Philadelphia® Cream Cheese Launches Single-Serve Cheesecake to Help Avoid ‘The Last-Bite Dilemma’

Rhea-AI Summary

The Kraft Heinz Company is launching Philadelphia Cheesecake Crumble, a new personal serving dessert aimed at couples. Addressing the common issue of sharing the last bite, the product is available in four flavors: Strawberry, Original, Cherry, and Chocolate Hazelnut, at a suggested retail price of $3.99. To promote the product, free samples will be offered during Valentine’s Day weekend (2/9/21 – 2/14/21). Additionally, the brand will provide up to $150 to selected couples to help cover therapy costs, as one in three couples consider therapy due to pandemic-induced stress.

Positive

• Launch of Philadelphia Cheesecake Crumble addresses couples' dessert sharing issues.
• Product available in four flavors at $3.99, appealing to diverse tastes.
• Free samples offered during Valentine's weekend to boost engagement.
• Opportunity for couples to receive up to $150 for therapy, enhancing brand connection.

Negative

• None.

From makeshift work-from-home spaces to splitting household chores, this past year couples were forced to share much more than usual. One major pain point is sharing that last bite of food, especially when it comes to sharing something particularly delicious, like cheesecake. In fact, 53% of couples say they have argued over sharing the last bite of dessert.¹ With Valentine’s Day just around the corner, there is no better time to provide the solution that all couples have been hoping for. Philadelphia Cream Cheese is providing couples an escape from ‘the last-bite dilemma’ with the launch of NEW Philadelphia Cheesecake Crumble – a personal serving of Philadelphia Cheesecake that you don’t have to share.

(Photo: Business Wire)

For the launch of new Philadelphia Cheesecake Crumble, the brand is showing how the last bite dilemma can escalate in a short film featuring real-life couple Ashley Iaconetti and Jared Haibon. In the video, Ashley and Jared work with a couple’s therapist on their sharing issues, starting with the last bite of a piece of cheesecake.

To ensure sharing dessert is not an issue for couples on the most romantic day of the year, the makers of Philadelphia Cream Cheese are offering free Philadelphia Cheesecake Crumble during Valentine’s day weekend (2/9/21 – 2/14/21), while supplies last. Simply go to this ibotta link to access the offer.

For those whose sharing problems extend beyond cheesecake and the ‘last-bite dilemma,’ the brand is taking it a step further by offering $150 to selected participants to help pay for couples therapy to ease some of the tension. In fact, a recent survey found 1 in 3 couples are considering going to couples therapy due to spending more time together during the pandemic². Couples can enter for a chance to receive a check to help cover the cost of a couples therapy session up to $150 on www.philadelphiacheesecakecrumble.com.³

New Philadelphia Cheesecake Crumble are available in packs of two, convenient single-serve cups at retailers nationwide with a suggested retail price of $3.99. Philadelphia Cheesecake Crumble is a new line of indulgent, three-layer cheesecakes with fruit or chocolate sauce on the bottom, a rich and creamy cheesecake filling, and a graham cracker or cookie crumble topping. The product is available in 4 flavors – Strawberry, Original, Cherry and Chocolate Hazelnut.

¹Consumer Responses were collected through an online survey using Ask Suzy. The survey fielded between 1/19/2021 – 1/20/2021. Q: Have you ever argued with your partner over sharing the last bit of a dessert? bite, or serving of food?

2Responses were collected through an online survey using Ask Suzy. The survey fielded between 1/19/2021 – 1/20/2021. Q: Have you considered going to couples therapy due to spending more time together during the pandemic?

³ NO PURCHASE NECESSARY. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 18 OR OLDER (OR 19 FOR RESIDENTS OF AL AND NE). VOID WHERE PROHIBITED. Sweepstakes ends 2/23/21. For Official Rules, prize descriptions and odds disclosure, visit www.philadelphiacheesecakecrumble.com. Sponsor: Kraft Heinz Foods Company, 200 E Randolph, Chicago, IL 60601.

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2019 net sales of approximately $25 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210209005401/en/

FAQ

What is the <i>Philadelphia</i> Cheesecake Crumble?

Philadelphia Cheesecake Crumble is a new personal serving dessert launched by Kraft Heinz, aimed at couples to mitigate sharing issues.

When is the launch date for <i>Philadelphia</i> Cheesecake Crumble?

The Philadelphia Cheesecake Crumble was launched with promotion activities during Valentine's Day weekend (February 9-14, 2021).

What flavors are available for <i>Philadelphia</i> Cheesecake Crumble?

The product is available in four flavors: Strawberry, Original, Cherry, and Chocolate Hazelnut.

How can couples participate in the therapy funding initiative by Kraft Heinz?

Couples can enter for a chance to receive a check to help cover therapy costs, which is available through the promotional website.

What is the suggested retail price for <i>Philadelphia</i> Cheesecake Crumble?

The suggested retail price for Philadelphia Cheesecake Crumble is $3.99.