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36Kr Holdings Inc. (NASDAQ: KRKR) is a leading platform and prominent brand dedicated to serving New Economy participants in China. Founded in July 2011, the company is headquartered in Beijing and employs between 300 to 350 people. It operates through its subsidiaries, VIE, and subsidiaries of the VIE. The company focuses on providing high-quality content, online advertising services, enterprise value-added services, and subscription services to address the needs of New Economy companies and the evolving requirements of traditional companies.
Core Business and Products
- Content Creation: 36Kr specializes in creating, editing, screening, monitoring, and distributing valuable content across multiple channels, catering to over 8000 million readers globally.
- Online Advertising Services: The company generates significant revenue by offering online advertising solutions that connect businesses to their target audiences efficiently.
- Enterprise Value-Added Services: 36Kr provides various enterprise services including consulting, marketing, and AI-driven intelligent customer service, to enhance the operational efficacy of businesses.
- Subscription Services: Subscription-based models offer continuous and exclusive industry insights and updates, adding value to New Economy participants.
36Kr's ecosystem is well-supported by its comprehensive database and robust data analytics capabilities, making it a significant player in China's economic landscape. The company is also recognized for its innovative use of AI technology, including the groundbreaking launch of China's first-ever AI e-commerce store, LumiWink.
Latest Achievements and Partnerships
- 36Kr's AI e-commerce store, LumiWink, launched on Alibaba's Taobao platform, achieved peak daily GMV exceeding RMB 10,000 during the 618 e-commerce shopping festival.
- The company has an impressive short-form video business with over 8 million video content followers and 2 million followers on Bilibili.
- In 2023, 36Kr launched its Media Lab in Silicon Valley to leverage large language models (LLM) and AI for content creation and business analysis.
- Entered a strategic partnership with Baidu to broaden AI applications across its media platform and enterprise services.
For more information, please visit the official website.
36Kr Holdings Inc. (KRKR) reported its Q3 2021 financial results, highlighting total revenues of RMB84.9 million (US$13.2 million), a decrease from RMB123.5 million year-over-year. Online advertising revenues rose 4.4% to RMB53.4 million, while enterprise value-added services revenue fell significantly to RMB22.5 million, reflecting a strategic shift to high-margin services. Subscription services grew by 51.6% to RMB9.0 million. The company recorded a net loss of RMB30.5 million (US$4.7 million). As of September 30, 2021, cash and equivalents totaled RMB178 million (US$27.6 million).
36Kr Holdings Inc. (NASDAQ: KRKR) announced the upcoming release of its third quarter 2021 unaudited financial results on December 9, 2021, prior to the U.S. market opening. An earnings conference call will be held at 7:00 AM U.S. Eastern Time on the same day. Investors can register for the call through a provided link and access live webcasts through the Company's investor relations site. 36Kr is focused on empowering New Economy participants in China with diverse content offerings and data analytics capabilities.
36Kr Holdings Inc. (NASDAQ: KRKR) announced the immediate appointment of Ms. Lin Wei as its new chief financial officer. Lin joined 36Kr in May 2021 as Vice President of Finance and Capital Markets, bringing extensive experience from her previous roles at iQIYI and other NASDAQ-listed companies. Co-chairman and CEO Dagang Feng emphasized Lin's financial management expertise as vital for the company's growth in the digital economy. This leadership change aims to bolster the company's strategic direction and financial stability amidst evolving market demands.
36Kr Holdings Inc. (NASDAQ: KRKR) announced its participation in multiple upcoming investor conferences. These include the Goldman Sachs China Conference (November 1-5, 2021), Citi China Investor Conference (November 1-10, 2021), and BofA Securities 2021 China Conference (November 1-12, 2021), all virtual events. Additionally, the company will attend the CICC Investment Forum and China Merchants Securities Capital Markets Conference in Shanghai. Management will meet with institutional investors during these events, focusing on empowering participants in China's New Economy.
36Kr Holdings Inc. (NASDAQ: KRKR) announced a new marketing collaboration with Intel, providing customized short-form video advertising solutions for Intel's Evo™ platform laptops. The campaign includes a 7-minute video and three 4-minute videos, already achieving over 7 million views. Launched in August 2020, 36Kr's short-form video initiative has gained over 6 million followers, enhancing its advertising capabilities and attracting more B2C clients. This growth positions 36Kr as a leader in the Business & Finance video content sector, aiming to increase customer engagement and spending.
36Kr Holdings Inc. (NASDAQ: KRKR) has announced the expansion of its joint venture, 36Kr Global, into the European and Australia & New Zealand markets. This move marks a significant step in its international business development, building on previous successes in Asia. The new operations will focus on providing regional business news and enterprise services, alongside establishing media outlets KrEurope and Kr-ANZ. The CEO emphasized the opportunity to support Chinese New Economy enterprises in their global growth and enhance brand recognition.
36Kr Holdings Inc. (NASDAQ: KRKR) reported its unaudited financial results for Q2 2021, revealing total revenues of RMB72.1 million (US$11.2 million), a decline from RMB76.7 million in Q2 2020. Online advertising revenues surged by 65.1% to RMB51.7 million (US$8.0 million). The company posted a net loss of RMB34.1 million (US$5.3 million), significantly reduced from RMB79.5 million year-over-year. Notably, gross profit increased by 86.1% to RMB41.4 million (US$6.4 million), with a gross profit margin of 57.4%, up from 29.0% in the previous year.
36Kr Holdings Inc. (NASDAQ: KRKR) announced it will release its unaudited financial results for Q2 2021 on August 24, 2021, before U.S. markets open. An earnings conference call is scheduled for 8:00 AM ET on the same day. Participants must register online 20 minutes in advance. The call will be available via live and archived webcast on the Company's investor relations website, with a replay option until August 31, 2021. 36Kr serves New Economy participants in China, providing content and business services aimed at empowering its clients.
36Kr Holdings Inc. (NASDAQ: KRKR) announced its news content is now included in Bloomberg Terminal feeds, enhancing its visibility in the global financial market. This inclusion reflects 36Kr's strong content production capabilities and serves as a validation of its influence in the New Economy sector in China. With over 10 years of experience, 36Kr aims to empower New Economy participants through quality content and expanded services. The company plans to leverage this opportunity to boost its brand awareness and market position.
36Kr Holdings Inc. (NASDAQ: KRKR) has partnered with NIO to launch a business-centric podcast series called Kr-Intelligence on NIO Radio. This collaboration aims to provide high-quality business insights and trends to NIO users. 36Kr continues to expand its content ecosystem across various formats, enhancing its service offerings beyond content creation. Co-chairman Dagang Feng expressed enthusiasm for leveraging new technologies and partnerships to enrich user experience and tap into the growing market for audio content in the New Economy.
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