Kool-Aid and Nike Mix Flavor and Footwear with First-Ever Sneaker Collection Featuring Ja Morant
Kool-Aid and Nike have announced a groundbreaking collaboration featuring NBA star Ja Morant with the launch of the Nike x Kool-Aid Ja 2 sneaker collection. The partnership combines sneaker culture with Kool-Aid's iconic flavors, inspired by Morant's childhood memories.
The collection will have two drops: the first in May 2025 featuring Blue Raspberry and Cherry blending into Orange and Lemon Lime colorways, and the second in July with classic Kool-Aid red designs. Both releases include distinctive elements like the Kool-Aid man breaking through a wall, the "Ohhh Yeah!" catchphrase, and glow-in-the-dark outsoles.
To complement the launch, Kool-Aid is releasing its first new product in over five years - the Mix n' Kicks combo pack, featuring four iconic flavors. The first sneaker drop begins May 16 via the SNKRS app and select retailers, with pre-registration opening May 2.
Kool-Aid e Nike hanno annunciato una collaborazione innovativa con la stella NBA Ja Morant per il lancio della collezione di sneakers Nike x Kool-Aid Ja 2. Questa partnership combina la cultura delle sneakers con i gusti iconici di Kool-Aid, ispirati ai ricordi d'infanzia di Morant.
La collezione avrà due uscite: la prima a maggio 2025, con i colori Blue Raspberry e Cherry che si fondono in tonalità Orange e Lemon Lime, e la seconda a luglio con i classici design rossi di Kool-Aid. Entrambi i lanci includono elementi distintivi come il Kool-Aid man che rompe un muro, il motto
Kool-Aid y Nike han anunciado una colaboración innovadora con la estrella de la NBA Ja Morant para el lanzamiento de la colección de zapatillas Nike x Kool-Aid Ja 2. Esta asociación combina la cultura de las zapatillas con los sabores icónicos de Kool-Aid, inspirados en los recuerdos de la infancia de Morant.
La colección tendrá dos lanzamientos: el primero en mayo de 2025, con los colores Blue Raspberry y Cherry que se fusionan en tonalidades de Orange y Lemon Lime, y el segundo en julio con los clásicos diseños rojos de Kool-Aid. Ambos lanzamientos incluirán elementos distintivos como el Kool-Aid man rompiendo una pared, la frase
쿨에이드와 나이키가 NBA 스타 자 모란과 함께 혁신적인 협업을 발표했습니다. 나이키 x 쿨에이드 자 2 스니커 컬렉션의 출시입니다. 이 파트너십은 스니커 문화와 쿨에이드의 상징적인 맛을 결합하며, 모란의 어린 시절 기억에서 영감을 받았습니다.
컬렉션은 두 번의 출시가 예정되어 있습니다: 첫 번째는 2025년 5월에 블루 라즈베리와 체리가 오렌지 및 레몬 라임 색상으로 혼합된 디자인으로 출시되며, 두 번째는 7월에 클래식 쿨에이드 빨간색 디자인으로 출시됩니다. 두 출시 모두 벽을 뚫고 나오는 쿨에이드 맨,
Kool-Aid et Nike ont annoncé une collaboration révolutionnaire mettant en vedette la star de la NBA Ja Morant avec le lancement de la collection de sneakers Nike x Kool-Aid Ja 2. Ce partenariat allie la culture des sneakers aux saveurs emblématiques de Kool-Aid, inspirées par les souvenirs d'enfance de Morant.
La collection aura deux lancements : le premier en mai 2025, avec des couleurs Blue Raspberry et Cherry se fondant en Orange et Lemon Lime, et le second en juillet avec des designs rouges classiques de Kool-Aid. Les deux sorties incluent des éléments distinctifs comme le Kool-Aid man qui traverse un mur, le slogan
Kool-Aid und Nike haben eine bahnbrechende Zusammenarbeit mit NBA-Star Ja Morant angekündigt, die die Kollektion der Nike x Kool-Aid Ja 2 Sneakers umfasst. Diese Partnerschaft kombiniert die Sneaker-Kultur mit den ikonischen Geschmäckern von Kool-Aid, inspiriert von Morants Kindheitserinnerungen.
Die Kollektion wird zwei Veröffentlichungen haben: die erste im Mai 2025, mit den Farben Blue Raspberry und Cherry, die sich in Orange und Lemon Lime mischen, und die zweite im Juli mit klassischen roten Kool-Aid-Designs. Beide Veröffentlichungen beinhalten markante Elemente wie den Kool-Aid-Mann, der durch eine Wand bricht, den Slogan
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To celebrate the launch, Kool-Aid is introducing a limited-edition flavor pack, the first new offering from the brand in over five years
Kool-Aid and Nike Mix Flavor and Footwear with First-Ever Sneaker Collection Featuring Ja Morant
Inspired by Ja’s life growing up in
In addition to Ja’s favorite flavors, the new Nike x Kool-Aid Ja 2 celebrates fans mixing different Kool-Aid flavors to create their own custom blend–currently trending on TikTok with 26MM videos. That same spirit of creativity and expression is what inspired the sneakers' bold colorway and playful details.
The collection will have two drops for fans – the first in May, followed by a second drop in July. The first drop features a mix of performance and personality, with details including:
- A bold, two-tone color gradient inspired by Ja’s favorite Kool-Aid flavors - Blue Raspberry and Cherry, blending into Orange and Lemon Lime on the sole
- The Kool-Aid man breaking through a wall, the iconic “Ohhh Yeah!” catchphrase, Ja’s “12 AM” text and a glow-in-the-dark outsole
The July drop will build on the collab with a boldness and freshness that we see Ja bring to the culture of basketball every day. Details include:
- Colorways inspired by the iconic Kool-Aid red that is synonymous with the Kool-Aid Man
- The same signature details as the May drop, including the Kool-Aid man breaking through a wall, the iconic “Ohhh Yeah!” catchphrase, Ja’s “12 AM” text and a glow-in-the-dark outsole
“For nearly 100 years, Kool-Aid has been a symbol of bold flavor, creativity and fun – bringing people together across generations,” says Kristina Hannant, Marketing Director for Ready To Drink Beverages at Kraft Heinz. “Nike and Ja Morant share our passion for self-expression and driving culture, making this collaboration a natural fit. We’re always looking for new and exciting ways for fans to celebrate their love for Kool-Aid, and this sneaker collab lets fans mix their kicks and beverages all in one.”
To further celebrate the launch, Kool-Aid is introducing a limited-edition flavor pack, the first new offering from the brand in over five years. The Mix n’ Kicks combo pack lets fans mix and match four of the brand’s most iconic flavors, and taps into the behavior of fans combining flavors to create their own unique drinks blends. In addition to the new offering, select fans can enter to win a set of custom Kool-Aid dubraes and laces to customize their sneakers.
The first Nike x Kool-Aid Ja 2 drops in limited quantities beginning May 16 via the SNKRS app and at select retailers nationwide. Fans can visit the SNKRS app beginning May 2 to sign up for details on the drop and visit www.koolaid.com/mixnkicks to enter to win the flavor pack and accessories. For more information on the Kool-Aid x Nike Ja 2 and to keep up on the drop details, follow @KoolAid @Nike and @JaMorant.
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