address pain points effectively. Medallia partners with payers to design scalable engagement programs with measurable outcomes.

Positive

• Launch of Healthcare Payer Member Retention and Engagement Suite to enhance member experiences.
• Real-time feedback and analytics capabilities aimed at reducing churn and attracting new members.
• Partnerships with payers to design effective engagement programs with measurable outcomes.

Negative

• None.

Medallia, Inc. (NYSE: MDLA), the global leader in customer and employee experience, today announced the launch of the Medallia Healthcare Payer Member Retention and Engagement Suite. The Healthcare Payer Member Retention and Engagement Suite enables insurers to engage members at key moments during the journey by gathering instantaneous feedback and insights across all channels, surfacing insights to the appropriate teams, and providing recommended actions for a better member experience.

“As it was for most businesses, the pandemic presented complex challenges for healthcare payers regarding coverage and access to care. Healthcare consumers are making decisions based on interactions with their insurers, in near real-time. This dynamic is forcing the industry to take a data-driven approach to engaging members at the right time, with the right message, via the right channel to create more valuable and trusting relationships, driving better long-term outcomes,” Steven Carleton, Vice President Customer Experience, Premera Blue Cross.

The new offering from Medallia addresses a number of payer use cases and needs, helping payers:

• Improve engagement by listening, understanding, and responding to the needs of members
• Decrease churn by empowering teams to resolve friction in the journey and meet members in the moment
• Attract new members by delivering seamless and connected experiences with consumers
• Improve efficiencies and ease of doing business by optimizing digital communication channels

“With increased competition in a price sensitive market, payers are finding new ways to differentiate themselves with consumers and members through improved experiences,” said Toni Land, Head of Clinical Healthcare Experience, Medallia. “Leveraging industry-leading experience management capabilities, Medallia partners with payers to help design and implement effective, scalable engagement programs with measurable outcomes.”

The solution includes:

• Real-time feedback mechanism for capturing member experiences throughout the entire journey, whether in app, digital or over the phone
• SMS communication to find an appropriate care provider, manage the claims process, and engage members pre and post encounters
• Text analytics to identify themes and trends across the specific member populations with the use of AI and machine learning
• Video communication platform to prioritize high-risk members, address service recovery needs, and give members an opportunity to leave feedback throughout the process
• Speech analytics to surface insights from every conversation, combine with other channels for a complete member view, and address pain points in real time
• Digital engagement and analytics solution to enrich real-time experiences by cutting through noise to prioritize and address what matters most

For more information please visit https://www.medallia.com/xchange/healthcare-payer-member-retention.

About Medallia
Medallia (NYSE: MDLA) is the pioneer and market leader in customer, employee, citizen and patient experience. The company’s award-winning SaaS platform, Medallia Experience Cloud, is becoming the experience system of record that makes all other applications customer and employee aware. The platform captures billions of experience signals across interactions including all voice, video, digital, IoT, social media and corporate messaging tools. Medallia uses proprietary artificial intelligence and machine learning technology to automatically reveal predictive insights that drive powerful business actions and outcomes. Medallia customers reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities and drive revenue-impacting business decisions, providing clear and potent returns on investment. For more information visit www.medallia.com.

© 2021 Medallia, Inc. All rights reserved. Medallia®, the Medallia logo, and the names and marks associated with Medallia’s products are trademarks of Medallia. All other trademarks are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210817005005/en/

FAQ

What is the Medallia Healthcare Payer Member Retention and Engagement Suite?

It is a new offering by Medallia designed to improve member engagement for healthcare insurers by capturing real-time feedback and providing actionable insights.

How does the new suite help healthcare payers reduce churn?

It empowers teams to address member friction points in their journey, leading to improved retention.

What features are included in Medallia's new suite?

The suite includes real-time feedback mechanisms, SMS communication, text analytics, video communication, and speech analytics.

When was the Medallia Healthcare Payer Member Retention and Engagement Suite launched?

The launch was announced in a press release dated August 17, 2021.