Mastercard: In Colombia, Building Businesses by Bridging the Digital Divide
Mastercard has launched Strive Colombia, an initiative aimed at digitally transforming small businesses in Colombia. The program, launched by the Mastercard Center for Inclusive Growth, targets micro and small businesses which comprise over 99% of Colombia's businesses and generate nearly 80% of jobs. Through partnerships with organizations like Fundación Capital and NYU's Financial Access Initiative, Strive Colombia aims to support more than 80,000 micro and small businesses, helping them access new markets, develop sales channels, and implement digital strategies. This initiative contributes to Mastercard's recently achieved goal of bringing 50 million small businesses into the digital economy.
Mastercard ha lanciato Strive Colombia, un'iniziativa mirata alla trasformazione digitale delle piccole imprese in Colombia. Il programma, avviato dal Mastercard Center for Inclusive Growth, si rivolge alle micro e piccole imprese che rappresentano oltre il 99% delle attività in Colombia e generano quasi l'80% dei posti di lavoro. Attraverso collaborazioni con organizzazioni come Fundación Capital e l'Iniziativa per l'Accesso Finanziario della NYU, Strive Colombia punta a supportare oltre 80.000 micro e piccole imprese, aiutandole ad accedere a nuovi mercati, sviluppare canali di vendita e implementare strategie digitali. Questa iniziativa contribuisce all'obiettivo recentemente raggiunto da Mastercard di portare 50 milioni di piccole imprese nell'economia digitale.
Mastercard ha lanzado Strive Colombia, una iniciativa destinada a transformar digitalmente las pequeñas empresas en Colombia. El programa, lanzado por el Mastercard Center for Inclusive Growth, se dirige a micro y pequeñas empresas que constituyen más del 99% de los negocios en Colombia y generan casi el 80% de los empleos. A través de asociaciones con organizaciones como Fundación Capital y la Iniciativa de Acceso Financiero de NYU, Strive Colombia busca apoyar a más de 80,000 micro y pequeñas empresas, ayudándolas a acceder a nuevos mercados, desarrollar canales de venta e implementar estrategias digitales. Esta iniciativa contribuye al objetivo recientemente alcanzado por Mastercard de llevar 50 millones de pequeñas empresas a la economía digital.
마스터카드는 스트라이브 콜롬비아를 출범하였습니다. 이 이니셔티브는 콜롬비아의 중소기업을 디지털 방식으로 변혁하는 것을 목표로 하고 있습니다. 마스터카드 포용 성장 센터에서 진행한 이 프로그램은 콜롬비아의 99% 이상의 기업과 거의 80%의 일자리를 창출하는 마이크로 및 소규모 기업을 대상으로 하고 있습니다. Fundación Capital 및 NYU의 금융 접근 이니셔티브와 같은 조직과의 파트너십을 통해 스트라이브 콜롬비아는 80,000개 이상의 마이크로 및 소규모 기업을 지원하여 새로운 시장에 접근하고, 판매 경로를 개발하며, 디지털 전략을 구현할 수 있도록 돕고자 합니다. 이 이니셔티브는 5천만 개의 중소기업을 디지털 경제로 가져오는 마스터카드의 최근 목표에 기여합니다.
Mastercard a lancé Strive Colombia, une initiative visant à transformer numériquement les petites entreprises en Colombie. Le programme, lancé par le Mastercard Center for Inclusive Growth, cible les micro et petites entreprises qui représentent plus de 99 % des entreprises en Colombie et génèrent près de 80 % des emplois. Grâce à des partenariats avec des organisations telles que la Fundación Capital et l'Initiative d'Accès Financier de NYU, Strive Colombia vise à soutenir plus de 80 000 micro et petites entreprises, les aidant à accéder à de nouveaux marchés, à développer des canaux de vente et à mettre en œuvre des stratégies numériques. Cette initiative contribue à l’objectif récemment atteint par Mastercard d’intégrer 50 millions de petites entreprises dans l’économie numérique.
Mastercard hat Strive Colombia ins Leben gerufen, eine Initiative zur digitalen Transformation von kleinen Unternehmen in Kolumbien. Das Programm, das vom Mastercard Center for Inclusive Growth gestartet wurde, richtet sich an Mikro- und Kleinunternehmen, die über 99 % der Unternehmen in Kolumbien ausmachen und fast 80 % der Arbeitsplätze schaffen. Durch Partnerschaften mit Organisationen wie Fundación Capital und der Finanzzugangsinitiative der NYU zielt Strive Colombia darauf ab, über 80.000 Mikro- und Kleinunternehmen zu unterstützen, ihnen den Zugang zu neuen Märkten zu ermöglichen, Verkaufskanäle zu entwickeln und digitale Strategien umzusetzen. Diese Initiative trägt zur kürzlich erreichten Zielsetzung von Mastercard bei, 50 Millionen kleine Unternehmen in die digitale Wirtschaft zu bringen.
- Successfully met goal of bringing 50 million small businesses into digital economy
- Program targets 80,000 micro and small businesses in Colombia
- Strategic expansion into Colombian market where MSMEs generate 80% of jobs
- None.
"In 10 years, I see myself with a bigger company that can help more people. I want to have more employees, more people who become part of my family."
NORTHAMPTON, MA / ACCESSWIRE / November 8, 2024 / Rosa Rodrigues is the owner of Renacer, a stamping and branding firm in Bogota, Colombia, one of the millions of micro, small and medium-size businesses that power the country's economy. While these enterprises comprise more than
To help entrepreneurs like Rodrigues make their mark, the Mastercard Center for Inclusive Growth last month launched Mastercard Strive Colombia, part of its global initiative to help digitally transform small businesses. Programs like Strive played a critical role in helping Mastercard fulfill its commitment to bring 50 million small businesses into the digital economy through card acceptance by 2025, a goal it recently met.
Through partnerships with Fundación Capital, Common Cents Lab, the Center for Economic Studies-ANIF and the Financial Access Initiative of New York University, the program seeks to support more than 80,000 micro and small businesses in Colombia, helping them access new markets, develop sales channels, expand their businesses and implement digital marketing strategies. Tailored solutions will help them improve their liquidity management and the high volatility their businesses face.
To learn more about Mastercard Strive, watch the video above.
About Mastercard
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Originally published by Mastercard
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SOURCE: Mastercard
View the original press release on accesswire.com
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