Goodnites® Launches "Language of Bedwetting," the First Complete Language Designed to Help Autistic Children Express Needs, Wants and Feelings Around Bedwetting
Rhea-AI Summary
Goodnites (NYSE:KMB) launched the Language of Bedwetting on April 2, 2026, a free AAC vocabulary set to help non-verbal and Autistic children express needs, feelings, and actions related to bedwetting. The tool includes 100+ symbols, is AAC-app compatible, and was developed with a speech-language pathologist and Autism advocates.
It is available for immediate download to caregivers, clinicians, and educators to support communication and emotional well-being around nighttime incontinence.
AI-generated analysis. Not financial advice.
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News Market Reaction – KMB
On the day this news was published, KMB declined 1.48%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
KMB was up 1.14% with mixed peer moves: KVUE +0.87%, CL +0.81%, CHD +0.41%, UL +1.74%, while EL fell -2.23%. The momentum scanner did not flag a coordinated sector move, suggesting this action looked company-specific within a generally stable group.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Mar 18 | Ethics recognition | Positive | -1.8% | Named among 2026 World’s Most Ethical Companies with long ethics track record. |
| Mar 06 | Leadership change | Neutral | -0.3% | Appointed new Chief Information & Global Business Services Officer to lead IT and GBS. |
| Feb 19 | Strategy update | Positive | -1.1% | Outlined Powering Care transformation and value creation tied to Kenvue acquisition. |
| Jan 29 | Acquisition approval | Positive | -0.9% | Shareholders at both firms overwhelmingly approved Kimberly-Clark’s acquisition of Kenvue. |
| Jan 27 | Dividend increase | Positive | -0.5% | Raised quarterly dividend to $1.28, marking 54th consecutive annual increase. |
Recent positive corporate and reputational news has often been followed by modest share price declines over the next day.
Over recent months, Kimberly-Clark has focused on portfolio transformation, governance, and shareholder returns. The company highlighted its Powering Care strategy and the pending Kenvue acquisition on Feb 19, 2026, following overwhelming shareholder approval on Jan 29, 2026. It also extended its record of 54 straight years of dividend increases on Jan 27, 2026. Despite recognition as one of the 2026 World’s Most Ethical Companies®, short-term price reactions to these positive headlines were slightly negative.
Market Pulse Summary
This announcement underscores Kimberly-Clark’s use of Goodnites to advance inclusive, evidence-informed tools for families, adding more than 100 AAC symbols around bedwetting. In the context of ongoing portfolio transformation and the pending Kenvue acquisition, it complements a broader focus on brand strength and social impact. Investors may watch how such initiatives support category leadership, especially as KMB trades below its 200-day MA and near its 52-week low.
Key Terms
augmentative and alternative communication medical
speech-language pathologist medical
autistic medical
aba therapists medical
pediatric occupational therapists medical
AI-generated analysis. Not financial advice.
Developed with a licensed speech-language pathologist and the Autism Society of America, this free
communication tool helps fill a gap in Augmentative and Alternative Communication (AAC) vocabulary,
giving non-speaking or minimally speaking individuals the vocabulary to express themselves around a
potential nightly experience.
Why This Tool Was Needed: The Bedwetting Gap in Autism
Bedwetting is common and occurs in 1 in 6 kids2, but Autistic children are more often affected by bedwetting according to a study in the Pediatric Journal of Urology3. It's a sensitive topic for anyone, but it's particularly difficult for non-verbal children to explain what happened, how they feel, or what they need next. While millions of Autistic children use AAC apps to express their needs, behaviors, and feelings, one common experience lacks the specific language: bedwetting.
AAC provides ways of communicating other than speaking. This includes tools like pictures, drawing, symbols, writing, speech-generating devices, and communication apps that help non-verbal or minimally speaking individuals express themselves. For many Autistic children for whom communication is difficult for, AAC is their voice.
Designed to integrate seamlessly into AAC apps, the Language of Bedwetting fills that gap by introducing a comprehensive symbol system of pronouns, verbs, adjectives, nouns, and phrases. The additional vocabulary system aims to transform an isolating experience into one that non-verbal children can finally express, empowering them to share what happened, how they feel, and what they need in their own words, through their own AAC app.
"Goodnites is the leading nighttime underwear brand for children, and for many Autistic children, that need often lasts longer," said Dan Jackson, Vice President & General Manager at Kimberly-Clark, Child Care. "We know confidence at night goes beyond staying dry — it's also about being understood. The Language of Bedwetting helps give Autistic children the words they've never had, while giving families and caregivers the tools to support them."
"When a child can't say what's happening, everything gets harder — for them and for the family," said Sydney Lima, MS, CCC-SLP, Licensed and Board-Certified Speech-Language Pathologist. "This new vocabulary set gives Autistic children the words they've been missing, while giving clinicians and caregivers a consistent, evidence-informed framework to support those conversations at home, in school, and in therapy."
Key Features of the Language of Bedwetting
- Developed with experts: Created in collaboration with the Autism Society of America and informed by Autism advocates, parents, and communication experts
- AAC compatible: Designed to work seamlessly with all AAC apps
- More than 100 new symbols: A comprehensive set of symbols spanning pronouns, verbs, adjectives, nouns, and phrases
- Caregiver-friendly: Simple, intuitive, and ready to implement at home
- Free and immediately accessible: Available for download at no cost at Goodnites.com/LanguageOfBedwetting
Who This Tool Is For
The Language of Bedwetting was designed for:
- Parents and primary caregivers of non-verbal or minimally verbal children who experience bedwetting
- Licensed speech-language pathologists (SLPs) seeking to expand functional AAC vocabulary for pediatric clients
- Special education teachers and ABA therapists supporting communication in school and clinical settings
- Pediatric occupational therapists working on daily living and self-care routines
- Any caregiver or clinician supporting a non-verbal or minimally verbal child through the emotional and practical dimensions of bedwetting
The development of this new vocabulary system reflects Goodnites' ongoing commitment to destigmatizing bedwetting and supporting children's emotional well-being through accessible, evidence-informed tools and education — and its alignment with the spirit of World Autism Awareness Day 2026.
The Language of Bedwetting is available to download now at Goodnites.com/LanguageOfBedwetting. Families can download a printable AAC board to display in their child's bedroom or bathroom, or upload the symbol set directly to their preferred AAC app. The new language is designed to work seamlessly with all AAC apps.
Visit Goodnites.com/LanguageOfBedwetting to see how this project was developed alongside Autism advocates, parents, and communication experts, and how a simple set of symbols can help non-verbal and Autistic children communicate about their bedwetting.
Follow @goodnites on Instagram and Facebook, and @goodnitesbrand on TikTok for additional resources and updates.
1Youth Pant Category Share Data
2Ages 3-12
3[Study title], The Journal of Urology, 2015. Available at: https://pubmed.ncbi.nlm.nih.gov/26052001/
About Kimberly-Clark
Kimberly-Clark (NASDAQ: KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries and territories. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, Goodnites, Intimus, Plenitud, Sweety, Softex, Viva and WypAll, hold No. 1 or No. 2 share positions in approximately 70 countries. Our company's purpose is to deliver Better Care for a Better World. We are committed to using sustainable practices designed to support a healthy planet, build strong communities, and enable our business to thrive for decades to come. To keep up with the latest news and learn more about the company's more than 150-year history of innovation, visit the Kimberly-Clark website.
About the Autism Society of America
The Autism Society's mission is to create connections, empowering everyone in the autism community with the resources needed to live fully. As the nation's oldest leading grassroots autism organization, the Autism Society and its approximately 70+ local affiliates serve over half a million members of the autism community each year, providing education, advocacy, and supports and services throughout the lifespan.
About Sydney Lima
Sydney
Media Contact:
Kimberly-Clark Media Relations
Media.Relations@kcc.com
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SOURCE Kimberly-Clark Corporation