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36Kr Holdings Inc. (NASDAQ: KRKR) is a leading platform and prominent brand dedicated to serving New Economy participants in China. Founded in July 2011, the company is headquartered in Beijing and employs between 300 to 350 people. It operates through its subsidiaries, VIE, and subsidiaries of the VIE. The company focuses on providing high-quality content, online advertising services, enterprise value-added services, and subscription services to address the needs of New Economy companies and the evolving requirements of traditional companies.
Core Business and Products
- Content Creation: 36Kr specializes in creating, editing, screening, monitoring, and distributing valuable content across multiple channels, catering to over 8000 million readers globally.
- Online Advertising Services: The company generates significant revenue by offering online advertising solutions that connect businesses to their target audiences efficiently.
- Enterprise Value-Added Services: 36Kr provides various enterprise services including consulting, marketing, and AI-driven intelligent customer service, to enhance the operational efficacy of businesses.
- Subscription Services: Subscription-based models offer continuous and exclusive industry insights and updates, adding value to New Economy participants.
36Kr's ecosystem is well-supported by its comprehensive database and robust data analytics capabilities, making it a significant player in China's economic landscape. The company is also recognized for its innovative use of AI technology, including the groundbreaking launch of China's first-ever AI e-commerce store, LumiWink.
Latest Achievements and Partnerships
- 36Kr's AI e-commerce store, LumiWink, launched on Alibaba's Taobao platform, achieved peak daily GMV exceeding RMB 10,000 during the 618 e-commerce shopping festival.
- The company has an impressive short-form video business with over 8 million video content followers and 2 million followers on Bilibili.
- In 2023, 36Kr launched its Media Lab in Silicon Valley to leverage large language models (LLM) and AI for content creation and business analysis.
- Entered a strategic partnership with Baidu to broaden AI applications across its media platform and enterprise services.
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36Kr Holdings Inc. (NASDAQ: KRKR) announced participation in virtual investor conferences including the Morgan Stanley China New Economy Summit from January 6-8, 2021, and the Needham 23rd Annual Growth Conference from January 11-15, 2021. Management will engage with institutional investors online during these events. 36Kr aims to empower New Economy participants in China through quality content and diverse business services, positioning itself strongly in the growing market of China's New Economy.
36Kr Holdings Inc. (NASDAQ: KRKR) reported its Q3 2020 financial results, achieving a net loss of RMB14.0 million (US$2.1 million) compared to RMB635.6 million in Q3 2019. Total revenues decreased by 5.5% to RMB123.5 million (US$18.2 million) year-over-year, driven by weak online advertising demand due to COVID-19. However, enterprise value-added services revenues grew by 3.8% to RMB66.4 million (US$9.8 million). Average monthly page views soared 45.4% to 566.3 million, marking 10 consecutive quarters of growth.
36Kr Holdings Inc. (NASDAQ: KRKR) will report its third quarter 2020 financial results on November 30, 2020, before U.S. markets open. An earnings conference call is scheduled for 8:00 a.m. ET on the same day. Participants must register online at least 20 minutes prior to the call, which will also be available via live and archived webcast. The company specializes in serving New Economy participants in China, offering high-quality content, business services, and a robust data analytics platform to capitalize on growth opportunities in the sector.
BEIJING, Oct. 27, 2020 – 36Kr Holdings (NASDAQ: KRKR) announced participation in several investor conferences, including the Goldman Sachs Virtual China Conference (Nov 2-3), Citi Virtual China Investor Conference (Nov 4-6), Industrial Securities Investment Strategy Conference (Nov 11-13 in Shanghai), and Barclays Virtual Global TMT Conference (Dec 9-10). Management will meet with institutional investors during these events. 36Kr is focused on serving China’s New Economy through diverse business services and strong data analytics capabilities.
36Kr Holdings Inc. (NASDAQ: KRKR) announced a new collaboration with Youku Tudou Inc. to enhance its content ecosystem in China. This partnership will focus on developing commercial-themed video programs, leveraging 36Kr's content production expertise and Youku's digital media strengths under Alibaba Group. The inaugural video program launched in September 2020, covering industry insights and investment opportunities. The collaboration aims to attract renowned content creators, optimize content offerings, and increase monetization, further expanding 36Kr's role in the New Economy landscape.
36Kr Holdings reported second quarter 2020 financials with total income of 76.7 million RMB (about 10.9 million USD) and 142 million RMB (about 20.1 million USD) for the first half. Gross profit for Q2 was 22.2 million RMB (29% margin, up 20.6% QoQ). The company achieved positive operating cash flow and reported a 43.6% year-over-year growth in monthly page views. Enterprise value-added service revenue stood at 42.6 million RMB (55.6%), with online advertising revenue rising by 48.9% QoQ to 31.3 million RMB.
36Kr Holdings Inc. (NASDAQ: KRKR) reported its second quarter 2020 financial results, showing a net loss of RMB79.5 million (US$11.3 million), significantly improved from a net loss of RMB183.5 million in Q2 2019. Revenues fell 35.3% year-over-year to RMB76.7 million (US$10.9 million), due to the ongoing impact of COVID-19. The company achieved positive operating cash flow for the first time, indicating operational stability. Average monthly page views increased by 43.6% to 499.2 million, highlighting strong traffic generation despite challenges.
36Kr Holdings Inc. (NASDAQ: KRKR) announced its participation in two virtual investor conferences: Citi Hong Kong China TMT Corporate Day on August 26-27, 2020, and Credit Suisse's 8th China Internet C-Level Conference from August 31 to September 2, 2020. The management will engage with institutional investors during these events. Known for empowering participants in China's New Economy, 36Kr provides high-quality content, business services, and data analytics support to address evolving needs in diverse industries.
On July 10, 2020, 36Kr, a NASDAQ-listed company (KRKR), launched the 8-minute Conference to facilitate connections between entrepreneurs and potential investors. This initiative allows for concise presentations of new projects, featuring 15 minutes from industry experts, 3 minutes for project introductions, and 5 minutes for interactive Q&A. Within 2 months, 40 entrepreneurs participated, attracting over 600,000 viewers and 1,000 investors. Notably, 36Kr's Enterprise value-added services segment grew 218.7% year-on-year in FY 2019, generating RMB320 million ($45.9 million), accounting for 48.8% of total revenue.
36Kr Holdings Inc. (NASDAQ: KRKR) announced the appointment of Ms. Yang Li to its Board of Directors, effective immediately, following Mr. Chao Zhu’s resignation for personal reasons. Ms. Li, previously the company’s chief content officer, brings extensive experience in content creation and editing from her tenure at YiMagazine and other media outlets. The management expressed gratitude towards Mr. Zhu for his service and welcomed Ms. Li’s expertise to further enhance the company’s content and services within China’s New Economy sector.
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