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36Kr Holdings Inc. (NASDAQ: KRKR) is a leading platform and prominent brand dedicated to serving New Economy participants in China. Founded in July 2011, the company is headquartered in Beijing and employs between 300 to 350 people. It operates through its subsidiaries, VIE, and subsidiaries of the VIE. The company focuses on providing high-quality content, online advertising services, enterprise value-added services, and subscription services to address the needs of New Economy companies and the evolving requirements of traditional companies.
Core Business and Products
- Content Creation: 36Kr specializes in creating, editing, screening, monitoring, and distributing valuable content across multiple channels, catering to over 8000 million readers globally.
- Online Advertising Services: The company generates significant revenue by offering online advertising solutions that connect businesses to their target audiences efficiently.
- Enterprise Value-Added Services: 36Kr provides various enterprise services including consulting, marketing, and AI-driven intelligent customer service, to enhance the operational efficacy of businesses.
- Subscription Services: Subscription-based models offer continuous and exclusive industry insights and updates, adding value to New Economy participants.
36Kr's ecosystem is well-supported by its comprehensive database and robust data analytics capabilities, making it a significant player in China's economic landscape. The company is also recognized for its innovative use of AI technology, including the groundbreaking launch of China's first-ever AI e-commerce store, LumiWink.
Latest Achievements and Partnerships
- 36Kr's AI e-commerce store, LumiWink, launched on Alibaba's Taobao platform, achieved peak daily GMV exceeding RMB 10,000 during the 618 e-commerce shopping festival.
- The company has an impressive short-form video business with over 8 million video content followers and 2 million followers on Bilibili.
- In 2023, 36Kr launched its Media Lab in Silicon Valley to leverage large language models (LLM) and AI for content creation and business analysis.
- Entered a strategic partnership with Baidu to broaden AI applications across its media platform and enterprise services.
For more information, please visit the official website.
36Kr Holdings Inc. (NASDAQ: KRKR) announced the provision of customized short-form video marketing solutions for Volkswagen Group China as part of their 2021 marketing program. The initiative features an 8-minute video showcasing Volkswagen’s technology and vision for future transportation. 36Kr has produced over 150 video programs and developed a distribution network across multiple social platforms, amassing over 4.5 million followers and 60 million views. The company aims to leverage its video marketing to boost user engagement and revenue growth, positioning itself strongly in China's New Economy content landscape.
36Kr Holdings Inc. (NASDAQ: KRKR) reported its unaudited financial results for Q1 2021, showing total revenues of RMB43.5 million (US$6.6 million), down from RMB65.2 million in Q1 2020. Online advertising revenues surged by 57.9% to RMB33.2 million (US$5.1 million), while revenues from enterprise value-added services decreased significantly to RMB6.9 million (US$1.1 million) from RMB42.8 million. Gross profit soared by 329.0% to RMB23.4 million (US$3.6 million), boosting gross profit margin to 53.7%. Despite a net loss of RMB39.5 million (US$6.0 million), this marked an improvement from RMB95.4 million loss in the prior year.
36Kr Holdings Inc. (NASDAQ: KRKR) announced it will release its first quarter 2021 unaudited financial results on June 1, 2021, before the U.S. market opens. An earnings conference call will follow at 8:00 a.m. ET. Participants are required to register online 20 minutes before the call. The replay will be available for a limited time after the live event. 36Kr focuses on providing services to China's New Economy participants, leveraging high-quality content and data analytics to drive growth.
36Kr Holdings Inc. (NASDAQ: KRKR) announced the filing of its annual report on Form 20-F for the fiscal year ended December 31, 2020, with the SEC on April 29, 2021. The report contains the audited consolidated financial statements and is accessible on the company's investor relations website and the SEC's site. Shareholders can request a hard copy of the report free of charge by contacting the investor relations department. 36Kr is dedicated to serving New Economy participants in China and has expanded its services to include online advertising and enterprise value-added services.
36Kr Holdings Inc. (NASDAQ: KRKR) reported its unaudited financial results for Q4 and fiscal year 2020. Q4 revenues fell to RMB121.4 million (US$18.6 million), down 62.4% year-over-year, with a net loss of RMB91.4 million (US$14.0 million). For fiscal year 2020, total revenues were RMB386.8 million (US$59.3 million), a decrease of 41.0%, while net loss reached RMB280.2 million (US$42.9 million). Despite challenges, average monthly page views grew by 48.1% to 630.2 million, highlighting strong user engagement. The company continues to adapt its business operations amid economic impacts from COVID-19.
36Kr Holdings Inc. (NASDAQ: KRKR) has announced it will release its fourth quarter and fiscal year 2020 unaudited financial results on April 15, 2021, prior to the U.S. market opening. An earnings conference call is scheduled for 8:00 AM ET on the same day. Interested participants must register online 20 minutes before the call to receive dial-in details. The call will be available for replay until April 22, 2021. 36Kr focuses on empowering New Economy participants in China with its diverse service offerings and significant brand influence.
36Kr Holdings Inc. (NASDAQ: KRKR) announced the resignation of chief financial officer Jihong Liang for personal reasons, effective immediately. Mr. Dagang Feng, CEO, expressed gratitude for Liang's contributions. Effective April 1, Mr. Hao Lan will join as a director, bringing over 10 years of operational management experience from previous roles at notable firms. Mr. Xiang Li has been appointed as acting CFO, also effective April 1, pending the search for a permanent replacement. Li has 15 years of financial experience and has been with 36Kr since 2016.
36Kr Holdings Inc. (NASDAQ: KRKR) has announced a strategic collaboration with Xinhuanet.com, aiming to enhance New Economy content creation in China. This four-year agreement focuses on leveraging both companies' strengths to develop original content, nurture video content creators, and empower enterprises in the New Economy sector. CEO Dagang Feng highlighted the partnership as a significant step to meet market demands and expand user engagement. The collaboration is expected to reshape traditional industries and promote innovation across China's New Economy.
AMTD International announced a joint venture, AK73 Capital, partnering with AMTD Digital, 36Kr, Airstar Digital, and Calvin Choi. This venture aims to support China's new economy by providing a comprehensive service platform focusing on strategic consulting, data analytics, and capital market services. With a mission to empower new economy businesses, AK73 Capital leverages resources from its partners to foster innovation and increase business opportunities. The initiative underscores AMTD's commitment to aiding new economy companies in navigating global capital markets.
On March 12, 2021, 36Kr (NASDAQ: KRKR) announced a joint venture, AK73 Capital, with AMTD Group and Airstar Digital, aimed at supporting China's new economy enterprises. The venture will offer a full lifecycle service platform, providing strategic consulting, data analytics, branding management, and capital market services to empower entrepreneurs. Mr. Calvin Choi, Chairman of AMTD, and Mr. Feng Dagang, CEO of 36Kr, highlighted the venture's potential to connect resources and accelerate growth in the new economy sectors.
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