Wrangler® X HBO® Original ‘The Last of Us’: A Collaboration Built to Endure
Wrangler has announced a collaboration with Sony Pictures Consumer Products for a special collection inspired by HBO's series The Last of Us. The all-gender collection will launch in two drops, starting April 10 with Jackson, Wyoming-inspired pieces including pre-distressed denim items priced between $35 to $95.
The first drop features three classic pieces: a cowboy cut denim jacket, a cowboy cut denim shirt, and the original 13MWZ Cowboy Cut Denim Jean. The second drop, launching May 1, includes six additional pieces inspired by Seattle's Pacific Northwest setting, featuring a 'Cordyceps' camouflage set, tinted denim carpenter pants, and pocket-tees in three colorways.
The collaboration aligns with the show's second season debut on April 13, which will air on HBO and stream on Max with seven episodes. The collection will be available exclusively on Wrangler.com, combining the brand's heritage of durable denim with the show's survival-themed aesthetic.
Wrangler ha annunciato una collaborazione con Sony Pictures Consumer Products per una collezione speciale ispirata alla serie di HBO The Last of Us. La collezione unisex sarà lanciata in due fasi, a partire dal 10 aprile con pezzi ispirati a Jackson, Wyoming, tra cui articoli in denim pre-distressed con prezzi che variano da $35 a $95.
Il primo lancio include tre pezzi classici: una giacca in denim cowboy, una camicia in denim cowboy e il jeans originale 13MWZ Cowboy Cut Denim. Il secondo lancio, previsto per il 1 maggio, comprende sei pezzi aggiuntivi ispirati all'ambientazione del Pacific Northwest di Seattle, con un set mimetico 'Cordyceps', pantaloni da carpentiere in denim tinti e t-shirt con tasche in tre varianti di colore.
La collaborazione coincide con il debutto della seconda stagione dello show il 13 aprile, che andrà in onda su HBO e sarà disponibile in streaming su Max con sette episodi. La collezione sarà disponibile esclusivamente su Wrangler.com, combinando l'eredità del marchio di denim durevole con l'estetica a tema sopravvivenza della serie.
Wrangler ha anunciado una colaboración con Sony Pictures Consumer Products para una colección especial inspirada en la serie de HBO The Last of Us. La colección unisex se lanzará en dos entregas, comenzando el 10 de abril con piezas inspiradas en Jackson, Wyoming, que incluyen artículos de mezclilla pre-deteriorados con precios que oscilan entre $35 y $95.
La primera entrega presenta tres piezas clásicas: una chaqueta de mezclilla de corte cowboy, una camisa de mezclilla de corte cowboy y el jean original 13MWZ Cowboy Cut Denim. La segunda entrega, que se lanzará el 1 de mayo, incluye seis piezas adicionales inspiradas en el entorno del Pacific Northwest de Seattle, con un conjunto de camuflaje 'Cordyceps', pantalones de carpintero de mezclilla teñidos y camisetas con bolsillo en tres combinaciones de colores.
La colaboración se alinea con el estreno de la segunda temporada del programa el 13 de abril, que se emitirá en HBO y se transmitirá en Max con siete episodios. La colección estará disponible exclusivamente en Wrangler.com, combinando la herencia de la marca de mezclilla duradera con la estética temática de supervivencia del programa.
Wrangler는 Sony Pictures Consumer Products와 협력하여 HBO 시리즈 The Last of Us에서 영감을 받은 특별 컬렉션을 발표했습니다. 모든 성별을 위한 이 컬렉션은 4월 10일에 잭슨, 와이오밍에서 영감을 받은 제품들을 포함하여 두 번에 걸쳐 출시됩니다. 가격은 $35에서 $95 사이의 사전 손상된 데님 아이템이 포함됩니다.
첫 번째 출시에는 세 가지 클래식 아이템이 포함됩니다: 카우보이 컷 데님 재킷, 카우보이 컷 데님 셔츠, 그리고 원래의 13MWZ 카우보이 컷 데님 청바지입니다. 두 번째 출시인 5월 1일에는 시애틀의 태평양 북서부 환경에서 영감을 받은 여섯 가지 추가 아이템이 포함되어 있으며, 'Cordyceps' 카모플라주 세트, 염색된 데님 카펜터 팬츠, 세 가지 색상으로 된 포켓 티셔츠가 포함됩니다.
이 협업은 4월 13일 HBO에서 방영될 두 번째 시즌의 데뷔와 일치하며, Max에서 7개의 에피소드가 스트리밍됩니다. 컬렉션은 Wrangler.com에서 독점적으로 제공되며, 브랜드의 내구성 있는 데님의 유산과 프로그램의 생존 테마 미학을 결합합니다.
Wrangler a annoncé une collaboration avec Sony Pictures Consumer Products pour une collection spéciale inspirée par la série HBO The Last of Us. La collection unisexe sera lancée en deux vagues, à partir du 10 avril avec des pièces inspirées de Jackson, Wyoming, comprenant des articles en denim pré-usés, dont les prix varient de 35 à 95 dollars.
La première vague présente trois pièces classiques : une veste en denim cowboy, une chemise en denim cowboy et le jean original 13MWZ Cowboy Cut Denim. La deuxième vague, qui sera lancée le 1er mai, comprend six pièces supplémentaires inspirées par l'environnement du Pacific Northwest de Seattle, avec un ensemble de camouflage 'Cordyceps', des pantalons de charpentier en denim teintés et des t-shirts à poche dans trois coloris.
La collaboration coïncide avec le lancement de la deuxième saison de l'émission le 13 avril, qui sera diffusée sur HBO et sera disponible en streaming sur Max avec sept épisodes. La collection sera disponible exclusivement sur Wrangler.com, alliant l'héritage de la marque en matière de denim durable à l'esthétique de survie de l'émission.
Wrangler hat eine Zusammenarbeit mit Sony Pictures Consumer Products angekündigt, um eine spezielle Kollektion zu präsentieren, die von der HBO-Serie The Last of Us inspiriert ist. Die Unisex-Kollektion wird in zwei Drops veröffentlicht, beginnend am 10. April mit Stücken, die von Jackson, Wyoming inspiriert sind, darunter vorab beschädigte Denim-Artikel, die zwischen 35 und 95 US-Dollar kosten.
Der erste Drop umfasst drei klassische Stücke: eine Cowboy-Cut-Denimjacke, ein Cowboy-Cut-Denimhemd und die originale 13MWZ Cowboy Cut Denim Jeans. Der zweite Drop, der am 1. Mai startet, enthält sechs weitere Stücke, die von der Umgebung des Pacific Northwest in Seattle inspiriert sind, darunter ein 'Cordyceps'-Tarnset, gefärbte Denim-Zimmermannshosen und Pocket-T-Shirts in drei Farbvarianten.
Die Zusammenarbeit entspricht dem Debüt der zweiten Staffel der Show am 13. April, die auf HBO ausgestrahlt und auf Max mit sieben Episoden gestreamt wird. Die Kollektion wird exklusiv auf Wrangler.com erhältlich sein und kombiniert das Erbe der Marke für strapazierfähige Denim mit der Überlebensthematik der Show.
- Brand expansion through strategic partnership with popular HBO series
- Diverse product range across multiple price points ($35-$95)
- Timing aligned with new season premiere for maximum marketing impact
- distribution channel (online-only sales)
- Relatively small collection size (9 pieces total)
A Two-Part Drop Inspired by Survival, Resilience, and the American Spirit
The new Wrangler X The Last of Us apparel collection
The first drop, launching April 10, is a tribute to
The adventure continues with the second drop on May 1. Arriving mid-season, when the show’s setting shifts toward post-apocalyptic
This collaboration is a natural fit for both brands, as Joel sported Wrangler pieces throughout Season 1. Wrangler’s legacy of crafting durable, high-quality denim makes it the perfect partner to bring The Last of Us’ gritty, survival-focused aesthetic to life.
"We’re honored to work alongside HBO® and Sony Pictures Consumer Products to create a collection that speaks to the resilience, ruggedness, and authenticity of both our brand and the show’s characters," said John Meagher, Vice President of Global Brand Marketing at Wrangler. "These pieces are built to last, just like the spirit of those who fight to survive in The Last of Us."
The Wrangler x The Last of Us collection will be available for purchase on Wrangler.com, with prices ranging from
For more information about the collection, visit Wrangler.com or follow @wrangler on social media for exclusive updates and behind-the-scenes looks at these must-have pieces.
About Wrangler®
Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for 75 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in
About Sony Pictures Consumer Products
Sony Pictures Consumer Products (SPCP) is the licensing and merchandising division of Sony Pictures’ Motion Picture Group and Sony Pictures Television for Sony Pictures Entertainment (SPE), a subsidiary of
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Media Contact:
Ashley Lutzker
AMP3 Public Relations
ashley@amp3pr.com
607-279-4617
Source: Wrangler
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