Heinz launches the world's first ad interrupted by a movie; and people will want to stick around for it
Heinz has launched an innovative cinema advertising campaign called 'Post-Post Credits' at Dubai Mall Reel Cinemas. The campaign features a unique two-part advertisement that begins before the movie and concludes after the end credits, making it the world's first ad interrupted by a movie.
The campaign will run during screenings of 'A Working Man' on April 9th, and 'Mickey 17' and 'The Amateur' on April 10th and 11th, 2025. Viewers who stay until after the credits will be rewarded with -edition Heinz merchandise and exclusive discount deals.
The initiative, announced by Passant El-Ghannam, Marketing Director MEA at Heinz Arabia, aims to parallel the brand's thick ketchup's waiting experience with post-credit movie scenes, emphasizing that some things are worth the wait in today's skip-and-scroll culture.
Heinz ha lanciato una campagna pubblicitaria innovativa per il cinema chiamata 'Post-Post Credits' presso il Dubai Mall Reel Cinemas. La campagna presenta un annuncio unico in due parti che inizia prima del film e si conclude dopo i titoli di coda, rendendolo il primo annuncio al mondo interrotto da un film.
La campagna si svolgerà durante le proiezioni di 'A Working Man' il 9 aprile, e 'Mickey 17' e 'The Amateur' il 10 e 11 aprile 2025. Gli spettatori che rimarranno fino alla fine dei titoli di coda saranno premiati con merchandise in edizione limitata di Heinz e offerte esclusive.
L'iniziativa, annunciata da Passant El-Ghannam, Direttore Marketing MEA di Heinz Arabia, mira a parallelare l'esperienza di attesa del ketchup denso del marchio con le scene post-credit dei film, sottolineando che alcune cose valgono la pena di essere attese nella cultura odierna del salto e scorrimento.
Heinz ha lanzado una campaña publicitaria innovadora en cines llamada 'Post-Post Credits' en los Reel Cinemas del Dubai Mall. La campaña presenta un anuncio único en dos partes que comienza antes de la película y concluye después de los créditos finales, convirtiéndose en el primer anuncio del mundo interrumpido por una película.
La campaña se llevará a cabo durante las proyecciones de 'A Working Man' el 9 de abril, y 'Mickey 17' y 'The Amateur' el 10 y 11 de abril de 2025. Los espectadores que se queden hasta después de los créditos serán recompensados con merchandising de edición limitada de Heinz y ofertas exclusivas.
La iniciativa, anunciada por Passant El-Ghannam, Directora de Marketing MEA en Heinz Arabia, busca paralelizar la experiencia de espera del ketchup espeso de la marca con las escenas post-créditos de las películas, enfatizando que algunas cosas valen la pena esperar en la cultura actual de saltar y desplazarse.
하인즈는 두바이 몰 릴 시네마에서 '포스트-포스트 크레딧'이라는 혁신적인 영화 광고 캠페인을 시작했습니다. 이 캠페인은 영화 시작 전과 엔딩 크레딧 후에 끝나는 독특한 두 부분 광고를 특징으로 하여 세계 최초로 영화에 의해 중단된 광고입니다.
캠페인은 2025년 4월 9일 'A Working Man' 상영 중과 4월 10일 및 11일 'Mickey 17'와 'The Amateur' 상영 중 진행됩니다. 크레딧이 끝날 때까지 남아 있는 관객들은 한정판 하인즈 상품과 독점 할인 혜택을 받을 수 있습니다.
이 이니셔티브는 하인즈 아라비아의 마케팅 이사인 파산트 엘-간남에 의해 발표되었으며, 브랜드의 진한 케첩 대기 경험을 영화의 포스트 크레딧 장면과 평행시키는 것을 목표로 하여, 오늘날의 건너뛰고 스크롤하는 문화에서 기다릴 가치가 있는 것들이 있다는 점을 강조합니다.
Heinz a lancé une campagne publicitaire innovante au cinéma appelée 'Post-Post Credits' au Dubai Mall Reel Cinemas. La campagne présente une publicité unique en deux parties qui commence avant le film et se termine après le générique, ce qui en fait la première publicité au monde interrompue par un film.
La campagne se déroulera lors des projections de 'A Working Man' le 9 avril, et de 'Mickey 17' et 'The Amateur' les 10 et 11 avril 2025. Les spectateurs qui resteront jusqu'après les crédits seront récompensés par des produits dérivés en édition limitée de Heinz et des offres exclusives.
L'initiative, annoncée par Passant El-Ghannam, Directrice Marketing MEA chez Heinz Arabia, vise à établir un parallèle entre l'expérience d'attente du ketchup épais de la marque et les scènes post-crédit des films, soulignant que certaines choses valent la peine d'être attendues dans la culture actuelle de saut et de défilement.
Heinz hat eine innovative Kino-Werbekampagne mit dem Titel 'Post-Post Credits' in den Reel Cinemas im Dubai Mall gestartet. Die Kampagne umfasst eine einzigartige zweigeteilte Werbung, die vor dem Film beginnt und nach den Abspann endet, und ist damit die erste Werbung der Welt, die durch einen Film unterbrochen wird.
Die Kampagne läuft während der Vorführungen von 'A Working Man' am 9. April sowie 'Mickey 17' und 'The Amateur' am 10. und 11. April 2025. Zuschauer, die bis nach den Abspann bleiben, werden mit limitierter Heinz-Waren und exklusiven Rabattangeboten belohnt.
Die Initiative, die von Passant El-Ghannam, Marketingdirektor MEA bei Heinz Arabia, angekündigt wurde, zielt darauf ab, die Warteerfahrung des dicken Ketchups der Marke mit den Post-Credit-Szenen von Filmen zu parallelisieren und zu betonen, dass einige Dinge in der heutigen Kultur des Überspringens und Scrollens das Warten wert sind.
- Innovative marketing campaign potentially increasing brand visibility and engagement
- Strategic partnership with cinema chain creating unique customer touchpoint
- Promotional merchandise and discount offers driving potential sales
- geographical scope (Dubai only) restricting campaign reach
- Short campaign duration (3 days) limiting potential impact
Exclusively playing during the showings of A Working Man on April 9th and, Mickey 17 and The Amateur on April 10th and 11th at
Passant El-Ghannam, Marketing Director MEA, Heinz Arabia said: "You've got to really love something to wait for it - whether it's the final scene after the credits, or that glorious, gravity-defying pour of Heinz. It's irrational. It's rich. It's Heinz. And that's what this campaign is all about. In a world of skips and scrolls, Heinz is a reminder that some things like great ketchup and great scenes are worth the wait."
Federico Fanti, Chief Creative Officer, FP7 McCANN
Now, go to
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (NASDAQ: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2024 net sales of approximately
ABOUT FP7/McCann
Established in
FP7 McCann is part of McCann Worldgroup, one of Fast Company's Most Innovative Companies of 2023. FP7 McCann is also a flagship agency of the MCN (Middle East Communications Network) group.
For more information, visit: www.fp7mccann.com
Campaign Credits
Brand - Kraft Heinz
- Passant El-Ghannam, Marketing Director MEA
- Samar Hasanin, Regional Senior Category Manager
- Lobna Saad, Head of Brand Build MEA
- Ilya Myskin, Brand Manager
Creative - FP7 McCann
- Federico Fanti, Chief Creative Officer
- Nayaab Rais, Executive Creative Officer
- Paulo Engler, Senior Creative Director & Head of Art
- Jonathan Cruz, Creative Director
- Liam Galt, Associate Creative Director
- Rob Hall, Associate Creative Director
- Diego Fernandez-Cid, Senior Copywriter
- Roy Sebastian, Senior Art Director
Creative Excellence - McCann Worldgroup & MCN
- Javier Campopiano, Global CCO, McCann Worldgroup
- Adrian Botan, Global ECD & CCO Europe, McCann Worldgroup
- Carmem Bistrian, Global Product Excellence Director, McCann Worldgroup
- Lara De Souza, Creative Excellence Senior Manager, MCN
Production - FP7 McCann
- Kaue Akimoto, Motion Designer, FP7 McCann
Dubai - Murilo DePaula, Video Editor, FP7 McCann
Dubai - Jessica Younes, Senior Producer, FP7 McCann
Dubai - Amin Soltani, Director, FP7 McCann
Dubai - Eddy Rizk, CEO, Big Kahuna Films
- Zaid Mohammad, Editor, Big Kahuna Films
- Belal Hibri, Grading, Big Kahuna Films
Account Management - FP7 McCann
- Tarek Ali Ahmad, Managing Director
- Sana Omran, Head of Business Leadership
- Amr Lotfy, Account Director
- Maryam Aqueel, Account Manager
- Fernanda Stein, Social Media Manager
Public Relations & Communications – Current Global MENAT
- Peter Jacob, Managing Director
- Jude Lahham, Account Director
- Riya Awtaney, Account Manager
- May Hajouj, Senior Associate
- Aastha Chaurasia, Associate
- Umar Gulamnabi, Junior Associate
Company Credits
- Creative, Production & Account Management: FP7 McCann
Dubai - Production house: Big Kahuna Films
- Servicing production house: Mitra Film SRL
- Editing PH: PixelMob
- Sound Design: Mango Jam
- PR & Communications: Current Global MENAT
Photo: https://mma.prnewswire.com/media/2659980/Heinz_Launch.jpg
View original content to download multimedia:https://www.prnewswire.com/news-releases/heinz-launches-the-worlds-first-ad-interrupted-by-a-movie-and-people-will-want-to-stick-around-for-it-302423219.html
SOURCE Heinz
FAQ
When and where is Heinz's Post-Post Credits campaign running?
What rewards do viewers get for watching Heinz's full Post-Post Credits ad?
How does Heinz's Post-Post Credits advertisement work?
Which movies are participating in Heinz's Post-Post Credits campaign?
