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36Kr Holdings Inc. (NASDAQ: KRKR) is a leading platform and prominent brand dedicated to serving New Economy participants in China. Founded in July 2011, the company is headquartered in Beijing and employs between 300 to 350 people. It operates through its subsidiaries, VIE, and subsidiaries of the VIE. The company focuses on providing high-quality content, online advertising services, enterprise value-added services, and subscription services to address the needs of New Economy companies and the evolving requirements of traditional companies.
Core Business and Products
- Content Creation: 36Kr specializes in creating, editing, screening, monitoring, and distributing valuable content across multiple channels, catering to over 8000 million readers globally.
- Online Advertising Services: The company generates significant revenue by offering online advertising solutions that connect businesses to their target audiences efficiently.
- Enterprise Value-Added Services: 36Kr provides various enterprise services including consulting, marketing, and AI-driven intelligent customer service, to enhance the operational efficacy of businesses.
- Subscription Services: Subscription-based models offer continuous and exclusive industry insights and updates, adding value to New Economy participants.
36Kr's ecosystem is well-supported by its comprehensive database and robust data analytics capabilities, making it a significant player in China's economic landscape. The company is also recognized for its innovative use of AI technology, including the groundbreaking launch of China's first-ever AI e-commerce store, LumiWink.
Latest Achievements and Partnerships
- 36Kr's AI e-commerce store, LumiWink, launched on Alibaba's Taobao platform, achieved peak daily GMV exceeding RMB 10,000 during the 618 e-commerce shopping festival.
- The company has an impressive short-form video business with over 8 million video content followers and 2 million followers on Bilibili.
- In 2023, 36Kr launched its Media Lab in Silicon Valley to leverage large language models (LLM) and AI for content creation and business analysis.
- Entered a strategic partnership with Baidu to broaden AI applications across its media platform and enterprise services.
For more information, please visit the official website.