36Kr Holdings Inc. Reports Fourth Quarter and Fiscal Year 2023 Unaudited Financial Results
- Total revenues increased by 5.5% to RMB340.2 million in fiscal year 2023.
- Gross profit margin was 55.7% in the fourth quarter of 2023, up from 50.7% in the same period of 2022.
- The number of followers reached 32.7 million, marking the 11th consecutive quarter of growth.
- Net loss was RMB17.7 million in the fourth quarter of 2023, compared to RMB21.5 million in the same period of 2022.
- Operating expenses were RMB70.0 million in the fourth quarter of 2023, compared to RMB69.0 million in the same period of 2022.
- The company aims to enhance content creation and expand product offerings while leveraging AI technology for growth.
- Net loss increased in fiscal year 2023 compared to the prior year.
- General and administrative expenses significantly increased in fiscal year 2023.
- Research and development expenses decreased by 70.0% in the fourth quarter of 2023.
- The decrease in subscription services revenues in the fourth quarter was primarily due to structural changes in institutional clients.
Insights
The reported financial results of 36Kr Holdings Inc. show a mixed performance, with a noteworthy increase in followers and revenue growth in a challenging economic environment. The growth in followers suggests an expanding user base, which could enhance the company's market position and long-term revenue potential. Revenue growth, particularly from online advertising services, indicates the company's ability to attract advertisers despite macroeconomic uncertainties. This could be attributed to the company's innovative marketing solutions and proactive sales strategies.
However, the reported net losses for both the quarter and fiscal year raise concerns about the company's profitability. While gross profit margins have improved, indicating better cost management, the substantial increase in general and administrative expenses and a decrease in other income year-over-year suggest that the company is facing pressure on its bottom line. This could be a point of focus for investors evaluating the company's cost control measures and long-term profitability.
Additionally, the company's embrace of AI technology to improve operational efficiency and content ecosystem is a strategic move that aligns with industry trends. The impact of this technology on the company's future performance will be an area to watch, as it could potentially lead to cost savings and new revenue streams.
From a market perspective, 36Kr's increased gross profit margin suggests that the company is successfully optimizing its cost structure, which is critical for sustaining growth in the competitive New Economy sector. The increase in average revenue per online advertising customer and individual subscriber indicates a higher value proposition to these segments, which could be due to enhanced content offerings or more effective targeting.
Despite the positive revenue trends, the decrease in the number of online advertising end customers and institutional investors may signal a need for 36Kr to reassess its customer acquisition and retention strategies. The decline in enterprise value-added services revenue per customer also warrants attention, as it could indicate pricing pressure or a shift in customer preferences.
The company's focus on AI technology for content generation is a forward-thinking approach that could position 36Kr favorably as the industry evolves. However, the real test will be the company's ability to monetize these technological advancements without compromising the quality of content that attracts its user base.
36Kr's financial results reflect broader economic trends, where companies in the New Economy sector are grappling with macroeconomic uncertainties. The company's modest revenue growth amid these conditions suggests resilience, but the persistent net losses highlight the challenges of achieving profitability in a growth-focused industry.
The company's strategic investments in AI technology could be seen as a response to the productivity challenge in a slowing economy. By leveraging AI for content creation and operational efficiency, 36Kr may be positioning itself to maintain competitiveness in a sector where innovation is key to attracting investment and consumer interest.
It is also important to consider the potential long-term economic impact of AI on the company's labor structure and the broader job market. While AI can drive efficiency and cost savings, it may also lead to workforce reductions and require upskilling of employees to manage the new technology.
Fourth Quarter 2023 Highlights
- Number of followers[1] as of December 31, 2023, reached 32.7 million, an increase of
14.2% from 28.7 million as of December 31, 2022. - Total revenues increased by
7.0% toRMB103.3 million (US ) in the fourth quarter of 2023, from$14.6 million RMB96.6 million in the same period of 2022. - Revenues from online advertising services increased by
10.2% toRMB68 .6 million (US ) in the fourth quarter of 2023, from$9.7million RMB62.2 million in the same period of 2022. - Revenues from enterprise value-added services increased by
3.6% toRMB26.3million (US ) in the fourth quarter of 2023, compared to$3.7 million RMB25.4 million in the same period of 2022. - Gross profit increased by
17.6% toRMB57.6 million (US ) in the fourth quarter of 2023, from$8.1 million RMB48.9 million in the same period of 2022. Gross profit margin was55.7% in the fourth quarter of 2023, up from50.7% in the same period of 2022.
[1] "Number of followers" refers to the aggregate number of followers across the official accounts we own and/or operate on various social media and online platforms, including but not limited to Weixin, Weibo, Zhihu, Toutiao, Xinhua Net, Douyin and Bilibili. |
Fiscal Year 2023 Highlights
- Total revenues increased by
5.5% toRMB340.2 million (US ) in fiscal year 2023, from$47.9 million RMB322.5 million in the prior year. - Revenues from online advertising services increased by
7.7% to RMB238.7 million (US ) in fiscal year 2023, from$33.6 million RMB221.6 million in the prior year. - Revenues from subscription services increased by
21.1% toRMB34.2 million (US ) in fiscal year 2023, from$4.8 million RMB28.2 million in the prior year.
Selected Operating Data | ||||
For the Fiscal Year Ended December 31, | ||||
2022 | 2023 | |||
Online advertising services | ||||
Number of online advertising services end customers | 532 | 488 | ||
Average revenue per online advertising services end customer (RMB'000)[2] | 416.6 | 489.1 | ||
Enterprise value-added services | ||||
Number of enterprise value-added services end customers | 252 | 306 | ||
Average revenue per enterprise value-added services end customer (RMB'000)[3] | 288.3 | 219.9 | ||
Subscription services | ||||
Number of individual subscribers | 437 | 46 | ||
Average revenue per individual subscriber (RMB)[4] | 1,643.5 | 143,091 | ||
Number of institutional investors | 217 | 185 | ||
Average revenue per institutional investor (RMB'000)[5] | 126.8 | 149.2 | ||
Mr. Dagang Feng, Co-chairman and CEO of 36Kr, commented, "We concluded 2023 on a high note despite the prevailing macroeconomic uncertainties, delivering
Ms. Lin Wei, Chief Financial Officer of 36Kr, added, "We are pleased to report solid financial results for fiscal year 2023 against the backdrop of various external challenges. Our total revenues increased year-over-year for both the fourth quarter and the full year, up
[2] Equals revenues generated from online advertising services for a period divided by the number of online advertising services end customers in the same period. |
[3] Equals revenues generated from enterprise value-added services for a period divided by the number of enterprise value-added services end customers in the same period. |
[4] Equals revenues generated from individual subscription services for a period divided by the number of individual subscribers in the same period. |
[5] Equals revenues generated from institutional investor subscription services for a period divided by the number of institutional investors in the same period. |
Fourth Quarter 2023 Financial Results
Total revenues increased by
- Online advertising services revenues increased by
10.2% toRMB68.6 million (US .7 million) in the fourth quarter of 2023, from RMB62.2 million in the same period of 2022. The increase was primarily attributable to more innovative marketing solutions we provided to our customers.$9 - Enterprise value-added services revenues increased by
3.6% toRMB26.3 million (US ) in the fourth quarter of 2023, from$3.7million RMB25.4 million in the same period of 2022, as we continuously developed various proactive enterprise-level services for our customers. - Subscription services revenues were RMB8.4 million (
US .2 million) in the fourth quarter of 2023, compared to$1 RMB8.9 million in the same period of 2022. The slight decrease was primarily attributable to the structural changes to our institutional clients inChina , partially offset by the increase in individual subscription services.
Cost of revenues was
Gross profit was
Operating expenses were
- Sales and marketing expenses were RMB30.3 million (
US ) in the fourth quarter of 2023, a decrease of$4.3 million 7.6% fromRMB32.8 million in the same period of 2022. The decrease was primarily attributable to the decrease in payroll-related expenses, partially offset by the increase in marketing-related expenses. - General and administrative expenses were
RMB35.3 million (US ) in the fourth quarter of 2023, compared to$5.0million RMB21.7 million in the same period of 2022. The increase was primarily attributable to the increase in allowance for credit losses. - Research and development expenses were
RMB4.4 million (US ) in the fourth quarter of 2023, a decrease of$0.6 million 70.0% fromRMB14.5 million in the same period of 2022, as we proactively embraced AI technology and streamlined our research and development teams, resulting in a decrease in payroll-related expenses.
Share-based compensation income recognized in cost of revenues, sales and marketing expenses, research and development expenses, as well as general and administrative expenses totaled
Other expenses were
Net loss was
Net loss attributable to 36Kr Holdings Inc.'s ordinary shareholders was
Basic and diluted net loss per ADS were both
[6] Non-GAAP adjusted income/(loss) represents net income/(loss) excluding share-based compensation expenses. |
Certain Balance Sheet Items
As of December 31, 2023, the Company had cash and cash equivalents, and short-term investments of
Fiscal Year 2023 Financial Results
Total revenues were
- Online advertising services revenues were
RMB238.7 million (US ) in fiscal year 2023, an increase of$33.6 million 7.7% compared toRMB221.6 million in the prior year. The increase was primarily attributable to more innovative marketing solutions we provided to our customers as well as the proactive sales strategies we adopted during the year. - Enterprise value-added services revenues were
RMB67.3 million (US ) in fiscal year 2023, compared to$9.5 million RMB72.6 million in the prior year. The decrease was primarily due to the transition of our integrated marketing services, partially offset by the growth of our other value-added services during 2023. - Subscription services revenues were
RMB34.2 million (US ) in fiscal year 2023, an increase of$4.8 million 21.1% , compared toRMB28.2 million in the prior year. The increase was primarily attributable to our continuous efforts to offer high-quality subscription products to our subscribers.
Cost of revenues was
Gross profit was
Operating expenses were
- Sales and marketing expenses were
RMB127.5 million (US ) in fiscal year 2023, compared to$18.0 million RMB122.1 million in the prior year. The slight increase was primarily attributable to the increase in marketing expenses and promotion fees. - General and administrative expenses were
RMB107.0 million (US ) in fiscal year 2023, compared to$15.1 million RMB52.1 million in the prior year. The increase was mainly attributable to the increase in allowance for credit losses, as well as certain one-off expenses including severance payments as we optimized our organization and office lease termination fees that occurred in fiscal year 2023. - Research and development expenses were
RMB41.7 million (US ) in fiscal year 2023,$5.9 million 24.3% down fromRMB55.0 million in the prior year, as we proactively embrace AI technology and streamlined our research and development teams, resulting in a decrease in payroll-related expenses.
Share-based compensation expenses recognized in cost of revenues, sales and marketing expenses, research and development expenses, as well as general and administrative expenses totaled
Other income was
Net loss was
Net loss attributable to 36Kr Holdings Inc.'s ordinary shareholders was
Basic and diluted net loss per ADS were both
Conference Call
The Company's management will host an earnings conference call at 8:00 AM
For participants who wish to join the call by phone, please access the link provided below to complete the pre-registration and dial in 5 minutes prior to the scheduled call start time. Upon registration, each participant will receive dial-in details to join the conference call.
Event Title: | 36Kr Holdings Inc. Fourth Quarter and Fiscal Year 2023 Earnings Conference Call |
Pre-registration link: |
Additionally, a live and archived webcast of the conference call will be available on the Company's investor relations website at http://ir.36kr.com.
A replay of the conference call will be available for one week from the date of the conference, by dialing the following telephone numbers:
+1-855-883-1031 | |
International: | +61-7-3107-6325 |
800-930-639 | |
Mainland | 400-120-9216 |
Replay PIN: | 10037774 |
About 36Kr Holdings Inc.
36Kr Holdings Inc. is a prominent brand and a pioneering platform dedicated to serving New Economy participants in
For more information, please visit: http://ir.36kr.com.
Use of Non-GAAP Financial Measures
In evaluating its business, the Company considers and uses two non-GAAP measures, adjusted net income/(loss) and adjusted EBITDA, as supplemental measures to review and assess its operating performance. The presentation of these two non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with
These non-GAAP financial measures are not defined under
The Company compensates for these limitations by reconciling these non-GAAP financial measures to the nearest
Adjusted net loss represents net loss excluding share-based compensation expenses.
Adjusted EBITDA represents adjusted net income/(loss) before interest income, interest expenses, income tax expense/(credit), depreciation of property and equipment and amortization of intangible assets.
For more information on these non-GAAP financial measures, please see the table captioned "Reconciliations of GAAP and non-GAAP results" set forth at the end of this press release.
Exchange Rate Information
This announcement contains translations of certain RMB amounts into
Safe Harbor Statement
This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the
For investor and media inquiries, please contact:
In
36Kr Holdings Inc.
Investor Relations
Tel: +86 (10) 8965-0708
E-mail: ir@36kr.com
Piacente Financial Communications
Jenny Cai
Tel: +86 (10) 6508-0677
E-mail: 36Kr@tpg-ir.com
In
Piacente Financial Communications
Brandi Piacente
Tel: +1-212-481-2050
E-mail: 36Kr@tpg-ir.com
36Kr Holdings Inc. | |||||
UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS | |||||
December 31, | December 31, | December 31, | |||
2022 | 2023 | 2023 | |||
RMB'000 | RMB'000 | US$'000 | |||
Assets | |||||
Current assets: | |||||
Cash and cash equivalents | 142,511 | 41,464 | 5,840 | ||
Restricted cash | 100 | - | - | ||
Short‑term investments | 42,270 | 75,497 | 10,634 | ||
Accounts receivable, net | 197,528 | 139,408 | 19,635 | ||
Receivables due from related parties | 858 | 69 | 10 | ||
Prepayments and other current assets | 16,159 | 16,030 | 2,259 | ||
Total current assets | 399,426 | 272,468 | 38,378 | ||
Non‑current assets: | |||||
Property and equipment, net | 2,428 | 7,366 | 1,037 | ||
Intangible assets, net | 1,249 | 2,079 | 293 | ||
Long-term investments | 137,357 | 142,599 | 20,085 | ||
Operating lease right-of-use assets, net | 30,911 | 34,454 | 4,853 | ||
Total non‑current assets | 171,945 | 186,498 | 26,268 | ||
Total assets | 571,371 | 458,966 | 64,646 | ||
Liabilities | |||||
Current liabilities: | |||||
Accounts payable | 53,465 | 60,376 | 8,504 | ||
Salary and welfare payables | 52,204 | 36,046 | 5,077 | ||
Taxes payable | 10,874 | 5,940 | 837 | ||
Deferred revenue | 24,575 | 23,428 | 3,300 | ||
Amounts due to related parties | 312 | 261 | 37 | ||
Accrued liabilities and other payables | 27,606 | 25,152 | 3,543 | ||
Short-term bank loan | 9,950 | 9,950 | 1,401 | ||
Operating lease liabilities | 31,293 | 8,953 | 1,261 | ||
Total current liabilities | 210,279 | 170,106 | 23,960 | ||
Non-current liabilities: | |||||
Operating lease liabilities | 15,093 | 26,826 | 3,778 | ||
Other non-current liabilities | 615 | 174 | 25 | ||
Total non-current liabilities | 15,708 | 27,000 | 3,803 | ||
Total liabilities | 225,987 | 197,106 | 27,763 | ||
Shareholders' equity | |||||
Ordinary shares | 694 | 694 | 98 | ||
Treasury stock | (12,010) | (11,502) | (1,620) | ||
Additional paid-in capital | 2,061,491 | 2,064,264 | 290,746 | ||
Accumulated deficit | (1,706,209) | (1,796,189) | (252,988) | ||
Accumulated other comprehensive loss | (5,860) | (5,290) | (745) | ||
Total 36Kr Holdings Inc.'s shareholders' equity | 338,106 | 251,977 | 35,491 | ||
Non-controlling interests | 7,278 | 9,883 | 1,392 | ||
Total shareholders' equity | 345,384 | 261,860 | 36,883 | ||
Total liabilities and shareholders' equity | 571,371 | 458,966 | 64,646 | ||
36Kr Holdings Inc. | |||||||||||
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME/(LOSS) | |||||||||||
Three Months Ended | Twelve Months Ended | ||||||||||
December 31, 2022 | December 31, 2023 | December 31, 2023 | December 31, 2022 | December 31, 2023 | December 31, 2023 | ||||||
RMB'000 | RMB'000 | US$'000 | RMB'000 | RMB'000 | US$'000 | ||||||
Revenues: | |||||||||||
Online advertising services | 62,246 | 68,577 | 9,659 | 221,620 | 238,701 | 33,620 | |||||
Enterprise value-added services | 25,396 | 26,307 | 3,705 | 72,640 | 67,297 | 9,479 | |||||
Subscription services | 8,933 | 8,447 | 1,190 | 28,237 | 34,187 | 4,815 | |||||
Total revenues | 96,575 | 103,331 | 14,554 | 322,497 | 340,185 | 47,914 | |||||
Cost of revenues | (47,626) | (45,781) | (6,448) | (137,848) | (158,169) | (22,278) | |||||
Gross profit | 48,949 | 57,550 | 8,106 | 184,649 | 182,016 | 25,636 | |||||
Operating expenses: | |||||||||||
Sales and marketing expenses | (32,802) | (30,299) | (4,268) | (122,069) | (127,519) | (17,961) | |||||
General and administrative expenses | (21,699) | (35,304) | (4,972) | (52,072) | (107,034) | (15,075) | |||||
Research and development expenses | (14,538) | (4,355) | (613) | (55,045) | (41,681) | (5,871) | |||||
Total operating expenses | (69,039) | (69,958) | (9,853) | (229,186) | (276,234) | (38,907) | |||||
Loss from operations | (20,090) | (12,408) | (1,747) | (44,537) | (94,218) | (13,271) | |||||
Other income/(expenses): | |||||||||||
Share of (loss)/income from equity method investments | (234) | 4 | 1 | 51 | (523) | (74) | |||||
Gain on disposal of a subsidiary | - | - | - | 38,019 | 3,366 | 474 | |||||
Long-term investment (loss)/income | (2,500) | (8,079) | (1,138) | 15,964 | (8,079) | (1,138) | |||||
Short-term investment income | 364 | 285 | 40 | 1,999 | 1,312 | 185 | |||||
Government grant | 96 | 126 | 18 | 3,447 | 1,147 | 162 | |||||
Others, net | 1,047 | 2,542 | 358 | 8,055 | 7,706 | 1,085 | |||||
(Loss)/income before income tax | (21,317) | (17,530) | (2,468) | 22,998 | (89,289) | (12,577) | |||||
Income tax (expenses)/credit | (190) | (131) | (18) | (361) | 42 | 6 | |||||
Net (loss)/income | (21,507) | (17,661) | (2,486) | 22,637 | (89,247) | (12,571) | |||||
Net loss/(income) attributable to non-controlling interests | 692 | (1,091) | (154) | (694) | (733) | (103) | |||||
Net (loss)/income attributable to 36Kr Holdings Inc.'s | (20,815) | (18,752) | (2,640) | 21,943 | (89,980) | (12,674) | |||||
Net (loss)/income | (21,507) | (17,661) | (2,486) | 22,637 | (89,247) | (12,571) | |||||
Other comprehensive income | |||||||||||
Foreign currency translation adjustments | (621) | (396) | (56) | 3,127 | 570 | 80 | |||||
Total other comprehensive income | (621) | (396) | (56) | 3,127 | 570 | 80 | |||||
Total comprehensive (loss)/income | (22,128) | (18,057) | (2,542) | 25,764 | (88,677) | (12,491) | |||||
Comprehensive loss/(income) attributable to non-controlling interests | 692 | (1,091) | (154) | (694) | (733) | (103) | |||||
Comprehensive (loss)/income attributable to 36Kr | (21,436) | (19,148) | (2,696) | 25,070 | (89,410) | (12,594) | |||||
Net (loss)/income per ordinary share (RMB) | |||||||||||
Basic | (0.020) | (0.018) | (0.003) | 0.021 | (0.086) | (0.012) | |||||
Diluted | (0.020) | (0.018) | (0.003) | 0.021 | (0.086) | (0.012) | |||||
Net (loss)/income per ADS (RMB) | |||||||||||
Basic | (0.498) | (0.448) | (0.063) | 0.530 | (2.157) | (0.304) | |||||
Diluted | (0.498) | (0.448) | (0.063) | 0.530 | (2.157) | (0.304) | |||||
Weighted average number of ordinary shares used | |||||||||||
Basic | 1,044,317,684 | 1,046,514,261 | 1,046,514,261 | 1,034,547,219 | 1,043,057,081 | 1,043,057,081 | |||||
Diluted | 1,044,317,684 | 1,046,514,261 | 1,046,514,261 | 1,034,547,219 | 1,043,057,081 | 1,043,057,081 | |||||
Weighted average number of ADS used in per ADS | |||||||||||
Basic | 41,772,707 | 41,860,570 | 41,860,570 | 41,381,889 | 41,722,283 | 41,722,283 | |||||
Diluted | 41,772,707 | 41,860,570 | 41,860,570 | 41,381,889 | 41,722,283 | 41,722,283 |
36Kr Holdings Inc. | ||||||||||||
UNAUDITED RECONCILIATIONS OF GAAP AND NON-GAAP RESULTS | ||||||||||||
Three Months Ended | Twelve Months Ended | |||||||||||
December 31, 2022 | December 31, 2023 | December 31, 2023 | December 31, 2022 | December 31, 2023 | December 31, 2023 | |||||||
RMB'000 | RMB'000 | US$'000 | RMB'000 | RMB'000 | US$'000 | |||||||
Net (loss)/income | (21,507) | (17,661) | (2,486) | 22,637 | (89,247) | (12,571) | ||||||
Share-based compensation (income)/expense | 4,618 | (445) | (63) | 13,886 | 4,672 | 658 | ||||||
Non-GAAP adjusted net (loss)/income | (16,889) | (18,106) | (2,549) | 36,523 | (84,575) | (11,913) | ||||||
Interest income, net | (475) | (51) | (7) | (1,039) | (794) | (112) | ||||||
Income tax expense/(income) | 190 | 131 | 18 | 361 | (42) | (6) | ||||||
Depreciation and amortization expenses | 499 | 848 | 119 | 1,922 | 2,105 | 296 | ||||||
Non-GAAP adjusted EBITDA | (16,675) | (17,178) | (2,419) | 37,767 | (83,306) | (11,735) | ||||||
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SOURCE 36Kr Holdings Inc.
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