From kitchen stash to ketch-upgrade: Heinz Trade-Up gives everyone in Dubai a Heinz bottle in return for their unwanted ketchup sachets
Heinz has launched an innovative campaign called 'Heinz Trade-Up' in Dubai, UAE, running from April 16-20, 2025. The initiative allows residents to exchange unwanted ketchup sachets for full bottles of Heinz Ketchup through custom vending machines.
A recent survey revealed that 70% of UAE residents have unused ketchup sachets at home, with 48% having 5-10 sachets cluttering their kitchens. The study also found that 54.7% of respondents find this situation frustrating, while 60% would be more likely to use the sachets if they were Heinz branded.
The program operates in several Dubai locations including Jumeirah Village Circle, Jumeirah Beach Residence, Discovery Gardens, and Bur Dubai. Residents can trade five sachets for one bottle of Heinz ketchup while supplies last. Updates on machine locations can be followed through @heinzarabia on Instagram.
Heinz ha lanciato una campagna innovativa chiamata 'Heinz Trade-Up' a Dubai, Emirati Arabi Uniti, dal 16 al 20 aprile 2025. L'iniziativa permette ai residenti di scambiare bustine di ketchup inutilizzate con bottiglie piene di Heinz Ketchup tramite distributori automatici personalizzati.
Un recente sondaggio ha rivelato che il 70% dei residenti negli UAE ha bustine di ketchup inutilizzate in casa, con il 48% che ne possiede da 5 a 10 che ingombrano le cucine. Lo studio ha inoltre evidenziato che il 54,7% degli intervistati trova questa situazione frustrante, mentre il 60% sarebbe più propenso a utilizzare le bustine se fossero a marchio Heinz.
Il programma è attivo in diverse zone di Dubai, tra cui Jumeirah Village Circle, Jumeirah Beach Residence, Discovery Gardens e Bur Dubai. I residenti possono scambiare cinque bustine per una bottiglia di ketchup Heinz fino ad esaurimento scorte. Gli aggiornamenti sulle posizioni dei distributori possono essere seguiti tramite @heinzarabia su Instagram.
Heinz ha lanzado una campaña innovadora llamada 'Heinz Trade-Up' en Dubái, Emiratos Árabes Unidos, que se llevará a cabo del 16 al 20 de abril de 2025. La iniciativa permite a los residentes cambiar sobres de ketchup no deseados por botellas completas de Heinz Ketchup a través de máquinas expendedoras personalizadas.
Una encuesta reciente reveló que el 70% de los residentes de los EAU tienen sobres de ketchup sin usar en casa, y el 48% cuenta con entre 5 y 10 sobres que saturan sus cocinas. El estudio también mostró que el 54,7% de los encuestados encuentra esta situación frustrante, mientras que el 60% estaría más dispuesto a usar los sobres si llevaran la marca Heinz.
El programa funciona en varias ubicaciones de Dubái, incluyendo Jumeirah Village Circle, Jumeirah Beach Residence, Discovery Gardens y Bur Dubai. Los residentes pueden canjear cinco sobres por una botella de ketchup Heinz hasta agotar existencias. Las actualizaciones sobre las ubicaciones de las máquinas se pueden seguir en @heinzarabia en Instagram.
하인즈는 2025년 4월 16일부터 20일까지 아랍에미리트 두바이에서 'Heinz Trade-Up'라는 혁신적인 캠페인을 시작했습니다. 이 캠페인은 주민들이 원치 않는 케첩 소포를 맞춤형 자판기를 통해 하인즈 케첩의 정품 병으로 교환할 수 있도록 합니다.
최근 설문조사에 따르면 UAE 주민의 70%가 집에 사용하지 않은 케첩 소포를 보유하고 있으며, 48%는 5~10개의 소포가 주방을 어지럽히고 있다고 응답했습니다. 또한 응답자의 54.7%가 이 상황에 답답함을 느끼며, 60%는 하인즈 브랜드 소포라면 더 자주 사용할 의향이 있다고 밝혔습니다.
이 프로그램은 주메이라 빌리지 서클, 주메이라 비치 레지던스, 디스커버리 가든즈, 버 두바이 등 두바이 내 여러 지역에서 운영됩니다. 주민들은 소포 5개를 하인즈 케첩 한 병으로 교환할 수 있으며, 재고 소진 시까지 진행됩니다. 자판기 위치에 대한 최신 정보는 인스타그램 @heinzarabia에서 확인할 수 있습니다.
Heinz a lancé une campagne innovante appelée 'Heinz Trade-Up' à Dubaï, Émirats arabes unis, du 16 au 20 avril 2025. Cette initiative permet aux résidents d’échanger des sachets de ketchup non désirés contre des bouteilles pleines de Heinz Ketchup via des distributeurs automatiques personnalisés.
Un sondage récent a révélé que 70 % des résidents des Émirats arabes unis possèdent des sachets de ketchup inutilisés chez eux, 48 % ayant entre 5 et 10 sachets encombrant leur cuisine. L’étude a également montré que 54,7 % des personnes interrogées trouvent cette situation frustrante, tandis que 60 % seraient plus enclins à utiliser ces sachets s’ils étaient de la marque Heinz.
Le programme est actif dans plusieurs quartiers de Dubaï, notamment Jumeirah Village Circle, Jumeirah Beach Residence, Discovery Gardens et Bur Dubai. Les résidents peuvent échanger cinq sachets contre une bouteille de ketchup Heinz, dans la limite des stocks disponibles. Les mises à jour sur les emplacements des distributeurs sont disponibles sur Instagram via @heinzarabia.
Heinz hat in Dubai, VAE, eine innovative Kampagne namens 'Heinz Trade-Up' gestartet, die vom 16. bis 20. April 2025 läuft. Die Initiative ermöglicht es den Bewohnern, unerwünschte Ketchup-Tütchen gegen volle Flaschen Heinz Ketchup an maßgeschneiderten Verkaufsautomaten einzutauschen.
Eine kürzlich durchgeführte Umfrage ergab, dass 70 % der Einwohner der VAE ungenutzte Ketchup-Tütchen zu Hause haben, wobei 48 % zwischen 5 und 10 Tütchen besitzen, die ihre Küchen verstopfen. Die Studie zeigte außerdem, dass 54,7 % der Befragten diese Situation frustrierend finden, während 60 % die Tütchen eher verwenden würden, wenn sie von Heinz wären.
Das Programm läuft an mehreren Standorten in Dubai, darunter Jumeirah Village Circle, Jumeirah Beach Residence, Discovery Gardens und Bur Dubai. Bewohner können fünf Tütchen gegen eine Flasche Heinz Ketchup tauschen, solange der Vorrat reicht. Updates zu den Automatenstandorten sind auf Instagram unter @heinzarabia verfügbar.
- Marketing initiative to increase brand loyalty and market share in UAE
- Campaign addresses a common consumer pain point identified through market research
- Potential to convert competitors' customers to Heinz brand
- -time promotional campaign with short-term impact
- Restricted to specific locations in Dubai only
- Program costs include giving away free product inventory
- Every home has one—the infamous "everything drawer," packed with takeaway cutlery, random wipe packs, and of course, an avalanche of ketchup sachets. But now, Heinz is here to turn that sachet stash into something way better—a bottle of the ketchup you actually want.
This confirmed what everyone already knew –
The Heinz Trade-Up will run from April 16 to April 20th, allowing residents across Jumeirah Village Circle, Jumeirah Beach Residence, Discovery Gardens and Bur
Passant El Ghannam, Marketing Director at Kraft Heinz MEA said: "Heinz fans take their ketchup seriously, and their irrational love for it makes it hard to settle for anything less than Heinz. This almost always leads to a sachet stockpile they didn't sign up for. With the Heinz Trade-Up, we're giving fans a fun way to upgrade their sachet stash."
Heinz fans can follow @heinzarabia on Instagram to keep up with machine locations and hop on over with their unwanted ketchup sachet stockpile to start trading them in for Heinz bottles until stocks last.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2024 net sales of approximately
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Editor's Note:
Heinz Trade-Up Locations from 2 pm – 8 pm:
- 16th April 2025: Bur
Dubai https://maps.app.goo.gl/uSeuspaK4GLfyQsM9 - 17th April 2025: Circle Mall https://maps.app.goo.gl/E8UVQvWNQrCKyBV9A
- 18th April 2025: JBR https://maps.app.goo.gl/Jp54U14DT23Mxrbo8
- 19th April 2025: Discovery Gardens https://maps.app.goo.gl/1CY8HhbwiAKuskBNA
- 20th April 2025: JVC Residential – please follow Heinz Arabia on Instagram
Campaign Credits:
Kraft Heinz:
Passant El Ghannam - Marketing Director MEA
Lobna Saad - Head of Brand Build MEA
Samar Hasanin- Senior Category Manager Red Sauces MEA
Leila Azmi- Marketing Intern
Leo Burnett
Muhammad Ali – Executive Creative Director
Paurav Shah – Associate Creative Director
Jorge Oliveira – Senior Copywriter
Octavio Ojeda – Senior Art Director
Anzan Mohammed – Senior Designer
Al Ajhar Hussein - Editor
Naureen Akbar - Designer
Sally El Issawi - Content Creator
Nadim Ghrayeb – Busiess Lead
Mahmoud Jaber – Business Director
Marc Eid – Executive, Business Consultancy
Edmond Mattar – Producer Aakriti Goel – Head of Strategy
Anna Sadykova – Associate Strategy Director
Lina Ibrahim – Strategy Manager
Prodigious
Ralph Mattar – Producer
Current Global MENAT:
Peter Jacob – Managing Director
Jude Lahham – Account Director
Riya Awtaney – Account Manager
Mai Hajouj – Senior Associate
Aastha Chaurasia - Associate
Umar Gulamnabi – Junior Associate
Photo - https://mma.prnewswire.com/media/2667289/Heinz_Trade_Up.jpg
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SOURCE Heinz
FAQ
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When does the Heinz Trade-Up program run in Dubai?
