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36Kr and Soften Partner to Launch Innovative News Hub

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36Kr Holdings (Nasdaq: KRKR) has partnered with Soften to launch '36Kr Market Watch', an AI-powered WeChat mini program news hub. The platform delivers daily newsletters and business news highlights for user-tracked companies, focusing on monitoring 20 highly-watched A-share listed companies based on stock interest, trading volume, and discussion rankings. The service democratizes access to valuable market reports, previously exclusive to institutional investors, by making them available to retail investors. Users can customize their subscriptions for tailored company news reports, receiving comprehensive market intelligence before daily trading activities.

36Kr Holdings (Nasdaq: KRKR) ha collaborato con Soften per lanciare '36Kr Market Watch', un centro notizie basato su un mini programma WeChat alimentato da intelligenza artificiale. La piattaforma offre notizie quotidiane e sommari sulle società seguite dagli utenti, concentrandosi sul monitoraggio di 20 aziende quotate A-share di grande interesse, in base all'interesse azionario, al volume di scambi e ai ranking delle discussioni. Il servizio democratizza l'accesso a preziosi report di mercato, in precedenza riservati agli investitori istituzionali, rendendoli disponibili agli investitori al dettaglio. Gli utenti possono personalizzare le proprie iscrizioni per ricevere report sulle notizie aziendali su misura, ottenendo informazioni di mercato complete prima delle attività di trading giornaliere.

36Kr Holdings (Nasdaq: KRKR) se ha asociado con Soften para lanzar '36Kr Market Watch', un centro de noticias impulsado por inteligencia artificial en un mini programa de WeChat. La plataforma ofrece boletines diarios y resúmenes de noticias empresariales para las empresas seguidas por los usuarios, centrándose en el monitoreo de 20 empresas cotizadas en A-share que son objeto de gran atención, basándose en el interés de las acciones, el volumen de operaciones y los rankings de discusión. El servicio democratiza el acceso a valiosos informes de mercado, que antes eran exclusivos para inversores institucionales, al hacerlos disponibles para inversores minoristas. Los usuarios pueden personalizar sus suscripciones para informes de noticias de empresas a medida, recibiendo inteligencia de mercado integral antes de las actividades de trading diarias.

36Kr Holdings (Nasdaq: KRKR)는 Soften과 협력하여 '36Kr Market Watch'를 출시했습니다. 이는 인공지능 기반의 WeChat 미니 프로그램 뉴스 허브입니다. 이 플랫폼은 사용자가 추적하는 회사에 대한 일일 뉴스레터와 비즈니스 뉴스 하이라이트를 제공하며, 20개 주목받는 A주 상장 기업을 주식 관심도, 거래량 및 토론 순위를 기준으로 모니터링하는 데 중점을 둡니다. 이 서비스는 이전에는 기관 투자자에게만 제공되었던 귀중한 시장 보고서에 대한 접근을 민주화하여 소매 투자자에게 제공합니다. 사용자는 개인화된 회사 뉴스 보고서를 받기 위해 구독을 맞춤 설정할 수 있으며, 일일 거래 활동 전에 포괄적인 시장 정보를 받을 수 있습니다.

36Kr Holdings (Nasdaq: KRKR) s'est associé à Soften pour lancer '36Kr Market Watch', un hub d'actualités alimenté par intelligence artificielle sous forme de mini programme WeChat. La plateforme propose des bulletins d'information quotidiens et des points saillants des nouvelles d'affaires pour les entreprises suivies par les utilisateurs, en se concentrant sur la surveillance de 20 entreprises cotées A-share très surveillées, en fonction de l'intérêt boursier, du volume de transactions et des classements des discussions. Ce service démocratise l'accès à des rapports de marché précieux, auparavant réservés aux investisseurs institutionnels, en les rendant disponibles pour les investisseurs de détail. Les utilisateurs peuvent personnaliser leurs abonnements pour recevoir des rapports d'actualités sur les entreprises sur mesure, recevant ainsi des informations de marché complètes avant les activités de trading quotidienne.

36Kr Holdings (Nasdaq: KRKR) hat sich mit Soften zusammengeschlossen, um '36Kr Market Watch' zu starten, ein KI-gestütztes Nachrichten-Hub in einem WeChat-Mini-Programm. Die Plattform liefert tägliche Newsletter und Geschäftsnachrichten zu von Benutzern verfolgten Unternehmen und konzentriert sich auf die Überwachung von 20 stark beobachteten A-Share notierten Unternehmen, basierend auf Aktieninteresse, Handelsvolumen und Diskussionsrankings. Der Service demokratisiert den Zugang zu wertvollen Marktberichten, die zuvor institutionellen Investoren vorbehalten waren, indem er sie auch Einzelanlegern zugänglich macht. Benutzer können ihre Abonnements anpassen, um maßgeschneiderte Unternehmensnachrichtenberichte zu erhalten und umfassende Marktdaten vor den täglichen Handelsaktivitäten zu erhalten.

Positive
  • Launch of new AI-powered news platform expanding service offerings
  • Democratization of institutional-grade market reports for retail investors
  • Strategic partnership enhancing information service capabilities
Negative
  • None.

Insights

The launch of "36Kr Market Watch" represents a strategic move into AI-powered financial news aggregation, but its immediate revenue impact appears While the platform democratizes access to market intelligence by making institutional-grade reports available to retail investors, several key factors temper its near-term significance:

  • The initial focus on only 20 A-share companies indicates a scope
  • The WeChat mini-program format restricts monetization options
  • Competition from established financial news platforms remains strong

For a micro-cap company ($8.3M market cap), this partnership with Soften could help expand their user base and potentially create new revenue streams through premium features. However, meaningful financial impact will depend on successful user adoption and monetization strategy execution.

BEIJING, Nov. 06, 2024 (GLOBE NEWSWIRE) -- 36Kr Holdings Inc. (“36Kr” or the “Company”) (Nasdaq: KRKR), a prominent brand and pioneering platform dedicated to serving New Economy participants in China, today announced that it has recently teamed up with Soften Corporation to launch an innovative news hub, the “36Kr Market Watch” WeChat mini program. This ground-breaking tool leverages artificial intelligence (“AI”) to curate daily newsletters and business news highlights for companies tracked by its users.

“36Kr Market Watch” focuses on monitoring public companies in the A-share market, generating daily reports on 20 highly-watched A-share listed companies based on criteria including stock interest, trading volume, and discussion rankings. Users can also customize their subscriptions to receive tailored news reports on the companies they follow. This WeChat mini program enables retail investors to access valuable, often costly market reports that were previously only available to institutional investors. By leveraging AI-driven data analysis and reporting, “36Kr Market Watch” equips users with timely, efficient, and comprehensive insights into the public companies they track, providing crucial market intelligence ahead of their daily trading activities.

36Kr and Soften’s strategic collaboration has transformed news aggregation and distribution, driving efficiency to new heights and further bolstering 36Kr’s information service prowess. With its elevated approach to information production, this partnership is poised to reshape the industry’s competitive dynamics.

About 36Kr Holdings Inc.

36Kr Holdings Inc. is a prominent brand and pioneering platform dedicated to serving New Economy participants in China with the mission of empowering New Economy participants to achieve more. The Company started its business with high-quality New Economy-focused content offerings, covering a variety of industries in China's New Economy with diverse distribution channels. Leveraging traffic brought by high-quality content, the Company has expanded its offerings to business services, including online advertising services, enterprise value-added services and subscription services to address the evolving needs of New Economy companies and the upgrading needs of traditional companies. The Company is supported by a comprehensive database and strong data analytics capabilities. Through diverse service offerings and significant brand influence, the Company is well-positioned to continuously capture the high growth potential of China's New Economy.

For more information, please visit: http://ir.36kr.com.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company's goal and strategies; the Company's future business development, results of operations and financial condition; relevant government policies and regulations relating to our business and industry; the Company's expectations regarding the use of proceeds from this offering; the Company's expectations regarding demand for, and market acceptance of, its services; the Company's ability to maintain and enhance its brand; the Company's ability to provide high-quality content in a timely manner to attract and retain users; the Company's ability to retain and hire quality in-house writers and editors; the Company's ability to maintain cooperation with third-party professional content providers; the Company's ability to maintain relationship with third-party platforms; general economic and business condition in China; possible disruptions in commercial activities caused by natural or human-induced disasters; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company's filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.

For investor and media inquiries, please contact:

In China:

36Kr Holdings Inc.
Investor Relations
Tel: +86 (10) 8965-0708
E-mail: ir@36kr.com 

Piacente Financial Communications.
Jenny Cai
Tel: +86 (10) 6508-0677
E-mail: 36Kr@tpg-ir.com 

In the United States:

Piacente Financial Communications.
Brandi Piacente
Tel: +1(212) 481-2050
E-mail: 36Kr@tpg-ir.com


FAQ

What is the new WeChat mini program launched by 36Kr (KRKR) in November 2023?

36Kr (KRKR) launched '36Kr Market Watch', an AI-powered WeChat mini program news hub that provides daily newsletters and business news highlights for user-tracked companies, focusing on 20 highly-watched A-share listed companies.

How many A-share listed companies does 36Kr's (KRKR) Market Watch monitor daily?

36Kr's Market Watch monitors and generates daily reports on 20 highly-watched A-share listed companies, selected based on stock interest, trading volume, and discussion rankings.

What is the main benefit of 36Kr's (KRKR) Market Watch for retail investors?

The main benefit is that retail investors can now access valuable market reports that were previously only available to institutional investors, providing them with comprehensive market intelligence before daily trading activities.

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