Welcome to our dedicated page for Digital Brands Group news (Ticker: DBGI), a resource for investors and traders seeking the latest updates and insights on Digital Brands Group stock.
Digital Brands Group, Inc. (NASDAQ: DBGI) generates news across eCommerce, fashion, collegiate apparel, and technology-enabled brand services. As a company that offers a wide variety of apparel through multiple brands on both a direct-to-consumer and wholesale basis, its updates often cover developments in lifestyle brands, campus programs, and digital commerce initiatives. The company also reports on its efforts to use customer data and purchase history to personalize apparel offerings and content for specific customer cohorts.
Recent announcements highlight Digital Brands Group’s expansion in the collegiate and name, image, and likeness (NIL) apparel space through its AVO brand, including capsule collections and game-day activations with organizations such as The Grove Collective and Yea Alabama. News items describe private label manufacturing agreements, playoff capsule launches, and campus events that support student-athlete funds, particularly initiatives directed to female student-athletes.
Digital Brands Group also issues news on its technology and AI partnerships. Releases have detailed collaborations with SECUR3D Inc. for AI-powered brand and intellectual property protection, including the deployment of the AssetSafe platform, and with Aha (formerly HeadAI) to automate influencer marketing campaigns across its consumer and collegiate segments. Additional coverage includes partnerships with brands such as Herschel Supply Co. for AI-driven brand protection.
Investors and followers of DBGI can use this news page to review company press releases on strategic agreements, marketing collaborations, financial results, and capital markets activity, including SEC registration statements and index inclusion. The feed provides context on how Digital Brands Group combines apparel, collegiate programs, and AI-enabled tools in its ongoing business activities.
Digital Brands Group (NASDAQ:DBGI) reported initial findings from its AI brand protection deployment with Herschel Supply Co., identifying counterfeit activity that represents more than $500,000 in estimated lost revenue exposure across global digital marketplaces.
The company says its AI-driven platform continuously scans, analyzes, and prioritizes risks to enable more efficient, proactive enforcement and plans further updates as actions progress and more rights holders are onboarded.
DBGI (NASDAQ:DBGI) will launch AVO apparel for The University of Colorado on Friday, February 27, 2026, with online sales at shopavo.la/collections/colorado.
The capsule includes a $25 gift card code SKOBuffs valid through March 31, 2026, and DBGI says every purchase contributes to the university's NIL fund. The move expands AVO's NIL strategic initiative within a global licensed sports merchandise market estimated at $36.4 billion in 2024.
Digital Brands Group (NASDAQ:DBGI) entered letter agreements with certain holders to extend warrant exercise timing and issue replacement warrants. Holders exercised an aggregate 2,365,968 Existing Warrants for approximately $1.54 million at an exercise price of $0.66 per share.
The company will issue New Warrants enabling purchase of up to 2,408,508 shares at $0.66 per share exercisable through June 17, 2026. The company agreed to file a Form S-3 registration for shares issuable upon exercise by February 27, 2026.
Digital Brands Group (NASDAQ:DBGI) disclosed that holders of its Series D preferred shares entered into private shareholder agreements affecting conversion and resale of Series D shares and related pre-funded warrants.
An aggregate of 9,375 Series D Shares are subject to a conversion standstill until May 31, 2026 and daily "leak-out" sale caps; an additional 2,434 Series D Shares are subject to separate leak-out limits.
The company is not a party to these agreements and says it cannot enforce their terms.
Digital Brands Group (NASDAQ:DBGI) will coordinate four campus photo shoots in February, adding the University of Colorado and Vanderbilt to its NIL strategic initiative and returning to University of Alabama and University of Mississippi.
AVO will feature female student athletes and launch new colors for Mississippi; the company cited a $36.4 billion 2024 global licensed sports merchandise market estimate.
Digital Brands Group (NASDAQ:DBGI) announced four campus photo shoots in February, adding two new universities: University of Colorado and Vanderbilt University, and returning to University of Alabama and University of Mississippi.
AVO will feature female student athletes and introduce "Powder Blue" and "Rebel Red" colors. The company cited the global licensed sports merchandise market at $36.4 billion in 2024, projected to $49.0 billion by 2030.
Digital Brands Group (NASDAQ:DBGI) announced it was added to the S&P Total Market Index (TMI), effective December 21, 2025. The S&P TMI is a broad U.S. equity benchmark that includes major companies with float-adjusted market capitalization data. Digital Brands Group said inclusion reflects its qualification under S&P eligibility methodology and described the listing as a key milestone in the company's continued growth and visibility in U.S. capital markets.
CEO Hil Davis commented that inclusion is an important validation of the company’s progress and market visibility.
Digital Brands Group (NASDAQ:DBGI) announced progress building an AI-driven technology suite to protect, support, and grow consumer brands in global eCommerce. The company is integrating third-party tools starting with SECUR3D, whose AssetSafe™ platform uses AI to detect and address unauthorized use of brand assets, counterfeits, and trademark misuse across marketplaces and social channels. Digital Brands Group plans to add more AI and data-centric solutions to deploy across its portfolio and with select external brand partners to strengthen digital trust and IP protection.
Digital Brands Group (NASDAQ:DBGI) announced its first AVO clothing activation at the University of Mississippi on Dec 20, 2025 for the home playoff game (Tulane vs. Ole Miss).
The Ole Miss playoff capsule launched online on https://shopavo.la on Dec 17, 2025 and includes a 25% off code HottyToddy valid through the college playoffs. AVO plans additional capsule releases in January, February, and March 2026 featuring Ole Miss colors. Every purchase contributes to The Grove Collective’s NIL fund supporting female student athletes. CEO Hil Davis highlighted ongoing month‑over‑month revenue growth and reiterated DBGI’s strategic push into the NIL college apparel sector within the global licensed sports merchandise market estimated at $36.4B (2024) and projected to reach $49.0B by 2030.
Digital Brands Group (NASDAQ:DBGI) announced on December 16, 2025 a partnership with Herschel Supply Co. to deploy SECUR3D’s AssetSafe™ AI-driven platform for brand protection. The platform is designed to identify, monitor, and address unauthorized use of Herschel brand assets across online marketplaces, social platforms, and digital channels.
The initiative aims to detect counterfeit goods, protect trademarks and product designs, and reinforce consumer trust across Herschel’s global eCommerce presence. The company said the collaboration is the first of multiple expected large consumer-brand partnerships as it expands its AI-powered brand protection ecosystem.