HEINZ Launches Dip for Potato Chips: Same Unmistakable Ketchup, New Way to Enjoy
HEINZ has launched a -edition HEINZ Chip Dip, featuring their classic ketchup in a new wide-mouth jar format designed specifically for potato chips. The launch coincides with National Potato Chip Day on March 14, serving as a market test for potential permanent portfolio addition.
The initiative addresses an interesting market gap: while most North Americans regularly dip French fries in ketchup, less than 10% do the same with potato chips, according to a recent survey of 2,000 Americans and Canadians aged 18-43. The HEINZ Chip Dip package includes a ketchup bottle, a wide-mouthed glass dipping jar, and a bag of potato chips.
The product is available nationwide through www.HEINZChipDip.com via Walmart.com while supplies last. Consumers are encouraged to share feedback using #HeinzChipDipChallenge, particularly if they want the product to become a permanent offering.
HEINZ ha lanciato un'edizione limitata di HEINZ Chip Dip, che presenta il loro classico ketchup in un nuovo formato di barattolo a bocca larga progettato specificamente per le patatine. Il lancio coincide con la Giornata Nazionale della Patatina il 14 marzo, fungendo da test di mercato per una potenziale aggiunta permanente al portafoglio.
L'iniziativa affronta un'interessante lacuna di mercato: mentre la maggior parte dei nordamericani intinge regolarmente le patatine fritte nel ketchup, meno del 10% fa lo stesso con le patatine, secondo un recente sondaggio su 2.000 americani e canadesi di età compresa tra i 18 e i 43 anni. Il pacchetto di HEINZ Chip Dip include una bottiglia di ketchup, un barattolo di vetro a bocca larga per intingere e un sacchetto di patatine.
Il prodotto è disponibile a livello nazionale attraverso www.HEINZChipDip.com via Walmart.com fino a esaurimento scorte. I consumatori sono incoraggiati a condividere feedback utilizzando #HeinzChipDipChallenge, in particolare se desiderano che il prodotto diventi un'offerta permanente.
HEINZ ha lanzado una edición limitada de HEINZ Chip Dip, que presenta su clásico ketchup en un nuevo formato de tarro de boca ancha diseñado específicamente para las papas fritas. El lanzamiento coincide con el Día Nacional de la Papa Frita el 14 de marzo, sirviendo como una prueba de mercado para una posible adición permanente al portafolio.
La iniciativa aborda una interesante brecha en el mercado: mientras que la mayoría de los norteamericanos sumergen regularmente las papas fritas en ketchup, menos del 10% hace lo mismo con las papas fritas, según una reciente encuesta a 2,000 estadounidenses y canadienses de entre 18 y 43 años. El paquete de HEINZ Chip Dip incluye una botella de ketchup, un tarro de vidrio de boca ancha para sumergir y una bolsa de papas fritas.
El producto está disponible a nivel nacional a través de www.HEINZChipDip.com por Walmart.com hasta agotar existencias. Se alienta a los consumidores a compartir comentarios utilizando #HeinzChipDipChallenge, especialmente si desean que el producto se convierta en una oferta permanente.
HEINZ는 감자칩 전용으로 설계된 새로운 넓은 입구의 병에 담긴 클래식 케첩을 특징으로 하는 한정판 HEINZ Chip Dip를 출시했습니다. 이 출시일은 3월 14일 감자칩의 날과 일치하며, 잠재적인 영구 포트폴리오 추가를 위한 시장 테스트 역할을 합니다.
이 이니셔티브는 흥미로운 시장 격차를 해결합니다: 대부분의 북미인들은 정기적으로 감자튀김을 케첩에 찍어 먹지만, 최근 18세에서 43세 사이의 2,000명의 미국인과 캐나다인을 대상으로 한 조사에 따르면 감자칩에는 10%도 안 되는 사람들이 그렇게 한다고 합니다. HEINZ Chip Dip 패키지에는 케첩 병, 넓은 입구의 유리 디핑 병, 감자칩 봉지가 포함되어 있습니다.
이 제품은 www.HEINZChipDip.com을 통해 Walmart.com에서 전국적으로 제공되며, 재고가 소진될 때까지 구매할 수 있습니다. 소비자들은 #HeinzChipDipChallenge를 사용하여 피드백을 공유하도록 권장되며, 특히 이 제품이 영구적으로 제공되기를 원하는 경우에 그렇습니다.
HEINZ a lancé une édition limitée de HEINZ Chip Dip, présentant son ketchup classique dans un nouveau format de pot à large ouverture conçu spécifiquement pour les chips de pomme de terre. Le lancement coïncide avec la Journée Nationale de la Chips de Pomme de Terre le 14 mars, servant de test de marché pour un ajout potentiel permanent au portefeuille.
Cette initiative répond à une lacune intéressante sur le marché : alors que la plupart des Nord-Américains trempent régulièrement des frites dans le ketchup, moins de 10 % font de même avec des chips de pomme de terre, selon une récente enquête auprès de 2 000 Américains et Canadiens âgés de 18 à 43 ans. L'emballage de HEINZ Chip Dip comprend une bouteille de ketchup, un pot en verre à large ouverture pour tremper et un sachet de chips de pomme de terre.
Le produit est disponible à l'échelle nationale via www.HEINZChipDip.com via Walmart.com jusqu'à épuisement des stocks. Les consommateurs sont encouragés à partager leurs retours en utilisant #HeinzChipDipChallenge, notamment s'ils souhaitent que le produit devienne une offre permanente.
HEINZ hat eine limitierte Edition von HEINZ Chip Dip auf den Markt gebracht, die ihren klassischen Ketchup in einem neuen, weit geöffneten Glasformat präsentiert, das speziell für Kartoffelchips entwickelt wurde. Der Launch fällt mit dem Nationalen Kartoffelchip-Tag am 14. März zusammen und dient als Markttest für eine mögliche dauerhafte Ergänzung des Portfolios.
Die Initiative adressiert eine interessante Marktlücke: Während die meisten Nordamerikaner regelmäßig Pommes Frites in Ketchup dippen, tun dies laut einer aktuellen Umfrage unter 2.000 Amerikanern und Kanadiern im Alter von 18 bis 43 Jahren weniger als 10% mit Kartoffelchips. Das HEINZ Chip Dip Paket enthält eine Ketchupflasche, ein Glas-Dip-Gefäß mit weitem Mund und eine Tüte Kartoffelchips.
Das Produkt ist landesweit über www.HEINZChipDip.com über Walmart.com erhältlich, solange der Vorrat reicht. Verbraucher werden ermutigt, Feedback unter #HeinzChipDipChallenge zu teilen, insbesondere wenn sie möchten, dass das Produkt ein dauerhaftes Angebot wird.
- Product innovation expanding into new market segment
- Strategic test-and-learn approach minimizing risk
- Leveraging existing brand strength in condiments category
- Potential for permanent portfolio expansion
- distribution channel (only through Walmart.com)
- Small target market (less than 10% currently use ketchup with chips)
- Temporary product availability may limit sales potential
Brand is testing new wide-mouth jar offering as portfolio addition because if it’s a potato, it has to be HEINZ
Designed to make trying potato chips and ketchup as easy as “pop, dip, enjoy,” the HEINZ Chip Dip offering boasts a HEINZ ketchup bottle, a wide-mouthed glass dipping jar and a bag of potato chips. (Photo: Business Wire)
Some say “potato,” some say “potahto,” but in reality, French fries and potato chips are the same thing: salted, fried potatoes, looking to be paired with the slightly sweet, tangy taste of HEINZ ketchup. Yet, while nearly all North Americans regularly dip their French fries in ketchup, less than 10 percent do the same with potato chips.¹ HEINZ is saying "no more!” and created Chip Dip to get fans to try the combo – because if it’s a potato, it has to be HEINZ.
“Fries and ketchup have always been a beloved combination, but for some reason, the potato chip has long been overlooked,” says Keenan White, Senior Brand Communications Manager for HEINZ. “It truly makes no sense…as fried potatoes of any kind, they’re both equally deserving of being dipped in HEINZ Ketchup! Chip Dip is all about embracing fans’ irrational love for ketchup and giving them a new way to enjoy it.”
HEINZ Chip Dip is now available nationwide at www.HEINZChipDip.com (via Walmart.com) while supplies last. Designed to make trying the combo as easy as “pop, dip, enjoy,” the HEINZ Chip Dip offering boasts a HEINZ ketchup bottle, a wide-mouthed glass dipping jar and a bag of potato chips.
Fans who try the potato chip and ketchup combo are encouraged to share their feedback on social media using #HeinzChipDipChallenge, particularly if they want Chip Dip as a permanent addition to the HEINZ Ketchup family. Chip Dip is the latest example of the brand testing small batch innovations with its fans and garnering real-time feedback before bringing products to market widely. Other examples include HEINZ’s beloved “dip & squeeze” packets, which recently became available for bulk sale at Walmart for the first time ever.
To learn more about HEINZ Chip Dip and the ever-evolving HEINZ portfolio, follow @Heinz on Instagram and @Heinz_us on TikTok.
¹Talker Research surveyed 1,000 Americans 18-43 + 1,000 Canadian respondents 18-43 (500 of Canadian respondents must speak French); the survey was commissioned by Heinz and administered and conducted online by Talker Research between Feb. 12 and Feb. 20, 2025.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2024 net sales of approximately
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FAQ
When will HEINZ Chip Dip be released and where can I buy it?
What comes in the HEINZ Chip Dip package?
How many people currently dip potato chips in ketchup?
Will HEINZ Chip Dip become a permanent product?
