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36Kr Holdings Inc. (NASDAQ: KRKR) is a leading platform and prominent brand dedicated to serving New Economy participants in China. Founded in July 2011, the company is headquartered in Beijing and employs between 300 to 350 people. It operates through its subsidiaries, VIE, and subsidiaries of the VIE. The company focuses on providing high-quality content, online advertising services, enterprise value-added services, and subscription services to address the needs of New Economy companies and the evolving requirements of traditional companies.
Core Business and Products
- Content Creation: 36Kr specializes in creating, editing, screening, monitoring, and distributing valuable content across multiple channels, catering to over 8000 million readers globally.
- Online Advertising Services: The company generates significant revenue by offering online advertising solutions that connect businesses to their target audiences efficiently.
- Enterprise Value-Added Services: 36Kr provides various enterprise services including consulting, marketing, and AI-driven intelligent customer service, to enhance the operational efficacy of businesses.
- Subscription Services: Subscription-based models offer continuous and exclusive industry insights and updates, adding value to New Economy participants.
36Kr's ecosystem is well-supported by its comprehensive database and robust data analytics capabilities, making it a significant player in China's economic landscape. The company is also recognized for its innovative use of AI technology, including the groundbreaking launch of China's first-ever AI e-commerce store, LumiWink.
Latest Achievements and Partnerships
- 36Kr's AI e-commerce store, LumiWink, launched on Alibaba's Taobao platform, achieved peak daily GMV exceeding RMB 10,000 during the 618 e-commerce shopping festival.
- The company has an impressive short-form video business with over 8 million video content followers and 2 million followers on Bilibili.
- In 2023, 36Kr launched its Media Lab in Silicon Valley to leverage large language models (LLM) and AI for content creation and business analysis.
- Entered a strategic partnership with Baidu to broaden AI applications across its media platform and enterprise services.
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36Kr Holdings Inc. (NASDAQ: KRKR) has partnered with Baidu (NASDAQ: BIDU) as one of the first to integrate the ERNIE Bot ecosystem. This collaboration aims to enhance content creation and enterprise service review using AI technologies. 36Kr will conduct internal testing of ERNIE Bot and deepen ties with Baidu for R&D and product development. This initiative advances 36Kr's goal to build an AI-enabled content ecosystem, boosting content production efficiency and supporting its roadmap within China’s New Economy.
36Kr (NASDAQ: KRKR) announced its integration of ChatGPT and AI-generated content (AIGC) technologies to enhance its content production ecosystem on February 9, 2023. This innovation is aimed at improving content production efficiency and user experience by optimizing the release and distribution of enterprise news and financial reports. The company reported a remarkable 90% increase in user interaction rates on its platform. 36Kr plans to further explore the utilization of these technologies to build a comprehensive content ecosystem that includes pan-commerce, pan-technology, and pan-lifestyle elements, ultimately reshaping industry standards.
36Kr Holdings Inc. (NASDAQ: KRKR) announced the integration of ChatGPT and AI-generated content (AIGC) technologies to enhance its content production and user engagement. The implementation aims to optimize the efficiency and quality of content related to enterprise news, market dynamics, and financing. The introduction of these technologies has already led to a 90% increase in user interaction on the platform. The company plans to further explore and optimize these technologies to build a multifaceted ecosystem covering various content areas, including commerce and technology.
36Kr Holdings Inc. (NASDAQ: KRKR) released its third quarter 2022 financial results, reporting total revenues of RMB94.6 million (US$13.3 million), an 11.5% increase year-over-year. Online advertising revenues surged by 19.8% to RMB63.9 million (US$9.0 million), driven by innovative marketing strategies. Gross profit rose by 24.0% to RMB59.1 million (US$8.3 million), with a gross profit margin of 62.4%. Net income reached RMB2.5 million (US$0.4 million), reversing a loss from the previous year. The company had 26.8 million followers, an 18.6% increase from 2021.
36Kr Holdings Inc. (NASDAQ: KRKR) will report its third quarter 2022 unaudited financial results on December 7, 2022, before U.S. markets open. An earnings conference call will be held at 7:00 AM Eastern Time on the same day. Participants can register for the call via a provided link and will receive dial-in details. A live and archived webcast will be available on the company's investor relations website, and a replay will be offered for one week following the call.
36Kr Holdings Inc. (NASDAQ: KRKR) announced a strategic cooperation with FutureCar, enhancing its presence in the North American New Energy Vehicle (NEV) market. This partnership will involve content sharing and commercialization support, enabling 36Kr to improve its media coverage and capitalize on growth opportunities in the NEV industry. FutureCar, a leading automotive media platform, boasts extensive reach with over 36 million visits. CEO Dagang Feng emphasized this collaboration's potential to elevate 36Kr's global brand influence and support Chinese NEV manufacturers in expanding overseas.
36Kr Holdings Inc. (NASDAQ: KRKR) announced a strategic cooperation with Lenovo to enhance its Enterprise Service Review Platform. This partnership aims to improve Lenovo's customer acquisition for small- and medium-sized businesses through targeted marketing services, leveraging big data analytics. Launched in August, a dedicated content channel focuses on innovative enterprises. The platform showcased over 6,600 SaaS products with 900,000 monthly active users and over 32,000 authentic reviews as of Q2 2022. This collaboration marks a significant milestone in 36Kr's growth strategy, aiming to address the digitalization demands in China's market.
36Kr Holdings Inc. (NASDAQ: KRKR) reported a 13.4% increase in total revenues for Q2 2022, reaching RMB81.7 million (US$12.2 million), compared to RMB72.1 million in Q2 2021. Online advertising services revenue rose 11.8% to RMB57.8 million (US$8.6 million). Subscription service revenue surged 58.2% to RMB9.5 million (US$1.4 million). The net income was RMB9.0 million (US$1.3 million), a turnaround from a net loss of RMB34.3 million in the previous year. The gross profit margin improved to 62.3%.
36Kr Holdings Inc. (NASDAQ: KRKR) will announce its Q2 2022 financial results on August 24, 2022, prior to the U.S. market opening. An earnings conference call is scheduled for 8:00 AM ET on the same day. Participants can register online to join the call and receive dial-in details. The event will also be available via a live and archived webcast on the Company's investor relations website. This report will provide insights into the Company's performance as a key participant in China's New Economy.
36Kr Holdings Inc. (NASDAQ: KRKR) announced a collaboration between its Enterprise Service Review Platform and Volcano Engine, the cloud service brand of ByteDance. This partnership will provide comprehensive marketing solutions including customer acquisition and content management. The platform already showcases around 6,000 SaaS products and has seen its monthly active users rise to about 900,000, a nearly 26-fold increase year-over-year. This collaboration aims to enhance the efficiency of customer acquisition and product selection for clients, marking a significant step in 36Kr's business development.
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