Welcome to our dedicated page for Digital Brands Group news (Ticker: DBGI), a resource for investors and traders seeking the latest updates and insights on Digital Brands Group stock.
Digital Brands Group, Inc. reports developments across its eCommerce and fashion apparel business, which sells products through direct-to-consumer and wholesale channels. Company updates commonly center on brand launches, apparel licensing and manufacturing arrangements, and AVO's expansion into college Name, Image and Likeness apparel programs.
DBGI news also includes partnerships tied to social and digital marketing, AI-powered brand protection for ecommerce marketplaces, and capital-structure actions involving warrants, preferred stock and registered share issuances. The company's disclosures connect its apparel portfolio with customer-data-driven merchandising, campus apparel initiatives and commercial channel partnerships.
Digital Brands Group (NASDAQ: DBGI) announced it received initial purchase orders for its $125 million U.S. Program and expanded its partnership with GCC.
The expanded relationship adds apparel and soft good revenue opportunities across GCC’s digital networks, physical installations, events, and hospitality, which DBGI says are incremental to its prior May 12, 2026 guidance.
Digital Brands Group (NASDAQ: DBGI) announced a strategic AI and brand protection collaboration with a globally recognized premium outdoor performance apparel brand. The initiative will leverage SECUR3D’s AI-powered brand protection technology to identify unauthorized digital assets, counterfeit listings, and online IP issues across marketplaces and commerce platforms.
The move aligns with Digital Brands Group’s broader enterprise AI strategy, focusing on infrastructure and monitoring tools that support brand protection, digital trust, and large-scale online retail environments. The company is also exploring additional AI partnerships in digital commerce, operational intelligence, and customer engagement.
Digital Brands Group (NASDAQ: DBGI) announced a strategic partnership with Renov AI to accelerate development of AI-powered tools across its commerce and brand ecosystems.
The collaboration focuses on data intelligence, automation, and advanced analytics to enhance brand protection, ecommerce performance, and emerging digital brand models, including NIL-related initiatives.
Digital Brands Group (NASDAQ: DBGI) issued guidance for full-year 2026 revenue of $55–$65 million and free cash flow of $2.5–$3.5 million. The company also forecasts $100–$115 million revenue and $10–$12 million free cash flow for July 1, 2026–June 30, 2027, driven by collegiate and GCC apparel licensing programs.
DBGI (NASDAQ:DBGI) executed an apparel licensing partnership with Global Combat Collective (GCC), supporting existing U.S. program deliveries with up to $125 million in potential aggregate contract value. The opportunity is subject to delivery orders, program requirements and customary conditions and is not a direct government contract.
Digital Brands Group (NASDAQ:DBGI) executed an apparel licensing partnership with Global Combat Collective (GCC) to support deliveries tied to existing U.S. program frameworks, with up to $125 million in potential aggregate contract value, subject to delivery orders, program requirements and customary conditions.
GCC will act as a licensed commercial channel partner and is not the prime contractor; this arrangement does not represent a direct government contract award to either party.
Digital Brands Group (NASDAQ:DBGI) announced an 18-month partnership between its AVO brand and social creator Katie Feeney, who has 14+ million followers. Katie will create content, support student athletes and promote NIL fundraising beginning at Penn State Blue-White weekend April 24–26, 2026.
AVO has raised over $17,000,000 in NIL in under a year; AVO said it believes that figure could double within 12 months with Katie's involvement.
DBGI (NASDAQ:DBGI) will launch AVO apparel at Vanderbilt University online on March 27, 2026 via https://shopavo.la/collections/vanderbilt. A promotional code AnchorDown25 offers a $25 gift card through April 30, 2026. Every purchase contributes to Vanderbilt student-athletes' NIL fund.
Vanderbilt's Anchored for Her initiative targets a $50 million fundraising goal to support women's varsity athletics. DBGI cites the global licensed sports merchandise market at $36.4B in 2024, projected to $49.0B by 2030.
Digital Brands Group (NASDAQ:DBGI) reported initial findings from its AI brand protection deployment with Herschel Supply Co., identifying counterfeit activity that represents more than $500,000 in estimated lost revenue exposure across global digital marketplaces.
The company says its AI-driven platform continuously scans, analyzes, and prioritizes risks to enable more efficient, proactive enforcement and plans further updates as actions progress and more rights holders are onboarded.
DBGI (NASDAQ:DBGI) will launch AVO apparel for The University of Colorado on Friday, February 27, 2026, with online sales at shopavo.la/collections/colorado.
The capsule includes a $25 gift card code SKOBuffs valid through March 31, 2026, and DBGI says every purchase contributes to the university's NIL fund. The move expands AVO's NIL strategic initiative within a global licensed sports merchandise market estimated at $36.4 billion in 2024.