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36Kr Holdings Inc. (NASDAQ: KRKR) is a leading platform and prominent brand dedicated to serving New Economy participants in China. Founded in July 2011, the company is headquartered in Beijing and employs between 300 to 350 people. It operates through its subsidiaries, VIE, and subsidiaries of the VIE. The company focuses on providing high-quality content, online advertising services, enterprise value-added services, and subscription services to address the needs of New Economy companies and the evolving requirements of traditional companies.
Core Business and Products
- Content Creation: 36Kr specializes in creating, editing, screening, monitoring, and distributing valuable content across multiple channels, catering to over 8000 million readers globally.
- Online Advertising Services: The company generates significant revenue by offering online advertising solutions that connect businesses to their target audiences efficiently.
- Enterprise Value-Added Services: 36Kr provides various enterprise services including consulting, marketing, and AI-driven intelligent customer service, to enhance the operational efficacy of businesses.
- Subscription Services: Subscription-based models offer continuous and exclusive industry insights and updates, adding value to New Economy participants.
36Kr's ecosystem is well-supported by its comprehensive database and robust data analytics capabilities, making it a significant player in China's economic landscape. The company is also recognized for its innovative use of AI technology, including the groundbreaking launch of China's first-ever AI e-commerce store, LumiWink.
Latest Achievements and Partnerships
- 36Kr's AI e-commerce store, LumiWink, launched on Alibaba's Taobao platform, achieved peak daily GMV exceeding RMB 10,000 during the 618 e-commerce shopping festival.
- The company has an impressive short-form video business with over 8 million video content followers and 2 million followers on Bilibili.
- In 2023, 36Kr launched its Media Lab in Silicon Valley to leverage large language models (LLM) and AI for content creation and business analysis.
- Entered a strategic partnership with Baidu to broaden AI applications across its media platform and enterprise services.
For more information, please visit the official website.
On April 26, 2023, 36Kr Holdings Inc. (NASDAQ: KRKR) filed its annual report on Form 20-F for the fiscal year ending December 31, 2022, with the SEC. The report is accessible on the Company's investor relations website and the SEC's site. The Company offers free hard copies of the audited financial statements to shareholders upon request. 36Kr is a leading platform in China aimed at supporting New Economy participants, providing a blend of high-quality content and business services. Their mission focuses on empowering these participants through diverse service offerings driven by strong data analytics and brand influence, positioning them to capitalize on the growth opportunities within China's New Economy.
36Kr Holdings Inc. (NASDAQ: KRKR) announced the launch of LumiWink, an AI-powered e-commerce store on Taobao, strengthening its position as an industry leader in AI applications. This new initiative employs AI throughout key operational processes, including naming, setup, and product design, enhancing efficiency and reducing costs significantly.
The store's launch has garnered significant attention, becoming a trending topic on social media platform Weibo, and reflects 36Kr's dedication to innovation. By integrating AI technology, the company aims to optimize its operations and explore diverse monetization opportunities in China's burgeoning New Economy.
36Kr Holdings Inc. (NASDAQ: KRKR) announced the launch of its new automotive content matrix featuring Future Auto Daily, PowerOn, and 36Kr Auto, aimed at deepening its role in China's evolving automotive sector. This initiative was unveiled at the 12th Shanghai International Automobile Industry Exhibition, showcasing a wide array of content programs, including original stories and automotive product tests. The Company plans to collaborate with traditional auto manufacturers and stakeholders in the supply chain to foster growth and innovation in the automotive industry. This move aligns with the rise of new energy vehicles and smart technologies, positioning 36Kr to capitalize on growth opportunities and enhance enterprise value in China's New Economy.
36Kr Holdings Inc. (NASDAQ: KRKR) announced the adoption of AIGC technology to enhance its content ecosystem. This transition is expected to significantly boost content production efficiency and reduce costs, with the text-to-image function promising to cut image generation costs dramatically. The technology will facilitate faster text creation and translation, saving on editing resources. Additionally, the 36Kr Enterprise Service Review Platform has seen a more than 90% improvement in user interaction through AIGC integration. Furthermore, 36Kr has joined Baidu's (NASDAQ: BIDU) ERNIE Bot ecosystem, positioning itself as an industry leader in leveraging AIGC for content production.
36Kr Holdings Inc. (NASDAQ: KRKR) reported its unaudited financial results for Q4 and FY 2022, highlighting total revenues of RMB96.6 million (US$14.0 million) in Q4, a 17% decline year-over-year. The company experienced a net loss of RMB21.5 million (US$3.1 million) in Q4, a stark contrast to a net income of RMB15.4 million in the previous year. However, FY 2022 revenues rose 1.8% to RMB322.5 million (US$46.8 million), achieving a net income of RMB22.6 million (US$3.3 million) compared to a net loss of RMB90.6 million in FY 2021. The number of followers grew to 28.7 million, marking a 22.6% increase.
36Kr Holdings Inc. (NASDAQ: KRKR) announced it will release its fourth quarter and fiscal year 2022 unaudited financial results on March 29, 2023, before U.S. market open. The management will host a conference call at 8:00 AM U.S. Eastern Time on the same day. Participants can join via a pre-registration link, and a live and archived webcast will be available on the investor relations website. 36Kr is a leading platform serving New Economy participants in China, providing content and business services aimed at addressing the needs of evolving New Economy companies.
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