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Wrangler® Launches Collegiate Collection for Schools Across the Country to Kick Off the 2022 College Sports Season
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Rhea-AI Summary
Wrangler has launched a new collegiate apparel collection in partnership with The University of Texas, celebrating its 75th anniversary. The collection includes collaboration with current and former athletes such as Quinn Ewers and features a range of customized gear for game days. The project aims to resonate with college sports enthusiasm, and additional partnerships will expand to 31 institutions by September. The collection will be available online and at major retailers like Dick’s Sporting Goods and Kohl’s.
Positive
Launch of a new collegiate apparel collection in collaboration with The University of Texas.
Engagement with top-tier college athletes for brand promotion.
Expansion plans with 31 additional collegiate institutions by September.
High availability through major retail channels, increasing market reach.
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None.
To launch the collection, Wrangler is teaming up with top-tier college athletes from The University of Texas, including quarterback Quinn Ewers.
GREENSBORO, N.C.--(BUSINESS WIRE)--
Wrangler® today announced the launch of its special collection of licensed collegiate apparel. In its 75th year, the brand is building on its established heritage in sports with a collection that embraces the next generation and promises to be the perfect game day uniform for college fans across the country.
"My first pair of jeans were Wranglers and I've been wearing them ever since,” said Quinn Ewers, quarterback for the Texas Longhorns. (Photo: Business Wire)
Launching with The University of Texas (UT) at Austin, Wrangler has teamed up with current and former student athletes, including Texas Longhorns quarterback Quinn Ewers and linebacker DeMarvion Overshown, baseball player Trey Faltine, swimmer Caspar Corbeau, softball players Lauren Burke and Mary Iakopo and volleyball players Molly Phillips, Asjia O’Neal and Madisen Skinner, in addition to a strong network of campus ambassadors to promote the collection to students, fans and alums.
“My first pair of jeans were Wranglers and I've been wearing them ever since,” said Quinn Ewers, quarterback for the Texas Longhorns. “I'm excited for the opportunity to be an ambassador for Wrangler's Collegiate Collection – I think fans are going to love these products.”
Wrangler worked in collaboration with Colosseum Athletics, a leader in collegiate manufacturing, having over 700 license agreements with colleges and universities across the nation, as well as leading collegiate licensing company, CLC, to design and produce this collegiate collection. A full list of participating institutions can be found at www.clc.com.
“I’m excited to partner with Wrangler because it is a company that has had historical success making a product I love - great jeans,” said outside hitter for Longhorns women’s volleyball, Madisen Skinner. “As someone who was born and raised in Texas, Wrangler has been a popular brand among many of those close to me and I love the brand’s mission of making functional jeans for any individual or occasion. The recent collaboration with UT created an opportunity to get to know their brand in a special way that I couldn’t pass up!”
An additional 31 collegiate institutions will roll out with customized Wrangler gear throughout September including Auburn University, Florida State University, Iowa State University, Louisiana State University, Michigan State University, Mississippi State University, North Carolina State University, Purdue University, Texas A&M University, Texas Christian University, University of Alabama, University of Florida, University of Mississippi, University of Nebraska, University of Oklahoma, University of South Carolina and the University of Tennessee.
“We are excited to tap into the excitement of college sports with a collection that embraces school spirit and gives students and alumni alike the perfect game day uniform,” says Holly Wheeler, vice president of global marketing - Wrangler. “Game days are a core college memory for many of us and the connections made at the start with a love for the school and self-expression. We are excited to introduce fun new styles that will stand out in the crowd as football season ramps up and new connections are made.”
The Wrangler Collegiate Collection will be on Wrangler.com and in major retailers including Dick’s Sporting Goods, Academy Sports + Outdoors, Rally House, Fanatics and Kohl’s, along with participating university bookstores.
About Wrangler®
Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for 75 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in Fort Worth and Greensboro, department stores, mass-market retailers, specialty shops, top western outfitters, and online. For more information, visit Wrangler.com.
The Wrangler Collegiate Collection is a new line of licensed collegiate apparel launched in collaboration with The University of Texas, aimed at college fans.
Which athletes are involved in promoting the Wrangler Collegiate Collection?
The collection features athletes like Quinn Ewers, DeMarvion Overshown, and several others from The University of Texas.
When will the Wrangler Collegiate Collection be available?
The collection is available now and will expand to 31 additional institutions throughout September.
Where can I buy the Wrangler Collegiate apparel?
The Wrangler Collegiate apparel will be available online and at major retailers including Dick’s Sporting Goods and Kohl’s.
What is the significance of Wrangler's 75th anniversary?
Wrangler's 75th anniversary marks its long-standing heritage in sports and fashion, highlighted by this new collegiate collection.
