36Kr Adopts AIGC Technology to Enhance Content Production Efficiency and Cost Savings

Rhea-AI Summary

36Kr Holdings Inc. (NASDAQ: KRKR) announced the adoption of AIGC technology to enhance its content ecosystem. This transition is expected to significantly boost content production efficiency and reduce costs, with the text-to-image function promising to cut image generation costs dramatically. The technology will facilitate faster text creation and translation, saving on editing resources. Additionally, the 36Kr Enterprise Service Review Platform has seen a more than 90% improvement in user interaction through AIGC integration. Furthermore, 36Kr has joined Baidu's (NASDAQ: BIDU) ERNIE Bot ecosystem, positioning itself as an industry leader in leveraging AIGC for content production.

Positive

• Adoption of AIGC technology expected to significantly reduce content production costs and improve efficiency.
• Text-to-image function can lower image generation costs by hundreds of times.
• Over 90% improvement in user interaction on the Enterprise Service Review Platform due to AIGC integration.
• Joining Baidu's ERNIE Bot ecosystem positions 36Kr as a leader in applying AIGC technology.

Negative

• None.

BEIJING, March 31, 2023 /PRNewswire/ -- 36Kr Holdings Inc. ("36Kr" or the "Company") (NASDAQ: KRKR), a prominent brand and pioneering platform dedicated to serving New Economy participants in China, today announced that the Company is adopting AIGC technology to empower its content ecosystem, enhancing its content production efficiency significantly and reducing costs. For example, the AIGC technology's text-to-image function will reduce the costs of image generation by hundreds of times. Furthermore, by leveraging its large language model and computing power, AIGC technology will substantially facilitate text creation and translation among a broad array of diverse languages with higher efficiency and further cost savings. Meanwhile, in terms of collecting information and collating documents, AIGC technology has proven capable of producing qualified preliminary drafts, helping the Company save on editing manpower and costs.

In addition, the 36Kr Enterprise Service Review Platform has also applied the AIGC technology to empower users to understand the products more precisely, enabling them to make better purchasing decisions while also communicating and interacting with the platform's intelligent customer services. Encouragingly, AIGC technology has improved the interaction on the Enterprise Service Review Platform by over 90% and content production efficiency by several times.

Furthermore, 36Kr recently became the first batch of companies to join Baidu's (NASDAQ: BIDU) ERNIE Bot ecosystem. As one of the industry pioneers, 36Kr will be a fast mover in applying AIGC technology to its content production and business development, boosting content generation efficiency while also reducing costs.

About 36Kr Holdings Inc.

36Kr Holdings Inc. is a prominent brand and a pioneering platform dedicated to serving New Economy participants in China with the mission of empowering New Economy participants to achieve more. The Company started its business with high-quality New Economy-focused content offerings, covering a variety of industries in China's New Economy with diverse distribution channels. Leveraging traffic brought by high-quality content, the Company has expanded its offerings to business services, including online advertising services, enterprise value-added services, and subscription services, to address the evolving needs of New Economy companies and upgrading needs of traditional companies. The Company is supported by a comprehensive database and strong data analytics capabilities. Through diverse service offerings and significant brand influence, the Company is well-positioned to continuously capture the high growth potential of China's New Economy. 

For more information, please visit: http://ir.36kr.com.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company's goal and strategies; the Company's future business development, results of operations and financial condition; relevant government policies and regulations relating to our business and industry; the Company's expectations regarding the use of proceeds from this offering; the Company's expectations regarding demand for, and market acceptance of, its services; the Company's ability to maintain and enhance its brand; the Company's ability to provide high-quality content in a timely manner to attract and retain users; the Company's ability to retain and hire quality in-house writers and editors; the Company's ability to maintain cooperation with third-party professional content providers; the Company's ability to maintain relationships with third-party platforms; general economic and business conditions in China; possible disruptions in commercial activities caused by natural or human-induced disasters; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company's filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law. 

For investor and media inquiries, please contact:

In China:

36Kr Holdings Inc.
Investor Relations
Tel: +86 (10) 5825-4188
E-mail: ir@36kr.com

The Piacente Group, Inc.
Jenny Cai
Tel: +86 (10) 6508-0677
E-mail: 36Kr@tpg-ir.com

In the United States:

The Piacente Group, Inc.
Brandi Piacente
Tel: +1-212-481-2050
E-mail: 36Kr@tpg-ir.com 

 

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SOURCE 36Kr Holdings Inc.

FAQ

What technology is 36Kr adopting to improve efficiency?

36Kr is adopting AIGC technology to enhance its content production efficiency and reduce costs.

How much does AIGC technology reduce image generation costs for 36Kr?

The AIGC technology's text-to-image function can reduce image generation costs by hundreds of times.

What improvements has AIGC technology brought to 36Kr's Enterprise Service Review Platform?

AIGC technology has improved user interaction on the platform by over 90%.

Which ecosystem has 36Kr joined to bolster its AIGC efforts?

36Kr has joined Baidu's (NASDAQ: BIDU) ERNIE Bot ecosystem.