Capri Sun Heads for the Moon: Takes a Lunar Leap with Debut of First-Ever Moon Punch
Capri Sun has launched Moon Punch, its first-ever glow-in-the-dark pouch collection, coinciding with the upcoming Total Lunar Eclipse. The launch features eight collectible pouches, each designed after different moon phases, available nationwide at major retailers including Amazon, Walmart, Target, and Kroger.
From March 13-14, consumers can participate in an exclusive promotion by scanning the moon through Snapchat during the Total Lunar Eclipse for a chance to receive a free carton of Moon Punch and a flashlight. This cosmic cherry-flavored beverage launch follows a series of brand innovations, including the multi-serve jug, pallet of pouches at Walmart, and first single-serve bottle in over 20 years.
The initiative aims to encourage outdoor exploration among children, addressing concerns that today's youth spend less time outdoors than previous generations. The Total Lunar Eclipse, visible to North Americans on March 14, occurs on average once every 2.5 years.
Capri Sun ha lanciato Moon Punch, la sua prima collezione di sacchetti che brillano al buio, in concomitanza con il prossimo Eclissi Lunare Totale. Il lancio presenta otto sacchetti da collezione, ciascuno progettato in base a diverse fasi lunari, disponibili a livello nazionale presso i principali rivenditori, tra cui Amazon, Walmart, Target e Kroger.
Dal 13 al 14 marzo, i consumatori possono partecipare a una promozione esclusiva scansionando la luna tramite Snapchat durante l'Eclissi Lunare Totale per avere la possibilità di ricevere un cartone gratuito di Moon Punch e una torcia. Questo lancio di bevanda al gusto di ciliegia cosmica segue una serie di innovazioni del marchio, tra cui il contenitore multi-porzione, il pallet di sacchetti presso Walmart e la prima bottiglia monodose in oltre 20 anni.
L'iniziativa mira a incoraggiare l'esplorazione all'aperto tra i bambini, affrontando le preoccupazioni che i giovani di oggi trascorrano meno tempo all'aperto rispetto alle generazioni precedenti. L'Eclissi Lunare Totale, visibile agli americani del Nord il 14 marzo, si verifica in media una volta ogni 2,5 anni.
Capri Sun ha lanzado Moon Punch, su primera colección de bolsas que brillan en la oscuridad, coincidiendo con el próximo Eclipse Lunar Total. El lanzamiento incluye ocho bolsas coleccionables, cada una diseñada según diferentes fases de la luna, disponibles a nivel nacional en importantes minoristas como Amazon, Walmart, Target y Kroger.
Del 13 al 14 de marzo, los consumidores pueden participar en una promoción exclusiva escaneando la luna a través de Snapchat durante el Eclipse Lunar Total para tener la oportunidad de recibir un cartón gratuito de Moon Punch y una linterna. Este lanzamiento de bebida con sabor a cereza cósmica sigue una serie de innovaciones de la marca, incluyendo el envase de múltiples porciones, el pallet de bolsas en Walmart y la primera botella de una sola porción en más de 20 años.
La iniciativa tiene como objetivo fomentar la exploración al aire libre entre los niños, abordando la preocupación de que la juventud actual pasa menos tiempo al aire libre que las generaciones anteriores. El Eclipse Lunar Total, visible para los norteamericanos el 14 de marzo, ocurre en promedio una vez cada 2.5 años.
카프리 선이 문 펀치를 출시했습니다. 이는 처음으로 어두운 곳에서 빛나는 파우치 컬렉션으로, 다가오는 개기월식과 동시에 출시되었습니다. 이번 출시에는 다양한 달의 위상에 맞춰 디자인된 8개의 수집 가능 파우치가 포함되어 있으며, 아마존, 월마트, 타겟, 크로거와 같은 주요 소매점에서 전국적으로 판매됩니다.
3월 13일부터 14일까지 소비자들은 개기월식 동안 스냅챗을 통해 달을 스캔하여 문 펀치 무료 카톤과 손전등을 받을 수 있는 독점 프로모션에 참여할 수 있습니다. 이 우주 체리 맛 음료 출시는 다중 제공 주전자, 월마트의 파우치 팔레트, 20년 만에 처음으로 출시된 단일 제공 병을 포함한 일련의 브랜드 혁신에 이어 진행됩니다.
이 이니셔티브는 어린이들이 야외 탐험을 장려하는 것을 목표로 하며, 오늘날의 청소년들이 이전 세대보다 야외에서 보내는 시간이 적다는 우려를 다루고 있습니다. 3월 14일 북미에서 볼 수 있는 개기월식은 평균적으로 2.5년에 한 번 발생합니다.
Capri Sun a lancé Moon Punch, sa toute première collection de sachets phosphorescents, en coïncidence avec la prochaine Éclipse Lunaire Totale. Le lancement comprend huit sachets collectionnables, chacun conçu selon différentes phases de la lune, disponibles à l'échelle nationale chez les grands détaillants tels qu'Amazon, Walmart, Target et Kroger.
Du 13 au 14 mars, les consommateurs peuvent participer à une promotion exclusive en scannant la lune via Snapchat pendant l'Éclipse Lunaire Totale pour avoir la chance de recevoir un carton gratuit de Moon Punch et une lampe de poche. Ce lancement de boisson au goût de cerise cosmique fait suite à une série d'innovations de la marque, y compris le pichet multi-portion, la palette de sachets chez Walmart et la première bouteille à portion unique en plus de 20 ans.
L'initiative vise à encourager l'exploration en plein air chez les enfants, répondant aux préoccupations selon lesquelles les jeunes d'aujourd'hui passent moins de temps à l'extérieur que les générations précédentes. L'Éclipse Lunaire Totale, visible pour les Nord-Américains le 14 mars, se produit en moyenne une fois tous les 2,5 ans.
Capri Sun hat Moon Punch eingeführt, seine erste Sammlung von leuchtenden Beuteln, die mit der bevorstehenden totalen Mondfinsternis zusammenfällt. Der Launch umfasst acht sammelbare Beutel, die jeweils nach verschiedenen Mondphasen gestaltet sind und landesweit bei großen Einzelhändlern wie Amazon, Walmart, Target und Kroger erhältlich sind.
Vom 13. bis 14. März können Verbraucher an einer exklusiven Aktion teilnehmen, indem sie den Mond während der totalen Mondfinsternis über Snapchat scannen, um die Chance auf einen kostenlosen Karton Moon Punch und eine Taschenlampe zu erhalten. Dieser kosmische Kirschgeschmack-Drink folgt einer Reihe von Markeninnovationen, darunter der Mehrfachbehälter, das Palett mit Beuteln bei Walmart und die erste Einzelflasche seit über 20 Jahren.
Die Initiative zielt darauf ab, die Erkundung im Freien bei Kindern zu fördern und geht der Sorge nach, dass die heutige Jugend weniger Zeit im Freien verbringt als frühere Generationen. Die totale Mondfinsternis, die am 14. März für Nordamerikaner sichtbar ist, tritt im Durchschnitt alle 2,5 Jahre auf.
- Launch of innovative glow-in-the-dark product line expanding brand portfolio
- Strategic timing with lunar eclipse maximizing marketing potential
- Distribution through major retail channels (Amazon, Walmart, Target, Kroger)
- Continuation of successful product innovation strategy following recent launches
- None.
America's No. 1 kids' drink unveils glow-in-the-dark pouches ahead of Total Lunar Eclipse – first available by scanning the moon
In celebration of the Total Lunar Eclipse on March 14, Capri Sun is heading for the Moon with its first-ever glow-in-the-dark pouch! Rolling out nationwide later this month, Moon Punch features eight collectible pouches – each designed after a different moon phase. (Photo: Business Wire)
Exploration is core to being a kid, yet children today spend less time outdoors than any other generation.1 Timed to this remarkable celestial event, Moon Punch features eight collectible pouches – each designed after a different moon phase – so explorers of all ages can get outside and enjoy the magic of the night sky with the glow of their favorite drink.
“Whether you grew up drinking from the iconic pouch or are one of the millions of kids who name Capri Sun as their favorite drink, we strive to create moments of fun and discovery, helping to unleash peak kid energy with every poke of the straw,” said Jessica Barker, Senior Brand Manager, Brand Communications at Capri Sun. “Playing off the iconic brand name, we’re looking from the sun to the moon for the very first time! Moon Punch is here, and it’s glowing.”
Also known as a Blood Moon, the Total Lunar Eclipse occurs when the Earth is fully between the sun and moon, which will be visible to North Americans on Friday, March 14, making the cosmically cherry-flavored juice a must-have for any space lover. For an exclusive first chance to get their hands on the pouches, fans can simply scan the moon through Snapchat during the Total Lunar Eclipse – an event that can be seen on average once every 2.5 years.
Capri Sun’s glow-in-the dark pouch caps a year of firsts for the brand following the launch of the multi-serve jug, pallet of pouches at Walmart, and its first single-serve bottle in over 20 years. The collectible pouches are not only a fun way to engage with fans, but also underscore Capri Sun’s commitment to its pouch format, keeping the iconic offering at the forefront for fans of all ages.
Moon Punch is available for a limited time at Amazon, Walmart, Target and Kroger, among other retailers. To learn more about Capri Sun’s new cosmic creation, follow @CapriSun on Instagram.
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